Trender Research™

Technology meets people.

Trender Research™ covers consumer technology trends by combining expert analysis with the voice of everyday people.


Welcome to Trender Research

Introduction from Brian Mahony, CEO Trender Research, Inc.
Welcome to Trender Research! Trender Research is a market research and consulting firm that covers the use of technology-based devices and services by everyday people. Trender Research is dedicated to capturing the voice of not just the technically adept, but demographic groups that are often overlooked by established market research firms and the developers of new gadgets and services--- read more...

Personal Technology News

Children's Tablets: What the Youngsters Are Saying About Them

By Georgia Wells Why buy a special child-centric tablet if you don't mind sharing your tablet with a youngster? Last week we wrote about the educational content developed exclusively for many tablet brands and created this interactive guide to help you find out if there's a children's tablet that's right for your family.The array of colorful, child-sized tablets is confusing to choose from, so we turned to the experts. To find the most educational and entertaining models, we gathered a group of six youngsters and, one at a time, sat them down in front of six tablets. Here's what they had to say about some of them: LeapFrog LeapPad3 The LeapPad3 may not have been the most sophisticated-looking tablet in the lot--it's as thick as a laptop with the screen of a smartphone--but for our testers it had the most engaging content. "This tablet has the best games," says Hansa, age 6, from Cambridge, Mass. *     *     * Nabi Jr. Nick Jr. Edition Fuhu has created a tablet that kids can relate to. As four-year-old Dylan from Cambridge, Mass., puts it: "I like this tablet. It reads to me!" What kept his attention were the Nickelodeon Dora the Explorer-based games, and even the educational games. *     *     * VTech InnoTab Max Six-year-old Eleanor from Dublin, Calif., likes the InnoTab MAX "'cause it's like a computer." Maybe it's because the Android InnoTab MAX has a flip-and-fold stand like an adult's laptop, and also comes with a stylus. The protective cover can be removed for a more modern tablet feel. *     *     * Kurio Xtreme Kurio's clumsy parent controls got in the way of the experience as our child helpers expressed dismay at the many "this site is blocked" messages. Ditto for the frequent in-app purchase roadblocks. "It's frustrating because I get sad when I can't play," says Rafael, 5, from San Francisco, after reaching a dead end in a game that ordinarily would have required a payment to proceed. (At least in-app purchases were blocked on Rafael's device.) *     *     * Amazon Fire HD 6 Kids Edition After playing with these tablets, Rafael chose the Fire for his remaining 20 minutes of screen time, because "it's so cool." He may have liked its sleek body and high-resolution screen, but what he didn't know about his choice was also the quality of its brain. The Fire is a portal to Amazon's FreeTime, an all-you-can-eat subscription to more than 5,000 children's movies, TV shows, books, Android educational apps and games.

A Look at the Year's Tech Hits and Misses, and What's Up for 2015

By Nathan Olivarez-Giles In the world of personal tech, video streaming, smartphones, connected cars and many other staples of modern living evolved in 2014. At the same time, emerging technologies, such as virtual reality, 3-D printing and drones, showed relevance for the first time to our own lives.Among the hits—iPhone 6, the MakerBot Replicator Mini and Microsoft's Cortana virtual assistant—there were some misses, too. (Remember Amazon's Fire phone?) But it all sets 2015 up to be a year for even more breakthroughs.For a look back and a tease at what's ahead, check out the video above. From Android Wear to the Apple Watch, from smart drones to Windows 10, we’ve got you covered, this year and next.

Bringing Music Back Home

After decades of music on the move, we’re finally putting the sound system back where it should be—right in the heart of the house.

Fitness Trackers Shape Up

Personal Technology: Yes, $200 will buy you a fitness band on steroids, Joanna Stern writes, but you don’t need to spend more than $50 for a device that does the basics well—monitoring steps and calories burned.

Tech Toys to Make Children Smarter

Tech Review: Geoffrey A. Fowler looks at three gadget-making kits that replace screen time with tinker time.

Tech News

State of the Art: Amazon Not as Unstoppable as It Might Appear

Despite growing fears of its invincibility, Amazon could be threatened as smartphones transform the way Americans shop and goods are delivered.

Machine Learning: Improving In-Flight Wi-Fi and Streaming From Virgin America, JetBlue and More

These services let you use your own mobile devices to either stream free content like TV, music or games, or to rent movies and TV without having to pay for a Wi-Fi plan.

App Smart: Santa Apps Bring Fun and Order to the Holiday Season

Apps offer Christmas-themed diversions and recipes, as well as ways to organize your gift plans.

Q&A: How to Hide Past iTunes Purchases

There is a way to “hide” items from your list so they aren’t visible on a shared computer. Also, how to enlarge the New Message window in Gmail.

Q&A: Moving Contacts From a Flip Phone to a Windows phone

Plus, how to remove credit card information from Apple Pay on the iPhone.


Blog Posts

World Cup Webinar: CBC Teams with Akamai to Deliver Record-Breaking Performance


Please join Akamai on December 2 at 2 PM EST for an…


Posted by Brian Mahony on November 24, 2014 at 4:11pm

Witbe’s Planche, EPIX’s Ziv, and OTT Digital Services’ Harnsberger Take Top Honors at the OTT Video Executive Summit

OTT trophy winners awarded by a forum of fellow executives.…


Posted by Brian Mahony on November 14, 2014 at 12:30pm

TV Watching Habits

Ever since I discovered Netflix I have been hooked. I rarely watch regular cable television anymore, not only do I enjoy Netflix my kids love it. There are so many choices for the kids to watch such as; movies, cartoons to films that relate to young teens. I especially enjoy Netflix because I have been able to see movies that have not been released in theaters and that I probably wouldn't haven't watched otherwise. I tend to watch movies on the weekend with the family to catch up from the…


Posted by Susan Romero on November 6, 2014 at 7:44pm

Will OTT be assimilated into existing Pay TV business models, or destroy them?

I know this might sound trite, but 2014 could be the year of "Over-the-Top." Perhaps not the year it became so mainstream that it rivaled the decades-old Pay TV business model, but at least the year when seeds where planted, some with roots that might break concrete.

Consider the recent announcements by HBO, CBS, Univision and others. It used to be that these content players had too much to risk to upset the Pay TV apple cart,…


Posted by Brian Mahony on October 27, 2014 at 11:10am

With all the major OTT news from HBO and CBS, FreeCast's simple but innovative Rabbit TV Plus says "Yup, we've been waiting for you."

FreeCast continues to make news among announcements from some of the content giants. And I happen to know there's even bigger news in the works.

Sometimes simple is better too. Can Rabbit TV Plus succeed where so many more complicated solutions have failed? The price is hard to beat:…


Posted by Brian Mahony on October 22, 2014 at 12:00pm

Endavo Media’s Paul D Hamm Announced as Featured Speaker at OTT Video Executive Summit

September 8, 2014. New York City. Endavo Media, a leading digital media distribution company that is reinventing consumer TV and premium over-the-top video services, announced that CEO Paul D Hamm will be a featured speaker at the Over-the-Top Video Executive Summit (…


Posted by Brian Mahony on September 8, 2014 at 10:13am

OTT Video Summer Reading List for stories you might have missed

OTT Video Summer Reading List

I have been doing some research, reading, and writing this past summer and wanted to share some of the highlights with you. Use this as an interesting, but probably incomplete, reading list to catch up on the major developments in over-the-top video: 

* Streaming/Mobile TV becoming mainstream: …


Posted by Brian Mahony on September 3, 2014 at 4:52pm

How Teens See the Mobile Movement

As time evolves, so does the functionality of certain objects. The television started out simply to enable us to watch programs, but has evolved to being able to use the Internet and play video games, among other things. Gaming systems were plain and simple, but now have evolved into allowing us to watch movies, stream the Internet, download photos, and download apps. The device that has gone through the most change, however, is the mobile phone. It started out as basic as can be, just for…


Posted by Akshay Bhardwaj on August 13, 2014 at 12:44pm

Three Things You Need to Remember When Shopping Online

The internet has definitely changed the way we function as consumers, making everything much more convenient, giving us more access to information and products that we wouldn’t have been able to purchase in the…


Posted by Sookie Lioncourt on July 31, 2014 at 12:45pm

How Binge Watching Affects our Relationship with Media

As an avid TV watcher, I know and understand the pains of cable TV. Shows generally air once a week, cliffhangers and teases are everywhere, and timings often conflict with our own schedules. The couch and TV is one area of my life which I do not get to go to as much as I used to, simply because of a busy schedule. Trying to balance work, school, family, and friends prevents more time to be given to casually couch crashing and TV surfing as I would when I was younger. But, like many other…


Posted by Akshay Bhardwaj on July 29, 2014 at 2:26pm

Service Provider News

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Top Tech News

AP Interview: Coelho says Sony hack threatens all

Brazilian author Paulo Coelho gestures during an interview with The Associate Press, at his apartment, in Geneva, Switzerland, Friday, Dec. 19, 2014. Coelho says the Sony hack threatens us all if society doesn't enforce important values against anonymous terrorists. The best-selling author says he was prepared to make himself an example — even if it meant inviting criticism and threats — if Sony Pictures had taken him up on his $100,000 offer for the rights to its cancelled film. (AP Photo/Boris Heger) GENEVA (AP) — Brazilian author Paulo Coelho says the Sony hack threatens us all if society doesn't enforce important values: our individual and collective freedom of expression and an unwavering refusal to negotiate with anonymous terrorists.

2012 movie massacre hung over 'Interview' decision

FILE - In this July 21, 2012 file photo, three helicopters make a flyover of the Century Theater in Aurora, Colo., a day after twelve people were killed and dozens were injured in the attack early Friday at the packed theater during a showing of the Batman movie, "Dark Knight Rises." When a group claiming credit for the hacking of Sony Pictures Entertainment threated violence against theaters showing “The Interview” earlier this week, the fate of the movie was all but sealed. Even though law enforcement didn’t deem the threats of violence credible, theater owners and Sony undoubtedly considered the 2012 massacre of a dozen people in a Colorado movie theater. (AP Photo/Barry Gutierrez, File) LOS ANGELES (AP) — When a group claiming credit for the hacking of Sony Pictures Entertainment threated violence against theaters showing "The Interview" earlier this week, the fate of the movie's big-screen life was all but sealed.

Listen to this incredible Serial remix featuring the Notorious B.I.G.

Listen to this incredible Serial remix featuring the Notorious B.I.G. Serial, easily the biggest podcast of the year, ended this week just as it began — with questions about the nature of truth instead of definitive answers. Plenty of people may feel disappointed by that fact, but it had a hell of an impact. One of the many, many things that managed to burrow into our collective consciousness — from Sarah Koenig's folksy delivery to MailKimp, whatever that is — was that theme song. Naturally, it needed a remix.

Obama vows U.S. response to North Korea over Sony cyber attack

U.S. President Obama responds to a question after his end of the year press conference in the briefing room of the White House in Washington By Steve Holland and Matt Spetalnick WASHINGTON (Reuters) - President Barack Obama vowed on Friday to respond to a devastating cyber attack on Sony Pictures that he blamed on North Korea, and scolded the Hollywood studio for caving in to what he described as a foreign dictator imposing censorship in America. Obama said the cyber attack caused a lot of damage to Sony but that the company should not have let itself be intimidated into halting the public release of "The Interview," a lampoon portraying the assassination of North Korean leader Kim Jong Un. ...

More than 1 million credit cards may have been compromised in Staples hack

More than 1 million credit cards may have been compromised in Staples hack Staples says as many as 1.16 million customer credit cards may have been compromised as part of a malware attack on some of its point-of-sale systems earlier this year. Today the company released some of its findings of an investigation into the attacks, saying that malware was found in 113 of its US stores, and may have affected purchases at those locations made between August 10th, 2014 and September 16th, 2014. Staples added that at two stores, the malicious software could have been running unseen for even longer, dating all the way back to late-July.

Adblock Plus for Mozilla Firefox review

Block annoying ads and banners in Mozilla Firefox

JamBells is a fun game sure to put you in the holiday spirit

JamBells is a fun game sure to put you in the holiday spirit This holiday season when you're entertaining guests, get everyone into the holiday spirit with some handbells on your smartphone. Wait, what?>

Microsoft holiday promo slashes prices on Xbox games

Microsoft holiday promo slashes prices on Xbox games The sale prices offer hefty holiday discounts on popular games, but you have to be an Xbox Live Gold member to take advantage of them.>

Take your popcorn to gooey new heights with a built-in melting pot

Take your popcorn to gooey new heights with a built-in melting pot The Waring Popcorn Maker with Melting Pot brings together everything needed for a gooey batch of popcorn. The incorporated pot can be used to melt chocolate, caramel and more.>

Microsoft deal throws in free game with purchase of Xbox 360

Microsoft deal throws in free game with purchase of Xbox 360 The first 50 to buy the latest "12 Days of Deals" offer at a Microsoft Store will get two free games.>




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