Trender Research™

Technology meets people.

Trender Research™ covers consumer technology trends by combining expert analysis with the voice of everyday people.

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Welcome to Trender Research

Introduction from Brian Mahony, CEO Trender Research, Inc.
Welcome to Trender Research! Trender Research is a market research and consulting firm that covers the use of technology-based devices and services by everyday people. Trender Research is dedicated to capturing the voice of not just the technically adept, but demographic groups that are often overlooked by established market research firms and the developers of new gadgets and services--- read more...

Personal Technology News

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Tech News

App Smart: Video Feature: As California Thirsts, These Apps Help Save Water

Some of these apps help track one’s own water use, while others make it easy to publicly shame water wasters.







Gadgetwise: Minecraft Stars on YouTube Share Secrets to Their Celebrity

A group of gamers act as solo tour guides for millions of Minecraft players, gradually creating their own genre of entertainment.







Q&A: Unlike You, Your Facebook Account Can Be Immortal

The social network lets you assign a sort of executor of your Facebook estate who can update your cover photo and post information.







State of the Art: A Tech Boom Aimed at the Few, Instead of the World

The industry once thought big, but today’s wave of start-ups is characterized by a rise in services aimed at the wealthy and the young.







The Getaway: Four Apps for Mapping Your Walking Routes

These apps track your route to create an interactive record of where you’ve been, even adding photos, videos and notes to make a digital scrapbook.







 

Blog Posts

TV Watching as a Mom

As a mom tv watching in my household is very limited. I also find that watching tv in itself has evolved. For the most part, I find that instead of spending countless hours in front of the tv soaking in hours of programming we are now on-the-go and choosing what we want to watch and when. There's also so much content available and ways to obtain it that it can be quite overwhelming.

While at home I am constantly multi-tasking while preparing a meal for my family, organizing the home,…

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Posted by Alicia A. Perez on April 26, 2015 at 12:37am — 1 Comment

World Cup Webinar: CBC Teams with Akamai to Deliver Record-Breaking Performance

REGISTER at: http://bit.ly/1uWUMFx

Please join Akamai on December 2 at 2 PM EST for an…

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Posted by Brian Mahony on November 24, 2014 at 4:11pm

Witbe’s Planche, EPIX’s Ziv, and OTT Digital Services’ Harnsberger Take Top Honors at the OTT Video Executive Summit

OTT trophy winners awarded by a forum of fellow executives.…

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Posted by Brian Mahony on November 14, 2014 at 12:30pm

TV Watching Habits

Ever since I discovered Netflix I have been hooked. I rarely watch regular cable television anymore, not only do I enjoy Netflix my kids love it. There are so many choices for the kids to watch such as; movies, cartoons to films that relate to young teens. I especially enjoy Netflix because I have been able to see movies that have not been released in theaters and that I probably wouldn't haven't watched otherwise. I tend to watch movies on the weekend with the family to catch up from the…

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Posted by Susan Romero on November 6, 2014 at 7:44pm

Will OTT be assimilated into existing Pay TV business models, or destroy them?

I know this might sound trite, but 2014 could be the year of "Over-the-Top." Perhaps not the year it became so mainstream that it rivaled the decades-old Pay TV business model, but at least the year when seeds where planted, some with roots that might break concrete.

Consider the recent announcements by HBO, CBS, Univision and others. It used to be that these content players had too much to risk to upset the Pay TV apple cart,…

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Posted by Brian Mahony on October 27, 2014 at 11:10am

With all the major OTT news from HBO and CBS, FreeCast's simple but innovative Rabbit TV Plus says "Yup, we've been waiting for you."

FreeCast continues to make news among announcements from some of the content giants. And I happen to know there's even bigger news in the works.



Sometimes simple is better too. Can Rabbit TV Plus succeed where so many more complicated solutions have failed? The price is hard to beat:…

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Posted by Brian Mahony on October 22, 2014 at 12:00pm

Endavo Media’s Paul D Hamm Announced as Featured Speaker at OTT Video Executive Summit

September 8, 2014. New York City. Endavo Media, a leading digital media distribution company that is reinventing consumer TV and premium over-the-top video services, announced that CEO Paul D Hamm will be a featured speaker at the Over-the-Top Video Executive Summit (…

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Posted by Brian Mahony on September 8, 2014 at 10:13am

OTT Video Summer Reading List for stories you might have missed

OTT Video Summer Reading List



I have been doing some research, reading, and writing this past summer and wanted to share some of the highlights with you. Use this as an interesting, but probably incomplete, reading list to catch up on the major developments in over-the-top video: 



* Streaming/Mobile TV becoming mainstream: …

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Posted by Brian Mahony on September 3, 2014 at 4:52pm

How Teens See the Mobile Movement

As time evolves, so does the functionality of certain objects. The television started out simply to enable us to watch programs, but has evolved to being able to use the Internet and play video games, among other things. Gaming systems were plain and simple, but now have evolved into allowing us to watch movies, stream the Internet, download photos, and download apps. The device that has gone through the most change, however, is the mobile phone. It started out as basic as can be, just for…

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Posted by Akshay Bhardwaj on August 13, 2014 at 12:44pm

Three Things You Need to Remember When Shopping Online

The internet has definitely changed the way we function as consumers, making everything much more convenient, giving us more access to information and products that we wouldn’t have been able to purchase in the…

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Posted by Sookie Lioncourt on July 31, 2014 at 12:45pm

Service Provider News

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Top Tech News

NSA is getting ready to shut down bulk surveillance programs in response to failed Senate vote

NSA is getting ready to shut down bulk surveillance programs in response to failed Senate vote After a late Senate vote after midnight on Friday, the NSA is starting to take moves to shut down its bulk surveillance programs. With the legal foundation of those programs, the Patriot Act, set to expire at the end of the month, lawmakers have been working to agree on which parts of the mass surveillance systems should stay and which should go. The Senate failed to pass a replacement bill, the USA Freedom Act, and another measure proposed by Senate Majority Leader McConnell (R-KY) to extend the program as-is also did not pass.


CES Asia begins in Shanghai

CES Asia begins in Shanghai The Consumer Electronics Show launches its inaugural Asian event in Shanghai, China, with a pre-show keynote by Audi, with the main show officially starting Monday.


Want cheaper wireless service? Patience is a virtue

Want cheaper wireless service? Patience is a virtue CNET's Marguerite Reardon explains how three key phenomena could reshape the wireless industry in the next few years and pave the way for more-affordable mobile services.


The Twin Peaks title sequence recreated with paper will make you feel nice

The Twin Peaks title sequence recreated with paper will make you feel nice Now that Showtime's Twin Peaks reboot is back on with David Lynch once again at the helm, we've got a little breathing room for nostalgia. So here's your first dose. The team behind the web project And the World was Paper has recreated the tense but beautiful Twin Peaks title sequence using nothing but paper.


Daimler and Qualcomm to develop in-car tech, wireless charging

Shareholders arrive for the Daimler annual shareholder meeting in Berlin Carmaker Daimler on Saturday announced a partnership with mobile technologies company Qualcomm Inc. to explore wireless recharging of mobile phones in cars as well as recharging of electric cars without cables. The move forms part of a broader push by Daimler, parent company of Mercedes-Benz, as well as rival German carmakers BMW and Audi to build their expertise in software and telecommunications to bolster their status as high-tech carmakers in an era when tightening emission rules force them to downsize engines, once a mainstay of profit. In a joint statement, Daimler and Qualcomm said they were assessing the application of wireless technology to charge their electric vehicles (EV) and plug-in hybrid EVs without ever having to plug them in.


 
 
 

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