Trender Research™

Technology meets people.

Trender Research™ covers consumer technology trends by combining expert analysis with the voice of everyday people.


Welcome to Trender Research

Introduction from Brian Mahony, CEO Trender Research, Inc.
Welcome to Trender Research! Trender Research is a market research and consulting firm that covers the use of technology-based devices and services by everyday people. Trender Research is dedicated to capturing the voice of not just the technically adept, but demographic groups that are often overlooked by established market research firms and the developers of new gadgets and services--- read more...

Personal Technology News

Samsung Galaxy S6 Review: The iPhone 6 Has Met Its Match

A better camera, sharper display and faster charging put Samsung’s new flagship phones ahead in the smartphone race, writes Joanna Stern.

Surface 3: Microsoft's Budget Tablet Gets Full Windows 8.1

By Joanna Stern Remember Surface RT? No? That’s OK. Apparently Microsoft is trying to forget about it, too.On Tuesday the company announced the $500 Surface 3, the thinnest and lightest version of its tablet, meant to be a more appealing option than its $800 Surface Pro 3 for students and families. Unlike the old Surface RT and Surface 2 tablets, this non-Pro runs full Windows 8.1—and can be upgraded to Windows 10 when that hits later this year.Potential buyers will wonder what sort of sacrifices were made to get down to $500. Answer: Mostly power and screen real estate.The Surface 3 only has a 10.8-inch, 1080p display—a significant step down from the Pro 3’s 12.1-inch, 2160x1440-pixel screen. That also means a narrower keyboard and trackpad for the Surface 3 Type Cover, sold separately for $130. Tighter than the pricier Surface it may be, but in my short time with it, I noticed that it felt much roomier than an old, cramped netbook.The Surface 3 is powered by Intel’s new low-power Atom X7 processor, a far cry from the Pro 3’s Core i3 model. Having suffered through some bad experiences with Atom processors, I worry that, horsepower-wise, it’s not enough to provide a worthwhile Windows experience. Microsoft says that it’s the fastest Atom yet. (A $600 Surface 3 comes with 128GB of storage instead of 64GB, and 4GB of RAM instead of 2GB—might be worth the extra $100.)Those compromises aside, the rest seems quite impressive...for the price. The all-magnesium build with a built-in three-stop kickstand is just as durable as the Pro 3, but is a much lighter 1.37 pounds. Because it has a smaller screen, it’s also a bit more manageable to carry around.The tablet can be powered by a MicroUSB cord and still gets up to 10 hours of battery life. Take that, new MacBook!People can preorder the new Surface 3 on Tuesday, and can buy it in stores starting May 5. There will also be a 4G LTE version sold through T-Mobile and Verizon (and potentially other carriers) later in the year, for $100 more than the standard models. We plan to review the Surface 3 soon, and put all of Microsoft's claims to the test.

Google's Cheapest Chromebooks Yet: $149 Hisense and Haier Laptops

By Nathan Olivarez-Giles Google is introducing its cheapest Chromebooks yet, the $149 Hisense Chromebook and the Haier Chromebook 11. On Tuesday, the search giant also teased a dongle, dubbed the Chromebit, which—for still less money—will bring the Web-browser-centric Chrome OS to any TV or monitor with an HDMI input.These new Chromebooks, available for pre-order Tuesday and set to ship in April, run on quad-core ARM processors from Chinese semiconductor company Rockchip, with 2GB of RAM and 16GB of local storage. Both devices will have one HDMI port, two USB 2.0 ports, and a MicroSD card slot. And both computers will feature 11.6-inch, 1,366x768 pixel displays.The specs on these machines aren’t going to wow anyone, as the new $1,000 Chromebook Pixel might. But they're sufficient for surfing the Web and lightweight work—and that's the point. These are low-cost computers targeted for schools and emerging markets such as China and India.This is consistent with Google's Chrome OS strategy of embracing low-margin products, because it doesn't have to charge its hardware partners anything for its OS, making money instead on acquiring new Google users. This has become a substantial threat to the Windows OS, which of course is a source of licensing revenue for Microsoft.Previously, the cheapest Chromebook you could buy was a $200 model from Acer. (There's a $200 Windows laptop, too.) Hisense and Haier aren't well known brands in the U.S., but the companies are hugely successful electronics makers in their home market of China, now seeking greater visibility in America.The major differences between these two new cheapest Chromebooks are seen in hardware styling and battery life. The black Hisense Chromebook will offer about 8.5 hours of battery life and the white Haier Chromebook 11 promises 10 hours of battery life.In the coming months, getting Chrome OS will be even cheaper, but you’ll need your own monitor, mouse and keyboard. This summer, Google said it will launch a new computer-in-a-stick called the Chromebit. The device, which is a small dongle that plugs into a TV or computer monitor’s HDMI port sort of like the popular Chromecast TV streamer, will run full Chrome OS and sell for less than $100. (The actual price is undetermined at this point.) The Chromebit, a little smaller in size than a standard candy bar, will be built by Asus, Google said in a statement.Google also announced that more laptops, ranging from $200 to $500 will roll out over the next few months as well, from companies including Acer, Dell, HP, Lenovo and LG. The $250 Asus Chromebook Flip, a computer with a touch display that can turn and swivel around to be used in a more tablet-like style, is also expected. Though its release date isn't yet announced, a Google spokeswoman said it should go on sale in the next couple of months.

Why Cable TV Beats the Internet, for Now

It’s not time to cut cable yet, unless you’re among the few cord-cutters who can clear enough hurdles, Geoffrey A. Fowler says.

In Search of a Printer You Won't Want to Destroy

Joanna Stern on what you need to know to find a printer you won’t want bash with a baseball bat.

Tech News

Q&A: Analyzing Your Twitter Life

How to use a variety of tools to get more information about your online audience.

The Healing Power of Your Own Medical Records

There is evidence that letting patients see their medical files helps them take better care of themselves, but the medical establishment still resists sharing the data.

Apple and Beats Developing Streaming Music Service to Rival Spotify

The new system will not have a lower price than its competitors, and won’t offer a free version supported by ads.

Jay Z Reveals Plans for Tidal, a Streaming Music Service

In a business where artists seldom have direct control over how their work is consumed, musicians will be the majority owners of the company.

Disruptions: 10%? 20%? Apps Are Changing How We Tip

Payment apps are forcing customers to make a new and difficult choice with each transaction.


Blog Posts

World Cup Webinar: CBC Teams with Akamai to Deliver Record-Breaking Performance


Please join Akamai on December 2 at 2 PM EST for an…


Posted by Brian Mahony on November 24, 2014 at 4:11pm

Witbe’s Planche, EPIX’s Ziv, and OTT Digital Services’ Harnsberger Take Top Honors at the OTT Video Executive Summit

OTT trophy winners awarded by a forum of fellow executives.…


Posted by Brian Mahony on November 14, 2014 at 12:30pm

TV Watching Habits

Ever since I discovered Netflix I have been hooked. I rarely watch regular cable television anymore, not only do I enjoy Netflix my kids love it. There are so many choices for the kids to watch such as; movies, cartoons to films that relate to young teens. I especially enjoy Netflix because I have been able to see movies that have not been released in theaters and that I probably wouldn't haven't watched otherwise. I tend to watch movies on the weekend with the family to catch up from the…


Posted by Susan Romero on November 6, 2014 at 7:44pm

Will OTT be assimilated into existing Pay TV business models, or destroy them?

I know this might sound trite, but 2014 could be the year of "Over-the-Top." Perhaps not the year it became so mainstream that it rivaled the decades-old Pay TV business model, but at least the year when seeds where planted, some with roots that might break concrete.

Consider the recent announcements by HBO, CBS, Univision and others. It used to be that these content players had too much to risk to upset the Pay TV apple cart,…


Posted by Brian Mahony on October 27, 2014 at 11:10am

With all the major OTT news from HBO and CBS, FreeCast's simple but innovative Rabbit TV Plus says "Yup, we've been waiting for you."

FreeCast continues to make news among announcements from some of the content giants. And I happen to know there's even bigger news in the works.

Sometimes simple is better too. Can Rabbit TV Plus succeed where so many more complicated solutions have failed? The price is hard to beat:…


Posted by Brian Mahony on October 22, 2014 at 12:00pm

Endavo Media’s Paul D Hamm Announced as Featured Speaker at OTT Video Executive Summit

September 8, 2014. New York City. Endavo Media, a leading digital media distribution company that is reinventing consumer TV and premium over-the-top video services, announced that CEO Paul D Hamm will be a featured speaker at the Over-the-Top Video Executive Summit (…


Posted by Brian Mahony on September 8, 2014 at 10:13am

OTT Video Summer Reading List for stories you might have missed

OTT Video Summer Reading List

I have been doing some research, reading, and writing this past summer and wanted to share some of the highlights with you. Use this as an interesting, but probably incomplete, reading list to catch up on the major developments in over-the-top video: 

* Streaming/Mobile TV becoming mainstream: …


Posted by Brian Mahony on September 3, 2014 at 4:52pm

How Teens See the Mobile Movement

As time evolves, so does the functionality of certain objects. The television started out simply to enable us to watch programs, but has evolved to being able to use the Internet and play video games, among other things. Gaming systems were plain and simple, but now have evolved into allowing us to watch movies, stream the Internet, download photos, and download apps. The device that has gone through the most change, however, is the mobile phone. It started out as basic as can be, just for…


Posted by Akshay Bhardwaj on August 13, 2014 at 12:44pm

Three Things You Need to Remember When Shopping Online

The internet has definitely changed the way we function as consumers, making everything much more convenient, giving us more access to information and products that we wouldn’t have been able to purchase in the…


Posted by Sookie Lioncourt on July 31, 2014 at 12:45pm

How Binge Watching Affects our Relationship with Media

As an avid TV watcher, I know and understand the pains of cable TV. Shows generally air once a week, cliffhangers and teases are everywhere, and timings often conflict with our own schedules. The couch and TV is one area of my life which I do not get to go to as much as I used to, simply because of a busy schedule. Trying to balance work, school, family, and friends prevents more time to be given to casually couch crashing and TV surfing as I would when I was younger. But, like many other…


Posted by Akshay Bhardwaj on July 29, 2014 at 2:26pm

Service Provider News

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Top Tech News

Tweets by new 'Daily Show' host Trevor Noah come back to haunt him

Tweets by new 'Daily Show' host Trevor Noah come back to haunt him The comedian's tweets about Jewish kids and "fat chicks" from several years ago reemerge after he steps into the spotlight as new host of "The Daily Show."

Loaris Trojan Remover review

Detect and remove invasive threats that try to harm your computer

U.S. judge to allow RadioShack to sell 1,740 stores

The exterior of a RadioShack store is seen in New York (Reuters) - A U.S. bankruptcy judge on Tuesday said he will approve a plan by RadioShack Corp to sell 1,740 of its stores to the Standard General hedge fund, which plans to operate most of them in conjunction with Sprint Corp . The ruling ends a hotly-contested, four-day hearing in which RadioShack’s largest creditor, Salus Capital Partners, opposed the sale. RadioShack has said it hopes to close the sale by Wednesday to avoid paying April rent. (Reporting By Nick Brown; Editing by Chris Reese)

Comedy Central says it's 'unfair' to judge Trevor Noah on his bad tweets

Comedy Central says it's 'unfair' to judge Trevor Noah on his bad tweets Comedy Central says that replacement Daily Show host Trevor Noah shouldn't be judged solely on his old tweets, which many have been highlighting today as sexist and anti-Semitic. The statement makes it clear that Comedy Central stands behind its selection of Noah and that it won't be changing its decision to give him the hosting gig when Jon Stewart steps down later this year.

Twitter needs to fix this potentially dangerous Periscope flaw

Twitter’s awesome new Periscope app has quickly become one of the most buzzed about new apps on the market. However, Fast Company’s Rose Pastore has found a potentially dangerous flaw that Twitter should really fix as soon as possible. DON’T MISS: Meerkat is dying — and it’s taking U.S. tech journalism down with it “While using the new live-streaming app Periscope this weekend to broadcast video of my pet rabbit to 30 strangers around the world, I realized something rather alarming: The location of my apartment was viewable on a map accompanying my stream,” Pastore writes. “I knew that Periscope showed my general position— Brooklyn, New York — but I did not know until then that one could zoom in

Lazesoft Recover My Password Home review

Recover lost Windows logon password

JobTabs review

Manage multiple resumes, cover letters, and insider contacts for your job search

Fan-made Mario 64 remake disappears following Nintendo copyright complaint

Fan-made Mario 64 remake disappears following Nintendo copyright complaint Nintendo has issued a takedown request for the browser-based Super Mario 64 remake that delighted the internet last week. If you attempt to play the game, created by student Erik Roystan Ross as an experiment with the Unity game engine, you'll instead see a series of emails, including a copyright complaint from Nintendo of America. "The web site at displays, and allows users to play, an electronic game that makes unauthorized use of copyright-protected features of Nintendo's Super Mario 64 video game," explains an attorney on Nintendo's behalf, according to an email posted on the site. "Most of the art assets that were not constructed by me are from Mario Galaxy, but I did all the animations for them," he explained.

Facebook's new 'Scrapbook' helps parents keep baby photos in one place

Facebook's new 'Scrapbook' helps parents keep baby photos in one place Facebook is in the process of rolling out a new "Scrapbook" feature that gives parents a simple way of putting photos of their newborns, toddlers, and kids under the age of 13 in one spot. Scrapbooks can serve as a private album if parents wish, but they can just as easily be shared with your family and other Facebook friends. Facebook quickly noticed the popular trend of parents tagging their significant other in any photos featuring their child, which made for a roundabout way of keeping those shots in a central place and making them visible for two sets of friends. By heading into Facebook's family and relationships section, you can set up a Scrapbook for your own child.




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