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Trender Research™ covers consumer technology trends by combining expert analysis with the voice of everyday people.

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Welcome to Trender Research

Introduction from Brian Mahony, CEO Trender Research, Inc.
Welcome to Trender Research! Trender Research is a market research and consulting firm that covers the use of technology-based devices and services by everyday people. Trender Research is dedicated to capturing the voice of not just the technically adept, but demographic groups that are often overlooked by established market research firms and the developers of new gadgets and services--- read more...

Personal Technology News

How to Set Up a Home Theater That Can Disappear in a Flash

Picking the perfect portable projector screen, stand and speakers to create a stowable home theater.

Google Grants Majority of 'Right to Be Forgotten' Requests

Google has approved just over half of its received requests to remove Web-page links from individual name-search results in Europe, according to a person familiar with the matter.

Apple's OS X Yosemite Public Beta Test Kicks Off

By Nathan Olivarez-Giles Apple is still looking for people to test drive OS X Yosemite, its upcoming refresh of the Mac operating system. The company has begun sending out emails inviting beta testers to download the preview version of Yosemite, but there's still room for more people to sign up before it hits its 1-million-tester quota.All you need to get in on the OS X beta program is have an Apple ID and a Mac running the current version of OS X, known as Mavericks. To get in on the test, head over to appleseed.apple.com/betaprogram. But we should point out that Apple recommends not using your main computer for the beta. If you don't get into the beta (or want to play it safe), just remember OS X Yosemite will be released as a free update for all Mac users this fall.It could be fun to get an early look at this software, which will include many but not all of the features presented at this June's Worldwide Developers Conference. (Notably absent will be any of the iOS-OS X "continuity" features, which tie iPhones and Macs closer together.) Just be careful: "This is beta software that is still in development," says Apple, "which means some applications and services may not work as expected." This post was updated on Thursday at 5:15 p.m. Eastern to reflect that Apple's OS X Yosemite public beta roll-out had begun.

Amazon Fire Phone: Full of Gimmicks, Lacking Basics

The phone offers innovations compared with Apple's iPhone and Samsung's Galaxy, but it also has battery and app issues.

Tech News

Machine Learning: LG's Smartwatch Shows Android Wear Operating System Has a Long Way to Go

Google's operating system for wearable devices has some promising features, but they’re not ready yet.






Gadgetwise: A Smartphone That Takes the Fall

A dropped device’s chances of emerging with its screen unscathed depend on a number of factors, including previous damage and how it lands.






App Smart: Circle the Skies, From Your Smartphone or Tablet

Mobile apps can offer realistic graphics and sophisticated controls that simulate many aspects of flying real aircraft.






State of the Art: Amazon’s Fire Phone: Solid Device Beneath a Layer of Whiz-Bang Frippery

Despite its flashy features, such as Dynamic Perspective and Firefly, the Fire Phone can stand alone for those uninterested in such frills.






The Getaway: Photo Storage by Personality (Yours)

Use this guide to match the type of photographer you are with storage and organization tools for your vacation pictures.
 

Blog Posts

Teenagers like me prefer Comcast for variety of content, Netflix for accessibility from any device.

Being a teenager, I've had the opportunity to experience watching TV using different sources, and also to observe my fellow teenage friends consuming TV. Here are my insights on teenage TV consumption to increase the TV hours of the teenage demographic.

 

My friends usually watch about one and a half to two and a half hours of…

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Posted by Casey Mahony on July 17, 2014 at 12:00pm

India Dreaming and Streaming

In the world today, the Indian population is on the rise in the United States. More and more citizens are migrating over to the States in order to pursue better opportunities for themselves. Indeed, parents often come here in order to raise their child in our elite academic system, which is renowned worldwide and has given birth to some of the greatest minds in history. But in coming to a whole new world, those Indians lose much of their former culture. Food, lifestyle, environment, daily…

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Posted by Akshay Bhardwaj on July 15, 2014 at 12:30pm

Calling Speakers for OTT Video Executive Summit New York-- Novermber 11, 2014

Save the Date!

I am pleased to announce the next OTT Video Executive Summit will take place on November 11, 2014 in New York city. Check out the new web site and check back frequently for updates: www.OTTVideoSummit.com. See photos and testimonials…

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Posted by Brian Mahony on May 29, 2014 at 1:12pm

Getting closer to cutting the cord completely

My daughter's friend was over the other day talking about her favorite shows and my daughter had no idea what she was talking about. It was then that I realized that my kids have already cut the cord from channel surfing the major channels. For about 3 years now, the majority of our content comes from Netflix, with a bit more from Amazon, Hulu, and YouTube, or directly from ABC.com, etc.

My kids have been mostly raised on documentaries and movies. My sons love "Famous Tank Battles"…

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Posted by Brian Mahony on April 22, 2014 at 5:00pm

OTT Video Executive Summit Announces Sessions and Speakers

Boston, MA. March 4, 2014 — Sessions and speakers for the Over the Top Video Executive Summit (www.OTTVideoSummit.com), to be held at Boston’s Lenox Hotel on April 16, were announced today. The OTT Video Executive Summit brings together thought leaders in the…

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Posted by Brian Mahony on March 4, 2014 at 11:47am

Announcing the OTT Video Executive Summit

More details here: www.OTTVideoSummit.com

*** Please read below and respond/comment ***

Dear industry colleagues: 

I am pleased to announce a new executive conference that will be like no other you have attended. Of course the focus of the event is OTT video, but the format is guaranteed to make it highly strategic, educational, and lots of fun. In short, the conference will mingle industry executives, a panel of…

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Posted by Brian Mahony on January 22, 2014 at 9:00pm

Wireless speakers

Why can’t I use these speakers to play music from my computer?



      I’m sitting in my room at my parent’s house, watching the NBA playoffs on TV. Above my TV, I have 2 fairly large speakers that are hooked up to a relatively old stereo. The idea: convert these 2 unused speakers into wireless speakers that I can use from my computer.

      After doing a little research on wireless speakers I was not impressed. Most of the conversation is focused on surround sound or home…

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Posted by Brian on May 15, 2013 at 11:00pm

Service Provider News

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Top Tech News

Russia has lost control of a gecko sex experiment in space

Russia has lost control of a gecko sex experiment in space 67 years ago, the US sent fruit flies into space inside a V-2 rocket to see if they could survive the radiation. One of the latest: a Russian satellite called Foton-M No. 4 that was launched into orbit last week containing fruit flies once again. According to a representative for Russia's Institute of Medico-Biological problems who spoke with Agence France-Presse, all other parts of the satellite are working as expected, including life support systems that will keep the experiments running.


The first trailer for Kevin Smith's horror film 'Tusk' is here and it's bizarre

The first trailer for Kevin Smith's horror film 'Tusk' is here and it's bizarre Kevin Smith promised to unveil the first trailer for his latest horror film Tusk at San Diego Comic-Con, and he delivered this evening. And it's much weirder than even we expected. Starring Justin Long as a podcaster visiting Canada for a new story, Long's journey takes a turn when he meets an old man who... winds up surgically turning him into a walrus. It's as bizarre as all that sounds, and Smith looks like he's blending body horror with a really strange sense of humor in this movie. We'll just have to see what comes of it when it hits theaters on September 19th.


A closer look at the Xperia Z3, Sony’s next flagship smartphone

A closer look at the Xperia Z3, Sony’s next flagship smartphone Sony still hasn’t found a way to effectively infiltrate the Western phone market, but that doesn’t mean the Japanese powerhouse is giving up any time soon. Our friendly neighborhood leaker @evleaks has published two new photos of what he claims to be the upcoming flagship Xperia Z3 smartphone, a phone that at first glance could easily be mistaken for an Xperia Z2. Upon further inspection, the Z3 does appear to be thinner and seems to lacks the silver trim which lined the edges of the Z2. Other than that, as you can see in the header image, the button placement appears to be the same, although if the flap at the top of the device is the SD card slot, it


Everyone is now invited to play the Destiny beta

Everyone is now invited to play the Destiny beta If you somehow missed out on all the code giveaways and couldn’t bring yourself to preorder the game, you’re in luck — the Destiny beta is now open to anyone with a active subscription on Xbox Live Gold or PlayStation Plus as of 4pm PDT on Thursday. Bungie is basically conducting a stress test over the weekend by allowing everyone to join in the beta, so don’t be surprised if there are some issues on Friday night after everyone gets off work. The beta was already taken offline for an extended period of time earlier in the week for maintenance though, so hopefully the servers are prepared for a massive influx of Guardians. In order to download the beta, just head to


Apple iPhones allow extraction of deep personal data, researcher finds

The exploded view of the home button which doubles as a fingerprint sensor is seen on an image of the new iPhone 5S at Apple Inc's media event in Cupertino By Joseph Menn SAN FRANCISCO (Reuters) - Personal data including text messages, contact lists and photos can be extracted from iPhones through previously unpublicized techniques by Apple Inc employees, the company acknowledged this week. The same techniques to circumvent backup encryption could be used by law enforcement or others with access to the "trusted" computers to which the devices have been connected, according to the security expert who prompted Apple's admission. In a conference presentation this week, researcher Jonathan Zdziarski showed how the services take a surprising amount of data for what Apple now says are diagnostic services meant to help engineers. As word spread about Zdziarski’s initial presentation at the Hackers on Planet Earth conference, some cited it as evidence of Apple collaboration with the National Security Agency.


Amazon's far-reaching ambitions, lack of profits, unnerve investors

Amazon CEO Jeff Bezos discusses his company's new Fire smartphone in Seattle, Washington By Deepa Seetharaman SAN FRANCISCO (Reuters) - Amazon.com Inc's message to investors has always been clear: trust in founder and CEO Jeff Bezos. Some on Wall Street wonder if Amazon may have bitten off more than it can chew. After an unusually busy first half of the year that saw the online retailer spend on developing everything from mobile phones and Hollywood-style production to grocery deliveries, investors are ready to see it curtail its ambitions and start delivering sustainable profits. "It does get frustrating when they continue to spend quarter after quarter and they don't let the revenue flow through," said Michael Scanlon, who manages $3.5 billion at Manulife Asset Management and holds shares of Amazon.


I experienced The Rock at Comic-Con

I experienced The Rock at Comic-Con Dreams do come true. Casey Newton is experiencing his first-ever San Diego Comic-Con. Here's what happened to Casey, in his own words, the moment Dwayne Johnson (aka The Rock) takes the stage to promote Hercules and talk about his "fanny pack" photo popularized this week on The Tonight Show Starring Jimmy Fallon.


All of my dreams coming true: I experienced The Rock at Comic-Con

All of my dreams coming true: I experienced The Rock at Comic-Con Dreams do come true. Casey Newton is experiencing his first-ever San Diego Comic-Con. Here's what happened to Casey, in his own words, the moment Dwayne Johnson (aka The Rock) takes the stage to promote Hercules and talk about his "fanny pack" photo popularized this week on The Tonight Show Starring Jimmy Fallon.


 
 
 

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