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Trender Research™ covers consumer technology trends by combining expert analysis with the voice of everyday people.

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Welcome to Trender Research

Introduction from Brian Mahony, CEO Trender Research, Inc.
Welcome to Trender Research! Trender Research is a market research and consulting firm that covers the use of technology-based devices and services by everyday people. Trender Research is dedicated to capturing the voice of not just the technically adept, but demographic groups that are often overlooked by established market research firms and the developers of new gadgets and services--- read more...

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Blog Posts

Why You Still Need Broadcasting Best Practices to Successfully Deliver OTT Live Sports and Events

http://www.endavomedia.com/whitepapers/ott-sports



I am continuing in my goal to read ten OTT white papers by the end of the year. This week’s is one of my favorites. I like pieces that combine hands-on experience with practical advice.…

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Posted by Brian Mahony on November 15, 2016 at 12:00pm

Current Trends and Business Model Implications for Broadcasters, MVPDs, and OTT Providers

 http://www.schange.com/cms-landscape

I’m on a tear to read a white paper a week for the remaining 10 weeks of the year. I’ll be sharing some of the better ones with…

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Posted by Brian Mahony on October 12, 2016 at 3:30pm

The Emerging WYN-WYN Network

By Kurt Michel, Sr. Marketing Director, IneoQuest Technologies

If you were to envision the “perfect” network, how would you describe it? What would be the…

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Posted by Brian Mahony on October 6, 2016 at 9:49pm

The Evolution of OTT

By Stuart Newton, VP of Corporate Strategy, IneoQuest

 http://bit.ly/2d8gIdX…

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Posted by Brian Mahony on October 5, 2016 at 7:00pm

OTT Forecast: Cloud-y with a Chance of TVaaS

http://bit.ly/276yKlX 

A new white paper by OTT Executive Summit…

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Posted by Brian Mahony on June 22, 2016 at 10:23am

Taking Control of The Program...

Today I feel so much pride in taking control of the programs I watch. I recall years earlier how I would have to rush home to catch my favorite shows, Family Feud, The Amazing Race, Under Cover Boss, The Real Housewives of Atlanta, or my favorite Spanish Telenovelas on Univision. I was always in a rush to watch  live programming because I can experience it with my friends and family and we could talk about it and be…

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Posted by Alicia A. Perez on June 13, 2016 at 1:00am

Happy Streaming Kids in Control...

"The kids have taken control of their own programming", I said to my husband, yet, he looked at me with a no surprise look on his face. "They now want a larger tv in their room because the 40 inch Roku TV they now find it to be too small to watch their favorite programming", I continued. Although my husband thinks nothing about my kids programming habits or their wants, I've realized that in the past few years the kids, boys age 3 and…

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Posted by Alicia A. Perez on June 11, 2016 at 10:30pm

Crossing the TV Divide

I currently live in a quiet town in Westchester County, NY in a single-family home. Having previously resided in Manhattan for close to 15 years, I live mostly in my bedroom and media room. I have varied devices in the room - LG HD TV, DVR, Wi-Fi router, Microsoft Surface book, iPad, iPhone and Apple Watch.  I tend to multi-task frequently so I am always using my iPhone, iPad, Apple Watch or laptop while…

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Posted by Savio Clemente on June 4, 2016 at 4:55pm

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