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Trender Research™ covers consumer technology trends by combining expert analysis with the voice of everyday people.

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Welcome to Trender Research

Introduction from Brian Mahony, CEO Trender Research, Inc.
Welcome to Trender Research! Trender Research is a market research and consulting firm that covers the use of technology-based devices and services by everyday people. Trender Research is dedicated to capturing the voice of not just the technically adept, but demographic groups that are often overlooked by established market research firms and the developers of new gadgets and services--- read more...

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Endavo Media’s Paul D Hamm Announced as Featured Speaker at OTT Video Executive Summit

September 8, 2014. New York City. Endavo Media, a leading digital media distribution company that is reinventing consumer TV and premium over-the-top video services, announced that CEO Paul D Hamm will be a featured speaker at the Over-the-Top Video Executive Summit (…

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Posted by Brian Mahony on September 8, 2014 at 10:13am

OTT Video Summer Reading List for stories you might have missed

OTT Video Summer Reading List



I have been doing some research, reading, and writing this past summer and wanted to share some of the highlights with you. Use this as an interesting, but probably incomplete, reading list to catch up on the major developments in over-the-top video: 



* Streaming/Mobile TV becoming mainstream: …

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Posted by Brian Mahony on September 3, 2014 at 4:52pm

How Teens See the Mobile Movement

As time evolves, so does the functionality of certain objects. The television started out simply to enable us to watch programs, but has evolved to being able to use the Internet and play video games, among other things. Gaming systems were plain and simple, but now have evolved into allowing us to watch movies, stream the Internet, download photos, and download apps. The device that has gone through the most change, however, is the mobile phone. It started out as basic as can be, just for…

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Posted by Akshay Bhardwaj on August 13, 2014 at 12:44pm

Three Things You Need to Remember When Shopping Online

The internet has definitely changed the way we function as consumers, making everything much more convenient, giving us more access to information and products that we wouldn’t have been able to purchase in the…

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Posted by Sookie Lioncourt on July 31, 2014 at 12:45pm

How Binge Watching Affects our Relationship with Media

As an avid TV watcher, I know and understand the pains of cable TV. Shows generally air once a week, cliffhangers and teases are everywhere, and timings often conflict with our own schedules. The couch and TV is one area of my life which I do not get to go to as much as I used to, simply because of a busy schedule. Trying to balance work, school, family, and friends prevents more time to be given to casually couch crashing and TV surfing as I would when I was younger. But, like many other…

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Posted by Akshay Bhardwaj on July 29, 2014 at 2:26pm

Teenagers like me prefer Comcast for variety of content, Netflix for accessibility from any device.

Being a teenager, I've had the opportunity to experience watching TV using different sources, and also to observe my fellow teenage friends consuming TV. Here are my insights on teenage TV consumption to increase the TV hours of the teenage demographic.

 

My friends usually watch about one and a half to two and a half hours of…

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Posted by Casey Mahony on July 17, 2014 at 12:00pm

India Dreaming and Streaming

In the world today, the Indian population is on the rise in the United States. More and more citizens are migrating over to the States in order to pursue better opportunities for themselves. Indeed, parents often come here in order to raise their child in our elite academic system, which is renowned worldwide and has given birth to some of the greatest minds in history. But in coming to a whole new world, those Indians lose much of their former culture. Food, lifestyle, environment, daily…

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Posted by Akshay Bhardwaj on July 15, 2014 at 12:30pm

Calling Speakers for OTT Video Executive Summit New York-- Novermber 11, 2014

Save the Date!

I am pleased to announce the next OTT Video Executive Summit will take place on November 11, 2014 in New York city. Check out the new web site and check back frequently for updates: www.OTTVideoSummit.com. See photos and testimonials…

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Posted by Brian Mahony on May 29, 2014 at 1:12pm

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