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Welcome to Trender Research
Welcome to Trender Research! Trender Research is a market research and consulting firm that covers the use of technology-based devices and services by everyday people. Trender Research is dedicated to capturing the voice of not just the technically adept, but demographic groups that are often overlooked by established market research firms and the developers of new gadgets and services--- read more...
Personal Technology News
Parents take aim at proposed gun range near elementary school
A Connecticut town is caught up in a heated debated over whether a proposed gun range should be built just hundreds of feet from a local elementary school. "I'd say total insanity. A gun range should not be put next to a school, period. Put it on the outskirts of Waterbury, or somewhere else," community [...]Mountain lion killed in downtown Santa Monica, Calif.
A mountain lion found in the courtyard of an office building was shot and killed Tuesday after it tried to escape as authorities try to figure out how the large cat made its way into downtown Santa Monica, Calif.Obama spokesman warily welcomes reported nuclear deal with Iran
The White House on Tuesday warily welcomed word that the United Nations' nuclear watchdog agency was close to a breakthrough agreement with Iran to allow international inspectors to get a look at key sites in Tehran's nuclear program, which world powers say is a secret effort to obtain atomic weapons. Spokesman Jay Carney said the [...]Y! Big Story: The fuss over Cory Booker
Everything you need to get up to speed on the big story of the day No offense, New Jersey—but just why should we care what Cory Booker says? The Newark mayor, so familiar with the media spotlight, tripped when he criticized Obama ads targeting Romney's Bain days. The guy in charge of America's 67th largest [...]Backlash after union leader attacks piñata with governor’s likeness
An online video of a South Carolina union leader pummeling a pinata featuring a likeness of her state's Republican governor is eliciting strong reactions from across the political spectrum. The video shows Donna Dewitt, the outgoing president of the state AFL-CIO, taking a bat to a pinata which bears a photo of Gov. Nikki Haley. [...]Obama spokesman praises departing ambassador to Afghanistan
Veteran diplomat Ryan Crocker's decision to step down as the United States ambassador to Afghanistan will not derail President Barack Obama's strategy there, White House press secretary Jay Carney said on Tuesday. "That strategy will continue, obviously. The leadership team is strong and the president looks forward to the further implementation of his strategy," Carney [...]Facebook working on redesign of unpopular 'Timeline' feature
This hasn't exactly been Facebook's year — its stock price has been in a tailspin since it went public on Friday, and the new Timeline profile look has been universally panned. It may be tough turning around the cratering stock price, but Facebook isn't … Continue readingBerkeley police chief assigns 10 officers to find son’s missing iPhone
How many people have called their local police station about a stolen cell phone or laptop, only to be told by the authorities that they have more pressing issues at hand? Well, Berkeley Police Chief Michael Meehan has opened himself up to a new round of controversy after it was reported that he dispatched 10 [...]Black pastors bash NAACP for endorsing gay marriage
The Coalition of African American Pastors announced Tuesday that it does not agree with the National Association for the Advancement of Colored People’s decision to endorse the legalization of same-sex marriage.'Stroller Brigade' rolls to Capitol for toxic chemical reform
Moms and cancer survivors parked their strollers in front of the U.S. Capitol today as part of the “Stroller Brigade” to demand that Congress take action to help regulate toxic chemicals that are found in everyday items used by children.Ferrari crackdown: Italy declares war on tax cheats
Across Italy police are cracking down on Ferrari and Lamborghini drivers, but not because they are driving too fast.
California man commits suicide before foreclosure
"The engine is smoking like a chimney," Norman Rousseau told his wife after working on an RV that was expected to be home for the couple after they were evicted from their house in Newbury Park, Calif.Video: 'Fifty Shades of Blue' with Selena Gomez and Nick Kroll
Fifty Shades of Blue with Selena Gomez from Selena Gomez In this new video from "Funny or Die," Selena Gomez and Nick Kroll parody the 2011 erotic novel "Fifty Shades of Grey." In the original novel, a young woman falls for a wealthy but reserved entrepreneur and embarks on an unusual romantic and sexual journey. [...]Obama daughters’ school hit with prank email about sex
The upscale Washington private school that counts Sasha and Malia Obama among its students was hit Tuesday with a prank email advising parents that, among other things, their children would receive "a voucher that may be redeemed for their choice of contraception" at the prom this year. Washingtonian magazine broke the news of the fake [...]Bellagio employees foil attempted casino robbery
Some quick-thinking employees thwarted a high-stakes robbery attempt at a Las Vegas casino. The Las Vegas Sun reports that around 11 p.m. on Saturday, the alleged thieves entered the Bellagio wearing wigs and sunglasses. Armed with pepper spray, they attempted to steal 23 high-value chips from a blackjack table. After dousing the dealer with the [...]Sen. Reid blames tea party for looming 'Taxmaggedon'
Another line in the sand has been drawn as Congress faces a daunting lame-duck year-end fiscal crisis dubbed around Capitol Hill as “Taxmaggedon.”
'Vulture capitalists': Rivals' attacks haunt Romney in new ad
One day after President Barack Obama vowed to attack Mitt Romney's private equity record through to November, a super PAC supporting his re-election unleashed a new ad that enlists the former Massachusetts governor's erstwhile primary rivals to do just that. There's Newt Gingrich, lumping Romney in with financiers who "loot companies, leave behind broken families, [...]
Diverted plane lands, no explosives found
Officials find no sign of danger after a woman claims to have a device surgically implanted inside her.Stuck with Joe: Why Obama won’t pick Hillary Clinton
A Biden-for-Clinton switch would stamp Obama as a president who is acting just like any other politician, Yahoo!'s Jeff Greenfield writes.Digital Video News
Parents take aim at proposed gun range near elementary school
A Connecticut town is caught up in a heated debated over whether a proposed gun range should be built just hundreds of feet from a local elementary school. "I'd say total insanity. A gun range should not be put next to a school, period. Put it on the outskirts of Waterbury, or somewhere else," community [...]Mountain lion killed in downtown Santa Monica, Calif.
A mountain lion found in the courtyard of an office building was shot and killed Tuesday after it tried to escape as authorities try to figure out how the large cat made its way into downtown Santa Monica, Calif.Obama spokesman warily welcomes reported nuclear deal with Iran
The White House on Tuesday warily welcomed word that the United Nations' nuclear watchdog agency was close to a breakthrough agreement with Iran to allow international inspectors to get a look at key sites in Tehran's nuclear program, which world powers say is a secret effort to obtain atomic weapons. Spokesman Jay Carney said the [...]Y! Big Story: The fuss over Cory Booker
Everything you need to get up to speed on the big story of the day No offense, New Jersey—but just why should we care what Cory Booker says? The Newark mayor, so familiar with the media spotlight, tripped when he criticized Obama ads targeting Romney's Bain days. The guy in charge of America's 67th largest [...]Backlash after union leader attacks piñata with governor’s likeness
An online video of a South Carolina union leader pummeling a pinata featuring a likeness of her state's Republican governor is eliciting strong reactions from across the political spectrum. The video shows Donna Dewitt, the outgoing president of the state AFL-CIO, taking a bat to a pinata which bears a photo of Gov. Nikki Haley. [...]Trender Posts
What is the future of location based services?
Everything today is in context. You can't read a news story, talk to a neighbor, watch a sporting event, or plan a vacation without understanding context. Who you are. Where you want to go. Your habits. Your friends and family. Finances. You name it.
So it is no surprise that advertisers for a long time have figured out that understanding the context of their target audience is worth more to them that just a static list of names and addresses. And in today's mobile world,…
ContinuePosted by Brian Mahony on January 16, 2012 at 10:14pm
Wireless speakers
Why can’t I use these speakers to play music from my computer?
I’m sitting in my room at my parent’s house, watching the NBA playoffs on TV. Above my TV, I have 2 fairly large speakers that are hooked up to a relatively old stereo. The idea: convert these 2 unused speakers into wireless speakers that I can use from my computer.
After doing a little research on wireless speakers I was not impressed. Most of the conversation is focused on surround sound or home…
Posted by Brian on May 15, 2011 at 11:00pm
Netflix Takes Aim at the Cable Guys, With a Promise to Start Firing Tomorrow. What's Next for You?
Netflix, which is fighting with the cable guys and telcos over streaming video costs, says it will publish a ranking of the best broadband performers. Or in other words: Netflix says it will tell some broadband customers that the...http://tiny.cc/ky5kn Read the full story
Posted by JL Henry on January 26, 2011 at 7:22pm
Technology, Media and Telecom Outlook for 2011
Informa Telecoms & Media recently revealed the top ten anticipated trends during 2011 -- for the telecoms and media sectors -- at its annual Industry Outlook event in
London, England.
"We have identified the key trends across our research areas that we
think will shape the converging global telecoms and media markets over
the next 12 months. In addition, our annual industry survey gave us some
insight into how the…
Posted by David H. Deans on January 3, 2011 at 12:55pm
Can Roku Compete in an OTT World with Google and Apple devices?
There has been a lot of discussion about the impact Google and Apple's new Internet TV devices will have on the market. In short, they will certainly spread the OTT message to more people and drive competition, innovation, more content relationships, and lower prices. But how will they change the landscape for existing devices such as Roku?
Roku has done a great job combining the key features of an Over the Top video solution for the masses: low price, simple UI/remote, easy set-up,… Continue
Roku has done a great job combining the key features of an Over the Top video solution for the masses: low price, simple UI/remote, easy set-up,… Continue
Posted by Brian Mahony on October 3, 2010 at 7:03pm
New Over the Top (OTT) Video Study: Trender Research Predicts 7 Percent of Households Will “Cut the Cord” on Pay TV Subscriptions by 2012
Full announcement here: http://www.trenderresearch.com/page/ott-video-report
Thanks to everyone who provided data and perspectives for this report. I think you will find this the most comprehensive analysis of this fast-moving industry.
Westford, MA, — Trender Research™ Inc. (www.trenderresearch.com), a consumer technology market research and… Continue
Thanks to everyone who provided data and perspectives for this report. I think you will find this the most comprehensive analysis of this fast-moving industry.
Westford, MA, — Trender Research™ Inc. (www.trenderresearch.com), a consumer technology market research and… Continue
Posted by Brian Mahony on August 8, 2010 at 7:45pm
Cutting the Cord Part 6: Roku Review— Simple and Easy OTT Video Device
Posted by Brian Mahony on August 8, 2010 at 7:39pm
Digital Security Thought Leaders Highlight Evolving Trends in a New Report by Trender Research
Concern for identity theft and rise of social networking and mobile applications have changed view of online safety and driven the development of comprehensive security suites.
Westford, MA, — Trender Research™ Inc. (www.trenderresearch.com), a market research and consulting firm that combines expert analysis with the voice of everyday people, announced a new Trender Thought Leaders report for the digital security industry. The… Continue
Westford, MA, — Trender Research™ Inc. (www.trenderresearch.com), a market research and consulting firm that combines expert analysis with the voice of everyday people, announced a new Trender Thought Leaders report for the digital security industry. The… Continue
Posted by Brian Mahony on July 27, 2010 at 12:30pm
OTT Video Adventures Part 5: Cutting the Cable Cord on Pay TV Sports and News
Posted by Brian Mahony on July 15, 2010 at 11:30pm
Healthcare Thought Leaders Predict the Impact of Technology in a New Report by Trender Research
Amidst major policy reforms, industry luminaries and a focus group of everyday people are optimistic that technology can substantially reduce costs and improve patient care.
Westford, MA, — Trender Research™ Inc. (www.trenderresearch.com), a market research and consulting firm that combines expert analysis with the voice of everyday people, announced a new Trender Thought Leaders report for the healthcare industry. The… Continue
Westford, MA, — Trender Research™ Inc. (www.trenderresearch.com), a market research and consulting firm that combines expert analysis with the voice of everyday people, announced a new Trender Thought Leaders report for the healthcare industry. The… Continue
Posted by Brian Mahony on June 8, 2010 at 7:30pm
Comparing Hybrid OTT/Pay TV Solutions on Opposite Sides of the Pond: TV Everywhere and Project Canvas
It is becoming increasingly clear that the flood gates for OTT video—that is TV and movie programming over a broadband Internet connection—have opened and are forcing traditional television service providers and movie studios to build profit tributaries off this rolling river or risk having many of their paying subscribers swept away. The industry is determined not to remake the mistakes of their brethren in the music business and is therefore trying to be proactive. The most promising of these… Continue
Posted by Brian Mahony on May 3, 2010 at 9:22pm
WHDI Podcast: Can WHDI Become the Video Version of WiFi?
In our latest podcast, we chat with Leslie Chard, President of WHDI, LLC. In it, we talk about WHDI’s release of the new WHDI 1.0 specification, and what this means for the industry. Click here to listen and read on for our thoughts.
For over the top video (and for that matter any home HD video/media) to truly achieve mainstream adoption, it needs to find its way to the TVs… Continue
Posted by Brian Mahony on April 7, 2010 at 8:00am
SXSW 2010: Free-Market for Earned Media
My big take-away from the South-by-Southwest (SXSW) Interactive festival this year was a further validation that big media companies -- traditional publishers of print content in particular -- are still searching for a way to halt their collective slide into eventual insolvency.
Surely, given their vast resources, the very best big publishers are capable of evolving their business model. At least, that's their hope for the future. But, how does an… Continue
Surely, given their vast resources, the very best big publishers are capable of evolving their business model. At least, that's their hope for the future. But, how does an… Continue
Posted by David H. Deans on March 18, 2010 at 11:00am
Social Networks, Education, and Bullying
New Hampshire State Representatives have sponsored a bill to update and improve the state's anti-bullying laws. According to the Portsmouth Herald’s January article this bill could make a stronger more up-to-date law that takes cyber-bullying into account.… Continue
Posted by Michael Whalen on January 25, 2010 at 6:00am
Technology Media Telecommunications (TMT) 2010 Outlook
Certainly, 2009 was full of challenges for the Technology, Media and Telecoms sector, but I remain upbeat regarding the upside market opportunities in 2010.
Why am I optimistic? The public Internet continues to be a disruptive force that's transforming and reshaping the new world order within the Global Networked Economy.
In particular, the emergence and continued development of low-cost IP Video… Continue
Why am I optimistic? The public Internet continues to be a disruptive force that's transforming and reshaping the new world order within the Global Networked Economy.
In particular, the emergence and continued development of low-cost IP Video… Continue
Posted by David H. Deans on December 31, 2009 at 3:57pm
Robot Dance Competition in Tokyo: Get Your Computational Groove On!
For all of you robot afficiandos, you have to check out the recent "ROBO-ONE GATE INTERNATIONAL ROBOT EXHIBITION 2009" that took place in Tokyo. It really is amazing how far robots have come. I am especially impressed by some of the side-to-side moves, the ability to get up from a fall, and how well coordinated the dance moves are to the music. There is still a lot of work to do to make robots mainstream, but the technology at least seems to be… Continue
Posted by Brian Mahony on December 9, 2009 at 8:30am
USDA Telemedicine Grants Announced
USDA announced that 111 projects for $34.9 million in grants will to go to 35 states to increase to expand access to healthcare services in rural areas. The funding will be provided through USDA's Rural Development's Distance Learning and Telemedicine Program (DTL). The program's goal is to help expand telecommunications, educational resources, and computer networks throughout rural communities. The funds are part of USDA's annual budget.
Some of the specific funding examples… Continue
Some of the specific funding examples… Continue
Posted by Joyce Pellino Crane on December 4, 2009 at 7:18pm
Telemedicine Device Market to Reach $3.6 Billion According to New Study
The market for telemedicine devices and services will generate $3.6 billion in annual revenue within five years, a new study claims. The study by the Silver Spring, Md.-based research firm Pike & Fischer, says mobile-services companies, such as AT&T, Verizon, Sprint and… Continue
Posted by Joyce Pellino Crane on December 4, 2009 at 6:59pm
NewTeeVee Live: Who Cares Who’s Paying the Bills?
For many of us, today is a day when we gather around the dinner… Continue
Posted by Brian Mahony on November 26, 2009 at 12:30am
NewTeeVee Session Notes
Xbox Live
• Marc Whitten, GM for Xbox Live, seems to really understand how important the interface is for OTT video. Most of us usually talk about the “lean forward” and “lean back” positions. Marc described those but also… Continue
Posted by Brian Mahony on November 26, 2009 at 12:00am
Service Provider News
Polycom Brings Video Streaming to Apple, Google Devices
Enhancements to its RealPresence video content management platform enable Polycom users to bring live-stream and recorded video to smartphones and tablets. - Polycom is updating its RealPresence video content management technology to enable the streaming of live and recorded video to Google Android and Apple iOS mobile devices, the latest efforts by the unified communications vendor to deliver video to any device at any time. The updates, announced May ...Mitel AnyWare IaaS Offers Virtualized UC in a Private Cloud
Mitel's solution will enable businesses to deploy the company's virtual UC environment that is hosted by Mitel NetSolutions, its service provider division. - Mitel is unveiling an offering that will enable businesses to deploy a virtualized unified communications service in a private or hybrid cloud setting that is hosted by Mitels service provider division, Mitel NetSolutions. Mitels AnyWare IaaS (Infrastructure-as-a-Service) will let IT department...Toshiba, Polycom Partner on Linux-Based Telephone System
Included in the bundle are Polycom SpectraLink 8400 wireless telephones, which provide in-building wireless communications. - Toshibas Telecommunication Systems Division announced a wireless solution for small and midsized businesses featuring the Polycom SpectraLink 8400 series of wireless telephones. Available through Toshiba's Authorized Dealer Network nationwide, the wireless business solution is compatible with Toshib...Thrupoint Aims for Greater UC Interoperability
Thrupoint at the Enterprise Connect event introduced the latest additions to its Thrupoint Fusion framework, designed to enable enterprises to leverage multiple UC platforms. - Thrupoint officials are looking to fix what they say is a broken model for unified communications, where there is little interoperability as the major players push to build up their platforms without giving enough thought to how they work with those from other vendors. UC applications from tra...Comcast Moves PBX Into Cloud With Business VoiceEdge
Cablecaster launches a new cloud-based voice and unified communications package for enterprises that aims to replace old-school PBX and key-type voice-channeling systems. - Cable telecaster and services provider Comcast, like about everybody else in the information-delivery business, is moving to the cloud. On March 27, the business services division of the Philadelphia-based cable giant launched a new cloud-based voice and unified communications package for ente...Latest Activity
Brian posted a blog postWireless speakers
Why can’t I use these speakers to play music from my computer? I’m sitting in my room at my parent’s house, watching the NBA playoffs on TV. Above my TV, I have 2 fairly large speakers that are hooked up to a relatively old stereo. The idea: convert these 2 unused speakers into wireless speakers that I can use from my computer. After doing a little research on wireless speakers I was not impressed. Most of the conversation is focused on surround sound or home theatre systems. A couple…See More
Brian commented on Ellen Veden's blog post Grilling on the deck - with no wires for great sound!"These speakers look great.
I really wish I had the extra money to purchase them."
Brian Mahony posted a blog postWhat is the future of location based services?
Everything today is in context. You can't read a news story, talk to a neighbor, watch a sporting event, or plan a vacation without understanding context. Who you are. Where you want to go. Your habits. Your friends and family. Finances. You name it. So it is no surprise that advertisers for a long time have figured out that understanding the context of their target audience is worth more to them that just a static list of names and addresses. And in today's mobile world, they can't be content…See More
JL Henry posted a blog postNetflix Takes Aim at the Cable Guys, With a Promise to Start Firing Tomorrow. What's Next for You?
Netflix, which is fighting with the cable guys and telcos over streaming video costs, says it will publish a ranking of the best broadband performers. Or in other words: Netflix says it will tell some broadband customers that the...http://tiny.cc/ky5kn Read the full story
David H. Deans posted a blog postTechnology, Media and Telecom Outlook for 2011
Informa Telecoms & Media recently revealed the top ten anticipated trends during 2011 -- for the telecoms and media sectors -- at its annual Industry Outlook event inLondon, England."We have identified the key trends across our research areas that wethink will shape the converging global telecoms and media markets overthe next 12 months. In addition, our annual industry survey gave us someinsight into how the industry feels about the issues most…See More
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Top Tech News
Analysis: Did banks cross the line in Facebook research calls?
NEW YORK (Reuters) - As regulators scrutinize Facebook's problem-plagued stock market debut, they may have to confront areas of securities law that do not always clearly spell out what industry analysts are allowed to tell clients about companies on the verge of going public. Facebook and the Wall Street banks that underwrote its $16 billion initial public offering are facing questions about how and why stock analysts decided to cut their financial forecasts on the company ahead of the IPO. ...SAP to buy Ariba, boosts cloud bet
SAN FRANCISCO (Reuters) - Top European software company SAP AG plans to buy Ariba Inc in a deal valuing the business and commerce network company at $4.3 billion, its latest maneuver against Oracle in the fast-growing Internet-based computing market. SAP is taking aim at Oracle, the world's No. 2 maker of business management software, as they vie with Salesforce.com Inc in the multibillion dollar cloud-computing services market, one of the industry's hottest area of growth. Shares in Ariba, which were halted briefly, leapt 20 percent to SAP's offer price of about $45 per share. ...
Kleiner partner sues firm for discrimination
(Reuters) - Kleiner Perkins Caufield & Byers partner Ellen Pao is suing the venture capital firm alleging sexual harassment and discrimination, according to a lawsuit filed earlier this month in California Superior Court. The lawsuit paints a picture of a firm where complaints against harassment went ignored, where a senior partner suggested that marrying the alleged harasser might be the solution to Pao's difficulties, and where women were labeled "buzz" kills. ...80% of mobile banking apps may have security flaws
Neal O’Farrell, executive director of the nonprofit Identity Theft Council, spoke about the seriousness of mobile security as part of San Francisco Small Business Week, Cult Of Mac reported. “There were more data breaches than U.S. residents last year and more cases of identity theft than just about all other crimes combined,” O’Farrell said, adding that unless users are encrypting their devices, they are essentially asking for trouble. “You’ve got to wake up [and] protect yourself, even if you use a Mac,” he said, citing the massive Flashback virus that affected more than 600,000 Mac computers. O’Farrell went on to warn that, “Eight out of ten mobile banking apps have security flaws, but Apple and the banks don’t want you
Take-Two 4Q loss triples but sales beat forecast
Take-Two Interactive Software Inc. said Tuesday that its fourth-quarter net loss more than tripled as revenue fell and the video game maker failed to repeat the success of "Red Dead Redemption" from a year ago.R.R. Donnelley buying Edgar Online for $39M
Printing company R.R. Donnelley & Sons Co. said Tuesday that it will buy financial data company Edgar Online Inc. for about $38.6 million, adding to its digital products.Insight: Morgan Stanley cut Facebook estimates just before IPO
(Reuters) - In the run-up to Facebook's $16 billion IPO, Morgan Stanley, the lead underwriter on the deal, unexpectedly delivered some negative news to major clients: The bank's consumer Internet analyst, Scott Devitt, was reducing his revenue forecasts for the company. The sudden caution very close to Facebook's initial public offering - while an investor road show was under way - was a big shock to some, said two investors who were advised of the revised forecast. ...
Website address 'revolution' back in motion
The Internet domain name "revolution" was back in action Tuesday with the agency in charge of website addresses once again taking applications for online neighborhoods breaking the ".com" mold.
Nasdaq shareholders mum on Facebook IPO
NEW YORK (Reuters) - Not a single shareholder asked a question at Nasdaq OMX's annual meeting on Tuesday, just days after the exchange operator bungled Facebook's widely anticipated market debut, which helped launch the new stock into a three-day slide. When Nasdaq Chairman H. Furlong Baldwin called for questions at the Tuesday morning meeting in New York, he got eight seconds of silence. Technical glitches marred Facebook's IPO on Nasdaq's exchange on Friday, delaying the social networking giant's market debut by 30 minutes and delaying order confirmations for hours afterward. The U.S. ...
Savored Android app supplies the meal deals
Not sure why no one of thought of this long ago. Who doesn’t want a restaurant deal? Savored uses a Priceline-like model for restaurants, matching hungry diners to empty tables nearby. That way, the restaurant-goers get cheaper eats, and the restaurants themselves win with fewer open tables.© 2012 Created by Brian Mahony.
