Trender Research™

Technology meets people.

Trender Research™ covers consumer technology trends by combining expert analysis with the voice of everyday people.

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Welcome to Trender Research

Introduction from Brian Mahony, CEO Trender Research, Inc.
Welcome to Trender Research! Trender Research is a market research and consulting firm that covers the use of technology-based devices and services by everyday people. Trender Research is dedicated to capturing the voice of not just the technically adept, but demographic groups that are often overlooked by established market research firms and the developers of new gadgets and services--- read more...

Personal Technology News

The Tax Increases to Come

Even Joe Biden would raise the top marginal rate on work to over 50%.

'He Is a Dictator'

Nadler sums up the Democratic case for impeachment.

Mayor Pete and the Purdue Charter

Buttigieg is silent on an innovative school for poor kids in South Bend.

The Davos Crowd Embraces Big Global Government

‘Stakeholder capitalism’ empowers unaccountable elites at the expense of free-market nationalism.

China's Censorship Helps Spread the Virus

Consider the Spanish flu, which killed 50 million in 1918-19 as governments at war suppressed the news.

Tech News

Put Alexa and Siri to Work

Voice-activated helpers can automate life’s little chores, once you get the hang of them.

My AirPods Fell Through a Subway Grate. Here’s How I Got Them Back.

Over 7,000 electronics items were found throughout the subway system last year. Earbuds are the most common thing lost.

Mapping Potholes by Phone (the West Bank’s Roads Were Smoother)

Students in Cambridge, Mass., and Ramallah have created an app to track road quality. It turns out the roads around Cambridge are worse.

I Quit Dating Apps. Five Times.

The story of a tortured relationship — with a happy ending.

I Quit My Smartphone

Thanks to the Allen Carr technique for quitting smoking.
 

Blog Posts

How AI can help your video content be stickier-- and your bottom line fatter.

Next week, I'll be moderating a webinar on the topic of "show-verload". What is show-verload you might ask? Well simply, it's content overload due to the overwhelming volume and variety of TV/video options consumers have. It's not only a problem for consumers, it's also a problem for any type of video service provider who is…

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Posted by Brian Mahony on December 4, 2018 at 4:09pm

Building a Platform for Success in the OTT Video Market: How to Develop Competitive OTT Video Services Using a Cloud Solution

As the "OTT Wars" rage on, it's so important for video service providers of all types to focus on content innovation and less so on video infrastructure. With your OTT video workflow in the cloud, content will be your top priority – and you need neither cloud nor broadcast engineering expertise to make it happen.

https://bit.ly/2A1lrdi

A new e-Book by past OTT Executive Summit sponsor Amazon…

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Posted by Brian Mahony on October 17, 2018 at 1:17pm

The role of cloud-based video service assurance platforms to monitor end-to-end streaming quality

I've been researching content deliver networks (CDNs) lately, including Ericsson UDN, AWS, Limelight Networks, and Akamai Technologies, trying to better understand the value-chain, costs, and ROI for video content delivery. But I keep coming back to quality assurance. For sure content is still king, but good content doesn't matter without good quality streaming. The questions is: how do you monitor and measure video…

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Posted by Brian Mahony on July 13, 2018 at 4:31pm

How to handle the next wave of OTT- everything online.

What happens when all video entertainment moves online? Can the Internet handle it? Will consumers tolerate it?

It seems every week there is a new report about the rapid rise of OTT. Cord-cutting is accelerating. Pay TV subs are declining. More video is consumed online now than through traditional methods. Most homes have 2 or 3 OTT apps/devices. Through it all, OTT seems to have withstood every major test with (relatively) flying colors: the Olympics, the World Cup, the…

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Posted by Brian Mahony on June 15, 2018 at 1:28pm

A Practical Guide to AWS Media Services

The last white paper I reviewed from Amazon Web Services-Elemental was among the best ever received. It generated 3-plus million potential impressions, thousands of views, hundreds of downloads, and very healthy social media engagement. So I didn’t hesitate to review the follow up paper— “A Practical Guide to AWS Media Services: Deploying cloud-based processing and delivery services for broadcast and Internet-delivered video"…

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Posted by Brian Mahony on March 28, 2018 at 4:42pm

What is the difference between SVOD services that succeed and those that fail?

http://bit.ly/2BjEReD

In the research and consulting work that Trender Research does, we occasionally have the opportunity to share with you some informative content. That's the case with this excellent new white paper from past OTT Executive Summit (…

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Posted by Brian Mahony on February 15, 2018 at 11:41am

If OTT content is King, how do you protect your throne?

I've been doing some research lately on the role of content in the fast-evolving over-the-top video (OTT) world, and enjoyed a sponsored white paper that came across my desk: Neustar's "Managing OTT Content Distribution in the Connected World."

https://lnkd.in/gQiwwUY…

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Posted by Brian Mahony on September 22, 2017 at 3:56pm

New eBook: 5 Ways to Increase Subscription Revenue Now

https://lnkd.in/dNxQFSt

My company Trender Research works with a variety of consumer-facing technology clients across social media, TV, robotics, mobile, and location-based services. In the TV/Video space, we are often contracted to help define, financial model, and select vendors for new streaming video services. There is a lot of attention to the ROI model, the RFP, and product capabilities matrix, but in…

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Posted by Brian Mahony on August 24, 2017 at 12:44pm

The Vast TV Watching Opportunities

Growing up in the 90s, if i wanted to watch cable tv I was limited to x amount of channels. I truly had to make do with what I had. But now the possibilities are endless. Cable tv now provides you with thousands of channels and even that seems to not be enough. If thats not enough we now have countless services to watch any type of show or movie. Amazon video, Netflix, Hulu just to name a few. Our tv possibilities are simply endless at this point. We can instantly watch shows we've missed…

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Posted by Eugene Idelchik on June 6, 2017 at 2:03pm

My Escape

I work 6-7 days a week running a funeral home. The nature of the business paired with it being your own small business can be highly stressful. Nothing is more sacred to me than being able to unwind and watch some tv. I am a true lover of the television. I have so many shows over various genres and networks that I follow religiously. Coming home after a long and crazy day, all I want is to lay down on the couch with a beer and binge watch my shows. That is my day to day stress relief.…

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Posted by Eugene Idelchik on June 6, 2017 at 1:56pm

Service Provider News

What Would a Definitive PC Look Like From Dell, HP, Lenovo?

Why it would be a good marketing idea for major IT companies to have a definitive product that showcases all their new tech in one device.

Five NVMe Storage Improvements and Why They Matter

This eWEEK Data Points article is a little more technical than most, but we're running it because these advances in data storage don't come along every day, and they directly impact a growing number of enterprise systems.

Ericom Shield: Product Overview and Insight

eWEEK PRODUCT OVERVIEW and INSIGHT: Ericom Shield offers solutions that secure browsing and optimize safe desktop and application delivery to any device, anywhere.

Why User Experience 2020 Requires Fast Data Access

eWEEK DATA POINTS: In the same way analytics delivers actionable insight to the business, it must now also deliver actionable insight to the customer–directly or indirectly.

Intel at CES: Intelligent Use of Intelligence in Innovation

Intel and its new CEO show creativity when it comes to deploying new-gen intelligence in storage, autonomous vehicles and other use cases.

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Top Tech News

PHOTOS: Fluorescent turtle embryo wins forty-fifth annual Nikon Small World Competition

PHOTOS: Fluorescent turtle embryo wins forty-fifth annual Nikon Small World Competition The winners of the 45th annual competition showcase a spectacular blend of science and artistry under the microscope.


7 tax scams to watch out for this year

7 tax scams to watch out for this year In case wringing your hands over the tax man weren’t enough, criminals are out there trying to swipe your hard-earned cash and personal information from right under your nose.


What the CIA thinks of your anti-virus program

What the CIA thinks of your anti-virus program PARIS (AP) — Peppering the 8,000 pages of purported Central Intelligence Agency hacking data released Tuesday by WikiLeaks are reviews of some of the world's most popular anti-virus products.


Avowed Apple Fan Jeb Bush Realizes His Apple Watch Can Take Phone Calls

Avowed Apple Fan Jeb Bush Realizes His Apple Watch Can Take Phone Calls Jeb Bush's love of Apple products has been widely documented, and the Republican presidential candidate continues to wear his Apple Watch on the campaign trail. Yesterday, in a meeting with The Des Moines Register editorial board documented by USA Today, Bush stumbled upon a feature he didn’t realize his smartwatch was capable of: taking phone calls. Somehow Bush managed to take a call without picking up his iPhone, and the sound of a person’s voice saying hello breaks through the meeting noise, to which Bush responds, “My watch can’t be talking.”


Social media welcomes Pope Francis to the United States

Social media welcomes Pope Francis to the United States Pope Francis gets the social media treatment upon arriving in the U.S. Tuesday. As Pope Francis’s flight touched down in Washington, D.C. on Tuesday, Twitter unveiled a new batch of emojis created for the highly anticipated papal visit. Until his departure from the United States on Sunday, Twitter users chronicling the Catholic leader’s East Coast journey will be able to include a cartoon image of the Pope’s face in front of the American flag on all Pope-related tweets by using the hashtag #PopeinUS.


 
 
 

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