Welcome to Trender Research

Introduction from Brian Mahony, CEO Trender Research, Inc.
Welcome to Trender Research! Trender Research is a market research and consulting firm that covers the use of technology-based devices and services by everyday people. Trender Research is dedicated to capturing the voice of not just the technically adept, but demographic groups that are often overlooked by established market research firms and the developers of new gadgets and services---
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Personal Technology News
Reuters - NTT DoCoMo Inc (9437.T) will ask Google Inc to modify its Android operating system so that smartphones using it would put less pressure on networks, a move that could spark wider protests against the leading mobile software platform, the Nikkei reported.
ContributorNetwork - We survived Christmas, so now it's on to the next gift-giving holiday, Valentine's Day! With so little time in between holidays, it can be overwhelming to find gifts, cards, and chocolates. So, if you want to have the most romantic day without worrying whether he or she will love every moment, then use this guide and you'll be on your way to celebrating instead of resenting the day of love. Here you go, Chicagoans, the secret to the best Valentine's Day yet:
Reuters - Jon Rubinstein, who was instrumental in crafting Apple Inc's iPod music player, has left Hewlett Packard Co after two years on the job there.
Digital Trends - After a decade of lackluster online support, Nintendo may finally be wising up. During an investor’s briefing today, Nintendo President Satoru Iwata announced that its upcoming console, the Wii U, will have two new features: NFC built into the controller and an Xbox Live-like online service called Nintendo Network. Downloadable content, including fullly downloadable retail games is also a possibility. Details below.
AP - Nintendo's chief is determined to get right the launch of its next game machine, Wii U, set for this year's holiday shopping season, and acknowledged Friday some mistakes with selling its 3DS handheld.
Reuters - Nintendo President Satoru Iwata dismissed the idea that the age of the dedicated handheld games device was over and said he aimed to return the company to substantial profit in 2012/13, after it warned of its first ever operating loss this year.
Digital Trends - Launched earlier this week and announced on the Steam site, Valve has started a closed beta for Steam Mobile on the iPhone and Android phones. The mobile application brings a vast amount of core functions found within the PC and Mac version of the Steam software, the most notable being the ability to make purchases through the application. This will allow any mobile Steam user to take advantage of the frequent sales that cut popular games up to 90 percent off. Assuming the user agrees to notifications from the application, Steam will also be able to feed mobile alerts to the user when a game on a user’s wishlist goes on sale. The interface offers the familiar Steam categories of new, featured, popular and specials. In addition, there’s a search interface allowing the user to find games by price, title or genre.Â
Yahoo! News - Welcome to Just Show Me on Tecca TV, where we show you tips and tricks for getting the most out of the gadgets in your life. In today's episode we'll show you how to clear your history in the Safari web browser. Clearing your …
Reuters - DirecTV and Sunbeam Entertainment have broken bread and ended the carriage dispute that caused customers in Boston and Miami to miss both the Packers-Giants NFL playoff game and the Golden Globes earlier this month.
AP - DirecTV Inc. and the owner of TV stations in Miami and Boston have resolved a dispute over fees the satellite provider pays to run broadcast programming.
Digital Trends - Now that tablet devices like the Apple iPad, Samsung Galaxy Tab, and Amazon Kindle Fire are becoming commonplace in everyday society, researchers have started examining some of the possible ergonomic impacts of these devices. After all, almost every other technological gizmo and device that has become ubiquitous in society seems to have an impact on our bodies, from desktop computer users suffering carpal tunnel syndrome and circulation problems to gamers and “Generation Text� experiencing thumb and wrist injuries. Before then, centuries of people wore down their bodies on telephone and telegraph gear, industrial machinery, looms, and countless other devices. Why should tablets be any different?
SPACE.com - Cold, electrically charged particles have long been suspected to exist tens of thousands of miles above the Earth's surface, and now scientists have detected such ions there for the first time. And they are significantly more abundant at those heights than previously imagined.
Digital Trends - Market analysis firm Strategy Analytics has released its analysis of the worldwide tablet market during the fourth quarter of 2011, and finds that while the Apple iPad continues to dominate with a 58 percent share, Android tablets are catching up, accounting for 39 percent of the market. And even Windows tablets put in an appearance, accounting for roughly one percent of the global market. The figures represent a solid year-on-year improvement for Android, which Strategy Analytics pegged at holding 29 percent of the tablet market a year ago.
Digital Trends - The North American launch of the PlayStation Vita is just a few short weeks away, so for those of you considering picking up Sony’s new uber-device, it’s time to start thinking about what you will do with it. As you might expect from a device of its sort, the Vita will have all the bells and whistles of a modern handheld media device: It will stream Netflix, have access to the PlayStation Store and all that it offers including video and music rentals, and have other neat-o things like Facebook. It would be odd if it didn’t. It will also play your own video and music files, and it even has front and back cameras. And oh, hey, it can also play games! Who knew?
Mashable - It could be the most direct evidence so far that Apple is developing a television set: the company filed for a patent on a new kind of touchscreen remote control last September, according to a report.
Yahoo! News - Looking for the most rugged smartphone on the planet? Well then, meet the new Casio — yes, that Casio — Android G-Shock. It's the kind of smartphone that Lewis and Clark would have taken with them had there been 4G cell service in 1804. …
Digital Trends - The Karate Kid actor Pat Morita may have died in 2005, but his character in the hit movie franchise will make a return this March in Reality Fighters for the PlayStation Vita.
Reuters - Nintendo Co Ltd posted a sharp drop in quarterly profit and forecast a bigger-than-expected full-year loss, its first at an operating level, as it battles a strong yen and its games devices lose ground to gadgets such as Apple's iPhone.
AP - Young people tweeting from BlackBerrys and iPhones are driving the growth of Twitter in Africa, with South Africans by far the most vociferous, according to new research published Thursday.
Digital Trends - It’s been a bumpy week for RIM. On Sunday, the Canadian smartphone maker’s co-CEOs tried their best to quietly resign and hand over the CEO position to their former Chief Operating Officer, Thorsten Heins. For months, investors and journalists have been calling for Research in Motion’s co-CEOs, Jim Balsillie and Mike Lazaridis — who have each taken turns running the company since it was founded in 1991 — to step down. Until Sunday, they showed no signs of doing so.
Digital Video News
Appolicious - Start your weekend with all the best videos the Internet has to offer with Frequency, an iPad app that makes finding and organizing great videos from all over the place a snap. It’s our top Fresh App today, followed by Steam Mobile, an iOS app that ties to the popular digital video game download portal and lets you impulse-buy during Steam’s crazy game sales no matter where you are. A big update with new levels to RAGE HD tops off our games picks for this weekend, followed by a new, free edition to the Baseball Superstars series from Gamevil.
Reuters - DirecTV and Sunbeam Entertainment have broken bread and ended the carriage dispute that caused customers in Boston and Miami to miss both the Packers-Giants NFL playoff game and the Golden Globes earlier this month.
AP - DirecTV Inc. and the owner of TV stations in Miami and Boston have resolved a dispute over fees the satellite provider pays to run broadcast programming.
Reuters - Netflix Inc won back Wall Street's affections on Thursday after adding more U.S. subscribers than expected in the fourth quarter, a rebound that prompted analyst upgrades and the company's biggest one-day stock jump in two years.
Mashable - Building off its homepage redesign in December, YouTube is rolling out design updates to other aspects of its site.
The changes include updates to the Browse page, Video Editor and Video Manager and align with the overall rebranding that Google has pushed out to the majority of its sites and products.