Trender Research™

Technology meets people.

Senior Trenders

Ellen Bonner, Senior Trender

Ellen is an entrepreneur, real estate professional and mother of four. She is the Broker-Owner of Liberty Way Real Estate where she has for eight years won the Top Producer Award from the Massachusetts Association of Realtors. As an expert in commercial real estate investments and urban renewal, she is a sought-after speaker and marketing consultant. Ellen has been a member of the Gardner Rotary Club and Chamber of Commerce since 2000. She is a graduate of Massachusetts Central as a Realtor Senior Specialist and Certified Buyer Representative.

Jessica Steele, Senior Trender

Jessica Steele is a Marketing Coordinator for BroadSoft, Inc, specializing in VoIP application software that enables the delivery of hosted telephony and multimedia services to 14 of the top 25 largest carriers worldwide. In this role, Jessica coordinates a marketing communications team, focusing on all aspects of written communications including the production of web content, promotional material, business pieces, and other communications needs. She is also a Senior Trender at Trender Research where she writes thought-pieces on technology-based devices and services. Jessica graduated with honors from Gettysburg College with a BA in English and writing.

Leigh Steele, Senior Trender

With a BA in Communication from Ottawa University, Leigh was able to put her life-long love of words to good use as a business writer for a financial institution. After ten years in the cubicle world, Leigh shucked the spirit-draining environment of Corporate America and suited up for a job with the big bosses: as a Stay at Home Mom with a penchant for blogging. After birthing and motherhood led her to experience her "authentic self" and a rejuvenation of her spirit, Leigh began advocating for women and babies as a birth doula. She also acts as the membership coordinator, and a staff writer, for the Arizona Birth Network. Leigh is proud to support homebirth and midwifery and lives a small and crazy life in the lushness of the desert in Arizona. Oh, and she loves her iPhone.

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Top Tech News

Bad BitDefender Update Clobbers Windows PCs (PC World)

PC World - Users of the BitDefender antivirus software started flooding the company's support forums Saturday, apparently after a faulty antivirus update caused 64-bit Windows machines to stop working.

Google Reconsiders Privacy Practices (PC World)

PC World - Google isn't exactly known for its respect for privacy, but a recent blog post shows the search giant may be attempting to turn a new leaf on what has been called an "irresponsible" stance on user privacy. Maybe.

Facebook News Readers More Loyal Than Googlers (NewsFactor)

NewsFactor - First, Facebook dethroned Google as the most trafficked web site in the United States, and now the social networking community has proven to have an extremely loyal following among news readers, potentially threatening the dominant position held by Google News. So says a recent Hitwise survey.

The Macalope Weekly: Familiar territory (Macworld.com)

Macworld.com - The iPad is now available for purchase and iPad sales figures are available for loose speculation! Microsoft phone fans find themselves in familiar territory and what’s that Braying sound?

'iPad Killer' May be Palm's Last Hope (PC World)

PC World - The Apple iPad has captured the imagination--and a fair share of the news headlines for the past few months. Palm has been in the headlines as well, but for entirely different reasons. Perhaps, Palm could reverse its fortunes and regain its former glory if it went back to its PDA roots and developed a tablet PC to compete with the iPad?

Music biz insiders say Sony-Jackson deal makes sense (Reuters)

Reuters - The magnitude of Sony Music Entertainment's landmark recording contract with the estate of Michael Jackson raises an inevitable question: Is it a smart deal for the label?

Ex-MySQL Chief Marten Mickos Lands New CEO Job (PC World)

PC World - Marten Mickos, the longtime CEO of MySQL who eventually sold the open-source database company to Sun Microsystems for US$1 billion, has taken a new job as CEO of Eucalyptus Systems, the company said Friday.

Smartphones not enough for carriers at CTIA (Reuters)

Reuters - Smartphones may be one of the hottest areas in technology with big names like Apple and Google tussling for share, but investors are questioning the growth prospects for mobile carriers as subscriber gains slow.

Special Guests, Android Updates, and the iPad on PCWorld Podcast 69 (PC World)

PC World - This week on the podcast, Wired's Dylan Tweney and Brian X. Chen visit the PCWorld podcast studio for some verbal jousting over Google's Android operating system and Apple's iPad.

Basketball, Facebook and Gossip Are Malware Targets (NewsFactor)

NewsFactor - Cybercriminals have been busy this week running scams that target Facebook users, college basketball fans, and celebrity gossip watchers. Security experts are warning about recent attacks with nasty payloads.

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