Welcome to Trender Research

Introduction from Brian Mahony, CEO Trender Research, Inc.
Welcome to Trender Research! Trender Research is a market research and consulting firm that covers the use of technology-based devices and services by everyday people. Trender Research is dedicated to capturing the voice of not just the technically adept, but demographic groups that are often overlooked by established market research firms and the developers of new gadgets and services---
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Personal Technology News
PC World - It's been a year since Panasonic debuted the first digital camera that combined the compactness of a point-and-shoot with the flexibility of interchangeable lenses. The Lumix G1 kick-started a new segment in the camera market, which this week saw a new model from Panasonic and the second showing of a prototype camera from Sony.
PC World - Microsoft's Xbox 360 outsold Nintendo's Wii in February to claim the top spot in the U.S. monthly sales ranking for the first time in more than two years, analyst group NPD said Thursday. Overall the industry had a poor month with total sales down 15 percent from February last year.
Macworld.com - On Wednesday, Firemint was honored with four awards from handheld gaming Website Pocket Gamer at a ceremony held at the annual Game Developers Conference. The company behind Flight Control () and Real Racing () has few titles on the iPhone market—virtually every one has become a mega-hit.
AP - U.S. retail sales of video games declined 15 percent in February, hurt in part by an ongoing decline in sales of music games and lower sales of the Wii system.
PC World - Is 3D television the next big thing in consumer tech? Splashy, flashy, and (virtually) in your face, 3D TV is getting a mega-promotional boost by its backers, including Panasonic, Samsung, and Sony, all of whom hope you'll be so bowled over by 3D's visual splendor that you won't mind paying a few thousand bucks for the 3D-at-home experience.
NewsFactor - Version 4.0 of the operating system for Apple's iPhone, iPod touch, and the forthcoming iPad will represent a major overhaul of the software and will feature a "full-on solution" to one long-standing gripe about Apple's devices -- their inability to multitask.
Macworld.com - Now that Valve has pledged to support the Mac with the forthcoming release of Steam on Mac OS X and simultaneous Mac and PC releases for all its upcoming games, several in the gaming industry have been quick to respond with their own pledges of support.
NewsFactor - In a move to shake up the online gaming industry, OnLive has announced PC and Mac versions of its on-demand, instant-play games will roll out in June during the E3 2010 show. Here's the rub: Gamers don't have to buy a console, and they can get broadband speeds.
AFP - A California start-up on Thursday went international with a TigerText iPhone application that lets people kill embarrassing text messages after they have been sent out.
PC World - The iPhone will finally support multitasking for third-party apps as part of Apple's iPhone OS 4.0 release, according to AppleInsidier sources. It is just one of many iPhone 4.0 rumors surfacing as interest in what's next for the iPhone's OS mounts.
Macworld.com - On Thursday, Namco announced UniteSDK, its new propriety cross-platform technology. During a demonstration on Tuesday night at the Game Developers Conference, Namco revealed Macs, PCs, and mobile platforms like the iPhone will be able to play games simultaneously against each other. Namco also demonstrated Pool Pro Online 3 for iPhone, which was created using the UniteSDK. Pool Pro Online 3 is now available for $5 at the App Store.
Macworld.com - Sure, the App Store has plenty of ways to help survivalists fend off a zombie apocalypse, or figure out what plants are safe to eat—but without electricity, those useful guides quickly become very useless data on a dead paperweight. Thankfully, Novothink may have a solar-powered solution.
Macworld.com - The Khronos group has released versions 4.0 and 3.3 of the OpenGL spec, the latest version of the cross-platform, royalty-free 2D and 3D graphics API used on all major desktop operating systems, including Mac OS X. It also serves as the basis for OpenGL ES for smart phones and the upcoming WebGL standard for Web browsers.
AFP - Sony on Wednesday unveiled a hotly anticipated motion-sensing controller that it hopes will fuel new interest in its PlayStation 3 videogame consoles.
AFP - More than 170 Chinese laptop users have filed complaints against US computer giant Hewlett-Packard, requesting a recall of products they say are faulty, a lawyer said Thursday.
NewsFactor - Move over, Wii. On Wednesday, Sony Computer Entertainment announced that its PlayStation 3 Move motion-based controller will launch in the fall. The controller has been discussed by Sony for some time, and was initially expected to be released this spring.
PC World - Sony recently launched PlayStation Move, the company's highly anticipated motion control system that translates your real world movements into video game moves.
AP - Groups pushing for robust Hispanic participation in the 2010 census are enlisting a new corps of foot-soldiers in their battle to reach that hard-to-count demographic: tech-savvy, smart-phone-toting young people.
AP - Sony has a new message for Nintendo Wii gamers: Come join us.
Digital Video News
AP - A Georgia man who posted a video of himself on the Internet holding a sign that said "Elton John must die" has been arrested for making terroristic threats.
PC World - Is 3D television the next big thing in consumer tech? Splashy, flashy, and (virtually) in your face, 3D TV is getting a mega-promotional boost by its backers, including Panasonic, Samsung, and Sony, all of whom hope you'll be so bowled over by 3D's visual splendor that you won't mind paying a few thousand bucks for the 3D-at-home experience.
NewsFactor - In a move to shake up the online gaming industry, OnLive has announced PC and Mac versions of its on-demand, instant-play games will roll out in June during the E3 2010 show. Here's the rub: Gamers don't have to buy a console, and they can get broadband speeds.
PC World - A scrum of reporters pressed against Brad and Ashley as they shuffled up to the counter at a Best Buy store in Manhattan. Cameras flashed and elbows flew. Was it the end of Brangelina? Some new reality show?
AP - The most recent showdown left millions of Cablevision Systems Corp. customers around New York without an ABC station at the start of the Academy Awards.