Trender Research™

Technology meets people.

Trender Research™ covers consumer technology trends by combining expert analysis with the voice of everyday people.


Welcome to Trender Research

Introduction from Brian Mahony, CEO Trender Research, Inc.
Welcome to Trender Research! Trender Research is a market research and consulting firm that covers the use of technology-based devices and services by everyday people. Trender Research is dedicated to capturing the voice of not just the technically adept, but demographic groups that are often overlooked by established market research firms and the developers of new gadgets and services--- read more...

Personal Technology News

Messaging Apps Vary Widely When It Comes to Privacy

With the arrival of Google’s new Allo service, it’s worth looking beneath the hood to see how popular messaging services care for users’ private correspondence.

Roku Reboots Streaming Video Lineup With Cheap HD and High-End 4K HDR Boxes

For the first time in years, Roku is revamping its entire line of streaming media boxes, keeping only one model. The company is betting big on 4K boxes, which it introduced last year.

iOS 10 Lock Screen: Battling Apple's Frustrating Change

It’s been burned into our muscle memories: slide to unlock your iPhone. Then Apple messed it all up last week with the new lock screen in iOS 10.

It's Time to Cancel Your Forgotten Internet Accounts

Yahoo’s revelation of a massive security breach might have reminded you of an old account or two you haven’t logged into for years. Here are some tips and links to help reduce your overall exposure.

GoPro Review: A Camera With Smartphone Smarts

The Hero 5 borrows some of the best smartphone features, such as voice commands and cloud storage, and brings a few improvements of its own, writes Geoffrey A. Fowler.

Tech News

Yahoo Says Hackers Stole Data on 500 Million Users in 2014

The company said user information was stolen by what it believed was a “state-sponsored actor,” without naming the country.

Tech Tip: Put Your iPhone Photos on the Map

If your iPhone did not automatically tag your photos with a geographic location when you took them, you can add the information manually.

App Smart: Here Come the iPhone 7 and iOS 10 Apps: What to Try First

For fun or function, the applications for Apple’s newest phone and operating system are rolling in. Here are some new ways to chat, pay and play.

Tech Tip: Stop Your Children From Downloading Those Naughty Apps

As with other online app shops, the Google Play store has some built-in tools for parents.

Tech Fix: Allo’s Tryout: 5 Days With Google’s Annoying Office Intern

Google’s new chat app promises to stand out from a crowded field by bringing artificial intelligence into conversations. But it turns out to be frustrating and unhelpful.

Blog Posts

OTT Forecast: Cloud-y with a Chance of TVaaS 

A new white paper by OTT Executive Summit…


Posted by Brian Mahony on June 22, 2016 at 10:23am

Taking Control of The Program...

Today I feel so much pride in taking control of the programs I watch. I recall years earlier how I would have to rush home to catch my favorite shows, Family Feud, The Amazing Race, Under Cover Boss, The Real Housewives of Atlanta, or my favorite Spanish Telenovelas on Univision. I was always in a rush to watch  live programming because I can experience it with my friends and family and we could talk about it and be on the same page as we recap our favorite moments via social media. Although…


Posted by Alicia A. Perez on June 13, 2016 at 1:15am

Happy Streaming Kids in Control...

"The kids have taken control of their own programming", I said to my husband, yet, he looked at me with a no surprise look on his face. "They now want a larger tv in their room because the 40 inch Roku TV they now find it to be too small to watch their favorite programming", I continued. Although my husband thinks nothing about my kids programming habits or their wants, I've realized that in the past few years the kids, boys age 3 and…


Posted by Alicia A. Perez on June 11, 2016 at 10:30pm

Crossing the TV Divide

I currently live in a quiet town in Westchester County, NY in a single-family home. Having previously resided in Manhattan for close to 15 years, I live mostly in my bedroom and media room. I have varied devices in the room - LG HD TV, DVR, Wi-Fi router, Microsoft Surface book, iPad, iPhone and Apple Watch.  I tend to multi-task frequently so I am always using my iPhone, iPad, Apple Watch or laptop while…


Posted by Savio Clemente on June 4, 2016 at 4:55pm

Will the OTT Market Reach $12B in 2018? Regional Market Research Forecasts and Trends

OTT market size data reflects the wide diversity of opinions as to how fundamental the shift is away from traditional Pay TV business models. Is it incremental and evolutionary, or is it dramatic and revolutionary? Depending on where you are coming from, your predictions for the future size of the premium subscription OTT market can vary dramatically. …


Posted by Brian Mahony on May 31, 2016 at 10:00pm

How do you OTT?

I am not in digital marketing. I am not a software engineer. I am not in telecommunications. I am a stay-at-home mom of two children. My days are filled with making lunches, bus schedules, driving to soccer practices and PTO meetings. So when posed the question, “How do you OTT?” my short answer is, I don’t.

Unsure exactly what OTT content is, I naturally Googled it. What I discovered was an entirely new way to view television, listen to music or watch a movie.…


Posted by Nichole Janowsky on January 19, 2016 at 8:39pm

Trender Research’s OTT Magazine Acquires IPTV Magazine

Westford, MA, January 19, 2016 --( Trender Research Inc.’s Over-the-Top Video division announced today the acquisition of IPTV…


Posted by Brian Mahony on January 19, 2016 at 11:00am

Like VoIP Before It, Video Quality Is the Final Measure of OTT Success

Since the beginning of my career, first in software and then in telecom, quality has…


Posted by Brian Mahony on January 14, 2016 at 10:43am

What if you could predict how successful your next movie or TV show would be? Social Sentiment Analysis-- the new content crystal ball.

We have too much content. Movies are produced, millions spent, but many won’t survive much beyond their opening weekend. TV shows are made, pilots launched, but some are cancelled after just a few episodes. Meanwhile consumers complain there are too many channels, too many shows, but there is often “nothing on” that they want to watch. Why the disconnect?…


Posted by Brian Mahony on November 4, 2015 at 10:31pm

Service Provider News

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Top Tech News

UberEats to expand in eight more cities, many more planned

A photo illustration shows the Uber app logo displayed on a mobile telephone, as it is held up for a posed photograph in central London By Eric Auchard AMSTERDAM (Reuters) - Uber [UBER.UL] is making a broad international push into takeaway meal deliveries, backed by a big staff recruitment and marketing campaign as it prepares to take on local rivals in dozens of countries. Showing its ambition to expand well beyond the core online taxi-hailing business, Uber announced on Tuesday the launch later this week of its UberEats meal delivery app service in Amsterdam, just as [IPO-TAAY.AS] , the local market leader in the Netherlands, is seeking a share listing. In addition, the company told reporters in Amsterdam that it will open the service in Brussels and Stockholm and a "few more" undisclosed cities before the end of the year.

YouTube Go is the offline YouTube app you’ve been waiting for (and you still can’t have it)

Google's official YouTube apps for iOS and Android are always wildly popular, but people who pay attention to app store rankings regularly see third-party YouTube apps come and go on the top free app lists. The official YouTube apps are so well-designed and they pack all the great features Google wants YouTube users to have, so why are Android and iOS users so interested in third-party apps? Simply put, people want the ability to save videos for offline playback, and Google's official YouTube apps don't support this key feature. With a new app from Google called YouTube Go, Google has finally added this great capability. But there's just one teeny, tiny problem: You can't have it. DON'T MISS:  10 hidden gestures in iOS 10 to help you get the most out of your iPhone During a press conference in Delhi where the company unveiled several new products for the Indian market, Google took the wraps off of its new app YouTube Go. As you might have surmised, the app is aimed squarely at the mobile market in India, where Google is among a number of companies looking to take advantage of the emerging mobile market in the country. India is one of many countries where low- and no-income mobile users are constantly on the lookout for tools that will help them get the most of their smartphones while using the least amount of data possible. With that in mind, it's easy to see why Google would roll out its new YouTube Go app with offline video viewing capabilities in India first. "YouTube Go is a brand new app to help the next generation of users share and enjoy videos," YouTube VP Johanna Wright said. "YouTube Go was designed and built from the ground up with insights from India, in order to bring the power of video to mobile users in a way that is more conscious of their data and connectivity, while still being locally relevant and social." In addition to offline viewing capabilities, YouTube Go will support other data-friendly features such as video quality controls, previews and even a new sharing feature that will let users transfer videos directly from one phone to another without the need for a cellular data connection. Users in India can sign up to test YouTube Go at this link , though Google has not yet announced when the app will be released. Google CEO Sundar Pichai did suggest that the app will eventually make its way to markets outside of India, though he didn't give any sort of timeline.

Dash Radio launches a filter that lets you toggle between clean and explicit music

Dash Radio launches a filter that lets you toggle between clean and explicit music To remedy that issue, Dash Radio has developed a new filter that will let you switch between explicit and clean music in real-time, the first of its kind. The new filter solves a pain point for parents with young kids (or rebellious teens with "lame parents") in the car that has existed for years. "It’s been a complaint we’ve gotten since day one," DJ Skee, the founder and CEO of Dash Radio told The Verge.

Germany blocks WhatsApp data transfers to Facebook

WhatsApp says sharing data with Facebook will allow for more targeted advertising and help fight spam German data protection authorities on Tuesday said they had blocked Facebook from collecting subscriber data from its subsidiary WhatsApp, citing privacy concerns. Facebook and WhatsApp promised in the wake of the Silicon Valley giant's 2014 acquisition of the messaging app that they would not share data, Hamburg's Commissioner for Data Protection and Freedom of Information Johannes Caspar said in a statement. "It has to be (the users') decision whether they want to connect their account with Facebook," Caspar said.

First Click: Night mode is the greatest

First Click: Night mode is the greatest Not one of them has felt like it's overwhelmed or in any way spoiled the image of what I'm seeing — night shift only warms up the hues, it doesn't detract from the screen's sharpness. More than 60 percent of defective Galaxy Note 7 smartphones sold in the United States and South Korea have now been returned and exchanged for new models, Samsung has claimed.

German regulator orders Facebook to delete WhatsApp user data

A 3D printed Whatsapp logo is seen in front of a displayed Facebook logo in this illustration taken A German privacy regulator ordered Facebook on Tuesday to stop collecting and storing data of German users of its messaging app WhatsApp and to delete all data that has already been forwarded to it. The Hamburg Commissioner for Data Protection and Freedom of Information said Facebook was infringing data protection law and had not obtained effective approval from WhatsApp's 35 million users in Germany. "After the acquisition of WhatsApp by Facebook two years ago, both parties have publicly assured that data will not be shared between them," commissioner Johannes Caspar said in a statement.

Hate standing in line? Japan now has self-driving chairs

Nissan says the system adopted for its moving chairs is similar to that used in autonomous vehicle technology Tokyo (AFP) - Hate standing in line at your favourite restaurant? Japanese carmaker Nissan claims to have just the thing for those sore legs.

Microsoft and BAML team up on blockchain-based trade finance project

A Microsoft logo is seen a day after Microsoft Corp's (MSFT.O) $26.2 billion purchase of LinkedIn Corp (LNKD.N), in Los Angeles Microsoft and Bank of America Merrill Lynch have joined forces on a project to use blockchain technology to make trade finance transactions faster, cheaper, safer and more transparent, the companies said on Tuesday. The two multinationals said at the Sibos financial services conference in Geneva that they would build and test the technology and create a blockchain-based framework that could eventually be sold to other businesses. Blockchain works as an electronic record-keeping and transaction-processing system that allows all parties to track information through a secure network and requires no third-party verification.

German carmakers and technology firms form 5G telecoms association

IAA truck show in Hanover German car makers Audi, BMW and Daimler on Tuesday launched an alliance with mobile telecoms network equipment firms Ericsson , Huawei [HWT.UL], Intel , Nokia and Qualcomm to accelerate development of the infrastructure needed for self-driving cars. The new alliance, branded the 5G Automotive Association, will "develop, test and promote communications solutions, support standardization and accelerate commercial availability and global market penetration," the founders said in a statement. One of the aims of 5G, the technology standards for the next generation of much faster and more reliable mobile telecoms networks, is to enable a wide variety of devices to connect up and operate via the Internet - the "Internet of Things." Network equipment providers such as Ericsson and Nokia have said the 5G technology currently in development could be available for use as early as next year but mass-market upgrades to mobile networks are not expected until some time around 2020.

Germany orders Facebook to stop collecting data on WhatsApp users

Germany orders Facebook to stop collecting data on WhatsApp users Facebook has been ordered to stop collecting and storing data on WhatsApp users in Germany, marking the first regulatory challenge to a controversial data-sharing scheme that the social media company announced in August. In a statement published Tuesday, Germany's privacy watchdog said that sharing WhatsApp user data with Facebook, the messaging app's parent company, constitutes "an infringement of national data protection law." The regulatory body also ordered Facebook to delete all data that has already been transferred from WhatsApp. Facebook's data-sharing scheme has been closely monitored by privacy groups across Europe.





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