Trender Research™ covers consumer technology trends by combining expert analysis with the voice of everyday people.
Introduction from Brian Mahony, CEO Trender Research, Inc.
Next week, I'll be moderating a webinar on the topic of "show-verload". What is show-verload you might ask? Well simply, it's content overload due to the overwhelming volume and variety of TV/video options consumers have. It's not only a problem for consumers, it's also a problem for any type of video service provider who is…Continue
Posted by Brian Mahony on December 4, 2018 at 4:09pm
As the "OTT Wars" rage on, it's so important for video service providers of all types to focus on content innovation and less so on video infrastructure. With your OTT video workflow in the cloud, content will be your top priority – and you need neither cloud nor broadcast engineering expertise to make it happen.
A new e-Book by past OTT Executive Summit sponsor Amazon…Continue
Posted by Brian Mahony on October 17, 2018 at 1:17pm
I've been researching content deliver networks (CDNs) lately, including Ericsson UDN, AWS, Limelight Networks, and Akamai Technologies, trying to better understand the value-chain, costs, and ROI for video content delivery. But I keep coming back to quality assurance. For sure content is still king, but good content doesn't matter without good quality streaming. The questions is: how do you monitor and measure video…Continue
Posted by Brian Mahony on July 13, 2018 at 4:31pm
It seems every week there is a new report about the rapid rise of OTT. Cord-cutting is accelerating. Pay TV subs are declining. More video is consumed online now than through traditional methods. Most homes have 2 or 3 OTT apps/devices. Through it all, OTT seems to have withstood every major test with (relatively) flying colors: the Olympics, the World Cup, the…Continue
Posted by Brian Mahony on June 15, 2018 at 1:28pm
The last white paper I reviewed from Amazon Web Services-Elemental was among the best ever received. It generated 3-plus million potential impressions, thousands of views, hundreds of downloads, and very healthy social media engagement. So I didn’t hesitate to review the follow up paper— “A Practical Guide to AWS Media Services: Deploying cloud-based processing and delivery services for broadcast and Internet-delivered video"…Continue
Posted by Brian Mahony on March 28, 2018 at 4:42pm
Posted by Brian Mahony on February 15, 2018 at 11:41am
Posted by Brian Mahony on September 22, 2017 at 3:56pm
My company Trender Research works with a variety of consumer-facing technology clients across social media, TV, robotics, mobile, and location-based services. In the TV/Video space, we are often contracted to help define, financial model, and select vendors for new streaming video services. There is a lot of attention to the ROI model, the RFP, and product capabilities matrix, but in…Continue
Posted by Brian Mahony on August 24, 2017 at 12:44pm
Growing up in the 90s, if i wanted to watch cable tv I was limited to x amount of channels. I truly had to make do with what I had. But now the possibilities are endless. Cable tv now provides you with thousands of channels and even that seems to not be enough. If thats not enough we now have countless services to watch any type of show or movie. Amazon video, Netflix, Hulu just to name a few. Our tv possibilities are simply endless at this point. We can instantly watch shows we've missed…Continue
Posted by Eugene Idelchik on June 6, 2017 at 2:03pm
I work 6-7 days a week running a funeral home. The nature of the business paired with it being your own small business can be highly stressful. Nothing is more sacred to me than being able to unwind and watch some tv. I am a true lover of the television. I have so many shows over various genres and networks that I follow religiously. Coming home after a long and crazy day, all I want is to lay down on the couch with a beer and binge watch my shows. That is my day to day stress relief.…Continue
Posted by Eugene Idelchik on June 6, 2017 at 1:56pm
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Jeb Bush's love of Apple products has been widely documented, and the Republican presidential candidate continues to wear his Apple Watch on the campaign trail. Yesterday, in a meeting with The Des Moines Register editorial board documented by USA Today, Bush stumbled upon a feature he didn’t realize his smartwatch was capable of: taking phone calls. Somehow Bush managed to take a call without picking up his iPhone, and the sound of a person’s voice saying hello breaks through the meeting noise, to which Bush responds, “My watch can’t be talking.”
Pope Francis gets the social media treatment upon arriving in the U.S. Tuesday. As Pope Francis’s flight touched down in Washington, D.C. on Tuesday, Twitter unveiled a new batch of emojis created for the highly anticipated papal visit. Until his departure from the United States on Sunday, Twitter users chronicling the Catholic leader’s East Coast journey will be able to include a cartoon image of the Pope’s face in front of the American flag on all Pope-related tweets by using the hashtag #PopeinUS.