Trender Research™

Technology meets people.

Trender Research™ covers consumer technology trends by combining expert analysis with the voice of everyday people.

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Welcome to Trender Research

Introduction from Brian Mahony, CEO Trender Research, Inc.
Welcome to Trender Research! Trender Research is a market research and consulting firm that covers the use of technology-based devices and services by everyday people. Trender Research is dedicated to capturing the voice of not just the technically adept, but demographic groups that are often overlooked by established market research firms and the developers of new gadgets and services--- read more...

Personal Technology News

What Annoys Us Most About Gadgets and Apps in 2016

Uber driver distraction, short battery life and other digital aggravations.

Gadgets for Playing With Your Pet Remotely

For absentee dog and cat owners, connected pet gadgets promise to foster long-distance relationships with four-legged friends.

Don't Be Hacker Bait: Do This One-Hour Security Drill

Make your digital self less attractive to vermin like hackers, phishers and overly aggressive marketers.

Stretch Your Wireless Data Plan Instead of Paying More

A data diet doesn’t require drastic changes, just vigilance and small adjustments to apps like Facebook and Snapchat, Joanna Stern writes.

Is a Luxury Wireless Speaker Worth the Splurge?

The most respected audio brands are making petite, all-in-one wireless Airplay and Bluetooth speakers that just might blow you away.

Tech News

How Smartphones Are Killing Off the Fashion Show

The system of showing clothes on a runway, then selling them in stores six months later, seems increasingly irrelevant in the age of social media.









App Smart: Filters That Add a Dash of Dazzle to Smartphone Photos

Several inexpensive or free apps offer an array of options for images.









Gadgetwise: Streamlining the Universal Remote Device

Many so-called universal remotes are hard to set up, and bury important commands in a remote screen’s submenus.









Google Car Exposes Regulatory Divide on Computers as Drivers

A federal agency seems to accept that the computers controlling a self-driving car are the same as a human driver, but California differs.









Fashion Industry Scrambles to Find a Use for Snapchat

Lured by the attention garnered by the likes of Gigi Hadid, Kylie Jenner and DJ Khaled, big brands have clamored to build a presence on the messaging app.









 

Blog Posts

How do you OTT?

I am not in digital marketing. I am not a software engineer. I am not in telecommunications. I am a stay-at-home mom of two children. My days are filled with making lunches, bus schedules, driving to soccer practices and PTO meetings. So when posed the question, “How do you OTT?” my short answer is, I don’t.

Unsure exactly what OTT content is, I naturally Googled it. What I discovered was an entirely new way to view television, listen to music or watch a movie.…

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Posted by Nichole Janowsky on January 19, 2016 at 8:39pm

Trender Research’s OTT Magazine Acquires IPTV Magazine

http://www.pr.com/press-release/654426

Westford, MA, January 19, 2016 --(PR.com)-- Trender Research Inc.’s Over-the-Top Video division announced today the acquisition of IPTV…

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Posted by Brian Mahony on January 19, 2016 at 11:00am

Like VoIP Before It, Video Quality Is the Final Measure of OTT Success

http://delivers.limelight.com/OTTVideoExec

Since the beginning of my career, first in software and then in telecom, quality has…

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Posted by Brian Mahony on January 14, 2016 at 10:43am

What if you could predict how successful your next movie or TV show would be? Social Sentiment Analysis-- the new content crystal ball.

We have too much content. Movies are produced, millions spent, but many won’t survive much beyond their opening weekend. TV shows are made, pilots launched, but some are cancelled after just a few episodes. Meanwhile consumers complain there are too many channels, too many shows, but there is often “nothing on” that they want to watch. Why the disconnect?…

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Posted by Brian Mahony on November 4, 2015 at 10:31pm

New White Paper: 3 Business Considerations for Deploying a New OTT Service

http://www.schange.com/insights/white-papers

The last white paper I recommended was a nice technical dive on how to approach evolving HTML5 requirements. This next one takes more of a business view of some of the challenges…

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Posted by Brian Mahony on September 29, 2015 at 2:27pm

SeaChange Wins “Best Product Fit” Award at OTT Executive Summit

July 15, 2015 — Trender Research, producers of the OTT (over-the-top video) Executive Summit (www.OTTexec.com), announced that SeaChange’s Rave premium OTT-platform was awarded the “Best Product Fit” as voted by a prestigious group of industry…

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Posted by Andrea Nelson on July 15, 2015 at 10:46am

“OTT Genius” Award Winners from OTT Executive Summit Announced

Trender Research, producers of the OTT (over-the-top video) Executive Summit (http://ottexec.com/), announced that Scripps Networks’ Brian Balthazar, Complex’s Rich Antoniello, and iTV Doctor Rick Howe were awarded the prestigious “OTT Genius”, “OTT Hero” and “OTT…

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Posted by Andrea Nelson on July 13, 2015 at 12:00pm

OTT Executive Summit Wrap-Up— Sponsored by Ratio and Verizon Digital Media Services

I am happy to report that the 3rd OTT Executive Summit, June 17th in New York City (http://www.ottexec.com/), was a smashing success! Special thanks go out to Platinum sponsor SeaChange and Gold sponsors Ratio, Verizon Digital Media Services, Viaccess-Orca, Encompass, InterCall, and all of our other sponsors (http://www.ottexec.com/#sponsors) and media partners (…

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Posted by Brian Mahony on June 30, 2015 at 11:31am

Viewing My Way! English & Spanish Programming

If you asked me a year ago about my TV watching habits my answer would have been different then today. I would have never imagined that I would watch less TV yet more of the programming I like, or that I could live without cable. Yes, I finally cut the cord and got rid of the dusty yet expensive cable boxes. It's been 6 months since I got rid of cable. I thought that i could not do it. I thought that I would miss the box atop of my tv, but, now i've realized that I do not miss it at…

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Posted by Alicia A. Perez on June 10, 2015 at 12:00am

Service Provider News

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Top Tech News

Apple execs answer their own fans’ criticism of Apple software

Some of Apple's own users have been teeing off lately about the quality of some of its software , specifically the default Apple apps that often clog up space on the iPhone.  Daring Fireball's John Gruber had Apple execs Eddy Cue and Craig Federighi on his podcast this week and he asked them to address some of the criticisms that have been made about the quality in Apple's software made by well-known Apple bloggers such as Walt Mossberg and Jim Dalrymple. The execs acknowledged that some of their users weren't having the experience they wanted but defended the company's software quality overall. FROM EARLIER:  All the best apps on my iPhone are made by Google and Microsoft "There's nothing we

NBA becomes first with 1 bln likes, followers

The NBA alone boasts 28.5 million likes on its Facebook page, 19.5 million followers on Twitter and 12.7 million followers on Instagram New York (AFP) - The NBA claimed a social media milestone on Friday, saying it has become the first professional sports league to surpass one billion social media likes and followers.


Google says will not participate in 2016 U.S. airwaves auction

Letters spell the word "Alphabet" as they are seen on a computer screen with a Google search page in this photo illustration taken in Paris NEW YORK/SAN FRANCISCO (Reuters) - Alphabet Inc's Google will not participate in the U.S. Federal Communications Commission's upcoming auction of broadcast airwaves that can help the wireless industry improve coverage, a spokeswoman told Reuters on Friday. Some industry watchers had expected Internet search giant Google to be a dark horse participant in the auction. Google last participated in a 2008 FCC auction but did not buy any airwaves.


Apple Music now has over 11 million subscribers

Apple Music now has over 11 million subscribers Apple senior vice presidents Craig Federighi and Eddy Cue appeared on John Gruber's podcast, The Talk Show, which was published today. The pair gave the long-time writer some interesting insights into the state of Apple, its products, and the path that the company is on. Cue says that the company "just passed over 11 million Apple Music subscribers," which is right in line with the "over 10 million" figure reported by Financial Times last month.


What Facebook's policy on nudity means in practice

A visitor takes a picture with a phone of Gustave Courbet's 1866 "The Origin of the World," painting which depicts female genitalia at Musee d'Orsay museum, in Paris, France, Friday, Feb. 12, 2016. Facebook lost a crucial legal battle Friday as a Paris court ruled the social network can be sued in France over its decision to remove the account of a French user who posted a photo of Courbet's famous 19th-century nude painting. (AP Photo/Francois Mori) NEW YORK (AP) — What are Facebook's rules for posting nude images?


15 new movie trailers you need to see this week

It has been quite a week when it comes to new movie trailers . Sure, the fact that Super Bowl 50 aired last Sunday  helped, as most studios came up with some interesting teasers for their upcoming movies. But we’ve got plenty of other new trailers for you to check out as well, so let’s start with all the trailers that were released after the big game. DON’T MISS:  All the best apps on my iPhone are made by Google and Microsoft Batman v. Superman We’ve seen way too many Batman v. Superman trailers already, but this one is the final one. They promise.

Apple to launch new iPhone, iPad in March: 9to5mac

An Apple logo is seen at the Apple store in Munich (Reuters) - Apple Inc is on target to introduce its next iPhone and iPad models on March 15, and aims to start selling the devices in the same week, technology blog 9to5Mac reported, citing sources. Apple, which will introduce a new 4-inch iPhone, dubbed the "iPhone 5se", and a new iPad Air at a launch event, is unlikely to take pre-orders for the new devices, the blog reported. The technology giant has hit a trough in iPhone demand.


Google will shut down Picasa this spring

Google will shut down Picasa this spring Google announced earlier today in a blog post that it will stop supporting its Picasa photo storage service this spring. Starting in March, the company will shutter the Picasa desktop app, and in May, Picasa web albums will no longer be editable. Google, of course, is suggesting its own Google Photos app as an alternative to Picasa, and says that if people have a Picasa account, "the easiest way to still access, modify and share most of that content is to log into Google Photos, and all of your photos and videos will already be there." But for people who don't want to use Google Photos, Picasa albums will still exist on the web and are accessible for download or deletion.


Documents show Volkswagen resisted Takata air bag recall

DETROIT (AP) — Volkswagen resisted U.S. government efforts to recall more cars and trucks to fix potentially deadly Takata air bags — telling safety regulators that a recall isn't necessary.
 
 
 

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