Trender Research™

Technology meets people.

Trender Research™ covers consumer technology trends by combining expert analysis with the voice of everyday people.

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Welcome to Trender Research

Introduction from Brian Mahony, CEO Trender Research, Inc.
Welcome to Trender Research! Trender Research is a market research and consulting firm that covers the use of technology-based devices and services by everyday people. Trender Research is dedicated to capturing the voice of not just the technically adept, but demographic groups that are often overlooked by established market research firms and the developers of new gadgets and services--- read more...

Personal Technology News

Tech News

Tech Tip: Getting Your Desktop Windows in Order

If your screen has become jumbled with too many open files, folders and programs to manage, you can quickly sort the pile.

Tech Tip: Protecting Privacy Inside and Outside the House

The incognito and private browsing modes built into most modern browsers shield your online activity at home — but maybe not to the rest of the world.

Tech We’re Using: Following the Trail of Online Ads, Wherever It Leads

Sapna Maheshwari, who covers advertising for The Times, discusses how she tracks the online ads that track us.

Tech Tip: Locking Up Your Lock Screen

If your Windows 10 lock screen changes daily or slows you down in getting to your desktop, you can change its behavior.

Tech Tip: Declining Android’s Automatic Correction Help

Google’s smartphone software includes a set of tools to help you type — but if they trip you up, turn them off.
 

Blog Posts

A Practical Guide to AWS Media Services

The last white paper I reviewed from Amazon Web Services-Elemental was among the best ever received. It generated 3-plus million potential impressions, thousands of views, hundreds of downloads, and very healthy social media engagement. So I didn’t hesitate to review the follow up paper— “A Practical Guide to AWS Media Services: Deploying cloud-based processing and delivery services for broadcast and Internet-delivered video"…

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Posted by Brian Mahony on March 28, 2018 at 4:42pm

What is the difference between SVOD services that succeed and those that fail?

http://bit.ly/2BjEReD

In the research and consulting work that Trender Research does, we occasionally have the opportunity to share with you some informative content. That's the case with this excellent new white paper from past OTT Executive Summit (…

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Posted by Brian Mahony on February 15, 2018 at 11:41am

If OTT content is King, how do you protect your throne?

I've been doing some research lately on the role of content in the fast-evolving over-the-top video (OTT) world, and enjoyed a sponsored white paper that came across my desk: Neustar's "Managing OTT Content Distribution in the Connected World."

https://lnkd.in/gQiwwUY…

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Posted by Brian Mahony on September 22, 2017 at 3:56pm

New eBook: 5 Ways to Increase Subscription Revenue Now

https://lnkd.in/dNxQFSt

My company Trender Research works with a variety of consumer-facing technology clients across social media, TV, robotics, mobile, and location-based services. In the TV/Video space, we are often contracted to help define, financial model, and select vendors for new streaming video services. There is a lot of attention to the ROI model, the RFP, and product capabilities matrix, but in…

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Posted by Brian Mahony on August 24, 2017 at 12:44pm

The Vast TV Watching Opportunities

Growing up in the 90s, if i wanted to watch cable tv I was limited to x amount of channels. I truly had to make do with what I had. But now the possibilities are endless. Cable tv now provides you with thousands of channels and even that seems to not be enough. If thats not enough we now have countless services to watch any type of show or movie. Amazon video, Netflix, Hulu just to name a few. Our tv possibilities are simply endless at this point. We can instantly watch shows we've missed…

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Posted by Eugene Idelchik on June 6, 2017 at 2:03pm

My Escape

I work 6-7 days a week running a funeral home. The nature of the business paired with it being your own small business can be highly stressful. Nothing is more sacred to me than being able to unwind and watch some tv. I am a true lover of the television. I have so many shows over various genres and networks that I follow religiously. Coming home after a long and crazy day, all I want is to lay down on the couch with a beer and binge watch my shows. That is my day to day stress relief.…

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Posted by Eugene Idelchik on June 6, 2017 at 1:56pm

True V.R.

My favorite subjects back in school were Literature/History and Technology.  Both these subjects really allow one to express in written form ideas that can turn something considered rather small into something big.  Technology on the other hand, takes these ideas and helps shape it in the physical, material world.  After all, technology (even in its rudimentary form) was, and still is, a way and means that gave shape and form to abundance and prosperity (in the right hands of…

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Posted by Savio Clemente on June 4, 2017 at 1:11pm

Swimming UpStream

Problems.  They seem to be everywhere.  From personal to business it permeates all our lives.  The Buddha posited, that "all human activity eventually ends in suffering."  All the great self-authors of our day would tell you that problems can't all be eliminated, but they can certainly be managed.  In a sea of activity from work, appointments, to the daily stresses of our lives, one thing is most absolutely certain, we as humans love to be entertained. 

For me, this runs the gamut…

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Posted by Savio Clemente on June 4, 2017 at 1:04pm

Is your OTT Content Management System (CMS) Scaleable and Future-Proof?

http://www.schange.com/cms-scope

If you are a product manager, operations person, or strategist involved in defining or managing your company’s content management system (CMS) for OTT, you’re going to love this next white paper I just read (“Changing for Good, Part 2: Defining the Scope of a New…

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Posted by Brian Mahony on January 18, 2017 at 2:00pm

Why You Still Need Broadcasting Best Practices to Successfully Deliver OTT Live Sports and Events

http://www.endavomedia.com/whitepapers/ott-sports



I am continuing in my goal to read ten OTT white papers by the end of the year. This week’s is one of my favorites. I like pieces that combine hands-on experience with practical advice.…

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Posted by Brian Mahony on November 15, 2016 at 12:00pm

Service Provider News

Pivotal Software Takes Its PaaS Public on NYSE

Company said it expects to raise $555 million at the $15-a-share price to continue development of its Cloud Foundry PaaS.

Former US, Israeli Intelligence Chiefs Talk Cyber-Security at RSAC

Former NSA Director General Keith Alexander and Nadav Zafrir, former commander of Israel's 8200 Intelligence Unit, are optimistic about the future.

Sony Adds Premium Smartphone to Flagship Xperia XZ2 Lineup

DAILY VIDEO: Sony unveils the larger, faster Xperia XZ2 Premium smartphone, and Microsoft joins Facebook and RSA in the Cyber-Security Tech Accord.

8 Security Products That Made News at RSA Conference 2018

From phishing tools to technology that better secures containers and the cloud, myriad new and updated products debuted at the big cyber-security conference.

How VMware Aims to Give Defenders Home Court Advantage

VIDEO: Tom Corn, senior vice president and GM of security products at VMware, discusses how companies can create a least privilege model for improving cyber-security.

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Top Tech News

Amazon Alexa and Google Assistant duke it out at CES 2018

Amazon Alexa and Google Assistant duke it out at CES 2018 CES 2018 had more than its fair share of wacky items and compelling gadgets, but one of the biggest trends to emerge, once again, from the popular tech expo was voice-enabled devices. And, of course, it was all about Amazon Alexa and Google Assistant.


The weirdest tech of CES 2018

The weirdest tech of CES 2018 Here are seven items at CES 2018, some of which address legitimate use cases and some of which may be closer to mad-scientist territory.


Sennheiser co-CEO: Why we're betting on AR and VR with 3-D audio

Sennheiser co-CEO: Why we're betting on AR and VR with 3-D audio At CES 2018, Sennheiser announced two new products that focus on recording or playing back 3-D audio.


Honda wants to prove robots can help you, not kill you

Honda wants to prove robots can help you, not kill you Honda wants to change your perception of robots. And it's hoping to do so with four new concept robots.


Ford will begin testing self-driving cars in an unnamed city

Ford will begin testing self-driving cars in an unnamed city At CES 2018, Ford announced it is working with a city in which it will operate its self-driving cars. The automaker wouldn't identify the city but did say how autonomous vehicles can change the way people live.


Intel wants this drone to fly you around

Intel wants this drone to fly you around Intel is betting that Volocopter 2X will be one of the first passenger-carrying drones to operate in the U.S. A prototype of the pilotless two-seat helicopter-like drone was shown off at CES 2018 in Las Vegas.


AMD CEO on chip security flaws: ‘We're absolutely all over this’

AMD CEO on chip security flaws: ‘We're absolutely all over this’ AMD CEO Lisa Su told Yahoo Finance that the Austin, Texas-based computer and graphics chip company is quickly working to resolve and address a recently-discovered security flaw that affects AMD computer chips.


Nvidia went all out for PC gaming at CES 2018

Nvidia went all out for PC gaming at CES 2018 Nvidia rolled out a slew of updates for its GeForce line of gaming products at CES 2018 including massive computer screens and cloud game streaming.


What a security expert thought of a few new smart-home devices at CES 2018

What a security expert thought of a few new smart-home devices at CES 2018 It's hard to figure out which of the connected household devices on display at CES 2018 is worth buying, but it's even more difficult to know if they are secure from hackers. A security expert visits exhibits and tries to help.


Mother Angry After School's Robocall Keeps Mispronouncing Daughter's Name As A Racial Slur

Mother Angry After School's Robocall Keeps Mispronouncing Daughter's Name As A Racial Slur Nicomi Stewart, a mother in Rochester, New York, is “disgusted” after an automated call sent to her phone from the city’s school district mispronounced her daughter’s name as a racial slur.


 
 
 

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