Trender Research™ covers consumer technology trends by combining expert analysis with the voice of everyday people.
Introduction from Brian Mahony, CEO Trender Research, Inc.
My daughter's friend was over the other day talking about her favorite shows and my daughter had no idea what she was talking about. It was then that I realized that my kids have already cut the cord from channel surfing the major channels. For about 3 years now, the majority of our content comes from Netflix, with a bit more from Amazon, Hulu, and YouTube, or directly from ABC.com, etc.
My kids have been mostly raised on documentaries and movies. My sons love "Famous Tank…Continue
Posted by Brian Mahony on February 12, 2013 at 2:14pm
The legacy pay-TV services market can now be divided into two distinct groups. First, those regions where the market is fully saturated and customer churn is the primary activity. Second, the developing nations where local pay-TV providers can still find new customers willing and able to pay for their offerings.
According to the latest market study by ABI Research, the global pay-TV market added nearly 47 million new customers in 2012 -- reaching a total of 864 million…
Posted by David H. Deans on December 25, 2012 at 1:49pm
Everything today is in context. You can't read a news story, talk to a neighbor, watch a sporting event, or plan a vacation without understanding context. Who you are. Where you want to go. Your habits. Your friends and family. Finances. You name it.
So it is no surprise that advertisers for a long time have figured out that understanding the context of their target audience is worth more to them that just a static list of names and addresses. And in today's mobile world,…Continue
Posted by Brian Mahony on January 16, 2012 at 10:14pm
Why can’t I use these speakers to play music from my computer?
I’m sitting in my room at my parent’s house, watching the NBA playoffs on TV. Above my TV, I have 2 fairly large speakers that are hooked up to a relatively old stereo. The idea: convert these 2 unused speakers into wireless speakers that I can use from my computer.
After doing a little research on wireless speakers I was not impressed. Most of the conversation is focused on surround sound or home…
Posted by Brian on May 15, 2011 at 11:00pm
Posted by JL Henry on January 26, 2011 at 7:22pm
Informa Telecoms & Media recently revealed the top ten anticipated trends during 2011 -- for the telecoms and media sectors -- at its annual Industry Outlook event in
"We have identified the key trends across our research areas that we
think will shape the converging global telecoms and media markets over
the next 12 months. In addition, our annual industry survey gave us some
insight into how the…
Posted by David H. Deans on January 3, 2011 at 12:55pm
Posted by Brian Mahony on October 3, 2010 at 7:03pm
Posted by Brian Mahony on August 8, 2010 at 7:45pm
Posted by Brian Mahony on July 27, 2010 at 12:30pm
While my dear sweet wife Kirsten seems to be hedging on giving up on our Pay TV service from Comcast, I am doing one last reflection on over-the-top (OTT) video content before we jump into evaluating our hardware options. My focus for this week is a pretty big one and one of the key areas of concern in switching to an Internet-based TV watching… Continue
Posted by Brian Mahony on July 15, 2010 at 11:30pm
Posted by Brian Mahony on June 8, 2010 at 7:30pm
Posted by Brian Mahony on May 3, 2010 at 9:22pm
Posted by Brian Mahony on April 7, 2010 at 8:00am
Posted by David H. Deans on March 18, 2010 at 11:00am
Posted by Michael Whalen on January 25, 2010 at 6:00am
Posted by David H. Deans on December 31, 2009 at 3:57pm
Posted by Brian Mahony on December 9, 2009 at 8:30am
Posted by Joyce Pellino Crane on December 4, 2009 at 7:18pm
Posted by Joyce Pellino Crane on December 4, 2009 at 6:59pm