Trender Research™

Technology meets people.

Trender Research™ covers consumer technology trends by combining expert analysis with the voice of everyday people.


Welcome to Trender Research

Introduction from Brian Mahony, CEO Trender Research, Inc.
Welcome to Trender Research! Trender Research is a market research and consulting firm that covers the use of technology-based devices and services by everyday people. Trender Research is dedicated to capturing the voice of not just the technically adept, but demographic groups that are often overlooked by established market research firms and the developers of new gadgets and services--- read more...

Personal Technology News

Hero4 Session Review: GoPro Shrinks the Camera Again

The new Hero4 Session isn’t GoPro’s best-quality camera. But its simplicity and size—about that of an ice cube—make it hard to beat, writes Geoffrey A. Fowler.

Apple Music Is Here, but Is Streaming Right for You?

Personal Tech: Geoffrey A. Fowler examines how all-you-can-eat subscriptions Apple and Spotify change your relationship with music—and your wallet.

How Many Mini-Subscriptions Can You Take?

With the arrival of Apple Music, there’s one more monthly charge you could be paying for music, video and software. See how they might add up for you with the Journal’s interactive calculator.

Kindle Paperwhite Review: Your New Beach Buddy

A new high-resolution screen, great indoors and out, helps the latest Kindle beat the iPad for an immersive reading experience, says Joanna Stern.

Tap Your Phone, and a Designated Driver Takes You (and Your Car) Home

You can now add designated driver to the list of things your smartphone can do with a car, writes Geoffrey Fowler.

Tech News

App Smart: One Last Ingredient for a Well-Stocked Bar

How to mix drinks, with apps serving as the bartender’s guide to a spirited cocktail party.

appraisal: Apple Music Is Strong on Design, Weak on Social Networking

The service brags that its playlists are curated by people not algorithms; on the other hand, its social network app needs retooling.

State of the Art: As More Tech Start-Ups Stay Private, So Does the Money

Fledgling companies are increasingly delaying initial public offerings of stock, which can keep the risks — and rewards — limited to venture capitalists and hedge funds.

Q&A: A Mac-to-iPhone Handoff

How to set up hardware so that Macs and iOS devices share some tasks like phone calls and text messages from applications like Mail, Safari and Maps.

By the Numbers: A Popular App Charts Changing Tastes in Wine

Delectable, which has become one of the leading apps for identifying and sharing information on what you drink, is used by amateurs and some of the most influential voices in wine.


Blog Posts

OTT Executive Summit Wrap-Up— Sponsored by Ratio and Verizon Digital Media Services

I am happy to report that the 3rd OTT Executive Summit, June 17th in New York City (, was a smashing success! Special thanks go out to Platinum sponsor SeaChange and Gold sponsors Ratio, Verizon Digital Media Services, Viaccess-Orca, Encompass, InterCall, and all of our other sponsors ( and media partners (…


Posted by Brian Mahony on June 30, 2015 at 11:31am

Viewing My Way! English & Spanish Programming

If you asked me a year ago about my TV watching habits my answer would have been different then today. I would have never imagined that I would watch less TV yet more of the programming I like, or that I could live without cable. Yes, I finally cut the cord and got rid of the dusty yet expensive cable boxes. It's been 6 months since I got rid of cable. I thought that i could not do it. I thought that I would miss the box atop of my tv, but, now i've realized that I do not miss it at…


Posted by Alicia A. Perez on June 10, 2015 at 12:00am

Encompass Case Study: WWE Network-- 24/7 Stream Origination Channel


WWE Case Study 


With a week to go until the OTT Executive Summit (, we give you one more case study to digest, and it’s a good quick read.…


Posted by Brian Mahony on June 8, 2015 at 10:44am

White Paper: “Building the Next Generation of High Quality Consumer Video Experiences”

The next OTT Executive Summit, June 17th in New York City (, is almost here and I’m happy to report that we will have a very prestigious group gathered. This year we will have in attendance top leaders across the media/cable/telecom/broadcasting industries including executives from ABC, CBS, NBC, Fox, Hulu, HBO, QVC, Nature TV, Complex, HGTV, Design Network TV, Comcast, Verizon, Cablevision, Time Warner…


Posted by Brian Mahony on June 1, 2015 at 11:38am

OTT Executive Summit Welcomes Mike Lucero, Ratio’s VP of Connected TV Strategy and Product as a Featured Speaker

Trender Research, producers of the OTT Executive Summit (, announced that VP of Connected TV Strategy and Product for Ratio, Mike Lucero, will be speaking at the Over-the-Top Executive Summit (, to be held at the Westin Times Square on June 17. Ratio is a leading video technology and solutions provider, with their RatioTV OTT application platform powering some…


Posted by Brian Mahony on June 1, 2015 at 1:14am

Must-read case study: “Telekom Romania's Journey Into the OTT Multiscreen World”

As we gear up for the 3rd OTT Executive Summit, June 17th in New York City (, I will be sharing some informative material from speakers and sponsors to help us prepare for another exciting day of strategic discussions. …


Posted by Brian Mahony on May 25, 2015 at 9:24am

TV Watching as a Mom

As a mom tv watching in my household is very limited. I also find that watching tv in itself has evolved. For the most part, I find that instead of spending countless hours in front of the tv soaking in hours of programming we are now on-the-go and choosing what we want to watch and when. There's also so much content available and ways to obtain it that it can be quite overwhelming.

While at home I am constantly multi-tasking while preparing a meal for my family, organizing the home,…


Posted by Alicia A. Perez on April 26, 2015 at 12:37am — 1 Comment

World Cup Webinar: CBC Teams with Akamai to Deliver Record-Breaking Performance


Please join Akamai on December 2 at 2 PM EST for an…


Posted by Brian Mahony on November 24, 2014 at 4:11pm

Witbe’s Planche, EPIX’s Ziv, and OTT Digital Services’ Harnsberger Take Top Honors at the OTT Video Executive Summit

OTT trophy winners awarded by a forum of fellow executives.…


Posted by Brian Mahony on November 14, 2014 at 12:30pm

TV Watching Habits

Ever since I discovered Netflix I have been hooked. I rarely watch regular cable television anymore, not only do I enjoy Netflix my kids love it. There are so many choices for the kids to watch such as; movies, cartoons to films that relate to young teens. I especially enjoy Netflix because I have been able to see movies that have not been released in theaters and that I probably wouldn't haven't watched otherwise. I tend to watch movies on the weekend with the family to catch up from the…


Posted by Susan Romero on November 6, 2014 at 7:44pm

Service Provider News

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Top Tech News

A Hello Kitty movie is coming

A Hello Kitty movie is coming Anthropomorphic cartoon cat Hello Kitty will soon star in a Hollywood film, Deadline reports. The movie, set to come out in 2019, will be released through the US subsidiary of Japan's Sanrio lifestyle company.

Possible Signs of Alien Life on Comet: Philae Lander Detects Promising Features on Comet 67P

Possible Signs of Alien Life on Comet: Philae Lander Detects Promising Features on Comet 67P Several features on a comet being explored by the European Space Agency's Philae lander indicate it could be home to alien life, according to two astronomers. While the comet has a black crust darkening much of its surface, astronomers have spotted evidence that 67P has an underlying icy structure, including icy seas and craters containing frozen lakes with organic debris. The findings from Max Wallis and Chandra Wickramasinghe will be presented today at the Royal Astronomical Society's national meeting in Wales.

Amazon must face trademark lawsuit over search results

SAN FRANCISCO (Reuters) - A U.S. appeals court on Monday revived a trademark lawsuit brought against Inc by a watchmaker which says the online retailer's search results can cause confusion for potential customers. The opinion from the 9th U.S. Circuit Court of Appeals in San Francisco reverses a lower court ruling, and said high-end watchmaker Multi-Time Machine Inc. is entitled to a trial on its trademark allegations. (Reporting by Dan Levine, Editing by Franklin Paul)

New Horizons spacecraft back to normal after suffering terrifying glitch this weekend

New Horizons spacecraft back to normal after suffering terrifying glitch this weekend The New Horizons team is breathing a big sigh of relief this Monday. Over the weekend, the NASA team resolved a glitch that caused their Pluto probe to go into "safe mode" on July 4th. After a couple hours of analysis and troubleshooting, mission researchers reported that they identified the issue, and the spacecraft is back to normal.

A goon grows in Gotham, or, a henchman's progress

A goon grows in Gotham, or, a henchman's progress There had to be more to Batman’s principles than just "not killing," thought the would-be criminal, glancing up from a locked fourth-floor safe to scan for the telltale (and absent) light of the Bat Signal. Really, though, most of Gotham thought he shouldn't worry. It had taken a few years, and a lot of broken bones, but Batman's improbable non-lethality slowly drifted from sarcastic theory to accepted law.

Italian surveillance company appears to get hacked

LONDON (AP) — An Italian surveillance company known for selling malicious software used by police bodies and spy agencies appears to have succumbed to a damaging cyberattack which sent documents and invoices ricocheting across the Internet.

Windows 10 on an old PC: When it comes to specs, how low can you go?

Windows 10 on an old PC: When it comes to specs, how low can you go? Want Windows 10 on an old PC? Here's a look at some of the oldest machines that should be able to run Microsoft's latest operating system.

All of Greece partied last night after rejecting austerity

All of Greece partied last night after rejecting austerity For most Americans, this past weekend was one long celebration of national pride, as the Independence Day fireworks gave way to the Women’s World Cup final victory. But the US wasn’t alone in having a patriotic party; the Greeks were dancing in the streets on Sunday as well. Greece’s reasons for jubilation are a little more complex than the American ones, but the end result has been a rather similar expression of national unity and self-determination.

Windows 10 likely to land at PC makers this week

Windows 10 likely to land at PC makers this week Microsoft is in the final phase of preparation ahead of the July 29 launch date for the next big update to its marquee software.

Britain's M&S to expand free 'click & collect' service

A woman walks past a Marks & Spencer sign outside its store in Mumbai British retailer Marks & Spencer is expanding its free "click & collect" service to more than 100 of its Simply Food franchise stores, just days after rival John Lewis [JLP.UL] said it planned to start charging customers. The expansion of the in-store collection service for goods ordered online, to incorporate franchise partners SSP and MOTO, would allow customers to pick up their orders at locations including railway stations, airports, motorway service stations and hospitals, M&S said on Monday. Employee-owned John Lewis said last week that from July 28 online orders for products costing less than 30 pounds ($46.7), for delivery to John Lewis or Waitrose stores would carry a 2 pound charge.




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