Trender Research™

Technology meets people.

Trender Research™ covers consumer technology trends by combining expert analysis with the voice of everyday people.


Welcome to Trender Research

Introduction from Brian Mahony, CEO Trender Research, Inc.
Welcome to Trender Research! Trender Research is a market research and consulting firm that covers the use of technology-based devices and services by everyday people. Trender Research is dedicated to capturing the voice of not just the technically adept, but demographic groups that are often overlooked by established market research firms and the developers of new gadgets and services--- read more...

Personal Technology News

Do You Need a Wireless Phone Carrier?

Is it possible to never pay for wireless-phone service again? For 30 days, WSJ reporter Ryan Knutson disconnected his iPhone from AT&T and lived entirely off the free Wi-Fi connections—and it worked.

Samsung Galaxy S6: Can an Extreme Makeover Beat iPhone?

When it comes to building better hardware and much improved software, the sixth time’s the charm.

HTC Grip Takes Fitness Seriously, But Not Style

By Joanna Stern If the world needs another fitness thingamajig it might as well come from a company that knows a lot about making great hardware and another that knows a lot about fitness.Phone maker HTC and fitness apparel and software maker Under Armour have teamed up on a new $199 fitness tracker called the Grip, which tracks everything from your workouts to sleep. It’s the first of many products the companies have promised to work on together in a new strategic partnership.But I'm already hoping the next one will be more attractive and svelte. The thick neon green and dark teal band, which is only going to available in those colors for now, could be mistaken for a piece of medical equipment or an electronic monitoring bracelet.But that unsightliness may be OK if you only plan to wear it when you’ve got your headband, sneakers and workout pants on. That's because as a fitness band, the Grip may just be what many athletes have been waiting for: a device that actually provides meaningful suggestions and improvements.It has the usual accelerometer and gyroscope sensors to track steps, miles and sleep, but also built-in GPS to capture your running paths and distance in Under Armour’s Record app, available for iOS and Android.It is also water and dust resistant. There are no buttons--instead, you use a very responsive touchscreen to swipe and tap to select your workout or check your progress.Absent is a heart rate sensor. HTC says it, like me, isn’t satisfied with the accuracy of wrist-worn sensors. It will pair, however, with any Bluetooth heart rate chest strap monitor.But where it might really differ is in what it can do with all that collected data. HTC says the UA Record software can analyze your stats and kick back real suggestions on how to improve your workouts and lifestyle.If that’s true, then these two companies just may have the secret sauce. Now they just have to add it into the design.

HTC One M9 First Look: A Focus on Fixes

By Joanna Stern Lets play a little game. Look at the photo above. Can you spot the differences between HTC’s new One M9 smartphone on the left and last year’s One M8 on the right?Notice anything? No? That’s the point: HTC changed so very little in the hardware refresh, announced today at Mobile World Congress in Barcelona. And that’s not a criticism. I can’t blame HTC for not wanting to mess with such a beautiful thing.The One was already a gorgeous, all-metal phone with a sharp 1080p, 5-inch display and loud BoomSound speakers. Last year, I called it the best Android phone ever. But there was one thing wrong with it, which ultimately stopped me from recommending it over other Android phones. It had a subpar “ultrapixel” camera. Photos weren’t as crisp as others and low-light performance was horrific.HTC took note. The new M9 has a 20-megapixel, “squircle”-shaped camera and upgraded sensor. It protrudes slightly, but if that means better photos, I’ll let that slide. (Rest assured, we’ll put it through our battery of photo tests when we do a full review.) It also has a sapphire glass lense to resist scratches. You’ll also notice that HTC removed its secondary “depth” camera, which was mostly a gimmick anyway.There are some other small changes, too. The battery is bigger. The back has a new polish that makes it more scratch resistant, and is also rounded more to make it more comfortable to hold. The power button has been moved to the side and it has a faster octo-core processor with 3GB of RAM. And the phone will be available in a few two-tone colors (silver and gold, silver and white, etc.).There are a series of new software tweaks and additions, too. HTC’s Android 5.0 “Sense” overlay—now in its seventh iteration—has been updated with a context-aware smart launcher. It will surface apps you use the most based on geography: Instagram at home; Google Docs at work, for instance. (The system learns this based on usage patterns as well as the information you allow it to collect about your location.)The One M9 will be available at all the major U.S. carriers in early spring. HTC would not disclose pricing, but I expect it to be around the same as the previous version. And the good news for those already carrying an older HTC One? The buyer’s remorse shouldn’t be too bad.

The 5 Best Sport Earbuds

From wireless Bluetooth models to headphones that track your heart rate, these earbuds from Beats, Jaybird, Monster, Skullcandy and SMS will get you grooving whether you’re running, biking or at the gym.

Tech News

Bits Blog: In Privacy Update, Reddit Tightens Restrictions on Nude Photos

Reddit changed its privacy policy to prohibit posting nude photos or videos of people engaged in sex acts without their prior consent to have it posted.

Machine Learning: The Best Cheaper Smartphones: Fewer Features, but Not by Much

As companies put efforts into building better phones with lower price tags, a cheaper phone doesn’t require as many compromises as you might expect.

App Smart: Video Feature: Apps for Meditation and Calming on iPhone and Android

A number of smartphone apps guide users through exercises intended to provide calm, mindfulness and positive thinking.

State of the Art: Vivek Wadhwa, Voice for Women in Silicon Valley, Is Foiled by His Tone

Mr. Wadhwa was one of the loudest male voices pushing for gender diversity in Silicon Valley. His story is a lesson in how not to handle criticism.

Talk: Dick Costolo Thinks It’s O.K. to Never Tweet

The C.E.O. of Twitter talks about how the platform plans to handle harassment and why improv comedy is good management training.


Blog Posts

Benefits of Window Treatment

We usually use window treatments to enhance the appearance of the room but they serve a lot more purpose than that. Here is the list of few points which are thought to be as an advantage that various window treatments confer.

It control lights

This is one of the best features of it. The time when you need sun to enter your room, open the drapes!…


Posted by Yoey Thamas on March 2, 2015 at 7:10am

Cleaning has its own benefits!

The cleaning industry has marked the highest rate of employment in California and Florida while comparatively less in Pennsylvania.  From a decade it has grown by 66% and the present value if of $50 billion. It has been announced to be one of the most highly stable industries. With the favorable forecasting of the fastest flourishing industry it is helping people of almost every sector. Be it hospitals, schools, homes, offices etc. cleaning services are being provided…


Posted by Yoey Thamas on March 2, 2015 at 6:50am

Straddle vs. Strangle Options Strategies

Trading options involves numerous sophisticated trading strategies that help traders to succeed whether the market outlook moves up or down. However, there are less sophisticated option strategies that can accomplish the same market neutral objective without much hassle. Straddle and strangle options strategies are essentially market speculations on whether the price of the underlying stock will move up or down or whether the implied volatility is going to rise or…


Posted by Yoey Thamas on February 27, 2015 at 6:38am

Quintessence of elder-friendly kitchen

Few have the habit of munching something all day or some love cooking no matter how old they become. With people like these kitchen becomes the most essential part of the house. While remodeling your kitchen and making it elder-friendly, there are few things that you might have missed while planning everything out.

Lower down the counter top according to the height…


Posted by Yoey Thamas on February 27, 2015 at 6:26am

7 web design mistakes to avoid

Whether you are building a new website or you are improving your existing website, make sure you avoid the following 7 mistakes. These mistakes can affect the effectiveness of your website and can prevent you from realizing your business goals and objectives.

  1. Unorganized content-the content on your website plays an important role in driving traffic to your site. How well the content is…


Posted by Yoey Thamas on February 27, 2015 at 12:25am

Why high gloss white cabinets are so popular?

Ready to renovate your kitchen but don’t know where to start? The selection of cabinets is the cornerstone of your kitchen renovation project. Cabinets are the most visible element of your kitchen while other accessories and appliances revolve around the cabinets. As with other kitchen elements, you have a wide range of cabinet options to choose from. To jump-start your thinking regarding the cabinet options, here’s a list of features of high…


Posted by Yoey Thamas on February 26, 2015 at 10:57pm

World Cup Webinar: CBC Teams with Akamai to Deliver Record-Breaking Performance


Please join Akamai on December 2 at 2 PM EST for an…


Posted by Brian Mahony on November 24, 2014 at 4:11pm

Witbe’s Planche, EPIX’s Ziv, and OTT Digital Services’ Harnsberger Take Top Honors at the OTT Video Executive Summit

OTT trophy winners awarded by a forum of fellow executives.…


Posted by Brian Mahony on November 14, 2014 at 12:30pm

TV Watching Habits

Ever since I discovered Netflix I have been hooked. I rarely watch regular cable television anymore, not only do I enjoy Netflix my kids love it. There are so many choices for the kids to watch such as; movies, cartoons to films that relate to young teens. I especially enjoy Netflix because I have been able to see movies that have not been released in theaters and that I probably wouldn't haven't watched otherwise. I tend to watch movies on the weekend with the family to catch up from the…


Posted by Susan Romero on November 6, 2014 at 7:44pm

Will OTT be assimilated into existing Pay TV business models, or destroy them?

I know this might sound trite, but 2014 could be the year of "Over-the-Top." Perhaps not the year it became so mainstream that it rivaled the decades-old Pay TV business model, but at least the year when seeds where planted, some with roots that might break concrete.

Consider the recent announcements by HBO, CBS, Univision and others. It used to be that these content players had too much to risk to upset the Pay TV apple cart,…


Posted by Brian Mahony on October 27, 2014 at 11:10am

Service Provider News

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Top Tech News

Galaxy S6 vs. HTC One M9: Samsung puts HTC to shame in early benchmarks

Let’s be clear: Benchmark results do not prove definitively that one device runs better than another, particularly since we know that OEMs have tried to optimize their devices to produce stronger results. That said, two new videos flagged by Android Police show that the Galaxy S6 and Galaxy S6 edge really do appear to have eye-popping benchmark scores, at least in the versions being displayed at Mobile World Congress right now. DON’T MISS: Galaxy S6 vs. HTC One M9: The definitive showdown As you can see in the video below, the Galaxy S6 and S6 edge both posted AnTuTu benchmark scores in the neighborhood of 70,000, which positively blows away any other phone on the market, including Samsung’s own beastly Galaxy Note

Meet the free encryption app that promises to put your privacy first

Meet the free encryption app that promises to put your privacy first The Cryptocat developer's new team aims to get easy file and message encryption into everyone's hands, which could give Gmail and Dropbox (and the NSA) a run for their money.

LG Watch Urbane hands-on: The smartwatch LG really needs

A few days before MWC 2015 kicked off, LG unveiled not one but two interesting wearable devices, and even though they share the same name, they’re actually quite different. The LG Watch Urbane LTE model that I saw earlier is a SIM-enabled smartphone on your wrist, a device that’s pretty bulky, even though it looks good and you could easily get used to that big metallic piece of technology on your hand. But the real looker on LG’s hands is the LG Watch Urbane that looks even better in real life than in pictures and videos. FROM EARLIER: The iPhone 6 might be low-res, but Apple’s highest-resolution device ever is coming soon If you liked the Moto 360 design, and

​Zuckerberg downplays drones, balloons for delivering Net access

​Zuckerberg downplays drones, balloons for delivering Net access Facebook's CEO doesn't criticize Google's sci-fi ideas for Net access, but says it's carriers who are doing the lion's share of the work to connect the world's billions.>

Forbes' tech billionaires list shows rich got richer, with Gates at No. 1

Forbes' tech billionaires list shows rich got richer, with Gates at No. 1 Bill Gates has added $3 billion to his net worth, cementing his position as the world's richest tech billionaire -- and once again as the richest person in the world.>

Intel playing catch-up with new mobile chips

Intel playing catch-up with new mobile chips The company lost $4.2 billion in mobile last year but hopes these new chips will help turn that business around.>




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