Trender Research™

Technology meets people.

Trender Research™ covers consumer technology trends by combining expert analysis with the voice of everyday people.

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Welcome to Trender Research

Introduction from Brian Mahony, CEO Trender Research, Inc.
Welcome to Trender Research! Trender Research is a market research and consulting firm that covers the use of technology-based devices and services by everyday people. Trender Research is dedicated to capturing the voice of not just the technically adept, but demographic groups that are often overlooked by established market research firms and the developers of new gadgets and services--- read more...

Personal Technology News

Tech News

Your Sweat Will See You Now

A new device — wearable, wireless and battery free — improves the ability to monitor and diagnose health problems by analyzing the sweat on your skin.

Crowdwise: How to Handle the Dreaded ‘Reply All Moment’

You know that sinking feeling when you accidentally click "Reply All" instead of "Reply?" It's awful. Here's how to handle it, and make sure it never happens again.

Tech We’re Using: How to Sort Through a Cornucopia of Television Shows

Our assistant TV editor has a state-of-the-art setup for watching shows and movies. But here’s what happens when there can be too much content to choose.

Tech Tip: The Easy (and Free) Way to Make a Budget Spreadsheet

With a little time, typing and easy-to-use software, you can quickly see your financial picture much more thoroughly and better plan for the future.

What if You Could Literally Talk to The New York Times?

Dan Sanchez, editorial lead for our new voice initiative — which enables you to “hear the news,” straight from Times journalists, via Alexa — answers questions about what that conversation could be like.
 

Blog Posts

How AI can help your video content be stickier-- and your bottom line fatter.

Next week, I'll be moderating a webinar on the topic of "show-verload". What is show-verload you might ask? Well simply, it's content overload due to the overwhelming volume and variety of TV/video options consumers have. It's not only a problem for consumers, it's also a problem for any type of video service provider who is…

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Posted by Brian Mahony on December 4, 2018 at 4:09pm

Building a Platform for Success in the OTT Video Market: How to Develop Competitive OTT Video Services Using a Cloud Solution

As the "OTT Wars" rage on, it's so important for video service providers of all types to focus on content innovation and less so on video infrastructure. With your OTT video workflow in the cloud, content will be your top priority – and you need neither cloud nor broadcast engineering expertise to make it happen.

https://bit.ly/2A1lrdi

A new e-Book by past OTT Executive Summit sponsor Amazon…

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Posted by Brian Mahony on October 17, 2018 at 1:17pm

The role of cloud-based video service assurance platforms to monitor end-to-end streaming quality

I've been researching content deliver networks (CDNs) lately, including Ericsson UDN, AWS, Limelight Networks, and Akamai Technologies, trying to better understand the value-chain, costs, and ROI for video content delivery. But I keep coming back to quality assurance. For sure content is still king, but good content doesn't matter without good quality streaming. The questions is: how do you monitor and measure video…

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Posted by Brian Mahony on July 13, 2018 at 4:31pm

How to handle the next wave of OTT- everything online.

What happens when all video entertainment moves online? Can the Internet handle it? Will consumers tolerate it?

It seems every week there is a new report about the rapid rise of OTT. Cord-cutting is accelerating. Pay TV subs are declining. More video is consumed online now than through traditional methods. Most homes have 2 or 3 OTT apps/devices. Through it all, OTT seems to have withstood every major test with (relatively) flying colors: the Olympics, the World Cup, the…

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Posted by Brian Mahony on June 15, 2018 at 1:28pm

A Practical Guide to AWS Media Services

The last white paper I reviewed from Amazon Web Services-Elemental was among the best ever received. It generated 3-plus million potential impressions, thousands of views, hundreds of downloads, and very healthy social media engagement. So I didn’t hesitate to review the follow up paper— “A Practical Guide to AWS Media Services: Deploying cloud-based processing and delivery services for broadcast and Internet-delivered video"…

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Posted by Brian Mahony on March 28, 2018 at 4:42pm

What is the difference between SVOD services that succeed and those that fail?

http://bit.ly/2BjEReD

In the research and consulting work that Trender Research does, we occasionally have the opportunity to share with you some informative content. That's the case with this excellent new white paper from past OTT Executive Summit (…

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Posted by Brian Mahony on February 15, 2018 at 11:41am

If OTT content is King, how do you protect your throne?

I've been doing some research lately on the role of content in the fast-evolving over-the-top video (OTT) world, and enjoyed a sponsored white paper that came across my desk: Neustar's "Managing OTT Content Distribution in the Connected World."

https://lnkd.in/gQiwwUY…

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Posted by Brian Mahony on September 22, 2017 at 3:56pm

New eBook: 5 Ways to Increase Subscription Revenue Now

https://lnkd.in/dNxQFSt

My company Trender Research works with a variety of consumer-facing technology clients across social media, TV, robotics, mobile, and location-based services. In the TV/Video space, we are often contracted to help define, financial model, and select vendors for new streaming video services. There is a lot of attention to the ROI model, the RFP, and product capabilities matrix, but in…

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Posted by Brian Mahony on August 24, 2017 at 12:44pm

The Vast TV Watching Opportunities

Growing up in the 90s, if i wanted to watch cable tv I was limited to x amount of channels. I truly had to make do with what I had. But now the possibilities are endless. Cable tv now provides you with thousands of channels and even that seems to not be enough. If thats not enough we now have countless services to watch any type of show or movie. Amazon video, Netflix, Hulu just to name a few. Our tv possibilities are simply endless at this point. We can instantly watch shows we've missed…

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Posted by Eugene Idelchik on June 6, 2017 at 2:03pm

My Escape

I work 6-7 days a week running a funeral home. The nature of the business paired with it being your own small business can be highly stressful. Nothing is more sacred to me than being able to unwind and watch some tv. I am a true lover of the television. I have so many shows over various genres and networks that I follow religiously. Coming home after a long and crazy day, all I want is to lay down on the couch with a beer and binge watch my shows. That is my day to day stress relief.…

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Posted by Eugene Idelchik on June 6, 2017 at 1:56pm

Service Provider News

Trend Micro's ZDI Looks To Acquire More Vulnerabilities in 2019

Trend Micro's Zero Day Initiative (ZDI) published 1,444 security advisories in 2018, with issues in PDF technologies leading the way.

Synopsys Updates Coverity With Enhanced Analysis Capabilities

DAILY VIDEO: Synopsys improves Coverity Static Application Security Testing, and Sonrai Security emerges from stealth with its Cloud Data Control Service.

Datera Provides Software-Defined Missing Link for HPE Storage

NEW PRODUCT NEWS: The combination of Datera’s Data Services Platform and HPE’s well-established server hardware portfolio brings the software-defined trend to enterprise-class data storage.

Salesforce Unveils a Speedier, DIY Mobile App Dev Platform

NEW CLOUD SERVICE NEWS: Salesforce’s new Lightning Platform Mobile platform is designed to help businesses frustrated by how long it can take to create and deploy new mobile apps. Included is a new capability to release apps in Google Play and Apple’s App Store.

Why 'Cobot' Robots Are Coming To Workplace Near You

TREND ANALYSIS: The next wave of robots is coming and these will be ones that can be thought of as collaborative robots, or “cobots.” These are machines that can perform everyday tasks to make our lives better.

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Top Tech News

Amazon Alexa and Google Assistant duke it out at CES 2018

Amazon Alexa and Google Assistant duke it out at CES 2018 CES 2018 had more than its fair share of wacky items and compelling gadgets, but one of the biggest trends to emerge, once again, from the popular tech expo was voice-enabled devices. And, of course, it was all about Amazon Alexa and Google Assistant.


The weirdest tech of CES 2018

The weirdest tech of CES 2018 Here are seven items at CES 2018, some of which address legitimate use cases and some of which may be closer to mad-scientist territory.


Sennheiser co-CEO: Why we're betting on AR and VR with 3-D audio

Sennheiser co-CEO: Why we're betting on AR and VR with 3-D audio At CES 2018, Sennheiser announced two new products that focus on recording or playing back 3-D audio.


Honda wants to prove robots can help you, not kill you

Honda wants to prove robots can help you, not kill you Honda wants to change your perception of robots. And it's hoping to do so with four new concept robots.


Ford will begin testing self-driving cars in an unnamed city

Ford will begin testing self-driving cars in an unnamed city At CES 2018, Ford announced it is working with a city in which it will operate its self-driving cars. The automaker wouldn't identify the city but did say how autonomous vehicles can change the way people live.


Intel wants this drone to fly you around

Intel wants this drone to fly you around Intel is betting that Volocopter 2X will be one of the first passenger-carrying drones to operate in the U.S. A prototype of the pilotless two-seat helicopter-like drone was shown off at CES 2018 in Las Vegas.


AMD CEO on chip security flaws: ‘We're absolutely all over this’

AMD CEO on chip security flaws: ‘We're absolutely all over this’ AMD CEO Lisa Su told Yahoo Finance that the Austin, Texas-based computer and graphics chip company is quickly working to resolve and address a recently-discovered security flaw that affects AMD computer chips.


Nvidia went all out for PC gaming at CES 2018

Nvidia went all out for PC gaming at CES 2018 Nvidia rolled out a slew of updates for its GeForce line of gaming products at CES 2018 including massive computer screens and cloud game streaming.


What a security expert thought of a few new smart-home devices at CES 2018

What a security expert thought of a few new smart-home devices at CES 2018 It's hard to figure out which of the connected household devices on display at CES 2018 is worth buying, but it's even more difficult to know if they are secure from hackers. A security expert visits exhibits and tries to help.


 
 
 

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