Trender Research™

Technology meets people.

Trender Research™ covers consumer technology trends by combining expert analysis with the voice of everyday people.


Welcome to Trender Research

Introduction from Brian Mahony, CEO Trender Research, Inc.
Welcome to Trender Research! Trender Research is a market research and consulting firm that covers the use of technology-based devices and services by everyday people. Trender Research is dedicated to capturing the voice of not just the technically adept, but demographic groups that are often overlooked by established market research firms and the developers of new gadgets and services--- read more...

Personal Technology News

HTC One for Windows: A Great Phone You'll Likely Skip

Windows Phones aren't as good as other smartphones, most people think. That's just not true anymore, Joanna Stern says. The HTC One, the best-designed Android phone, is being released with Windows Phone 8.1.

Review: Big Tab Is Worth Kids' Time

Fuhu's Nabi Big Tab is the size of a small TV, giving kids—and parents—a stage to play well together.

Google Now Shows Alternate Flights When Yours Gets Delayed

By Nathan Olivarez-Giles The next time your flight is delayed or canceled, Google wants to have an alternative at your fingertips before you go searching for one.It's the latest update to Google's predictive technology, and it is helping to turn the company's traditional search app into a robust travel app. Along with the new ability to suggest alternative flights in the event of a delay, Google Now also culls together data on boarding passes, hotel reservations and other need-to-know tourist info. It's powerful, but you have to be comfortable with giving Google permission to sift through your Gmail account to get all the necessary details.The alternative flight update quietly began rolling out last week for Android users, but wasn't announced by Google until Tuesday.For it all to work, you have to enable Google Now, a feature inside of the Google Search app that serves up the results to frequently searched information ahead of time. If your flight is altered, open the search app on Android. Google Now's cards should automatically show alternatives from your airline and others that will get you to your destination–hopefully sooner than the delayed flight, if it works as Google intends.Getting that information sooner should make it easier to change your travel plans in a hurry. Delayed flights usually result in long lines of people at the airport trying to book new flights. Since Google is telling you about the alternatives, you shouldn't have to go digging through a travel service or airline app. In return, Google gets to keep you inside the search app that much longer before you head off to another site or app. (Google has faced some heat on this front in the past.)Along with alternative flights, Google Now's travel features include weather forecasts, suggestions for nearby restaurants and tourist attractions, and details on local concerts and festivals. That's in addition to sports scores, news, movie showtimes and birthday reminders pulled from your Google+ contacts.The alternate flight feature isn't yet available on the iOS version of Google Now, which is only found in the Google Search app. In many versions of Android, the Search App is built into the operating system. For example, you can access it on Nexus devices with a swipe up from any home screen. It's also a part of the search box found on home screens, and is part of the Android Google Search app as well.

When Is It OK to Let Kids Use Electronic Devices?

By Rubina Madan Fillion There's a new, extra-large tablet aimed at kids, one that allows them to share the device and actually play together, writes personal tech editor Wilson Rothman . But are youth-targeted tablets such as Fuhu's 24-inch Nabi Big Tab good for child development?While some parents may recoil at the thought of buying a tablet for their kids, there's little evidence that the devices themselves are a hindrance to a child's educational growth. Experts stress moderation in their use, and suggest parents pay closer attention to the content the kids are using on them.We recently asked our Facebook and Twitter followers to weigh in with their advice about letting kids use tablets, smartphones and other electronic devices. For many parents, the key was using gadgets as a learning tool, and not as an electronic babysitter.

Symantec Overhauling Norton Security Line

Symantec is overhauling its Norton security software, going from nine products to just one as the company turns its attention to smartphones and connected devices.

Tech News

App Smart: Apps for Sharing Secrets and Gossip

Free apps like Secret, Whisper, Random and Randid give users an opportunity to learn, be shocked or amused, or find inspiration.

Machine Learning: A New Kind of E-Commerce Adds a Personal Touch

Online ventures, and some brick-and-mortar retailers, are combining data with human interaction for those who find the Internet and malls impersonal.

State of the Art: Smartphones Overstate Their Social Intelligence

With access to our calendars, contacts and location, phones should be able to communicate with great intelligence, but often buzz at just the wrong time.

Q&A: Finding an App to Manage Passwords

Also, getting Kindle tech support abroad, and language translations directly from the Google search box.

Machine Learning: Aiming to Be the Netflix of Books

Monthly subscription services from Amazon, Oyster and Scribd offer access to unlimited e-books, but many newer books aren’t yet available.


Blog Posts

How Teens See the Mobile Movement

As time evolves, so does the functionality of certain objects. The television started out simply to enable us to watch programs, but has evolved to being able to use the Internet and play video games, among other things. Gaming systems were plain and simple, but now have evolved into allowing us to watch movies, stream the Internet, download photos, and download apps. The device that has gone through the most change, however, is the mobile phone. It started out as basic as can be, just for…


Posted by Akshay Bhardwaj on August 13, 2014 at 12:44pm

Three Things You Need to Remember When Shopping Online

The internet has definitely changed the way we function as consumers, making everything much more convenient, giving us more access to information and products that we wouldn’t have been able to purchase in the…


Posted by Sookie Lioncourt on July 31, 2014 at 12:45pm

How Binge Watching Affects our Relationship with Media

As an avid TV watcher, I know and understand the pains of cable TV. Shows generally air once a week, cliffhangers and teases are everywhere, and timings often conflict with our own schedules. The couch and TV is one area of my life which I do not get to go to as much as I used to, simply because of a busy schedule. Trying to balance work, school, family, and friends prevents more time to be given to casually couch crashing and TV surfing as I would when I was younger. But, like many other…


Posted by Akshay Bhardwaj on July 29, 2014 at 2:26pm

Teenagers like me prefer Comcast for variety of content, Netflix for accessibility from any device.

Being a teenager, I've had the opportunity to experience watching TV using different sources, and also to observe my fellow teenage friends consuming TV. Here are my insights on teenage TV consumption to increase the TV hours of the teenage demographic.


My friends usually watch about one and a half to two and a half hours of…


Posted by Casey Mahony on July 17, 2014 at 12:00pm

India Dreaming and Streaming

In the world today, the Indian population is on the rise in the United States. More and more citizens are migrating over to the States in order to pursue better opportunities for themselves. Indeed, parents often come here in order to raise their child in our elite academic system, which is renowned worldwide and has given birth to some of the greatest minds in history. But in coming to a whole new world, those Indians lose much of their former culture. Food, lifestyle, environment, daily…


Posted by Akshay Bhardwaj on July 15, 2014 at 12:30pm

Calling Speakers for OTT Video Executive Summit New York-- Novermber 11, 2014

Save the Date!

I am pleased to announce the next OTT Video Executive Summit will take place on November 11, 2014 in New York city. Check out the new web site and check back frequently for updates: See photos and testimonials…


Posted by Brian Mahony on May 29, 2014 at 1:12pm

Getting closer to cutting the cord completely

My daughter's friend was over the other day talking about her favorite shows and my daughter had no idea what she was talking about. It was then that I realized that my kids have already cut the cord from channel surfing the major channels. For about 3 years now, the majority of our content comes from Netflix, with a bit more from Amazon, Hulu, and YouTube, or directly from, etc.

My kids have been mostly raised on documentaries and movies. My sons love "Famous Tank Battles"…


Posted by Brian Mahony on April 22, 2014 at 5:00pm

OTT Video Executive Summit Announces Sessions and Speakers

Boston, MA. March 4, 2014 — Sessions and speakers for the Over the Top Video Executive Summit (, to be held at Boston’s Lenox Hotel on April 16, were announced today. The OTT Video Executive Summit brings together thought leaders in the…


Posted by Brian Mahony on March 4, 2014 at 11:47am

Service Provider News

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Top Tech News

Australia says Bitcoin not taxable as currency

Crypto-currencies such as Bitcoin should not be considered as money or a foreign currency when it comes to taxation, Australia's tax authority says Crypto-currencies such as Bitcoin should not be considered as money or a foreign currency when it comes to taxation, Australia's tax authority ruled Wednesday. In guidance designed to help people finalise their tax returns, the Australian Tax Office said Bitcoins were a form of property, disappointing those hoping they would be seen as a currency. The decision follows a similar move by the US Inland Revenue Service in March. "Transacting with Bitcoins is akin to a barter arrangement," the Australian Tax Office said in its guidance.

Watch Jimmy Fallon kill Pierce Brosnan in N64 'GoldenEye' showdown

Watch Jimmy Fallon kill Pierce Brosnan in N64 'GoldenEye' showdown Pierce Brosnan might have been the best Bond — even if he wasn't very pleased with his own performances — but he's certainly not the best at playing Bond. The actor appeared on The Tonight Show yesterday, whereupon host Jimmy Fallon took the chance to play Nintendo 64 video game GoldenEye 007 against the star of the movie GoldenEye. Sadly, Brosnan wasn't on his filmic form, spending all of the bout slapping at thin air while Fallon pumped him full of lead.

U.S. hospital breach biggest yet to exploit Heartbleed bug: expert

A lock icon, signifying an encrypted Internet connection, is seen on an Internet Explorer browser in Paris Hackers who stole the personal data of about 4.5 million patients of hospital group Community Health Systems Inc broke into the company's computer system by exploiting the "Heartbleed" internet bug, making it the first known large-scale cyber attack using the flaw, according to a security expert. The hackers, taking advantage of the pernicious vulnerability that surfaced in April, got into the system by using the Heartbleed bug in equipment made by Juniper Networks Inc, David Kennedy, chief executive of TrustedSec LLC, told Reuters on Wednesday. Community Health Systems said on Monday that the attack had originated in China. Once in, they hacked their way into a database and stole millions of social security numbers and other records, he said.




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