Trender Research™

Technology meets people.

Trender Research™ covers consumer technology trends by combining expert analysis with the voice of everyday people.

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Welcome to Trender Research

Introduction from Brian Mahony, CEO Trender Research, Inc.
Welcome to Trender Research! Trender Research is a market research and consulting firm that covers the use of technology-based devices and services by everyday people. Trender Research is dedicated to capturing the voice of not just the technically adept, but demographic groups that are often overlooked by established market research firms and the developers of new gadgets and services--- read more...

Personal Technology News

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Tech News

Machine Learning: Review and Video: With Big New iPhones, It’s the iOS 8 Software Inside That Counts

The slim new iPhone 6 and 6 Plus aren’t a slam-dunk, but they work well, as users expect from Apple products.






Bits | State of the Art: Why Doesn’t the Apple Watch Have Wireless Charging? Because It Probably Wouldn’t Work Very Well.

Early reports said the Apple Watch might charge wirelessly. But wireless charging wouldn’t have worked well for the device.






With Apple Pay and Smartwatch, a Privacy Challenge

Apple faces two threats: one from hackers looking for ways to steal financial information, and another from regulators interested in ensuring that information gleaned from health monitoring devices stays private.






Q&A: Troubleshooting a Balky Trackpad

Before dismantling your computer, try these steps.






Bits: Highlights and Analysis From Apple’s Keynote

The company announced a wearable device, two new versions of its smartphones and an integrated payments system.






 

Blog Posts

Endavo Media’s Paul D Hamm Announced as Featured Speaker at OTT Video Executive Summit

September 8, 2014. New York City. Endavo Media, a leading digital media distribution company that is reinventing consumer TV and premium over-the-top video services, announced that CEO Paul D Hamm will be a featured speaker at the Over-the-Top Video Executive Summit (…

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Posted by Brian Mahony on September 8, 2014 at 10:13am

OTT Video Summer Reading List for stories you might have missed

OTT Video Summer Reading List



I have been doing some research, reading, and writing this past summer and wanted to share some of the highlights with you. Use this as an interesting, but probably incomplete, reading list to catch up on the major developments in over-the-top video: 



* Streaming/Mobile TV becoming mainstream: …

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Posted by Brian Mahony on September 3, 2014 at 4:52pm

How Teens See the Mobile Movement

As time evolves, so does the functionality of certain objects. The television started out simply to enable us to watch programs, but has evolved to being able to use the Internet and play video games, among other things. Gaming systems were plain and simple, but now have evolved into allowing us to watch movies, stream the Internet, download photos, and download apps. The device that has gone through the most change, however, is the mobile phone. It started out as basic as can be, just for…

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Posted by Akshay Bhardwaj on August 13, 2014 at 12:44pm

Three Things You Need to Remember When Shopping Online

The internet has definitely changed the way we function as consumers, making everything much more convenient, giving us more access to information and products that we wouldn’t have been able to purchase in the…

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Posted by Sookie Lioncourt on July 31, 2014 at 12:45pm

How Binge Watching Affects our Relationship with Media

As an avid TV watcher, I know and understand the pains of cable TV. Shows generally air once a week, cliffhangers and teases are everywhere, and timings often conflict with our own schedules. The couch and TV is one area of my life which I do not get to go to as much as I used to, simply because of a busy schedule. Trying to balance work, school, family, and friends prevents more time to be given to casually couch crashing and TV surfing as I would when I was younger. But, like many other…

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Posted by Akshay Bhardwaj on July 29, 2014 at 2:26pm

Teenagers like me prefer Comcast for variety of content, Netflix for accessibility from any device.

Being a teenager, I've had the opportunity to experience watching TV using different sources, and also to observe my fellow teenage friends consuming TV. Here are my insights on teenage TV consumption to increase the TV hours of the teenage demographic.

 

My friends usually watch about one and a half to two and a half hours of…

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Posted by Casey Mahony on July 17, 2014 at 12:00pm

India Dreaming and Streaming

In the world today, the Indian population is on the rise in the United States. More and more citizens are migrating over to the States in order to pursue better opportunities for themselves. Indeed, parents often come here in order to raise their child in our elite academic system, which is renowned worldwide and has given birth to some of the greatest minds in history. But in coming to a whole new world, those Indians lose much of their former culture. Food, lifestyle, environment, daily…

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Posted by Akshay Bhardwaj on July 15, 2014 at 12:30pm

Calling Speakers for OTT Video Executive Summit New York-- Novermber 11, 2014

Save the Date!

I am pleased to announce the next OTT Video Executive Summit will take place on November 11, 2014 in New York city. Check out the new web site and check back frequently for updates: www.OTTVideoSummit.com. See photos and testimonials…

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Posted by Brian Mahony on May 29, 2014 at 1:12pm

Service Provider News

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Top Tech News

Verizon open to divesting cell tower assets: CFO

A Verizon logo is seen during the International CTIA WIRELESS Conference & Exposition in New Orleans, Louisiana WASHINGTON (Reuters) - Verizon Communications Inc is open to divesting its network's assets including its cell towers, the company's chief financial officer said on Wednesday. Verizon, which in February completed a $130 billion deal to buy Vodafone's stake in Verizon Wireless and get full ownership over the company, has previously announced plans to trim some aspects of its portfolio. CFO Fran Shammo said the company was inspired by rival AT&T's $4. ...


Apple's iOS 8 is now available on iPhone, iPad, and iPod touch

Apple's iOS 8 is now available on iPhone, iPad, and iPod touch Apple has released iOS 8, the latest version of its mobile operating system, for iPhone, iPad, and iPod touch. Users can download the new software by navigating to the "general" tab in their device's settings menu and selecting "software update." If you don't want to download the update wirelessly — perhaps you're on a restrictive data plan and have limited Wi-Fi access — you can also connect your phone to the latest version of iTunes to download the update. The iOS 8 update pack weighs in at 1.4GB and requires a staggering 5.7GB of free space to install on an iPhone (6.9GB on an iPad), so you may need to delete something like half a dozen games to free up some room before you get started.


Pentax seeks turnaround with tiny Q, giant 645 cameras

The Pentax Q-S1 is small, so its flash has to spring a long way away from the lens to avoid redeye problems. The teensy Q cameras flopped in the US, but they remain central to Pentax's effort to rebuild its business and brand. Also coming: a big price cut for the K-50 SLR -- and leaf-shutter lenses for the beefy 645Z.>


I let Apple's QuickType keyboard take over my iPhone

I let Apple's QuickType keyboard take over my iPhone When we let machines be a part of our lives, sometimes wonderful things happen. Take the camera, for instance. You put it between yourself and something in real life, and it captures the moment forever. In many ways, keyboards are the same. They're our terminal to experiencing the the digital world, and have managed to stick with us despite the best (and worst) efforts of voice tools like Siri.


Netflix scores streaming rights to Batman series 'Gotham' in Australia

Netflix A promising clue that Netflix plans to launch its service in Australia next year, reports the Sydney Morning Herald.>


Apple to unveil new iPads, operating system on October 21: report

The Apple logo hangs inside the glass entrance to the Apple Store on 5th Avenue in New York City, (Reuters) - Apple Inc is set to launch two new iPads and release the next version of its Mac operating system at its next event on Oct. 21, a Daily Dot report said, citing sources familiar with the matter. The company plans to unveil the sixth generation of its iPad and the third edition of the iPad mini, as well as its operating system OS X Yosemite, which has undergone a complete visual overhaul, the Internet news website said. The iPad is expected to have a 9.7 inch screen, while the new version of the iPad mini will have a 7. ...


The world's ugliest concept car sleeps a whole family

The world's ugliest concept car sleeps a whole family Concept cars are usually nothing but a giant tease for people with at least a passing interest in automobiles, glimpses of what car manufacturers would be willing to make if they didn't have to sell one design to hundreds of thousands of people. They're like your daily school lunch; tantalizing in theory, but ultimately disappointing when the "lasagna" you started drooling over as you got in line ends up looking more like it came off of a bomb shelter supply shelf by the time it's slopped onto your worn-out plastic tray.


Twitter is run by potheads, suggests famed investor Thiel

Twitter is run by potheads, suggests famed investor Thiel Iconoclastic investor Peter Thiel says Twitter is horribly mismanaged because there's "probably a lot of pot-smoking" there.>


HTC One (M8) gets Champions League collector's edition

The UEFA Champions League HTC One (M8) will be given away in an online competition. The Taiwanese manufacturer HTC, a sponsor of the UEFA Champions League, has unveiled a special collector's edition of its One (M8) dedicated to the tournament. Not made for retail, the smartphone will be given away in online competitions this October.


Chinese hackers breach U.S. military contractors: Senate probe

Illustration file picture shows a man typing on a computer keyboard in Warsaw WASHINGTON (Reuters) - Hackers associated with the Chinese government have repeatedly breached the computer systems of U.S. companies, including airlines and technology firms, that are involved in the movement of U.S. troops and military equipment, a U.S. Senate panel has found. The Senate Armed Services Committee's year-long probe, details of which were made public on Wednesday, found that U.S. Transportation Command, or Transcom, was only aware of two out of at least 20 such cyber intrusions within a single year. ...


 
 
 

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