Trender Research™

Technology meets people.

Trender Research™ covers consumer technology trends by combining expert analysis with the voice of everyday people.


Welcome to Trender Research

Introduction from Brian Mahony, CEO Trender Research, Inc.
Welcome to Trender Research! Trender Research is a market research and consulting firm that covers the use of technology-based devices and services by everyday people. Trender Research is dedicated to capturing the voice of not just the technically adept, but demographic groups that are often overlooked by established market research firms and the developers of new gadgets and services--- read more...

Personal Technology News

Video Review: Amazon's Luxury E-Reader Up Close

With a starting price of $290, Amazon’s latest e-reader isn’t for everyone. But the Kindle Oasis is the best money can buy.

5 Gadgets Tough Enough for Campers

Just because you’re camping doesn’t mean you have to divorce yourself from your devices. Here are the best outdoor Bluetooth speaker, tablet, light, solar charger and smartphone case.

It's OK Not to Use a Smartphone

Flip phones are smarter than you think: Geoffrey A. Fowler reviews several that have carved out a niche with people seeking simplicity, low prices—and a way to just unplug.

How to Manage Live Video, Social Media's Latest Craze

Joanna Stern has the answers on how to navigate this uncharted territory taking over your Facebook and Twitter feeds.

Apple Brings iPhone Payment Plans to Online Customers

Apple’s iPhone Upgrade Program has finally gone online, about seven months after launch.

Tech News

Sinosphere: A Robot Monk Captivates China, Mixing Spirituality With Artificial Intelligence

The two-foot-tall robot Xian’er dwells in a Buddhist temple, dispensing wisdom about religion and life.

Ford and Google Team Up to Support Driverless Cars

The automaker and the tech giant formed the Self-Driving Coalition for Safer Streets, a group aimed at urging federal approval of autonomous vehicles.

Tech Fix: Taking the Stigma Out of Buying Used Electronics

Pre-owned products can be purchased with confidence; they are subject to rigorous testing and often come with return policies.

Texting and Driving? Watch Out for the Textalyzer

Policy makers and road safety experts are reaching back to tested strategies: They want to treat distracted driving like drunken driving.

App Smart: With Dubsmash, Lip Syncing Like the Stars

The app, which lets you make and share videos of yourself lip syncing, has become a cultural phenomenon and attracted a crowd of celebrity users.

Blog Posts

How do you OTT?

I am not in digital marketing. I am not a software engineer. I am not in telecommunications. I am a stay-at-home mom of two children. My days are filled with making lunches, bus schedules, driving to soccer practices and PTO meetings. So when posed the question, “How do you OTT?” my short answer is, I don’t.

Unsure exactly what OTT content is, I naturally Googled it. What I discovered was an entirely new way to view television, listen to music or watch a movie.…


Posted by Nichole Janowsky on January 19, 2016 at 8:39pm

Trender Research’s OTT Magazine Acquires IPTV Magazine

Westford, MA, January 19, 2016 --( Trender Research Inc.’s Over-the-Top Video division announced today the acquisition of IPTV…


Posted by Brian Mahony on January 19, 2016 at 11:00am

Like VoIP Before It, Video Quality Is the Final Measure of OTT Success

Since the beginning of my career, first in software and then in telecom, quality has…


Posted by Brian Mahony on January 14, 2016 at 10:43am

What if you could predict how successful your next movie or TV show would be? Social Sentiment Analysis-- the new content crystal ball.

We have too much content. Movies are produced, millions spent, but many won’t survive much beyond their opening weekend. TV shows are made, pilots launched, but some are cancelled after just a few episodes. Meanwhile consumers complain there are too many channels, too many shows, but there is often “nothing on” that they want to watch. Why the disconnect?…


Posted by Brian Mahony on November 4, 2015 at 10:31pm

New White Paper: 3 Business Considerations for Deploying a New OTT Service

The last white paper I recommended was a nice technical dive on how to approach evolving HTML5 requirements. This next one takes more of a business view of some of the challenges…


Posted by Brian Mahony on September 29, 2015 at 2:27pm

SeaChange Wins “Best Product Fit” Award at OTT Executive Summit

July 15, 2015 — Trender Research, producers of the OTT (over-the-top video) Executive Summit (, announced that SeaChange’s Rave premium OTT-platform was awarded the “Best Product Fit” as voted by a prestigious group of industry…


Posted by Andrea Nelson on July 15, 2015 at 10:46am

“OTT Genius” Award Winners from OTT Executive Summit Announced

Trender Research, producers of the OTT (over-the-top video) Executive Summit (, announced that Scripps Networks’ Brian Balthazar, Complex’s Rich Antoniello, and iTV Doctor Rick Howe were awarded the prestigious “OTT Genius”, “OTT Hero” and “OTT…


Posted by Andrea Nelson on July 13, 2015 at 12:00pm

OTT Executive Summit Wrap-Up— Sponsored by Ratio and Verizon Digital Media Services

I am happy to report that the 3rd OTT Executive Summit, June 17th in New York City (, was a smashing success! Special thanks go out to Platinum sponsor SeaChange and Gold sponsors Ratio, Verizon Digital Media Services, Viaccess-Orca, Encompass, InterCall, and all of our other sponsors ( and media partners (…


Posted by Brian Mahony on June 30, 2015 at 11:31am

Viewing My Way! English & Spanish Programming

If you asked me a year ago about my TV watching habits my answer would have been different then today. I would have never imagined that I would watch less TV yet more of the programming I like, or that I could live without cable. Yes, I finally cut the cord and got rid of the dusty yet expensive cable boxes. It's been 6 months since I got rid of cable. I thought that i could not do it. I thought that I would miss the box atop of my tv, but, now i've realized that I do not miss it at…


Posted by Alicia A. Perez on June 10, 2015 at 12:00am

Service Provider News

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Top Tech News

SpaceX updates the capabilities of its Falcon rockets on its website

SpaceX updates the capabilities of its Falcon rockets on its website This weekend, SpaceX made a few updates to its website, changing the launch capabilities of its Falcon rockets. The company claims its Falcon 9 rocket can transport nearly twice as much weight into lower Earth orbit as originally thought. The upcoming Falcon Heavy — a much bigger version of the Falcon 9 that's currently in development — will be able to carry even more than the company said previously.

Anything is a bath bomb if you throw it in a bath

Anything is a bath bomb if you throw it in a bath If you've been on the internet recently, you've probably come across the Lush bath bomb meme. It's the one where people throw random objects into a tub and say "I LOVE my Lush bath bomb!!" even though the thing going into the tub is definitely not a Lush bath bomb. First, suspense: Now that the meme has solidified itself in meme consciousness, anyone hitting play on a bath bomb Vine understands they're not going to see an actual bath bomb, but they don't know what they will see.

The Verge Review of Animals: the pink fairy armadillo

The Verge Review of Animals: the pink fairy armadillo The pink fairy armadillo is also known as "pichiciego," which is one of the best words I've ever heard. The pink fairy armadillo is the world's smallest armadillo — they're usually about 4-inches long and weigh a quarter of a pound. When confronted with the pink fairy armadillo's cuteness, some of my coworkers didn't believe that the creature could possibly be real.

Australia will use the herpes virus to eradicate its out-of-control carp population

Australia will use the herpes virus to eradicate its out-of-control carp population The Australian government has committed $15 million (about $11.4 million US) of its federal budget to help eradicate the country's carp population, The Guardian reports. The budget will go toward a plan that will introduce a carp-specific herpes virus into Australia's river system. Scientists from Commonwealth Scientific and Industrial Research Organization (CSIRO) have been testing the virus, known as CyHV-3, for seven years to make sure it won't have any unintended consequences on Australia's ecosystem.

Bing for iOS now lets you search images by taking a photo

Bing for iOS now lets you search images by taking a photo A new update for Bing on iOS includes a neat little trick. Take a picture right inside the app, and Bing will send back a search for similar images. Google, of course, has long had something similar: reverse image search, available for both desktop and mobile.

Astronomers found a tailless comet, named after a breed of cats without tails

Astronomers found a tailless comet, named after a breed of cats without tails Scientists have discovered a comet without a tail, making it the first of its kind. The discovery of the comet could give astronomers clues regarding the formation of the solar system, Reuters reports. Perhaps this doesn't sound quite as much fun as the booze-spewing comet scientists found last year, but here's a fact for you: the tailless comet is named after a breed of cats without tails.

New smart bathroom mirror is a total game-changer

If you thought that the Google Now-ready smart mirror a Googler came up with not too long ago was the best possible bathroom mirror you could imagine, then your mind is about to be blown by an even cooler design. This new smart mirror can run a bunch of apps, and it can even hail Ubers for you when it determines that you’re late for work. MUST SEE:  This is how I make my iPhone look so much better than yours   Ryan Nelwan created this incredible mirror concept that features a touchscreen interface and support for widgets. The unnamed device can play music and videos, and browse pictures or the web while you’re getting ready for work. The interface is pretty straightforward, and any smartphone and tablet user will know what to do. Tap and swipe the mirror to run apps, or type on the integrated virtual keyboard to perform a search. On top of that, you can use various gestures to change the volume and even to manage the temperature of your home’s heating system via Nest integration. Yes, there would be plenty of smudges on the mirror, well beyond what’s expected from a “dumb” mirror, but it would all be worth it. Nelwan, an engineer at app design studio Swipe Labs, came up with his own operating system for the mirror. Yes, some of those icons might look like stuff you see on Apple products, but the mirror isn’t running iOS or OS X. The full video showing Nelwan’s creation follows below – and yes, you’ll want one of these installed in your bathroom as soon as possible.

Scientists named a new species of beetle after Chewbacca

Scientists named a new species of beetle after Chewbacca It's name is the Trigonopterus chewbacca, yes, like that Chewbacca. Scientists Matthew H. Van Dam, Raymond Laufa and Alexander Riedel discovered it in Papua New Guinea, and its furriness reminded them of you-know-who, CNET reports. The scientists recently published their study, which describes four new species of beetle, including Chewy, in the journal ZooKeys.





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