Trender Research™

Technology meets people.

Digital Security

Title: "Digital Security Trends: A Thought Leaders Report"

Author: Senior Analyst Michael Whalen

Published: January, 2010

Length: 25 pages

Synopsis:

Please contact Tim Fedish, Director of Client Services: tfedish@trenderresearch.com, 774.262.4222, to order or for more details.

Target Audience:

o This report is invaluable for policy-makers, industry professionals, researchers, technology vendors, and investors trying to understand the challenges and opportunities in digital security

Focus:

o Strategic analysis of the major trends shaping digital security, as shared by thought leaders in the industry

Research Methodology:

o Analysis of the major trends impacting digital security, including references to third party and government data

o Interviews with some of the industry’s thought leaders

o Feedback from ordinary people represented by the Trender Panel

Thought Leaders:

Trender Research interviewed professionals who are recognized as leaders in their fields and who reflect the trends and best practices of their respective areas of expertise. These thought leaders are:

o Carol Carpenter, Executive General Manager Volume Customer Business Unit, Trend Micro

o David Klenske, Director of Worldwide Product Marketing Consumer Small Business Division, McAfee

o Vince Hwang, Global Director of Product Management, BitDefender

o Govind Rammurthy, CEO, MicroWorld

Cost:

o Department License: $799

o Enterprise License: $999

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Apple to replace iPad batteries with a new iPad (Macworld.com)

Macworld.com - After facing criticism—and lawsuits—in the past over the irreplaceable batteries in its products, Apple appears determined to get in front of the issue with the iPad. Three weeks before shipping its new tablet, the company announced an iPad battery replacement program.

Amazon reacts to new Colo tax, costing affiliates (AP)

In this photograph taken on Friday, March 12, 2010, Kristie McNealy, second from left, works on her laptop computer while her children, from left, 4-year-old Camden, 1-month-old Maverick, 7-year-old Riley and 2-year-old Sawyer join her at the dining room table in the family's home in the east Denver suburb of Aurora, Colo. Kristie McNealy, like other bloggers and web site coordinators in Colorado, lost a chunk of their business when Amazon.com announced that it was cutting ties with local affiliates because of a new Colorado law requiring the firm to collect state sales tax for online sales. (AP Photo/David Zalubowski)AP - Kristie McNealy blogs from her suburban Denver home about raising four children and health issues. Her husband, Rob, a floor installer, runs another Web site offering product reviews and advice on hardwood floors.


Smartphones put the moves on social networking (AFP)

The iPhone 3Gs at an Apple store in 2009. Mobile social networking ruled on Saturday as the techno-hip at South By South West (SXSW) used location-based services on smartphones to track down everything from panels to parties.(AFP/File/Jack Guez)AFP - Mobile social networking ruled on Saturday as the techno-hip at South By South West (SXSW) used location-based services on smartphones to track down everything from panels to parties.


Venezuelan Web site rejects Chavez's allegations (AP)

AP - A Venezuelan Web site that was accused by President Hugo Chavez of spreading false reports of killings said Sunday the government is trying to restrict criticism, but announced it had banned the visitors who posted the inaccurate rumors.

Bye bye Bajaj: Sun sets on India's beloved scooter (AP)

In this Feb. 18, 2010 photo, Prem Kalra, 72, looks on with his old Bajaj super scooter, as a motorcyclist moves past in New Delhi, India. Once there was the waiting list to buy Bajaj scooters, a wait which often lasted for years. There was the pride of that first ride and you knew that you'd finally made it to the middle class. Later this month, Bajaj's last scooter will roll out from its factory, ending an era in India's transition from dreary socialist economy into a consumerist power house.(AP Photo/Manish Swarup)AP - It was a purchase to be remembered.


iPad Swapped if its Battery Fails, Apple Says (PC World)

PC World - If you're one of the folks (or as others have said, "idiots") who have already decided to hand over a few Benjamins for an iPad pre-order, chances are you haven't given much thought to what happens if your battery goes bad. Rest assured that Apple is one step ahead of you.

HDTV: Even Critters Prefer It (PC World)

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Innovation on display at Games Conference (AP)

In this undated image released by Sony Computer Entertainment Inc., Sony's new motion controller is shown. The Japanese maker of the PlayStation 3 unveiled Thursday, March 10, 2010, its highly anticipated motion controlling system, as it takes aim at Nintendo's dominance in the gaming sector. Used with the existing PlayStation Eye camera, the new wireless motion controller can track players' body movements. The controller, in turn, has on its end a light-emitting orb that is recognized by the camera. (AP Photo/Sony Computer Entertainment Inc.)AP - Motion controls and social gaming were the hot topics at this week's Game Developers Conference, the annual convention of game designers, programmers and executives.


Xbox 360 Outsold Wii in February, Says NPD (PC World)

PC World - Microsoft's Xbox 360 outsold Nintendo's Wii in February to claim the top spot in the U.S. monthly sales ranking for the first time in more than two years, analyst group NPD said Thursday. Overall the industry had a poor month with total sales down 15 percent from February last year.

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