Trender Research™

Technology meets people.

Senior Trenders

Ellen Bonner, Senior Trender

Ellen is an entrepreneur, real estate professional and mother of four. She is the Broker-Owner of Liberty Way Real Estate where she has for eight years won the Top Producer Award from the Massachusetts Association of Realtors. As an expert in commercial real estate investments and urban renewal, she is a sought-after speaker and marketing consultant. Ellen has been a member of the Gardner Rotary Club and Chamber of Commerce since 2000. She is a graduate of Massachusetts Central as a Realtor Senior Specialist and Certified Buyer Representative.

Jessica Steele, Senior Trender

Jessica Steele is a Marketing Coordinator for BroadSoft, Inc, specializing in VoIP application software that enables the delivery of hosted telephony and multimedia services to 14 of the top 25 largest carriers worldwide. In this role, Jessica coordinates a marketing communications team, focusing on all aspects of written communications including the production of web content, promotional material, business pieces, and other communications needs. She is also a Senior Trender at Trender Research where she writes thought-pieces on technology-based devices and services. Jessica graduated with honors from Gettysburg College with a BA in English and writing.

Leigh Steele, Senior Trender

With a BA in Communication from Ottawa University, Leigh was able to put her life-long love of words to good use as a business writer for a financial institution. After ten years in the cubicle world, Leigh shucked the spirit-draining environment of Corporate America and suited up for a job with the big bosses: as a Stay at Home Mom with a penchant for blogging. After birthing and motherhood led her to experience her "authentic self" and a rejuvenation of her spirit, Leigh began advocating for women and babies as a birth doula. She also acts as the membership coordinator, and a staff writer, for the Arizona Birth Network. Leigh is proud to support homebirth and midwifery and lives a small and crazy life in the lushness of the desert in Arizona. Oh, and she loves her iPhone.

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Top Tech News

Celebs suit up for DirecTV Beach Bowl (AP)

Actor David Arquette arrives at DIRECTV's Sixth Annual Celebrity Beach Bowl on Saturday, Feb. 4, 2012 at Victory Field in Indianapolis. (AP Photo/Nekesa Moody) AP - Deion Sanders said he wasn't worried. Joe Montana went in with his game face on and Jordin Sparks just hoped sand did not end up in her eyes.


NFL Kicker! iPhone game gets you ready for the Super Bowl (Appolicious)

Appolicious - NFL Kicker! is the sort of game you download innocently enough looking to kill a few spare minutes; then, by the time you finally look up, you’ve spent half an hour devoted to kicking digital field goals. That’s far from a bad thing; rather it feels exciting to have a sports game on a mobile platform feel so immediate and gratifying.

Four of the Strangest New Video Game Controllers (ContributorNetwork)

ContributorNetwork - Back when home video games were still new, every new console's controller was an experiment. And before people settled on things like the Atari 2600's joystick and the Nintendo Entertainment System's gamepad, which influenced everything that came after them, they tried out some ... unusual form factors. Like the Fairchild Channel F's hybrid paddle-joystick, or the Mattel Intellivision's disc-and-touchpad arrangement.

For Facebook 'Hacker Way' is way of life (AP)

This Dec. 13, 2011 file photo, shows of worker inside Facebook headquarters in Menlo Park, Calif. Facebook, the social network that changed 'friend' from a noun to a verb, is expected to file as early as Wednesday to sell stock on the open market. Its debut is likely to be the most talked-about initial public offering since Google in 2004. (AP Photo/Paul Sakuma, file) AP - Facebook's billionaire CEO Mark Zuckerberg calls himself a hacker.


Hackers apparently hit Swedish government site (AP)

AP - A group linked to the hacker network Anonymous says it has attacked the Swedish government's website and shut it down by overloading it.

Hackers intercept FBI, Scotland Yard call (AP)

A general view of New Scotland Yard, the headquarters of the London Metropolitan Police Britain's for-most and largest police serviceFriday, Feb., 3, 2012. Hackers have intercepted a conference call between the Federal Bureau of Investigation and Scotland Yard it has emerged . At the heart of the conference call between the FBI and Scotland Yard was a strategy aimed at bringing down the hacking collective known as Anonymous, which has launched a series of embarrassing attacks across the Internet.(AP Photo/Alastair Grant) AP - Trading jokes and swapping leads, investigators from the FBI and Scotland Yard spent the conference call strategizing about how to bring down the hacking collective known as Anonymous, responsible for a string of embarrassing attacks across the Internet.


Micron CEO dies in plane crash, industry stunned (Reuters)

The wreckage of the small plane flown by Micron Technology Inc Chief Executive and Chairman Steve Appleton is seen after crashing at Boise airport, February 3, 2012. The 51-year old Appleton, a three-decade industry veteran who performed stunts at airshows, died after the small plane he was piloting crashed in Boise, Idaho, where the chipmaker is headquartered. REUTERS/Brian Losness (UNITED STATES - Tags: TRANSPORT BUSINESS DISASTER SOCIETY) Reuters - Micron Technology Inc Chief Executive and Chairman Steve Appleton died in a small plane crash on Friday, a major loss for a U.S. memory chipmaker already struggling with sluggish computer sales and declining prices.


Apple, Motorola in patent struggle in Germany (AP)

AP - Apple Inc. has temporarily blocked Motorola Mobility's attempt to have it withdraw several iPhone and iPad models from its Internet store in Germany, the latest twist in an extended legal duel over patents between the companies.

Are Apple, Google and Facebook Natural Monopolies? (ContributorNetwork)

ContributorNetwork - COMMENTARY | They may not be the power company, but you won't find too many threats to their dominance. All three are not only at the top of their game, they have few, if any, competitors. And the law helps keep newbies out of the market.

Facebook Timeline feature unpopular, especially among Baby Boomers (Yahoo! News)

Yahoo! News - The new mandatory Facebook Timeline is a surprisingly controversial feature. You either love it, or you hate it. And according to a new poll, it appears that almost all of you hate it. Overall, only 20% of those surveyed said they liked …

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