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Trender Research™ covers consumer technology trends by combining expert analysis with the voice of everyday people.

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Welcome to Trender Research

Introduction from Brian Mahony, CEO Trender Research, Inc.
Welcome to Trender Research! Trender Research is a market research and consulting firm that covers the use of technology-based devices and services by everyday people. Trender Research is dedicated to capturing the voice of not just the technically adept, but demographic groups that are often overlooked by established market research firms and the developers of new gadgets and services--- read more...

Personal Technology News

Tech News

Is Your Heartbeat Off, or Blood Sugar High? On the Road, You Can Keep Track

Travelers with heart conditions, diabetes and epilepsy can check on themselves — even report to their doctors — with new devices and apps.

How a Meal Planning Service Made Me a Better Cook

Recipe planners such as eMeals and PlateJoy can wean you off prepared foods and teach you to love cooking.

Prime Day’s Best Sellers by Year

What will people buy on Prime Day 2019? We look to previous years’ best sellers for clues.

How to Prepare for Amazon Prime Day

Prime Day 2019 will be two days: July 15 and 16. Here are the deals to expect, how to shop if you’re not a Prime member, and how not to regret your purchases.

The Apps You Need for Smarter Travel in Asia

You may rely on Google Maps and Uber in the United States, but if you’re traveling to Japan, Korea or China, consider installing one of these.
 

Blog Posts

How AI can help your video content be stickier-- and your bottom line fatter.

Next week, I'll be moderating a webinar on the topic of "show-verload". What is show-verload you might ask? Well simply, it's content overload due to the overwhelming volume and variety of TV/video options consumers have. It's not only a problem for consumers, it's also a problem for any type of video service provider who is…

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Posted by Brian Mahony on December 4, 2018 at 4:09pm

Building a Platform for Success in the OTT Video Market: How to Develop Competitive OTT Video Services Using a Cloud Solution

As the "OTT Wars" rage on, it's so important for video service providers of all types to focus on content innovation and less so on video infrastructure. With your OTT video workflow in the cloud, content will be your top priority – and you need neither cloud nor broadcast engineering expertise to make it happen.

https://bit.ly/2A1lrdi

A new e-Book by past OTT Executive Summit sponsor Amazon…

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Posted by Brian Mahony on October 17, 2018 at 1:17pm

The role of cloud-based video service assurance platforms to monitor end-to-end streaming quality

I've been researching content deliver networks (CDNs) lately, including Ericsson UDN, AWS, Limelight Networks, and Akamai Technologies, trying to better understand the value-chain, costs, and ROI for video content delivery. But I keep coming back to quality assurance. For sure content is still king, but good content doesn't matter without good quality streaming. The questions is: how do you monitor and measure video…

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Posted by Brian Mahony on July 13, 2018 at 4:31pm

How to handle the next wave of OTT- everything online.

What happens when all video entertainment moves online? Can the Internet handle it? Will consumers tolerate it?

It seems every week there is a new report about the rapid rise of OTT. Cord-cutting is accelerating. Pay TV subs are declining. More video is consumed online now than through traditional methods. Most homes have 2 or 3 OTT apps/devices. Through it all, OTT seems to have withstood every major test with (relatively) flying colors: the Olympics, the World Cup, the…

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Posted by Brian Mahony on June 15, 2018 at 1:28pm

A Practical Guide to AWS Media Services

The last white paper I reviewed from Amazon Web Services-Elemental was among the best ever received. It generated 3-plus million potential impressions, thousands of views, hundreds of downloads, and very healthy social media engagement. So I didn’t hesitate to review the follow up paper— “A Practical Guide to AWS Media Services: Deploying cloud-based processing and delivery services for broadcast and Internet-delivered video"…

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Posted by Brian Mahony on March 28, 2018 at 4:42pm

What is the difference between SVOD services that succeed and those that fail?

http://bit.ly/2BjEReD

In the research and consulting work that Trender Research does, we occasionally have the opportunity to share with you some informative content. That's the case with this excellent new white paper from past OTT Executive Summit (…

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Posted by Brian Mahony on February 15, 2018 at 11:41am

If OTT content is King, how do you protect your throne?

I've been doing some research lately on the role of content in the fast-evolving over-the-top video (OTT) world, and enjoyed a sponsored white paper that came across my desk: Neustar's "Managing OTT Content Distribution in the Connected World."

https://lnkd.in/gQiwwUY…

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Posted by Brian Mahony on September 22, 2017 at 3:56pm

New eBook: 5 Ways to Increase Subscription Revenue Now

https://lnkd.in/dNxQFSt

My company Trender Research works with a variety of consumer-facing technology clients across social media, TV, robotics, mobile, and location-based services. In the TV/Video space, we are often contracted to help define, financial model, and select vendors for new streaming video services. There is a lot of attention to the ROI model, the RFP, and product capabilities matrix, but in…

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Posted by Brian Mahony on August 24, 2017 at 12:44pm

The Vast TV Watching Opportunities

Growing up in the 90s, if i wanted to watch cable tv I was limited to x amount of channels. I truly had to make do with what I had. But now the possibilities are endless. Cable tv now provides you with thousands of channels and even that seems to not be enough. If thats not enough we now have countless services to watch any type of show or movie. Amazon video, Netflix, Hulu just to name a few. Our tv possibilities are simply endless at this point. We can instantly watch shows we've missed…

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Posted by Eugene Idelchik on June 6, 2017 at 2:03pm

My Escape

I work 6-7 days a week running a funeral home. The nature of the business paired with it being your own small business can be highly stressful. Nothing is more sacred to me than being able to unwind and watch some tv. I am a true lover of the television. I have so many shows over various genres and networks that I follow religiously. Coming home after a long and crazy day, all I want is to lay down on the couch with a beer and binge watch my shows. That is my day to day stress relief.…

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Posted by Eugene Idelchik on June 6, 2017 at 1:56pm

Service Provider News

Seven Tips for Selecting an Intent-Based Network

eWEEK RESOURCE PAGE and DATA POINTS: An intent-based enterprise network automates the analysis and remediation of network errors, as well as intelligently automates network designs and configuration updates.

Why Letting Red Hat Do Its Thing Was Wise Choice by IBM

NEWS ANALYSIS: IBM’s decision to operate Red Hat as a distinct business unit managed by the company’s current executive team is a wise move that should assure clients and partners that IBM’s and Red Hat’s dedication to customers’ freedom, choice and flexibility remains intact.

Best Practices for Branch Office Edge Security

eWEEK RESOURCE PAGE: Advances in SD-WAN security are all well and good, but here’s the catch: SD-WAN solutions don’t address the changes that the branch office itself is undergoing. A new perspective must be undertaken.

Microsoft's Chromium Version of Edge Browser is Enterprise-Ready

NEW-PRODUCT ANALYSIS: Chromium version of the Microsoft Edge browser, in beta at this time, adds best attributes of IE, Edge, Google’s Chrome browser and Firefox for enterprise use.

eWEEK Data Points: Six Reasons to Classify Unstructured Data

eWEEK RESOURCE PAGE: Why classifying various formats such as emails, documents, spreadsheets, presentations, PDFs and audio and image files lacking fixed fields must be done in advance in storage so they can be easily searched.

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Top Tech News

7 tax scams to watch out for this year

7 tax scams to watch out for this year In case wringing your hands over the tax man weren’t enough, criminals are out there trying to swipe your hard-earned cash and personal information from right under your nose.


Avowed Apple Fan Jeb Bush Realizes His Apple Watch Can Take Phone Calls

Avowed Apple Fan Jeb Bush Realizes His Apple Watch Can Take Phone Calls Jeb Bush's love of Apple products has been widely documented, and the Republican presidential candidate continues to wear his Apple Watch on the campaign trail. Yesterday, in a meeting with The Des Moines Register editorial board documented by USA Today, Bush stumbled upon a feature he didn’t realize his smartwatch was capable of: taking phone calls. Somehow Bush managed to take a call without picking up his iPhone, and the sound of a person’s voice saying hello breaks through the meeting noise, to which Bush responds, “My watch can’t be talking.”


Social media welcomes Pope Francis to the United States

Social media welcomes Pope Francis to the United States Pope Francis gets the social media treatment upon arriving in the U.S. Tuesday. As Pope Francis’s flight touched down in Washington, D.C. on Tuesday, Twitter unveiled a new batch of emojis created for the highly anticipated papal visit. Until his departure from the United States on Sunday, Twitter users chronicling the Catholic leader’s East Coast journey will be able to include a cartoon image of the Pope’s face in front of the American flag on all Pope-related tweets by using the hashtag #PopeinUS.


 
 
 

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