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Trender Research™ covers consumer technology trends by combining expert analysis with the voice of everyday people.

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Welcome to Trender Research

Introduction from Brian Mahony, CEO Trender Research, Inc.
Welcome to Trender Research! Trender Research is a market research and consulting firm that covers the use of technology-based devices and services by everyday people. Trender Research is dedicated to capturing the voice of not just the technically adept, but demographic groups that are often overlooked by established market research firms and the developers of new gadgets and services--- read more...

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Blog Posts

How do you OTT?

I am not in digital marketing. I am not a software engineer. I am not in telecommunications. I am a stay-at-home mom of two children. My days are filled with making lunches, bus schedules, driving to soccer practices and PTO meetings. So when posed the question, “How do you OTT?” my short answer is, I don’t.

Unsure exactly what OTT content is, I naturally Googled it. What I discovered was an entirely new way to view television, listen to music or watch a movie.…

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Posted by Nichole Janowsky on January 19, 2016 at 8:39pm

Trender Research’s OTT Magazine Acquires IPTV Magazine

http://www.pr.com/press-release/654426

Westford, MA, January 19, 2016 --(PR.com)-- Trender Research Inc.’s Over-the-Top Video division announced today the acquisition of IPTV…

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Posted by Brian Mahony on January 19, 2016 at 11:00am

Like VoIP Before It, Video Quality Is the Final Measure of OTT Success

http://delivers.limelight.com/OTTVideoExec

Since the beginning of my career, first in software and then in telecom, quality has…

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Posted by Brian Mahony on January 14, 2016 at 10:43am

What if you could predict how successful your next movie or TV show would be? Social Sentiment Analysis-- the new content crystal ball.

We have too much content. Movies are produced, millions spent, but many won’t survive much beyond their opening weekend. TV shows are made, pilots launched, but some are cancelled after just a few episodes. Meanwhile consumers complain there are too many channels, too many shows, but there is often “nothing on” that they want to watch. Why the disconnect?…

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Posted by Brian Mahony on November 4, 2015 at 10:31pm

New White Paper: 3 Business Considerations for Deploying a New OTT Service

http://www.schange.com/insights/white-papers

The last white paper I recommended was a nice technical dive on how to approach evolving HTML5 requirements. This next one takes more of a business view of some of the challenges…

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Posted by Brian Mahony on September 29, 2015 at 2:27pm

SeaChange Wins “Best Product Fit” Award at OTT Executive Summit

July 15, 2015 — Trender Research, producers of the OTT (over-the-top video) Executive Summit (www.OTTexec.com), announced that SeaChange’s Rave premium OTT-platform was awarded the “Best Product Fit” as voted by a prestigious group of industry…

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Posted by Andrea Nelson on July 15, 2015 at 10:46am

“OTT Genius” Award Winners from OTT Executive Summit Announced

Trender Research, producers of the OTT (over-the-top video) Executive Summit (http://ottexec.com/), announced that Scripps Networks’ Brian Balthazar, Complex’s Rich Antoniello, and iTV Doctor Rick Howe were awarded the prestigious “OTT Genius”, “OTT Hero” and “OTT…

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Posted by Andrea Nelson on July 13, 2015 at 12:00pm

OTT Executive Summit Wrap-Up— Sponsored by Ratio and Verizon Digital Media Services

I am happy to report that the 3rd OTT Executive Summit, June 17th in New York City (http://www.ottexec.com/), was a smashing success! Special thanks go out to Platinum sponsor SeaChange and Gold sponsors Ratio, Verizon Digital Media Services, Viaccess-Orca, Encompass, InterCall, and all of our other sponsors (http://www.ottexec.com/#sponsors) and media partners (…

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Posted by Brian Mahony on June 30, 2015 at 11:31am

Viewing My Way! English & Spanish Programming

If you asked me a year ago about my TV watching habits my answer would have been different then today. I would have never imagined that I would watch less TV yet more of the programming I like, or that I could live without cable. Yes, I finally cut the cord and got rid of the dusty yet expensive cable boxes. It's been 6 months since I got rid of cable. I thought that i could not do it. I thought that I would miss the box atop of my tv, but, now i've realized that I do not miss it at…

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Posted by Alicia A. Perez on June 10, 2015 at 12:00am

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