Trender Research™

Technology meets people.

Trender Research™ covers consumer technology trends by combining expert analysis with the voice of everyday people.


Welcome to Trender Research

Introduction from Brian Mahony, CEO Trender Research, Inc.
Welcome to Trender Research! Trender Research is a market research and consulting firm that covers the use of technology-based devices and services by everyday people. Trender Research is dedicated to capturing the voice of not just the technically adept, but demographic groups that are often overlooked by established market research firms and the developers of new gadgets and services--- read more...

Personal Technology News

A 19-Year-Old Just Built the First Fingerprint-Reading Smart Gun

Geoffrey A. Fowler takes an exclusive look at the only handgun that unlocks like an iPhone.

Google Pixel Review: The Android iPhone You've Been Waiting For

Yanking a page from Apple’s playbook, Google has created the best Android phone, Joanna Stern says.

An Internet-Powered Beer-Making Robot…What Could Go Wrong?

What ales the robotic kitchen? Geoffrey A. Fowler journeys into the dark heart of computerized homebrewing with PicoBrew, an Internet-connected beer maker.

This Cozmo Robot Could Be Your New Best Friend

Cozmo’s looks are deceiving. This cute, plastic toy tractor may look run of the mill, but when it springs to life, it’s like nothing you’ve ever seen.

You Can Now Endorse Your Favorite Candidates on Facebook

Facebook now has a news-feed feature that allows users to formally “endorse” a presidential candidate.

Tech News

Consumers to Gain Control Over Data That Internet Firms Cull

The new rules require broadband providers to get permission to collect data on a subscriber’s web browsing, app use, location and financial information.

Tech Tip: Make Firefox Open Gmail to Send a Message

If Mozilla’s browser automatically calls up that stand-alone mail software you never use when you click a “mailto” link, here’s how to fix it.

App Smart: Your Phone Can Help You Get Fit

Apps that focus on running and other exercises can help you reach your fitness goals.

Vast Group of New Video Games and Hardware Jostle for Holiday Attention

Recently introduced game consoles are breaking the usual new-product cycle, while interest grows in virtual reality titles.

Tech Tip: Reach for the Rating Stars in iOS 10

The latest version of Apple’s mobile Music app removes the simple, built-in way to apply star rankings to songs, but don’t let that stop you.

Blog Posts

Current Trends and Business Model Implications for Broadcasters, MVPDs, and OTT Providers

I’m on a tear to read a white paper a week for the remaining 10 weeks of the year. I’ll be sharing some of the better ones with…


Posted by Brian Mahony on October 12, 2016 at 3:30pm

The Emerging WYN-WYN Network

By Kurt Michel, Sr. Marketing Director, IneoQuest Technologies

If you were to envision the “perfect” network, how would you describe it? What would be the…


Posted by Brian Mahony on October 6, 2016 at 9:49pm

The Evolution of OTT

By Stuart Newton, VP of Corporate Strategy, IneoQuest…


Posted by Brian Mahony on October 5, 2016 at 7:00pm

OTT Forecast: Cloud-y with a Chance of TVaaS 

A new white paper by OTT Executive Summit…


Posted by Brian Mahony on June 22, 2016 at 10:23am

Taking Control of The Program...

Today I feel so much pride in taking control of the programs I watch. I recall years earlier how I would have to rush home to catch my favorite shows, Family Feud, The Amazing Race, Under Cover Boss, The Real Housewives of Atlanta, or my favorite Spanish Telenovelas on Univision. I was always in a rush to watch  live programming because I can experience it with my friends and family and we could talk about it and be on the same page as we recap our favorite moments via social media. Although…


Posted by Alicia A. Perez on June 13, 2016 at 1:15am

Happy Streaming Kids in Control...

"The kids have taken control of their own programming", I said to my husband, yet, he looked at me with a no surprise look on his face. "They now want a larger tv in their room because the 40 inch Roku TV they now find it to be too small to watch their favorite programming", I continued. Although my husband thinks nothing about my kids programming habits or their wants, I've realized that in the past few years the kids, boys age 3 and…


Posted by Alicia A. Perez on June 11, 2016 at 10:30pm

Crossing the TV Divide

I currently live in a quiet town in Westchester County, NY in a single-family home. Having previously resided in Manhattan for close to 15 years, I live mostly in my bedroom and media room. I have varied devices in the room - LG HD TV, DVR, Wi-Fi router, Microsoft Surface book, iPad, iPhone and Apple Watch.  I tend to multi-task frequently so I am always using my iPhone, iPad, Apple Watch or laptop while…


Posted by Savio Clemente on June 4, 2016 at 4:55pm

Will the OTT Market Reach $12B in 2018? Regional Market Research Forecasts and Trends

OTT market size data reflects the wide diversity of opinions as to how fundamental the shift is away from traditional Pay TV business models. Is it incremental and evolutionary, or is it dramatic and revolutionary? Depending on where you are coming from, your predictions for the future size of the premium subscription OTT market can vary dramatically. …


Posted by Brian Mahony on May 31, 2016 at 10:00pm

Service Provider News

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Top Tech News

CenturyLink nears deal to merge with Level 3 -sources

By Liana B. Baker and Greg Roumeliotis NEW YORK (Reuters) - CenturyLink Inc and Level 3 Communications are in advanced talks to merge, according to people familiar with the matter, in a deal that would create an enterprise telecommunications player worth more than $50 billion, including debt. It would combine Level 3's enterprise services with CenturyLink's network that provides Internet and telephone offerings to millions of customers. CenturyLink and Level 3 declined to comment.

Booz Allen reviewing security after arrest of NSA contractor

Booz Allen Hamilton Holding Corp office building is seen in McLean By Dustin Volz WASHINGTON (Reuters) - Booz Allen Hamilton said on Thursday it had hired a former FBI chief to conduct an external review of its security practices, after the consulting firm learned for the second time in three years that an employee working under contract with the National Security Agency had been charged with stealing classified information. Booz Allen, which earns billions of dollars a year contracting with U.S. intelligence agencies, has come under renewed scrutiny in recent weeks after authorities took Harold Thomas Martin into custody. The firm also employed Edward Snowden, who leaked a trove of secret files to news organizations in 2013 that exposed vast domestic and international surveillance operations carried out by the NSA.

Apple adds keyboard touch functions to Mac in major refresh

Apple CEO Tim Cook speaks during an announcement of new products Thursday, Oct. 27, 2016, in Cupertino, Calif. (AP Photo/Marcio Jose Sanchez) CUPERTINO, Calif. (AP) — Apple's high-end Mac laptops are getting a touch control strip above the keyboard, part of a long-awaited update aimed at reviving interest in a product often overshadowed by newer gadgets like the iPad and iPhone.

Getting a new MacBook Pro? Check out these accessories first

Getting a new MacBook Pro? Check out these accessories first The new MacBook Pro and 12-inch MacBook include Thunderbolt 3/USB-C ports as their sole connections. In order to use some of the most popular peripherals you'll need to have one of these accessories.

Dakota Access Pipeline protesters arrested and pepper sprayed

Dakota Access Pipeline protesters arrested and pepper sprayed Authorities began arresting people at a Dakota Access Pipeline protest site in Morton County, North Dakota today, according to the Associated Press and the Guardian. There have also been reports that authorities are using beanbag guns. Protesters could be heard calling for a medic in the live stream.

Microsoft fixed one of the most annoying Surface Book ‘features’

Microsoft introduced a new Surface Book laptop during its Windows event on Wednesday, but it made sure not to call it a Surface Book 2. No, that model is probably coming next year. What we’re getting instead is a “Surface Book with Performance Base” laptop that’s supposed to improve performance and battery life. But the laptop has one more feature that some people will enjoy, and it's one that Panos Panay didn’t explain on stage. DON’T MISS:  The 7 biggest announcements from Microsoft’s October event One of the most annoying things about the first-gen Surface Book is the gap. The convertible laptop has an innovative hinge that keeps the screen attached to the base. But when you close the laptop, you get an annoying gap that makes it easy for dirt to get in. Microsoft has heard your complaints and has partially fixed it. It’s still there, but it’s much smaller now. By packing a bigger battery inside the Performance Base, the company actually made it thicker. That means the Surface Book’s top is almost flush with the base when closed down, as seen in this image from The Verge : The keys are closer to the screen when closed, and the ridge at the base of the laptop where the vents eject air is also bigger. Sure, you may still have a dirt problem on this upgraded Surface Book, but it’ll be more manageable. And it’s really not such a big deal in the first place, but Microsoft is still addressing the problem. The real Surface Book 2 may come without any gap whatsoever.

Brandon Sanderson's Cosmere universe could be the next big fantasy film series

Brandon Sanderson's Cosmere universe could be the next big fantasy film series Hot on the heels of buying the movie rights of Ken Liu’s The Grace of Kings, Variety reports that China-based DMG Entertainment is back with a potentially bigger purchase: the movie rights to Brandon Sanderson’s massive interconnected epic fantasy Cosmere universe. Sanderson is one of fantasy’s biggest and most prolific authors, and most of his separate book series actually take place in a larger setting, known as the Cosmere, with individual works taking place on separate planets with unique magic systems in different parts of the universe. The overall Cosmere universe includes Sanderson’s popular Stormlight Archive and Mistborn series, the standalone Warbreaker and Elantris novels, the White Sands graphic novels, and a variety of novellas.

Brandon Sanderson's Cosmere universe headed to big screen

Brandon Sanderson's Cosmere universe headed to big screen "The Way of Kings" gets the green light as the first Sanderson book lined up for movie treatment, with a screenplay coming from the "Saw" writing team.

Rising star: YouTube playing key role in Google's success

Rising star: YouTube playing key role in Google's success YouTube has emerged as a break-out star in Google's cast of services as the online video site upstages cable television for a younger generation of viewers looking for amusement, news and music on their ...

Amazon triples profit, but shares slide

Amazon extended its string of positive results after years of investments that produced little or no profit Online giant Amazon said Thursday its profits more than tripled in the third quarter, but shares fell as the rise was weaker than expected. Amazon extended its string of positive results after years of investments that produced little or no profit, helped by its cloud computing, streaming video and new products and services. Amazon shares tumbled more than five percent in after-hours trade after profit fell shy of most analysts' forecasts.





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