Trender Research™ covers consumer technology trends by combining expert analysis with the voice of everyday people.
Introduction from Brian Mahony, CEO Trender Research, Inc.
Posted by Brian Mahony on March 4, 2014 at 11:47am
More details here: www.OTTVideoSummit.com
*** Please read below and respond/comment ***
Dear industry colleagues:
I am pleased to announce a new executive conference that will be like no other you have attended. Of course the focus of the event is OTT video, but the format is guaranteed to make it highly strategic, educational, and lots of fun. In short, the conference will mingle industry executives, a panel of…
Posted by Brian Mahony on January 22, 2014 at 9:00pm
My daughter's friend was over the other day talking about her favorite shows and my daughter had no idea what she was talking about. It was then that I realized that my kids have already cut the cord from channel surfing the major channels. For about 3 years now, the majority of our content comes from Netflix, with a bit more from Amazon, Hulu, and YouTube, or directly from ABC.com, etc.
My kids have been mostly raised on documentaries and movies. My sons love "Famous Tank Battles"…Continue
Posted by Brian Mahony on January 22, 2014 at 5:29pm
Why can’t I use these speakers to play music from my computer?
I’m sitting in my room at my parent’s house, watching the NBA playoffs on TV. Above my TV, I have 2 fairly large speakers that are hooked up to a relatively old stereo. The idea: convert these 2 unused speakers into wireless speakers that I can use from my computer.
After doing a little research on wireless speakers I was not impressed. Most of the conversation is focused on surround sound or home…
Posted by Brian on May 15, 2013 at 11:00pm
The legacy pay-TV services market can now be divided into two distinct groups. First, those regions where the market is fully saturated and customer churn is the primary activity. Second, the developing nations where local pay-TV providers can still find new customers willing and able to pay for their offerings.
According to the latest market study by ABI Research, the global pay-TV market added nearly 47 million new customers in 2012 -- reaching a total of 864 million…
Posted by David H. Deans on April 25, 2013 at 1:30pm
Everything today is in context. You can't read a news story, talk to a neighbor, watch a sporting event, or plan a vacation without understanding context. Who you are. Where you want to go. Your habits. Your friends and family. Finances. You name it.
So it is no surprise that advertisers for a long time have figured out that understanding the context of their target audience is worth more to them that just a static list of names and addresses. And in today's mobile world,…Continue
Posted by Brian Mahony on January 16, 2012 at 10:14pm
Posted by JL Henry on June 26, 2011 at 7:00pm
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