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Press Releases

Digital Security Thought Leaders Highlight Evolving Trends in a New Report by Trender Research

Concern for identity theft and rise of social networking and mobile applications have changed view of online safety and driven the development of comprehensive security suites.

Westford, MA, January 20, 2009 — Trender Research™ Inc. (www.trenderresearch.com), a market research and consulting firm that combines expert analysis with the voice of everyday people, announced a new Trender Thought Leaders report for the digital security industry. The “Digital Security Trends” report analyzes the evolution of real and perceived security threats and the technology that aims to protect consumers and workers against them. The 25-page report is invaluable for policy-makers, industry professionals, researchers, technology vendors, and investors trying to understand the challenges and opportunities in digital security.

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Healthcare Thought Leaders Predict the Impact of Technology in a New Report by Trender Research

Amidst major policy reforms, industry luminaries and a focus group of everyday people are optimistic that technology can substantially reduce costs and improve patient care.

Westford, MA, November 24, 2009 — Trender Research™ Inc. (www.trenderresearch.com), a market research and consulting firm that combines expert analysis with the voice of everyday people, announced a new Trender Thought Leaders report for the healthcare industry. The report, entitled “Impact! When Healthcare and Technology Collide”, analyzes major healthcare trends and specifically how technology is spurring a major transformation in the way healthcare organizations are managed and patient care is delivered. The report is invaluable for policy-makers, healthcare professionals, researchers, technology vendors, and investors trying to understand the challenges and opportunities in healthcare. (read more)

New Over the Top (OTT) Video Study: Trender Research Predicts 7 Percent of Households Will “Cut the Cord” on Pay TV Subscriptions by 2012

Hulu, Netflix, TiVo, and Roku score high Trender Dashboard ratings in comprehensive analysis of the online video industry and its impact on the Pay TV market.

Westford, MA, October 1, 2009 — Trender Research™ Inc. (www.trenderresearch.com), a consumer technology market research and consulting firm that combines expert analysis with the voice of everyday people, announced a new strategic analysis of the over the top (OTT) video industry and its impact on the Pay TV market. The report, entitled “Pay TV and the Growing Over the Top Video Threat”, analyzes the major trends of online video consumption and how they are changing the business models for cable, satellite, and IPTV service providers as well as the video rental market. (read more)

Trender Awards™ Announced: Apple, VidTel, and Sling Media Lead Honors with Nods in Multiple Categories

Iconic Apple iPhone wins "Mega Trender Award"; Microsoft Windows Vista wins "Trender Pretender Award"

Westford, MA, March 5, 2009 — Trender Research™ Inc. (www.trenderresearch.com), a unique market research and consulting firm that combines expert analysis with the voice of everyday people, announced today the winners of the Trender Awards™ “Best of 2009”. The Trender Awards were created to honor gadgets and services that are not only novel and technologically advanced, but also improve people's lives in some way and have appeal to everyday folks. (read more)

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Top Tech News

Dell's enterprise challenge remains after 3Par (AP)

FILE - In this file photo taken March 22, 2006, the Dell corporate logo is displayed in a Salt Lake City. Hewlett-Packard is raising its offer for data-storage maker 3Par to about $1.69 billion. Hewlett-Packard Co. emerged victorious in a pricey bidding contest with Dell Inc. over data-storage provider 3Par Inc. after Dell said it would not match HP's latest bid of $33 per share, or $2.07 billion. (AP Photo/Douglas C. Pizac, File)AP - Dell Inc. doesn't have to start over in its quest to become a significant purveyor of technology for businesses after losing a multibillion dollar bidding contest for an obscure data-storage maker.


Video lambasting Google on privacy hits Times Square (AFP)

A video cartoon featuring Google's chief Eric Schmidt (pictured) giving away ice cream to snoop on children aired on a giant screen in Times Square on Thursday as a privacy group continued to hound the Internet giant. A cartoon version of Google boss was shown cruising a residential neighborhood in an ice cream truck, spying on children and disclosing their parents' Internet browsing habits.(AFP/File/Fabrice Coffrini)AFP - A video cartoon featuring Google's chief giving away ice cream to snoop on children aired on a giant screen in Times Square as a privacy group continued to hound the Internet giant.


HP vs Dell: the showdown that ended in spectacle (AP)

FILE - In this Aug. 27, 2010 file photo, 3Par CEO David Scott smiles at 3Par headquarters in Fremont, Caif. (AP Photo/Paul Sakuma, File)AP - The showdown over 3Par Inc. that ended Thursday was a puzzling spectacle.


Bug found with Automator and iTunes 10 (Macworld.com)

Macworld.com - As you’re aware, Apple just released iTunes 10. With that release has come some changes—both expected and not so.

Stream TV Android Froyo Tablet: Sneak Peak Now, Preorders Next Week (PC World)

PC World - For all of this year's chatter about the coming army of Android tablets, the near radio silence has been deafening. Until now. First, at consumer electronics show IFA in Berlin, came news of a global launch of the Samsung Galaxy Tab. And starting next week, you can hop onto Amazon.com to pre-order the Stream TV eLocity A7.

IPad faces new tablet challengers (Investor's Business Daily)

Investor's Business Daily - Electronic giants Samsung and Toshiba each unveiled new tablet PCs running Google's (NMS:GOOG) Android OS that aim to tap consumer demand ignited by the Apple (NMS:AAPL) iPad. Samsung's Galaxy Tab features a 7-inch touch screen and WiFi and Bluetooth connectivity. Samsung said pricing will be $200-$300, depending on required 3G phone plans. Toshiba's Folio 100 features a larger 10-inch screen, but initially will only have WiFi connectivity. It'll be priced at $510. Apple rose 0.7% to 252.17.

Google (Investor's Business Daily)

Investor's Business Daily - Google (NMS:GOOG) will continue to provide the search results on AOL's Web site under a new, five-year deal. The deal will put AOL video content on Google's YouTube site for the first time. AOL edged up 0.7% to 23.05.

ArcSight posts higher fiscal 1Q profit (AP)

AP - ArcSight Inc. said Thursday its fiscal first-quarter profit tripled as the cybersecurity software and services company's sales jumped 39 percent.

Dell cedes data-storage maker 3Par to HP (AP)

FILE - In this file photograph taken Feb. 16, 2010, the exterior of Hewlett Packard headquarters is shown in Palo Alto, Calif. The bidding is heating up between computer makers Hewlett-Packard Co. and Dell Inc. for the data storage company 3Par Inc., Thursday, Sept. 2, 2010. Even before Dell could make its latest offer public, HP has come back with a higher bid. (AP Photo/Paul Sakuma, file)AP - Dell Inc. is walking away from a bidding contest with rival Hewlett-Packard Co. for data-storage maker 3Par Inc.


Privacy in iTunes Ping (PC World)

PC World - Ping is Apple's music-centric social network that is integrated into iTunes 10. From a privacy standpoint, it's pretty straightforward--as opposed to Facebook's multitude of privacy settings--but then again, Ping is also very limited as to what services it offers. In either case, here's a quick run-down of the privacy features present in Ping.

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