Trender Research™

Technology meets people.

Trender Research™ covers consumer technology trends by combining expert analysis with the voice of everyday people.


Welcome to Trender Research

Introduction from Brian Mahony, CEO Trender Research, Inc.
Welcome to Trender Research! Trender Research is a market research and consulting firm that covers the use of technology-based devices and services by everyday people. Trender Research is dedicated to capturing the voice of not just the technically adept, but demographic groups that are often overlooked by established market research firms and the developers of new gadgets and services--- read more...

Personal Technology News

Be Safe: Update Your iPhone, iPad and Other Apple Devices Now

If you use any Apple Inc. devices—an iPhone, iPad, Mac, Apple Watch or Apple TV—take some time today to make sure their operating systems are up-to-date.

The Best Wi-Fi Routers: No More Dead Zones

The newest home mesh networks from Eero, Luma, Ubiquiti and Linksys use teams of access points to bathe your home in Wi-Fi. Geoffrey A. Fowler picks the best.

Short-Throw Projectors: Big Screens in Small Spaces

Want to create a home theater that doesn’t overtake your living room? Try a short-throw like the BenQ i500, LG PF1000U or Sony Life Space UX projector.

Firefox Will Dump Adobe's Flash in August

Mozilla, the maker of Firefox, will begin defaulting to HTML 5 instead of Adobe System’s Flash for video, online animations, games and other rich media, starting in August.

Why This Chunky TV Beats a Skinny One

To make the Samsung SERIF TV look more at home in your home, Ronan and Erwan Bouroullec smartly bucked the industry trend toward ever slimmer displays.

Tech News

Tech Tip: Changing Your Google Account Settings

Google recently changed its ad-tracking practices, but you have a say in whether you want to use the new tools.

Do-It-Yourself Transit Planning, by App

Apps and other technology could complement mass transit by offering passengers alternative ways to travel from home to a transit stop, then on to their final destination.

Nations of the World Confront the Pokémon Menace

As the popular augmented-reality smartphone game expanded to 26 countries, authorities responded with alarm, bans, charges of espionage and at least one fatwa.

Can’t Catch ’Em All? Hire a Pokémon Trainer.

For underemployed 20-somethings, training newbies in the finer points of Pokémon Go is a fresh career. Or at least, a quick buck.

App Smart: Feed Your Olympic Addiction Without Jetting Off to Rio

Follow the Olympic torch, read the history of the Games and catch up on results on a number of apps, some official and some from sports outlets.

Blog Posts

OTT Forecast: Cloud-y with a Chance of TVaaS 

A new white paper by OTT Executive Summit…


Posted by Brian Mahony on June 22, 2016 at 10:23am

Taking Control of The Program...

Today I feel so much pride in taking control of the programs I watch. I recall years earlier how I would have to rush home to catch my favorite shows, Family Feud, The Amazing Race, Under Cover Boss, The Real Housewives of Atlanta, or my favorite Spanish Telenovelas on Univision. I was always in a rush to watch  live programming because I can experience it with my friends and family and we could talk about it and be on the same page as we recap our favorite moments via social media. Although…


Posted by Alicia A. Perez on June 13, 2016 at 1:15am

Happy Streaming Kids in Control...

"The kids have taken control of their own programming", I said to my husband, yet, he looked at me with a no surprise look on his face. "They now want a larger tv in their room because the 40 inch Roku TV they now find it to be too small to watch their favorite programming", I continued. Although my husband thinks nothing about my kids programming habits or their wants, I've realized that in the past few years the kids, boys age 3 and…


Posted by Alicia A. Perez on June 11, 2016 at 10:30pm

Crossing the TV Divide

I currently live in a quiet town in Westchester County, NY in a single-family home. Having previously resided in Manhattan for close to 15 years, I live mostly in my bedroom and media room. I have varied devices in the room - LG HD TV, DVR, Wi-Fi router, Microsoft Surface book, iPad, iPhone and Apple Watch.  I tend to multi-task frequently so I am always using my iPhone, iPad, Apple Watch or laptop while…


Posted by Savio Clemente on June 4, 2016 at 4:55pm

Will the OTT Market Reach $12B in 2018? Regional Market Research Forecasts and Trends

OTT market size data reflects the wide diversity of opinions as to how fundamental the shift is away from traditional Pay TV business models. Is it incremental and evolutionary, or is it dramatic and revolutionary? Depending on where you are coming from, your predictions for the future size of the premium subscription OTT market can vary dramatically. …


Posted by Brian Mahony on May 31, 2016 at 10:00pm

How do you OTT?

I am not in digital marketing. I am not a software engineer. I am not in telecommunications. I am a stay-at-home mom of two children. My days are filled with making lunches, bus schedules, driving to soccer practices and PTO meetings. So when posed the question, “How do you OTT?” my short answer is, I don’t.

Unsure exactly what OTT content is, I naturally Googled it. What I discovered was an entirely new way to view television, listen to music or watch a movie.…


Posted by Nichole Janowsky on January 19, 2016 at 8:39pm

Trender Research’s OTT Magazine Acquires IPTV Magazine

Westford, MA, January 19, 2016 --( Trender Research Inc.’s Over-the-Top Video division announced today the acquisition of IPTV…


Posted by Brian Mahony on January 19, 2016 at 11:00am

Like VoIP Before It, Video Quality Is the Final Measure of OTT Success

Since the beginning of my career, first in software and then in telecom, quality has…


Posted by Brian Mahony on January 14, 2016 at 10:43am

What if you could predict how successful your next movie or TV show would be? Social Sentiment Analysis-- the new content crystal ball.

We have too much content. Movies are produced, millions spent, but many won’t survive much beyond their opening weekend. TV shows are made, pilots launched, but some are cancelled after just a few episodes. Meanwhile consumers complain there are too many channels, too many shows, but there is often “nothing on” that they want to watch. Why the disconnect?…


Posted by Brian Mahony on November 4, 2015 at 10:31pm

Service Provider News

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Top Tech News

7-11 just made the first commercial delivery by drone

7-11 just made the first commercial delivery by drone FlirteyYou may soon be able to order a Slurpee without having to leave your home. Drone startup Flirtey recently partnered with convenience store chain 7-11 to make the first commercial delivery to a private residence in Reno, Nevada earlier this month.The delivery took place on July 11th when Flirtey flew an autonomous drone a mile from a 7-11 location to a private home in Reno. According to 7-11, the initial delivery included a chicken sandwich, donuts, coffee, candy and Slurpees. The goods were packaged into two containers, each of which were separately flown to the home. ...

Bojack Horseman rides again for a fourth season

Bojack Horseman rides again for a fourth season Netflix just started streaming the third season of its animated comedy BoJack Horseman, and it has announced that it has renewed the animated comedy for a fourth season. The show follows the exploits of BoJack Horseman, a washed-up actor in a world where humans and anthropomorphic animals coexist. The latest season, which began streaming on July 22nd, dealt with BoJack coming to terms with earning an Oscar nomination for his work in a major film, and fallout that quickly followed.

11 new movie trailers you need to watch from this past week

With Comic-Con in full swing in San Diego this week, we’ve already seen a bunch of exciting trailers for upcoming TV series. But now it’s time to check out some of the hottest trailers for future movies, and we have quite a few interesting ones for you. DON’T MISS: Two of the best iPhone 7 leaks yet both surfaced last night A Tale of Love and Darkness Natalie Portman stars in A Tale of Love and Darkness . And we expect to get love and darkness set in Jerusalem during the second World War. Oh, and the movie marks the directorial debut of the actress, all the more reason to jot this title down. The movie comes out on August 19th. Citizen Soldier Opening August 30th, Citizen Soldier is an action/documentary about modern-day warfare, told from the point of view of US Army soldiers and based on actual real-life events in Afghanistan. Hands of Stone Robert de Niro in a movie about boxing? Sign me up. We’ve got de Niro playing trainer Ray Arcel and Edgar Ramirez playing Roberto Duran in Hands of Stone . The biography comes out August 26th. London Road A musical with Tom Hardy? Color us confused. And excited. London Road is a crime story, with plenty of singing in it. In London. London Road . The movie comes out September 9th, and you should be on the lookout for it. Operation Avalanche Snowden isn’t the only movie in this weekly trailer roundup that’s about spying. Operation Avalanche is particularly interesting, considering that it tells the story of four undercover CIA agents sent to NASA as a documentary film crew two years before a certain space mission. We won’t even spoil the trailer for you: Snowden But of all the movies trailers we’re looking at today, Snowden is probably one of the most interesting ones, considering that it’s a story based on real-life events that only started happening a few years ago. This is likely to be the biggest story about spying and surveillance operations the world has ever seen, and the movie will try to explain it in a fun way. The best part about it is that we have no idea how this Snowden story ends. After all, it's not clear what will happen to the world-renowned whistleblower. Suicide Squad Suicide Squad is one of the movies I’m looking forward this August, and not only do we have a final trailer for it , featuring the master puppeteers, but also clips featuring some of our favorite anti-heroes, including the Joker. Harley Quinn, and Deadshot. The Edge of Seventeen If you expect The Edge of Seventeen to be some high-school-based comedy/drama, then that’s exactly what this picture proposes. Hailee Steinfeld will show us what growing up means in today’s world, and Woody Harrelson will be there to help out. The movie comes out September 30th The Girl on the Train Based on the epic book of the same name, The Girl on the Train should be an exciting thriller this October, starring Emily Blunt. Here’s the latest trailer. The Magnificent Seven This remake of The Magnificent Seven comes with a promising cast. Who doesn’t want to see Denzel Washington partner up with Chris Pratt for some western agent? Add to this pair five more fine individuals, including Ethan Hawke, Vincent D’Onofrio, Byung-Hun Lee, Manuel Garcia-Rulfo, and Martin Sensmeier, and you end up with am brand new take on an old story. xXx: The Return of Xander Cage Yes, absolutely we missed xXx , and, yes, Xander Cage will return early next year. Premiering on January 20th, 2017, xXx: Return of Xander Cage has a first trailer you need to see.

Cancel your weekend plans and go watch 'Stranger Things'

Cancel your weekend plans and go watch 'Stranger Things' The new Netflix series blends classic King and Spielberg to create masterful contemporary television.

Pokemon No: All the ways you shouldn't play the latest app craze

Pokemon Go is strangely working in one Asian country: Indonesia It's easy to find tips about how to catch the best Pokemon. But what you won't find is a list of all the hazardous ways people are playing Pokemon Go. Yes, there are wrong ways -- unfortunately.

¿No tomas suficiente sol? Tus dientes te delatarán

¿No tomas suficiente sol? Tus dientes te delatarán Investigadores de una universidad canadiense estudiaron la dentadura de cadáveres que datan de 1700 y 1800.

Dinklage, Clark get tongue-tied in new 'Game of Thrones' blooper reel

Dinklage, Clark get tongue-tied in new 'Game of Thrones' blooper reel "Game of Thrones" outtakes newly released at Comic-Con catch the stars of the show laughing, and cursing, their way through their on-camera flubs.

Could Sonic Mania be the best Sonic the Hedgehog game since the Genesis?

Could Sonic Mania be the best Sonic the Hedgehog game since the Genesis? There is a cycle that fans of Sonic the Hedgehog are all too familiar with, and it goes a little something like this. Sega announces a new game starring the hedgehog with attitude. Sega says all the right things.





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