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Trender Research™ covers consumer technology trends by combining expert analysis with the voice of everyday people.

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Welcome to Trender Research

Introduction from Brian Mahony, CEO Trender Research, Inc.
Welcome to Trender Research! Trender Research is a market research and consulting firm that covers the use of technology-based devices and services by everyday people. Trender Research is dedicated to capturing the voice of not just the technically adept, but demographic groups that are often overlooked by established market research firms and the developers of new gadgets and services--- read more...

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OTT Video Executive Summit Announces Sessions and Speakers

Boston, MA. March 4, 2014 — Sessions and speakers for the Over the Top Video Executive Summit (www.OTTVideoSummit.com), to be held at Boston’s Lenox Hotel on April 16, were announced today. The OTT Video Executive Summit brings together thought leaders in the…

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Posted by Brian Mahony on March 4, 2014 at 11:47am

Announcing the OTT Video Executive Summit

More details here: www.OTTVideoSummit.com

*** Please read below and respond/comment ***

Dear industry colleagues: 

I am pleased to announce a new executive conference that will be like no other you have attended. Of course the focus of the event is OTT video, but the format is guaranteed to make it highly strategic, educational, and lots of fun. In short, the conference will mingle industry executives, a panel of…

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Posted by Brian Mahony on January 22, 2014 at 9:00pm

Getting closer to cutting the cord completely

My daughter's friend was over the other day talking about her favorite shows and my daughter had no idea what she was talking about. It was then that I realized that my kids have already cut the cord from channel surfing the major channels. For about 3 years now, the majority of our content comes from Netflix, with a bit more from Amazon, Hulu, and YouTube, or directly from ABC.com, etc.

My kids have been mostly raised on documentaries and movies. My sons love "Famous Tank Battles"…

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Posted by Brian Mahony on January 22, 2014 at 5:29pm

Wireless speakers

Why can’t I use these speakers to play music from my computer?



      I’m sitting in my room at my parent’s house, watching the NBA playoffs on TV. Above my TV, I have 2 fairly large speakers that are hooked up to a relatively old stereo. The idea: convert these 2 unused speakers into wireless speakers that I can use from my computer.

      After doing a little research on wireless speakers I was not impressed. Most of the conversation is focused on surround sound or home…

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Posted by Brian on May 15, 2013 at 11:00pm

Remaining Upside Opportunities for Pay-TV Services

The legacy pay-TV services market can now be divided into two distinct groups. First, those regions where the market is fully saturated and customer churn is the primary activity. Second, the developing nations where local pay-TV providers can still find new customers willing and able to pay for their offerings.



According to the latest market study by ABI Research, the global pay-TV market added nearly 47 million new customers in 2012 -- reaching a total of 864 million…

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Posted by David H. Deans on April 25, 2013 at 1:30pm

What is the future of location based services?

Everything today is in context. You can't read a news story, talk to a neighbor, watch a sporting event, or plan a vacation without understanding context. Who you are. Where you want to go. Your habits. Your friends and family. Finances. You name it.

 

So it is no surprise that advertisers for a long time have figured out that understanding the context of their target audience is worth more to them that just a static list of names and addresses. And in today's mobile world,…

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Posted by Brian Mahony on January 16, 2012 at 10:14pm

Netflix Takes Aim at the Cable Guys, With a Promise to Start Firing Tomorrow. What's Next for You?

Netflix, which is fighting with the cable guys and telcos over streaming video costs, says it will publish a ranking of the best broadband performers. Or in other words: Netflix says it will tell some broadband customers that the...http://tiny.cc/ky5kn            Read the full story

Posted by JL Henry on June 26, 2011 at 7:00pm

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