Trender Research™ covers consumer technology trends by combining expert analysis with the voice of everyday people.
Introduction from Brian Mahony, CEO Trender Research, Inc.
It seems every week there is a new report about the rapid rise of OTT. Cord-cutting is accelerating. Pay TV subs are declining. More video is consumed online now than through traditional methods. Most homes have 2 or 3 OTT apps/devices. Through it all, OTT seems to have withstood every major test with (relatively) flying colors: the Olympics, the World Cup, the…Continue
Posted by Brian Mahony on June 15, 2018 at 1:28pm
The last white paper I reviewed from Amazon Web Services-Elemental was among the best ever received. It generated 3-plus million potential impressions, thousands of views, hundreds of downloads, and very healthy social media engagement. So I didn’t hesitate to review the follow up paper— “A Practical Guide to AWS Media Services: Deploying cloud-based processing and delivery services for broadcast and Internet-delivered video"…Continue
Posted by Brian Mahony on March 28, 2018 at 4:42pm
Posted by Brian Mahony on February 15, 2018 at 11:41am
Posted by Brian Mahony on September 22, 2017 at 3:56pm
My company Trender Research works with a variety of consumer-facing technology clients across social media, TV, robotics, mobile, and location-based services. In the TV/Video space, we are often contracted to help define, financial model, and select vendors for new streaming video services. There is a lot of attention to the ROI model, the RFP, and product capabilities matrix, but in…Continue
Posted by Brian Mahony on August 24, 2017 at 12:44pm
Growing up in the 90s, if i wanted to watch cable tv I was limited to x amount of channels. I truly had to make do with what I had. But now the possibilities are endless. Cable tv now provides you with thousands of channels and even that seems to not be enough. If thats not enough we now have countless services to watch any type of show or movie. Amazon video, Netflix, Hulu just to name a few. Our tv possibilities are simply endless at this point. We can instantly watch shows we've missed…Continue
Posted by Eugene Idelchik on June 6, 2017 at 2:03pm
I work 6-7 days a week running a funeral home. The nature of the business paired with it being your own small business can be highly stressful. Nothing is more sacred to me than being able to unwind and watch some tv. I am a true lover of the television. I have so many shows over various genres and networks that I follow religiously. Coming home after a long and crazy day, all I want is to lay down on the couch with a beer and binge watch my shows. That is my day to day stress relief.…Continue
Posted by Eugene Idelchik on June 6, 2017 at 1:56pm
My favorite subjects back in school were Literature/History and Technology. Both these subjects really allow one to express in written form ideas that can turn something considered rather small into something big. Technology on the other hand, takes these ideas and helps shape it in the physical, material world. After all, technology (even in its rudimentary form) was, and still is, a way and means that gave shape and form to abundance and prosperity (in the right hands of…Continue
Posted by Savio Clemente on June 4, 2017 at 1:11pm
Problems. They seem to be everywhere. From personal to business it permeates all our lives. The Buddha posited, that "all human activity eventually ends in suffering." All the great self-authors of our day would tell you that problems can't all be eliminated, but they can certainly be managed. In a sea of activity from work, appointments, to the daily stresses of our lives, one thing is most absolutely certain, we as humans love to be entertained.
For me, this runs the gamut…Continue
Posted by Savio Clemente on June 4, 2017 at 1:04pm
If you are a product manager, operations person, or strategist involved in defining or managing your company’s content management system (CMS) for OTT, you’re going to love this next white paper I just read (“Changing for Good, Part 2: Defining the Scope of a New…
Posted by Brian Mahony on January 18, 2017 at 2:00pm
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