Trender Research™

Technology meets people.

Trender Research™ covers consumer technology trends by combining expert analysis with the voice of everyday people.

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Welcome to Trender Research

Introduction from Brian Mahony, CEO Trender Research, Inc.
Welcome to Trender Research! Trender Research is a market research and consulting firm that covers the use of technology-based devices and services by everyday people. Trender Research is dedicated to capturing the voice of not just the technically adept, but demographic groups that are often overlooked by established market research firms and the developers of new gadgets and services--- read more...

Personal Technology News

A 19-Year-Old Just Built the First Fingerprint-Reading Smart Gun

Geoffrey A. Fowler takes an exclusive look at the only handgun that unlocks like an iPhone.

Google Pixel Review: The Android iPhone You've Been Waiting For

Yanking a page from Apple’s playbook, Google has created the best Android phone, Joanna Stern says.

An Internet-Powered Beer-Making Robot…What Could Go Wrong?

What ales the robotic kitchen? Geoffrey A. Fowler journeys into the dark heart of computerized homebrewing with PicoBrew, an Internet-connected beer maker.

This Cozmo Robot Could Be Your New Best Friend

Cozmo’s looks are deceiving. This cute, plastic toy tractor may look run of the mill, but when it springs to life, it’s like nothing you’ve ever seen.

You Can Now Endorse Your Favorite Candidates on Facebook

Facebook now has a news-feed feature that allows users to formally “endorse” a presidential candidate.

Tech News

Tech Tip: Escaping the Scareware Alert

If intrusive pop-ups from your browser claim your computer has a virus, odds are someone is trying to scam you.

Amid Trump Inquiry, a Primer on Surveillance Practices and Privacy

The F.B.I. investigation into possible Trump campaign coordination with Russia and claims by the chairman of the House Intelligence Committee raise questions.

Tech Tip: Smartphones That Get Too Darn Hot

Exposure to extreme temperatures can damage your device, so follow the manufacturer’s safety guidelines.

Tech Fix: Crossing the Border? Here’s How to Safeguard Your Data From Searches

Lately some travelers have been pressured to hand over their smartphones at the airport. But you can’t provide access to the data if you don’t hold the keys.

De Grisogono Offers You a ‘Botler’

The jewelry house has created a Facebook Messenger application that gives advice on St. Moritz, Switzerland, one of its founder’s favorite destinations.
 

Blog Posts

Is your OTT Content Management System (CMS) Scaleable and Future-Proof?

http://www.schange.com/cms-scope

If you are a product manager, operations person, or strategist involved in defining or managing your company’s content management system (CMS) for OTT, you’re going to love this next white paper I just read (“Changing for Good, Part 2: Defining the Scope of a New…

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Posted by Brian Mahony on January 18, 2017 at 2:00pm

Why You Still Need Broadcasting Best Practices to Successfully Deliver OTT Live Sports and Events

http://www.endavomedia.com/whitepapers/ott-sports



I am continuing in my goal to read ten OTT white papers by the end of the year. This week’s is one of my favorites. I like pieces that combine hands-on experience with practical advice.…

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Posted by Brian Mahony on November 15, 2016 at 12:00pm

Current Trends and Business Model Implications for Broadcasters, MVPDs, and OTT Providers

 http://www.schange.com/cms-landscape

I’m on a tear to read a white paper a week for the remaining 10 weeks of the year. I’ll be sharing some of the better ones with…

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Posted by Brian Mahony on October 12, 2016 at 3:30pm

The Emerging WYN-WYN Network

By Kurt Michel, Sr. Marketing Director, IneoQuest Technologies

If you were to envision the “perfect” network, how would you describe it? What would be the…

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Posted by Brian Mahony on October 6, 2016 at 9:49pm

The Evolution of OTT

By Stuart Newton, VP of Corporate Strategy, IneoQuest

 http://bit.ly/2d8gIdX…

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Posted by Brian Mahony on October 5, 2016 at 7:00pm

OTT Forecast: Cloud-y with a Chance of TVaaS

http://bit.ly/276yKlX 

A new white paper by OTT Executive Summit…

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Posted by Brian Mahony on June 22, 2016 at 10:23am

Taking Control of The Program...

Today I feel so much pride in taking control of the programs I watch. I recall years earlier how I would have to rush home to catch my favorite shows, Family Feud, The Amazing Race, Under Cover Boss, The Real Housewives of Atlanta, or my favorite Spanish Telenovelas on Univision. I was always in a rush to watch  live programming because I can experience it with my friends and family and we could talk about it and be…

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Posted by Alicia A. Perez on June 13, 2016 at 1:00am

Happy Streaming Kids in Control...

"The kids have taken control of their own programming", I said to my husband, yet, he looked at me with a no surprise look on his face. "They now want a larger tv in their room because the 40 inch Roku TV they now find it to be too small to watch their favorite programming", I continued. Although my husband thinks nothing about my kids programming habits or their wants, I've realized that in the past few years the kids, boys age 3 and…

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Posted by Alicia A. Perez on June 11, 2016 at 10:30pm

Service Provider News

Lenovo Moto G5 Plus Handset Delivers Strong Features for the Price

The Lenovo Moto 5 Plus demonstrates that the latest smartphones don't have to cost $1,000 to provide high-end features and strong mobile performance.

Quiet Release of New iPad Signals Change in Apple Marketing Approach

NEWS ANALYSIS: The only mention of the new version of the iPad and the updated version of iOS were press releases. There was no over-the-top announcement or parade of Apple executives.

How Enterprises Can Deploy Cloud Services More Securely

As enterprises migrate to the cloud, security has to be top of mind. Here are tips on how companies can minimize the risk of data breaches as they plan cloud strategies.

Facebook Starts New Live Location Feature for Messenger App

Live Location makes it easier for users to coordinate with as many people as a user wants.

Microsoft Azure Feature Checks for Defects in VM Backups

A new feature in Microsoft Azure backs helps customers ensure that their virtual machine backups will work without a hitch.

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