Trender Research™

Technology meets people.

Trender Research™ covers consumer technology trends by combining expert analysis with the voice of everyday people.


Welcome to Trender Research

Introduction from Brian Mahony, CEO Trender Research, Inc.
Welcome to Trender Research! Trender Research is a market research and consulting firm that covers the use of technology-based devices and services by everyday people. Trender Research is dedicated to capturing the voice of not just the technically adept, but demographic groups that are often overlooked by established market research firms and the developers of new gadgets and services--- read more...

Personal Technology News

A Black Friday Gameplan to Avoid Pitfalls

By Nathan Olivarez-Giles Holiday shopping doesn't have to be a rotten experience of long lines and sham deals. With a simple gameplan, you can find tech gifts you'll be happy with and avoid the pitfalls of Black Friday, Cyber Monday and the month beyond. Here are some tips for commonly sought-after gifts:Blindly scooping up the cheapest stuff on the shelves is a bad move. There's a reason it's called Black Friday—it's when retailers try to get “in the black” for the year with a profit. Part of that strategy involves cutting prices on unpopular or outdated products that haven’t sold well. Before picking up that marked down inkjet printer, make sure it has all the features you are looking for. Research what you want to buy: The extra money you spend on a more capable device probably will make for a more useful gift.This is the perfect time to buy a smartphone, but beware cheap phones at cheap prices. The Journal's Joanna Stern has reviewed dozens of phones and found these six to be the best: Apple's iPhone 6 and 6 Plus, Motorola's Moto X and Moto G, and Samsung's Galaxy Note 4 and Galaxy Alpha. Here’s her guide on how to get those phones at the best prices.Thanks to Netflix, Hulu, Amazon Prime and other video-streaming services, we can watch what we want, when we want. But not all streaming devices are built the same. They have different content and options—some even double as lightweight game consoles. The Journal's Wilson Rothman already has broken down the advantages and disadvantages of each streamer here, so let us help you with the homework.The two best times to buy a TV are right before the Super Bowl and right now. But watch out: You are going to see some new ultra-high definition sets—called 4K—for about $1,000. Sure, that’s a great price for an advanced big-screen TV, but these sets are riddled with display compromises like poor black levels and distracting sharpening technologies. As it is, 4K programming is rare for broadcasters that in some cases still pump out high-def in the lesser-quality 720p format. If you must get a TV, go for a 1080p set at about 50 or 60 inches. They’ll be cheaper than 4K and can take advantage of the “full HD” tech that broadcasters are getting better at.Your inbox is going to be filled with offers from big tech companies. They aren't always good, but you can craft yourself a good deal with some creativity. Apple is stingy on cutting prices for its flagship hardware but will often give gift cards that can be used in its stores. Use them toward an Apple Care plan or a nice case for your new device. Amazon has a fire sale on an unlocked version of its unpopular Fire phone, but there also will be sales on its better-received Kindle e-readers.The pending arrival of Windows 10 is reason enough to hold off on buying a PC. If you can't wait, buy with future-proofing in mind. You’ll need a machine capable of running Windows 10 and your best bet for that is an “ultrabook,” the thin, light, powerful range of laptops that generally sell for between $800 and $1,300. This time of year, you might be able to save about $50 to $100 on one. One more thing to look for: a touchscreen. Stern says it "is a must for Windows 8, no matter what price range you're in," and this applies to Windows 10 too. That's because Windows 8 and 10 are increasingly built with touch-optimized features. No touch screen means missing out on all Windows has to offer.If you’re serious about videogames, then you need a proper console. Up until this point, it was a horse race between Sony’s PlayStation 4 and Microsoft’s Xbox One. Now, though, Nintendo’s Wii U has a library of games worth considering, including Super Smash Bros., Mario Kart 8, Super Mario 3D World, Captain Toad Treasure Tracker and Hyrule Warriors. A middle schooler might appreciate the Wii U’s games more than an older person who plays shooters like Call of Duty, but take into consideration what console your gamer’s friends have. Nowadays, one of the most appealing aspects of console gaming is playing online with friends. To do that, they need the same consoles.

Kitchen Gadgets to Improve Your Holiday Cooking

Tech Review: Geoffrey A. Fowler tests tools that measure every temperature, ingredient and calorie.

Best Smartphones You Can Buy Right Now

After testing more than 20 of the current smartphones, these are the only ones you should consider, writes Joanna Stern.

Black Friday and Cyber Monday Deals for the Best Smartphones

By Joanna Stern It’s hard not to save at least $25 or more this coming week on the newest smartphones, but don’t just buy the first phone you see with an insanely cheap price: There are only a handful of smartphones you should consider.After you pick the one that fits you best from my handy list of top smartphones (you’re welcome!), it’ll be time to find where you can get it for the best price.I’ve gathered some of the best Black Friday and Cyber Monday deals for my top picks—and my top picks only. Here are the deals: iPhone 6 (Regularly $199 with a two-year contract) This coming Friday through Sunday Walmart will offer the 16GB iPhone 6 for $179 with a two-year contract. The retailer will even throw in a $75 gift card.It will also offer the iPhone 5S, which is the best budget iPhone you can get, for $79 with a two-year contract. Add in the $75 Walmart gift card that comes with it and you’re getting the 5S for just $3.Target will also offer the 16GB iPhone 6 for $180 with a two-year AT&T contract.If you want a bigger capacity iPhone, Sam’s Club is the place to go. It is offering $100 off all three models: 16GB, 64GB and 128GB.On Black Friday Best Buy will also offer the 16GB iPhone 6 for just $99 when you sign up for a two-year Verizon, Sprint or AT&T contract. It’s not as good as the other deals, though, because it requires you to trade in an older working iPhone—one that you can get credit for at most carriers anyway. Moto X (Regularly $499 unlocked, $100 with two-year contract) On Cyber Monday, Motorola will offer $140 off an unlocked version of the Moto X on That would make the 16GB version of the phone $360. Now that’s a deal!It will also offer the Verizon model, which will be getting the Android 5.0 update this week, for $0.01 when you sign up for a two year contract. The deal is only available at Friday, the Droid Turbo, which has a better camera and bigger battery yet much thicker body, will be $99 with a contract at Verizon. Samsung Galaxy Alpha (Regularly $199 with a two-year contract) If you want a smaller Android phone, Best Buy has my top choice for just $1 with a two-year AT&T contract. Buy it online and shipping is free. OnePlus One (Regularly $299 without contract) No, you can’t get the unlocked OnePlus One for any less on Friday—the hard-to-find phone is already one of the best values there is. But you can actually get it. While the phone is usually offered only via invite, on Friday the company will hold a three-day sale. Samsung Galaxy Note 4 (Regularly $299 with two-year contract) On Friday, Verizon will offer the Galaxy Note 4 for $199 with a two-year contract. (I didn’t spot any other Note 4 carrier deals.)At Best Buy, if you sign up for Sprint Easy Pay, Verizon Edge, AT&T Next, you’ll get a $50 Best Buy gift card when you purchase the Note 4. That said, be careful when signing up for those early-upgrade plans.

The Hassle of 'Hands Free' Car Tech

Voice-activated car systems, once seen as aids to driver safety, are under scrutiny for software that often is unreliable, leading to a tide of complaints and research questioning how safe they really are.

Tech News

Now, Anyone Can Afford a Drone. Heaven Help Us.

Pranksters’ antics are forcing public safety officials to look at the air above them, generally thought safe and secure, as a place for potential trouble.

App Smart: A Little Abracadabra on the Phone

Numerous apps teach you how to fool your targets, and some even play a role in the trickery.

State of the Art: Tech Toys That Go Beyond the Screen

Toys will soon be able to be controlled and updated through an Internet connection, and that may forever alter how we think about play.

U.N. Urges Protection of Privacy in Digital Era

The United Nations adopted a resolution that signaled growing international attention on the issue of digital privacy, which it described as a human right.

Q&A: AirDrop Alternatives for Windows and Android

Plus, minimizing the translucent look of windows and menus in OS X Yosemite.


Blog Posts

World Cup Webinar: CBC Teams with Akamai to Deliver Record-Breaking Performance


Please join Akamai on December 2 at 2 PM EST for an…


Posted by Brian Mahony on November 24, 2014 at 4:11pm

Witbe’s Planche, EPIX’s Ziv, and OTT Digital Services’ Harnsberger Take Top Honors at the OTT Video Executive Summit

OTT trophy winners awarded by a forum of fellow executives.…


Posted by Brian Mahony on November 14, 2014 at 12:30pm

TV Watching Habits

Ever since I discovered Netflix I have been hooked. I rarely watch regular cable television anymore, not only do I enjoy Netflix my kids love it. There are so many choices for the kids to watch such as; movies, cartoons to films that relate to young teens. I especially enjoy Netflix because I have been able to see movies that have not been released in theaters and that I probably wouldn't haven't watched otherwise. I tend to watch movies on the weekend with the family to catch up from the…


Posted by Susan Romero on November 6, 2014 at 7:44pm

Will OTT be assimilated into existing Pay TV business models, or destroy them?

I know this might sound trite, but 2014 could be the year of "Over-the-Top." Perhaps not the year it became so mainstream that it rivaled the decades-old Pay TV business model, but at least the year when seeds where planted, some with roots that might break concrete.

Consider the recent announcements by HBO, CBS, Univision and others. It used to be that these content players had too much to risk to upset the Pay TV apple cart,…


Posted by Brian Mahony on October 27, 2014 at 11:10am

With all the major OTT news from HBO and CBS, FreeCast's simple but innovative Rabbit TV Plus says "Yup, we've been waiting for you."

FreeCast continues to make news among announcements from some of the content giants. And I happen to know there's even bigger news in the works.

Sometimes simple is better too. Can Rabbit TV Plus succeed where so many more complicated solutions have failed? The price is hard to beat:…


Posted by Brian Mahony on October 22, 2014 at 12:00pm

Endavo Media’s Paul D Hamm Announced as Featured Speaker at OTT Video Executive Summit

September 8, 2014. New York City. Endavo Media, a leading digital media distribution company that is reinventing consumer TV and premium over-the-top video services, announced that CEO Paul D Hamm will be a featured speaker at the Over-the-Top Video Executive Summit (…


Posted by Brian Mahony on September 8, 2014 at 10:13am

OTT Video Summer Reading List for stories you might have missed

OTT Video Summer Reading List

I have been doing some research, reading, and writing this past summer and wanted to share some of the highlights with you. Use this as an interesting, but probably incomplete, reading list to catch up on the major developments in over-the-top video: 

* Streaming/Mobile TV becoming mainstream: …


Posted by Brian Mahony on September 3, 2014 at 4:52pm

How Teens See the Mobile Movement

As time evolves, so does the functionality of certain objects. The television started out simply to enable us to watch programs, but has evolved to being able to use the Internet and play video games, among other things. Gaming systems were plain and simple, but now have evolved into allowing us to watch movies, stream the Internet, download photos, and download apps. The device that has gone through the most change, however, is the mobile phone. It started out as basic as can be, just for…


Posted by Akshay Bhardwaj on August 13, 2014 at 12:44pm

Three Things You Need to Remember When Shopping Online

The internet has definitely changed the way we function as consumers, making everything much more convenient, giving us more access to information and products that we wouldn’t have been able to purchase in the…


Posted by Sookie Lioncourt on July 31, 2014 at 12:45pm

How Binge Watching Affects our Relationship with Media

As an avid TV watcher, I know and understand the pains of cable TV. Shows generally air once a week, cliffhangers and teases are everywhere, and timings often conflict with our own schedules. The couch and TV is one area of my life which I do not get to go to as much as I used to, simply because of a busy schedule. Trying to balance work, school, family, and friends prevents more time to be given to casually couch crashing and TV surfing as I would when I was younger. But, like many other…


Posted by Akshay Bhardwaj on July 29, 2014 at 2:26pm

Service Provider News

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Top Tech News

Samsung Elec shares up sharply on $2 billion share buyback plan

The company logo is displayed at the Samsung news conference at the Consumer Electronics Show (CES) in Las Vegas SEOUL (Reuters) - Shares of South Korean tech giant Samsung Electronics Co Ltd opened sharply higher on Thursday on the news that it will buy back $2 billion of its own stock. Samsung shares were up 5.8 percent as of (7.02 a.m. EST) after opening 6 percent higher. Samsung announced the buyback plan, its first since 2007, after market close on Wednesday. (Reporting by Se Young Lee; Editing by Stephen Coates)

Astronauts on the ISS are feasting on irradiated turkey for Thanksgiving

Astronauts on the ISS are feasting on irradiated turkey for Thanksgiving While millions of Americans are about to gather around a table topped with turkey, stuffing, and all other sorts of Thanksgiving fare, two in particular are preparing for a much different meal. Almost 300 miles above the Earth's surface, NASA Astronauts Terry Virts and Barry Wilmore are building a "feast" with their four weightless international colleagues aboard the International Space Station. The orbiting astronauts didn't have a special meal delivered to them, rather they've compiled one with some of the core menu foods that the ISS is stocked with: irradiated smoked turkey, thermo-stabilized candied yams, freeze-dried cornbread dressing, and a cranapple desert.

First budget Android One phone arrives in UK, but faces stiff competition

First budget Android One phone arrives in UK, but faces stiff competition The Sparkle V from Indian firm Karbonn Mobile is the first phone to launch in the UK that follows Google's Android One spec for low-cost smartphones -- but it's not as cheap as you might think.>

After Uber's stumble, is it Lyft and Sidecar's time to shine?

After Uber's stumble, is it Lyft and Sidecar's time to shine? Both Lyft and Sidecar see significant bumps in business after Uber's publicity blunders, but it appears it'll take more than a boycott to oust the top dog.>

Twitter is now tracking the apps you download

Twitter is now tracking the apps you download Twitter has announced that it has started collecting data on the apps its users download and install on their smartphones.>

This brilliant ad makes the best case we’ve seen for buying the Moto X

This brilliant ad makes the best case we’ve seen for buying the Moto X Ah, if only the Moto X had always been supported by this kind of awesome ad campaign, it might have sold more units. Motorola has posted a brilliant ad for the 2014 Moto X that shows us just how much fun it can be to customize our own phone. FROM EARLIER: Motorola has an awesome Moto X Cyber Monday deal that’s too good to pass up The ad follows a somewhat ridiculous Motorola fan named Ben who is constantly making changes and adjustments to his new Moto X through the Moto Maker online portal. Every time he makes a change, a doppelgänger working in a cartoonish replica of a Motorola factory must scramble around to implement last-minute fixes. Ben doesn’t hesitate

GoPro to release consumer drones next year, report says

GoPro to release consumer drones next year, report says The company's line of action cameras is already popular with drone enthusiasts. Now GoPro wants to sell aircraft as well.>

Tomorrow Daily 093: Underwater cities, MST3K's new website, robot guards and more

Tomorrow Daily 093: Underwater cities, MST3K's new website, robot guards and more On today's show, we discuss a Japanese design firm's plans for a futuristic underwater city, the newest way to watch your favorite Mystery Science Theater episodes, and a fleet of robot security guards.>

The colorful iPhone 5c will reportedly be discontinued next year

The colorful iPhone 5c will reportedly be discontinued next year Apple’s plastic iPhone 5c, launched in late 2013 as a more affordable iPhone option alongside the iPhone 5s, is going to be discontinued next year. The news comes from MacRumors and cites a report from Taiwan’s Industrial and Commercial Times. FROM EARLIER: Despite the iPhone 6 Plus, Samsung is still America’s phablet king Apparently, Apple is getting ready to stop iPhone 5c production in mid-2015, with Apple suppliers Wistron and Foxconn looking to wind down production for the handset. The report is in line with earlier claims from KGI Securities analyst Ming-Chi Kuo, who has been often right about Apple’s unannounced plans. Kuo said that iPhone 5c and iPhone 4S production would end in 2015 after certain promotional plans are over. The iPhone 5c has been




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