Trender Research™ covers consumer technology trends by combining expert analysis with the voice of everyday people.
Introduction from Brian Mahony, CEO Trender Research, Inc.
I am not in digital marketing. I am not a software engineer. I am not in telecommunications. I am a stay-at-home mom of two children. My days are filled with making lunches, bus schedules, driving to soccer practices and PTO meetings. So when posed the question, “How do you OTT?” my short answer is, I don’t.
Unsure exactly what OTT content is, I naturally Googled it. What I discovered was an entirely new way to view television, listen to music or watch a movie.…Continue
Posted by Nichole Janowsky on January 19, 2016 at 8:39pm
Posted by Brian Mahony on January 19, 2016 at 11:00am
Posted by Brian Mahony on January 14, 2016 at 10:43am
We have too much content. Movies are produced, millions spent, but many won’t survive much beyond their opening weekend. TV shows are made, pilots launched, but some are cancelled after just a few episodes. Meanwhile consumers complain there are too many channels, too many shows, but there is often “nothing on” that they want to watch. Why the disconnect?…Continue
Posted by Brian Mahony on November 4, 2015 at 10:31pm
Posted by Brian Mahony on September 29, 2015 at 2:27pm
Multiscreen video is now a reality that consumers enjoy every day. While it may not…Continue
Posted by Brian Mahony on September 16, 2015 at 3:30pm
Posted by Andrea Nelson on July 15, 2015 at 10:46am
Posted by Andrea Nelson on July 13, 2015 at 12:00pm
I am happy to report that the 3rd OTT Executive Summit, June 17th in New York City (http://www.ottexec.com/), was a smashing success! Special thanks go out to Platinum sponsor SeaChange and Gold sponsors Ratio, Verizon Digital Media Services, Viaccess-Orca, Encompass, InterCall, and all of our other sponsors (http://www.ottexec.com/#sponsors) and media partners (…Continue
Posted by Brian Mahony on June 30, 2015 at 11:31am
If you asked me a year ago about my TV watching habits my answer would have been different then today. I would have never imagined that I would watch less TV yet more of the programming I like, or that I could live without cable. Yes, I finally cut the cord and got rid of the dusty yet expensive cable boxes. It's been 6 months since I got rid of cable. I thought that i could not do it. I thought that I would miss the box atop of my tv, but, now i've realized that I do not miss it at…Continue
Posted by Alicia A. Perez on June 10, 2015 at 12:00am
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NEW YORK/SAN FRANCISCO (Reuters) - Alphabet Inc's Google will not participate in the U.S. Federal Communications Commission's upcoming auction of broadcast airwaves that can help the wireless industry improve coverage, a spokeswoman told Reuters on Friday. Some industry watchers had expected Internet search giant Google to be a dark horse participant in the auction. Google last participated in a 2008 FCC auction but did not buy any airwaves.
Apple senior vice presidents Craig Federighi and Eddy Cue appeared on John Gruber's podcast, The Talk Show, which was published today. The pair gave the long-time writer some interesting insights into the state of Apple, its products, and the path that the company is on. Cue says that the company "just passed over 11 million Apple Music subscribers," which is right in line with the "over 10 million" figure reported by Financial Times last month.
(Reuters) - Apple Inc is on target to introduce its next iPhone and iPad models on March 15, and aims to start selling the devices in the same week, technology blog 9to5Mac reported, citing sources. Apple, which will introduce a new 4-inch iPhone, dubbed the "iPhone 5se", and a new iPad Air at a launch event, is unlikely to take pre-orders for the new devices, the blog reported. The technology giant has hit a trough in iPhone demand.
Google announced earlier today in a blog post that it will stop supporting its Picasa photo storage service this spring. Starting in March, the company will shutter the Picasa desktop app, and in May, Picasa web albums will no longer be editable. Google, of course, is suggesting its own Google Photos app as an alternative to Picasa, and says that if people have a Picasa account, "the easiest way to still access, modify and share most of that content is to log into Google Photos, and all of your photos and videos will already be there." But for people who don't want to use Google Photos, Picasa albums will still exist on the web and are accessible for download or deletion.