Technology meets people.
Online Video
Please contact Brian Mahony: bmahony@trenderresearch.com to order or for more details.
Focus:
o How OTT video trend is changing the business models for Pay TV and home video
o Strategic analysis of major OTT players
o Pay TV response to OTT video threat
o OTT video trends and predictions
o OTT winners and losers
Research Methodology:
o Discussions, interviews, and questionnaires with over 40 companies— analysis of another 50 using public records
o Strategic analysis by senior analysts
o Trender Dashboard™ (quick-view of appeal to mainstream consumers)
Partial list of companies/technologies:
ABC, ActiveVideo Networks, Amazon, Amimon, Apple, AT&T, Belkin, Blockbuster, Broadband Network Systems, Boxee, CABA, Cables to Go, Canoe Ventures, CBS, Comcast, Cox, Crackle, DirecTV, Disney, Discovery Channel, DOCSIS, DTS, EchoStar, EBIF, enableTV, Entone, Espial, ESPN, EveryZing, EZGear, Gefen, HDMI, Hillcrest Labs, HomePlug, Hulu, Intel, Invidi, IOGEAR, Jaman, Klickable, LG, Metacafe, Microsoft, Minerva, MLB.TV, MoCA, Myrio/NSN, NBC-Universal, Netflix, NFL, Nintendo, Overlay.TV, Panasonic, Popcorn Hour, Powerline, Pulse-Link, Qwest, Redbox, Research in on, Roku, Rovi, Samsung, Sezmi, SiBeam, Silicon Dust, Silicon Mountain, Sky, Sling Media, Sony, Thomson, TimeWarner, TiVo, Toshiba, TVAnywhere, TV Everywhere, TVBlob, Ultrawideband, Verizon, Vizio, Vudu, WHDI, WiFi, Wireless HD, Yahoo, YouTube, ZeeVee, ZillionTV
Length: 90 pages
Cost:
o Department License: $2499
o Enterprise License: $3999
Overview
This report includes extensive strategic analysis of the Pay TV and evolving Over the Top (OTT) video markets, based on interviews and questionnaires with industry leaders and notable emerging players. It also includes feedback from a Trender Panel of everyday people. Some of the strategic questions discussed include:
• What is the state of progress with the Over the Top (OTT) video market? What are the variables accelerating growth? What are the barriers holding the market back from its full potential? Who are the established and emerging players driving the market?
• In the battle between traditional Pay TV and OTT video, what strengths and weaknesses exist?
• What factors must be overcome before the mass market fully embraces OTT?
• Looking ahead 3-5 years, what are the likely scenarios that will emerge for the Pay TV and OTT video markets (or hybrid models)? Who will be the likely winners and losers? What major factors could dramatically change the market’s course to a different likely scenario?
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