Trender Research™

Technology meets people.

Trender Research™ covers consumer technology trends by combining expert analysis with the voice of everyday people.

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Welcome to Trender Research

Introduction from Brian Mahony, CEO Trender Research, Inc.
Welcome to Trender Research! Trender Research is a market research and consulting firm that covers the use of technology-based devices and services by everyday people. Trender Research is dedicated to capturing the voice of not just the technically adept, but demographic groups that are often overlooked by established market research firms and the developers of new gadgets and services--- read more...

Personal Technology News

A 19-Year-Old Just Built the First Fingerprint-Reading Smart Gun

Geoffrey A. Fowler takes an exclusive look at the only handgun that unlocks like an iPhone.

Google Pixel Review: The Android iPhone You've Been Waiting For

Yanking a page from Apple’s playbook, Google has created the best Android phone, Joanna Stern says.

An Internet-Powered Beer-Making Robot…What Could Go Wrong?

What ales the robotic kitchen? Geoffrey A. Fowler journeys into the dark heart of computerized homebrewing with PicoBrew, an Internet-connected beer maker.

This Cozmo Robot Could Be Your New Best Friend

Cozmo’s looks are deceiving. This cute, plastic toy tractor may look run of the mill, but when it springs to life, it’s like nothing you’ve ever seen.

You Can Now Endorse Your Favorite Candidates on Facebook

Facebook now has a news-feed feature that allows users to formally “endorse” a presidential candidate.

Tech News

Tech Tip: Safely Shopping for Windows 10 Software

Microsoft’s Windows 10 can be set to warn about or block programs downloaded from the web, but you are not restricted to the Windows App Store.

Tech Tip: Take a Time Travel Trip With Dropbox and Word Files

Dropbox has a feature that stores all the past versions of a file for about one to four months, depending on your subscription plan.

Tech We’re Using: How Technology Is (and Isn’t) Changing Our Reading Habits

Alexandra Alter, who covers books for The Times, discussed the limits to how tech has transformed the industry.

Tech Tip: See Everything That Starts Up With Windows 7

The free Autoruns utility offers a detailed view of the programs, services and other software that run automatically with Windows.

State of the Art: It’s Time for Apple to Build a Less Addictive iPhone

Apple gave us the modern smartphone. Now, it can create a new take on the device by encouraging us to use it more deliberately — and a lot less.
 

Blog Posts

If OTT content is King, how do you protect your throne?

I've been doing some research lately on the role of content in the fast-evolving over-the-top video (OTT) world, and enjoyed a sponsored white paper that came across my desk: Neustar's "Managing OTT Content Distribution in the Connected World."

https://lnkd.in/gQiwwUY…

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Posted by Brian Mahony on September 22, 2017 at 3:56pm

New eBook: 5 Ways to Increase Subscription Revenue Now

https://lnkd.in/dNxQFSt

My company Trender Research works with a variety of consumer-facing technology clients across social media, TV, robotics, mobile, and location-based services. In the TV/Video space, we are often contracted to help define, financial model, and select vendors for new streaming video services. There is a lot of attention to the ROI model, the RFP, and product capabilities matrix, but in…

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Posted by Brian Mahony on August 24, 2017 at 12:44pm

The Vast TV Watching Opportunities

Growing up in the 90s, if i wanted to watch cable tv I was limited to x amount of channels. I truly had to make do with what I had. But now the possibilities are endless. Cable tv now provides you with thousands of channels and even that seems to not be enough. If thats not enough we now have countless services to watch any type of show or movie. Amazon video, Netflix, Hulu just to name a few. Our tv possibilities are simply endless at this point. We can instantly watch shows we've missed…

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Posted by Eugene Idelchik on June 6, 2017 at 2:03pm

My Escape

I work 6-7 days a week running a funeral home. The nature of the business paired with it being your own small business can be highly stressful. Nothing is more sacred to me than being able to unwind and watch some tv. I am a true lover of the television. I have so many shows over various genres and networks that I follow religiously. Coming home after a long and crazy day, all I want is to lay down on the couch with a beer and binge watch my shows. That is my day to day stress relief.…

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Posted by Eugene Idelchik on June 6, 2017 at 1:56pm

True V.R.

My favorite subjects back in school were Literature/History and Technology.  Both these subjects really allow one to express in written form ideas that can turn something considered rather small into something big.  Technology on the other hand, takes these ideas and helps shape it in the physical, material world.  After all, technology (even in its rudimentary form) was, and still is, a way and means that gave shape and form to abundance and prosperity (in the right hands of…

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Posted by Savio Clemente on June 4, 2017 at 1:11pm

Swimming UpStream

Problems.  They seem to be everywhere.  From personal to business it permeates all our lives.  The Buddha posited, that "all human activity eventually ends in suffering."  All the great self-authors of our day would tell you that problems can't all be eliminated, but they can certainly be managed.  In a sea of activity from work, appointments, to the daily stresses of our lives, one thing is most absolutely certain, we as humans love to be entertained. 

For me, this runs the gamut…

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Posted by Savio Clemente on June 4, 2017 at 1:04pm

Is your OTT Content Management System (CMS) Scaleable and Future-Proof?

http://www.schange.com/cms-scope

If you are a product manager, operations person, or strategist involved in defining or managing your company’s content management system (CMS) for OTT, you’re going to love this next white paper I just read (“Changing for Good, Part 2: Defining the Scope of a New…

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Posted by Brian Mahony on January 18, 2017 at 2:00pm

Why You Still Need Broadcasting Best Practices to Successfully Deliver OTT Live Sports and Events

http://www.endavomedia.com/whitepapers/ott-sports



I am continuing in my goal to read ten OTT white papers by the end of the year. This week’s is one of my favorites. I like pieces that combine hands-on experience with practical advice.…

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Posted by Brian Mahony on November 15, 2016 at 12:00pm

Current Trends and Business Model Implications for Broadcasters, MVPDs, and OTT Providers

 http://www.schange.com/cms-landscape

I’m on a tear to read a white paper a week for the remaining 10 weeks of the year. I’ll be sharing some of the better ones with…

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Posted by Brian Mahony on October 12, 2016 at 3:30pm

Service Provider News

Google, Amazon Among IT Giants Backing Microsoft in Supreme Court Case

Major technology companies, lawmakers and media organizations rally behind Microsoft in a U.S. Supreme Court case with implications for the cloud computing market.

OnePlus Attackers Steal Credit Card Data From 40,000 Customers

Days after receiving initial reports about fraudulent activity, the mobile phone vendor reveals that attackers were able to get a malicious script onto its website that stole user credit card information.

Gartner Finds IT Industry on Track for Strong Growth in 2018, 2019

Gartner reported that worldwide IT industry spending hit $3.5 trillion in 2017 and it predicted that spending will remain strong through 2019, barring the onset of a global recession.

Apple Reveals Plans That Will Boost U.S. Economy, Create New Jobs

DAILY VIDEO: Apple plans $350 billion in business spending to boost U.S. economy; Google introduces Security Center for G Suite productivity apps; why CA Technologies is moving into collaborative robotics; and there's more.

10 Great Places to Work at Large, Medium and Small Tech Companies

A list of the “Best Workplaces in Tech” includes companies that ensure that employees have the tools they need to do their jobs, encourage a team environment and embrace transparency, while providing a wide range of great perks.

© 2006-2013 Trender Research, Inc. All Rights Reserved.

Top Tech News

Acer's Swift 7 is the world's thinnest laptop, making yours look huge

Acer's Swift 7 is the world's thinnest laptop, making yours look huge Acer's Swift 7 is the thinnest laptop in the world.


HTC's Vive Pro and wireless adapter make me want to love VR again

HTC's Vive Pro and wireless adapter make me want to love VR again HTC and Valve’s Vive was the first virtual reality headset that really made me jump on the VR hype train. Not only could you escape into virtual worlds, but thanks to its motion tracking sensors, your movement in the real world was translated into the digital. Like Facebook’s (FB) Oculus Rift, the Vive’s display resolution made individual pixels clearly visible in certain situations, killing any sense of true immersion.


Amazon Alexa and Google Assistant duke it out at CES 2018

Amazon Alexa and Google Assistant duke it out at CES 2018 CES 2018 had more than its fair share of wacky items and compelling gadgets, but one of the biggest trends to emerge, once again, from the popular tech expo was voice-enabled devices. And, of course, it was all about Amazon Alexa and Google Assistant.


The weirdest tech of CES 2018

The weirdest tech of CES 2018 Here are seven items at CES 2018, some of which address legitimate use cases and some of which may be closer to mad-scientist territory.


Sennheiser co-CEO: Why we're betting on AR and VR with 3-D audio

Sennheiser co-CEO: Why we're betting on AR and VR with 3-D audio At CES 2018, Sennheiser announced two new products that focus on recording or playing back 3-D audio.


Honda wants to prove robots can help you, not kill you

Honda wants to prove robots can help you, not kill you Honda wants to change your perception of robots. And it's hoping to do so with four new concept robots.


Ford will begin testing self-driving cars in an unnamed city

Ford will begin testing self-driving cars in an unnamed city At CES 2018, Ford announced it is working with a city in which it will operate its self-driving cars. The automaker wouldn't identify the city but did say how autonomous vehicles can change the way people live.


Intel wants this drone to fly you around

Intel wants this drone to fly you around Intel is betting that Volocopter 2X will be one of the first passenger-carrying drones to operate in the U.S. A prototype of the pilotless two-seat helicopter-like drone was shown off at CES 2018 in Las Vegas.


AMD CEO on chip security flaws: ‘We're absolutely all over this’

AMD CEO on chip security flaws: ‘We're absolutely all over this’ AMD CEO Lisa Su told Yahoo Finance that the Austin, Texas-based computer and graphics chip company is quickly working to resolve and address a recently-discovered security flaw that affects AMD computer chips.


Nvidia went all out for PC gaming at CES 2018

Nvidia went all out for PC gaming at CES 2018 Nvidia (NVDA) might be making big news at CES 2018 thanks to its artificial intelligence and self-driving car technologies, but the company originally started out by building PC graphics cards. It’s an impressive display of gaming power, and likely to drain players’ wallets in the year ahead. Nvidia has been working on cloud gaming technology, the ability to stream and play games at their highest settings from high-powered servers to anything from the best laptop to a 5-year-old hunk of junk, for some time now.


 
 
 

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