Trender Research™

Technology meets people.

Trender Research™ covers consumer technology trends by combining expert analysis with the voice of everyday people.

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Welcome to Trender Research

Introduction from Brian Mahony, CEO Trender Research, Inc.
Welcome to Trender Research! Trender Research is a market research and consulting firm that covers the use of technology-based devices and services by everyday people. Trender Research is dedicated to capturing the voice of not just the technically adept, but demographic groups that are often overlooked by established market research firms and the developers of new gadgets and services--- read more...

Personal Technology News

A 19-Year-Old Just Built the First Fingerprint-Reading Smart Gun

Geoffrey A. Fowler takes an exclusive look at the only handgun that unlocks like an iPhone.

Google Pixel Review: The Android iPhone You've Been Waiting For

Yanking a page from Apple’s playbook, Google has created the best Android phone, Joanna Stern says.

An Internet-Powered Beer-Making Robot…What Could Go Wrong?

What ales the robotic kitchen? Geoffrey A. Fowler journeys into the dark heart of computerized homebrewing with PicoBrew, an Internet-connected beer maker.

This Cozmo Robot Could Be Your New Best Friend

Cozmo’s looks are deceiving. This cute, plastic toy tractor may look run of the mill, but when it springs to life, it’s like nothing you’ve ever seen.

You Can Now Endorse Your Favorite Candidates on Facebook

Facebook now has a news-feed feature that allows users to formally “endorse” a presidential candidate.

Tech News

Tech Tip: Stopping Autoplay Videos on Safari

The most recent version of the Mac operating system includes controls for stopping web page videos that start blasting on their own.

Chinese Phone Maker Bets Big With a Premium Price

Huawei Technologies wants to banish from consumers’ minds the idea that Chinese brands can produce only cheap knockoffs.

Apple Postpones Release of HomePod Speaker

Apple had said its HomePod speaker, a response to Amazon’s Echo, would debut this year. Now it won’t be released till early next year.

Tech Tip: Taking Control of the Control Center

Apple has moved some things around in the iOS 11 Control Center, but you can also make changes of your own.

Tech Fix: A New Phone Comes Out. Yours Slows Down. A Conspiracy? No.

Your smartphone is not deliberately losing speed just because your phone maker has a new gadget for sale. For devices that do slow down, here are some fixes.
 

Blog Posts

If OTT content is King, how do you protect your throne?

I've been doing some research lately on the role of content in the fast-evolving over-the-top video (OTT) world, and enjoyed a sponsored white paper that came across my desk: Neustar's "Managing OTT Content Distribution in the Connected World."

https://lnkd.in/gQiwwUY…

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Posted by Brian Mahony on September 22, 2017 at 3:56pm

New eBook: 5 Ways to Increase Subscription Revenue Now

https://lnkd.in/dNxQFSt

My company Trender Research works with a variety of consumer-facing technology clients across social media, TV, robotics, mobile, and location-based services. In the TV/Video space, we are often contracted to help define, financial model, and select vendors for new streaming video services. There is a lot of attention to the ROI model, the RFP, and product capabilities matrix, but in…

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Posted by Brian Mahony on August 24, 2017 at 12:44pm

The Vast TV Watching Opportunities

Growing up in the 90s, if i wanted to watch cable tv I was limited to x amount of channels. I truly had to make do with what I had. But now the possibilities are endless. Cable tv now provides you with thousands of channels and even that seems to not be enough. If thats not enough we now have countless services to watch any type of show or movie. Amazon video, Netflix, Hulu just to name a few. Our tv possibilities are simply endless at this point. We can instantly watch shows we've missed…

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Posted by Eugene Idelchik on June 6, 2017 at 2:03pm

My Escape

I work 6-7 days a week running a funeral home. The nature of the business paired with it being your own small business can be highly stressful. Nothing is more sacred to me than being able to unwind and watch some tv. I am a true lover of the television. I have so many shows over various genres and networks that I follow religiously. Coming home after a long and crazy day, all I want is to lay down on the couch with a beer and binge watch my shows. That is my day to day stress relief.…

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Posted by Eugene Idelchik on June 6, 2017 at 1:56pm

True V.R.

My favorite subjects back in school were Literature/History and Technology.  Both these subjects really allow one to express in written form ideas that can turn something considered rather small into something big.  Technology on the other hand, takes these ideas and helps shape it in the physical, material world.  After all, technology (even in its rudimentary form) was, and still is, a way and means that gave shape and form to abundance and prosperity (in the right hands of…

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Posted by Savio Clemente on June 4, 2017 at 1:11pm

Swimming UpStream

Problems.  They seem to be everywhere.  From personal to business it permeates all our lives.  The Buddha posited, that "all human activity eventually ends in suffering."  All the great self-authors of our day would tell you that problems can't all be eliminated, but they can certainly be managed.  In a sea of activity from work, appointments, to the daily stresses of our lives, one thing is most absolutely certain, we as humans love to be entertained. 

For me, this runs the gamut…

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Posted by Savio Clemente on June 4, 2017 at 1:04pm

Is your OTT Content Management System (CMS) Scaleable and Future-Proof?

http://www.schange.com/cms-scope

If you are a product manager, operations person, or strategist involved in defining or managing your company’s content management system (CMS) for OTT, you’re going to love this next white paper I just read (“Changing for Good, Part 2: Defining the Scope of a New…

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Posted by Brian Mahony on January 18, 2017 at 2:00pm

Why You Still Need Broadcasting Best Practices to Successfully Deliver OTT Live Sports and Events

http://www.endavomedia.com/whitepapers/ott-sports



I am continuing in my goal to read ten OTT white papers by the end of the year. This week’s is one of my favorites. I like pieces that combine hands-on experience with practical advice.…

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Posted by Brian Mahony on November 15, 2016 at 12:00pm

Current Trends and Business Model Implications for Broadcasters, MVPDs, and OTT Providers

 http://www.schange.com/cms-landscape

I’m on a tear to read a white paper a week for the remaining 10 weeks of the year. I’ll be sharing some of the better ones with…

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Posted by Brian Mahony on October 12, 2016 at 3:30pm

Service Provider News

Research: Half of Enterprises Suffered Insider Attacks in Last 12 Months

Survey is based on a comprehensive online survey of 472 cybersecurity professionals, which provides deep insight into current security trends.

Google Adding Labels to Stories to Distinguish What's Credible Content

DAILY VIDEO: Google readies "trust labels" to bolster confidence in news sources; attacks exploit Microsoft Dynamic Data Exchange protocol; Cisco reveals a $1 billion program for smart cities infrastructure; and there's more.

Consumers Want IoT Toys Regardless of Security, Survey Finds

As the holiday shopping season gets underway, many consumers will pick up new internet of things devices, even though many of those devices might represent security risks.

HP, Lenovo Hold Top Spots in Q3 Report on Most Popular Notebook Brands

While PC sales in general remain in the doldrums, market research firm TrendForce reported that notebook sales were fairly lively for the likes of HP, Lenovo and Dell.

Volvo, Uber Agree to Provide Tens of Thousands of Autonomous Cars

Uber embarks on first major effort to offer self-driving cars in its ride-hailing service using the Volvo XC-90 SUV as the platform for the technology.

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Top Tech News

Mother Angry After School's Robocall Keeps Mispronouncing Daughter's Name As A Racial Slur

Mother Angry After School's Robocall Keeps Mispronouncing Daughter's Name As A Racial Slur Nicomi Stewart, a mother in Rochester, New York, is “disgusted” after an automated call sent to her phone from the city’s school district mispronounced her daughter’s name as a racial slur.


Twitter tests longer character limit

Twitter tests longer character limit You may soon get to say a lot more on Twitter. The social media giant announced it is testing a longer character limit. The change will extend the current 140 characters to 280 for all languages except Japanese, Chinese and Korean. Users won’t see this change right away, though. Only a small percentage will be testing it at first, and according to the company, it is just a test and there is no guarantee this change will be available to everyone. Via Business Insider: http://www.businessinsider. ...


Mac OS High Sierra makes the Mac a teeny, tiny bit better — for free

Mac OS High Sierra makes the Mac a teeny, tiny bit better — for free Mac OS High Sierra (macOS 10.13). As the new name suggests, it’s just a refinement of last year’s Mac OS Sierra. In fact, you could sum up what's new in an article about as short as this one.


Pogue's Basics: Access YouTube's free music and sound effects

Pogue's Basics: Access YouTube's free music and sound effects Want to add some cool sound effects or music to your YouTube video (or any video)?


MIZUHO: Here's why Facebook has 'a realistic opportunity' to enter China in 2018

MIZUHO: Here's why Facebook has 'a realistic opportunity' to enter China in 2018 Facebook has a "realistic opportunity" to enter China in 2018, Mizuho analyst James Lee wrote in a note to clients on Tuesday. Lee came to the conclusion after meeting "various industry contacts" in China during a recent trip. Facebook's recent appointment of an executive to manage relations with China will help the company "understand the regulatory requirement and negotiate Facebook's operating structure in China," said Lee in the note, a copy of which was obtained by Business Insider.


Apple's wireless charger may not ship with the new iPhones at launch

Apple's wireless charger may not ship with the new iPhones at launch Apple is expected to include wireless charging as a core feature in the iPhones it launches on...


The top 8 features we expect from Apple's next iPhone

The top 8 features we expect from Apple's next iPhone Apple's 10th anniversary iPhone is nearly upon us. Here's everything we expect from what could be Apple's most important product in years.


Apple's App Store is about to get a lot better with iOS 11

Apple's App Store is about to get a lot better with iOS 11 Apple's App Store is getting a major update in iOS 11, and it's going to make finding new apps far better.


Why Equifax needs to give up some details about how it got hacked

Why Equifax needs to give up some details about how it got hacked Equifax was hacked and lost the information of 143 million Americans, and they need to tell us how.


The best alternatives to Apple's new iPhone

The best alternatives to Apple's new iPhone Apple's iPhone 8 is nearly upon us, but not everyone is psyched. Here are the best alternatives for Apple's upcoming iPhone.


 
 
 

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