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Press Releases

Digital Security Thought Leaders Highlight Evolving Trends in a New Report by Trender Research

Concern for identity theft and rise of social networking and mobile applications have changed view of online safety and driven the development of comprehensive security suites.

Westford, MA, January 20, 2009 — Trender Research™ Inc. (www.trenderresearch.com), a market research and consulting firm that combines expert analysis with the voice of everyday people, announced a new Trender Thought Leaders report for the digital security industry. The “Digital Security Trends” report analyzes the evolution of real and perceived security threats and the technology that aims to protect consumers and workers against them. The 25-page report is invaluable for policy-makers, industry professionals, researchers, technology vendors, and investors trying to understand the challenges and opportunities in digital security.

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Healthcare Thought Leaders Predict the Impact of Technology in a New Report by Trender Research

Amidst major policy reforms, industry luminaries and a focus group of everyday people are optimistic that technology can substantially reduce costs and improve patient care.

Westford, MA, November 24, 2009 — Trender Research™ Inc. (www.trenderresearch.com), a market research and consulting firm that combines expert analysis with the voice of everyday people, announced a new Trender Thought Leaders report for the healthcare industry. The report, entitled “Impact! When Healthcare and Technology Collide”, analyzes major healthcare trends and specifically how technology is spurring a major transformation in the way healthcare organizations are managed and patient care is delivered. The report is invaluable for policy-makers, healthcare professionals, researchers, technology vendors, and investors trying to understand the challenges and opportunities in healthcare. (read more)

New Over the Top (OTT) Video Study: Trender Research Predicts 7 Percent of Households Will “Cut the Cord” on Pay TV Subscriptions by 2012

Hulu, Netflix, TiVo, and Roku score high Trender Dashboard ratings in comprehensive analysis of the online video industry and its impact on the Pay TV market.

Westford, MA, October 1, 2009 — Trender Research™ Inc. (www.trenderresearch.com), a consumer technology market research and consulting firm that combines expert analysis with the voice of everyday people, announced a new strategic analysis of the over the top (OTT) video industry and its impact on the Pay TV market. The report, entitled “Pay TV and the Growing Over the Top Video Threat”, analyzes the major trends of online video consumption and how they are changing the business models for cable, satellite, and IPTV service providers as well as the video rental market. (read more)

Trender Awards™ Announced: Apple, VidTel, and Sling Media Lead Honors with Nods in Multiple Categories

Iconic Apple iPhone wins "Mega Trender Award"; Microsoft Windows Vista wins "Trender Pretender Award"

Westford, MA, March 5, 2009 — Trender Research™ Inc. (www.trenderresearch.com), a unique market research and consulting firm that combines expert analysis with the voice of everyday people, announced today the winners of the Trender Awards™ “Best of 2009”. The Trender Awards were created to honor gadgets and services that are not only novel and technologically advanced, but also improve people's lives in some way and have appeal to everyday folks. (read more)

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Top Tech News

HTC says confident can defend against Apple suit (Reuters)

Reuters - Cellphone developer HTC Corp said it is confident it can fight off a recent technology patent infringement lawsuit from iPhone maker Apple Inc and promised to issue a formal response in the next few weeks.

FTC Member Rips into Google's Privacy Efforts (PC World)

PC World - Several major U.S. Internet companies, including Google and Facebook, need to "step up" and better protect consumer privacy or face tougher penalties from the U.S. Federal Trade Commission, a commissioner said Wednesday.

Email scam targets Facebook users: Web security firm (AFP)

Computer hackers are targeting Facebook users with an email scam that attempts to steal their passwords, Web security firm McAfee warns.(AFP/File/Loic Venance)AFP - Computer hackers are targeting Facebook users with an email scam that attempts to steal their passwords, Web security firm McAfee said.


Hosted Drupal CMS Planned for Midyear (PC World)

PC World - Acquia hopes to make a hosted version of its Drupal open-source content management system widely available in about three months, the company's CTO said Wednesday.

Viacom-YouTube secrets to be exposed in lawsuit (AP)

YouTube said Wednesday that 24 hours worth of video are being uploaded to the video-sharing site every minute.(AFP/File/Samantha Sin)AP - A legal tussle pitting media conglomerate Viacom Inc. against online video leader YouTube is about to get dirtier as a federal judge prepares to release documents that will expose their secrets and other confidential information.


Report: Apple director York hospitalized (Macworld.com)

Macworld.com - Jerome York, a 13-year-veteran of Apple’s board of directors, has been hospitalized after suffering a brain aneurysm, according to a Wall Street Journal report. The Journal, citing a person familiar with the matter, says that York is “in very serious condition� at Pontiac Osteopathic Hospital in Pontiac, Mich.

Seattlepi.com celebrates 1 year of Web-only news (AP)

AP - Seattlepi.com, the online successor to the print version of the Seattle Post-Intelligencer, celebrates its first birthday Thursday with music, free cupcakes and cheap beer.

Verizon seeks to ban Cablevision set-top boxes (AP)

AP - As competition for video subscribers heats up in the New York City area, Verizon Communications Inc. has taken a swipe at cable TV rival Cablevision Systems Corp., accusing it of infringing on several Verizon digital set-top box patents.

Texan accused of disabling 100 cars over Internet (AP)

AP - A man fired from a Texas auto dealership used an Internet service to remotely disable ignitions and set off car horns of more than 100 vehicles sold at his old workplace, police said Wednesday.

Sprint to support Google's Nexus One smartphone (Reuters)

Reuters - Google Inc's Nexus One smartphone will soon be available to subscribers of Sprint Nextel Corp, the second U.S. wireless service provider to announce an agreement to support the touchscreen phone.

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