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Welcome to Trender Research

Introduction from Brian Mahony, CEO Trender Research, Inc.
Welcome to Trender Research! Trender Research is a market research and consulting firm that covers the use of technology-based devices and services by everyday people. Trender Research is dedicated to capturing the voice of not just the technically adept, but demographic groups that are often overlooked by established market research firms and the developers of new gadgets and services--- read more...

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SeaChange Wins “Best Product Fit” Award at OTT Executive Summit

July 15, 2015 — Trender Research, producers of the OTT (over-the-top video) Executive Summit (www.OTTexec.com), announced that SeaChange’s Rave premium OTT-platform was awarded the “Best Product Fit” as voted by a prestigious group of industry…

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Posted by Andrea Nelson on July 15, 2015 at 10:46am

“OTT Genius” Award Winners from OTT Executive Summit Announced

Trender Research, producers of the OTT (over-the-top video) Executive Summit (http://ottexec.com/), announced that Scripps Networks’ Brian Balthazar, Complex’s Rich Antoniello, and iTV Doctor Rick Howe were awarded the prestigious “OTT Genius”, “OTT Hero” and “OTT…

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Posted by Andrea Nelson on July 13, 2015 at 12:00pm

OTT Executive Summit Wrap-Up— Sponsored by Ratio and Verizon Digital Media Services

I am happy to report that the 3rd OTT Executive Summit, June 17th in New York City (http://www.ottexec.com/), was a smashing success! Special thanks go out to Platinum sponsor SeaChange and Gold sponsors Ratio, Verizon Digital Media Services, Viaccess-Orca, Encompass, InterCall, and all of our other sponsors (http://www.ottexec.com/#sponsors) and media partners (…

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Posted by Brian Mahony on June 30, 2015 at 11:31am

Viewing My Way! English & Spanish Programming

If you asked me a year ago about my TV watching habits my answer would have been different then today. I would have never imagined that I would watch less TV yet more of the programming I like, or that I could live without cable. Yes, I finally cut the cord and got rid of the dusty yet expensive cable boxes. It's been 6 months since I got rid of cable. I thought that i could not do it. I thought that I would miss the box atop of my tv, but, now i've realized that I do not miss it at…

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Posted by Alicia A. Perez on June 10, 2015 at 12:00am

Encompass Case Study: WWE Network-- 24/7 Stream Origination Channel

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WWE Case Study 



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With a week to go until the OTT Executive Summit (www.OTTexec.com), we give you one more case study to digest, and it’s a good quick read.…

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Posted by Brian Mahony on June 8, 2015 at 10:44am

White Paper: “Building the Next Generation of High Quality Consumer Video Experiences”

The next OTT Executive Summit, June 17th in New York City (http://www.ottexec.com/), is almost here and I’m happy to report that we will have a very prestigious group gathered. This year we will have in attendance top leaders across the media/cable/telecom/broadcasting industries including executives from ABC, CBS, NBC, Fox, Hulu, HBO, QVC, Nature TV, Complex, HGTV, Design Network TV, Comcast, Verizon, Cablevision, Time Warner…

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Posted by Brian Mahony on June 1, 2015 at 11:38am

OTT Executive Summit Welcomes Mike Lucero, Ratio’s VP of Connected TV Strategy and Product as a Featured Speaker

Trender Research, producers of the OTT Executive Summit (www.OTTexec.com), announced that VP of Connected TV Strategy and Product for Ratio, Mike Lucero, will be speaking at the Over-the-Top Executive Summit (www.OTTexec.com), to be held at the Westin Times Square on June 17. Ratio is a leading video technology and solutions provider, with their RatioTV OTT application platform powering some…

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Posted by Brian Mahony on June 1, 2015 at 1:14am

Must-read case study: “Telekom Romania's Journey Into the OTT Multiscreen World”

As we gear up for the 3rd OTT Executive Summit, June 17th in New York City (http://ottexec.com/), I will be sharing some informative material from speakers and sponsors to help us prepare for another exciting day of strategic discussions. …



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Posted by Brian Mahony on May 25, 2015 at 9:24am

TV Watching as a Mom

As a mom tv watching in my household is very limited. I also find that watching tv in itself has evolved. For the most part, I find that instead of spending countless hours in front of the tv soaking in hours of programming we are now on-the-go and choosing what we want to watch and when. There's also so much content available and ways to obtain it that it can be quite overwhelming.

While at home I am constantly multi-tasking while preparing a meal for my family, organizing the home,…

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Posted by Alicia A. Perez on April 26, 2015 at 12:37am — 1 Comment

World Cup Webinar: CBC Teams with Akamai to Deliver Record-Breaking Performance

REGISTER at: http://bit.ly/1uWUMFx

Please join Akamai on December 2 at 2 PM EST for an…

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Posted by Brian Mahony on November 24, 2014 at 4:11pm

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