Press Releases

Concern for identity theft and rise of social networking and mobile applications have changed view of online safety and driven the development of comprehensive security suites.

Westford, MA, January 20, 2009 — Trender Research™ Inc. (www.trenderresearch.com), a market research and consulting firm that combines expert analysis with the voice of everyday people, announced a new Trender Thought Leaders report for the digital security industry. The “Digital Security Trends” report analyzes the evolution of real and perceived security threats and the technology that aims to protect consumers and workers against them. The 25-page report is invaluable for policy-makers, industry professionals, researchers, technology vendors, and investors trying to understand the challenges and opportunities in digital security.

Healthcare Thought Leaders Predict the Impact of Technology in a New Report by Trender Research

Amidst major policy reforms, industry luminaries and a focus group of everyday people are optimistic that technology can substantially reduce costs and improve patient care.

Westford, MA, November 24, 2009 — Trender Research™ Inc. (www.trenderresearch.com), a market research and consulting firm that combines expert analysis with the voice of everyday people, announced a new Trender Thought Leaders report for the healthcare industry. The report, entitled “Impact! When Healthcare and Technology Collide”, analyzes major healthcare trends and specifically how technology is spurring a major transformation in the way healthcare organizations are managed and patient care is delivered. The report is invaluable for policy-makers, healthcare professionals, researchers, technology vendors, and investors trying to understand the challenges and opportunities in healthcare. (read more)

New Over the Top (OTT) Video Study: Trender Research Predicts 7 Percent of Households Will “Cut the Cord” on Pay TV Subscriptions by 2012

Hulu, Netflix, TiVo, and Roku score high Trender Dashboard ratings in comprehensive analysis of the online video industry and its impact on the Pay TV market.

Westford, MA, October 1, 2009 — Trender Research™ Inc. (www.trenderresearch.com), a consumer technology market research and consulting firm that combines expert analysis with the voice of everyday people, announced a new strategic analysis of the over the top (OTT) video industry and its impact on the Pay TV market. The report, entitled “Pay TV and the Growing Over the Top Video Threat”, analyzes the major trends of online video consumption and how they are changing the business models for cable, satellite, and IPTV service providers as well as the video rental market. (read more)

Iconic Apple iPhone wins "Mega Trender Award"; Microsoft Windows Vista wins "Trender Pretender Award"

Westford, MA, March 5, 2009 — Trender Research™ Inc. (www.trenderresearch.com), a unique market research and consulting firm that combines expert analysis with the voice of everyday people, announced today the winners of the Trender Awards™ “Best of 2009”. The Trender Awards were created to honor gadgets and services that are not only novel and technologically advanced, but also improve people's lives in some way and have appeal to everyday folks. (read more)