Trender Research™

Technology meets people.

Senior Trenders

Ellen Bonner, Senior Trender

Ellen is an entrepreneur, real estate professional and mother of four. She is the Broker-Owner of Liberty Way Real Estate where she has for eight years won the Top Producer Award from the Massachusetts Association of Realtors. As an expert in commercial real estate investments and urban renewal, she is a sought-after speaker and marketing consultant. Ellen has been a member of the Gardner Rotary Club and Chamber of Commerce since 2000. She is a graduate of Massachusetts Central as a Realtor Senior Specialist and Certified Buyer Representative.

Jessica Steele, Senior Trender

Jessica Steele is a Marketing Coordinator for BroadSoft, Inc, specializing in VoIP application software that enables the delivery of hosted telephony and multimedia services to 14 of the top 25 largest carriers worldwide. In this role, Jessica coordinates a marketing communications team, focusing on all aspects of written communications including the production of web content, promotional material, business pieces, and other communications needs. She is also a Senior Trender at Trender Research where she writes thought-pieces on technology-based devices and services. Jessica graduated with honors from Gettysburg College with a BA in English and writing.

Leigh Steele, Senior Trender

With a BA in Communication from Ottawa University, Leigh was able to put her life-long love of words to good use as a business writer for a financial institution. After ten years in the cubicle world, Leigh shucked the spirit-draining environment of Corporate America and suited up for a job with the big bosses: as a Stay at Home Mom with a penchant for blogging. After birthing and motherhood led her to experience her "authentic self" and a rejuvenation of her spirit, Leigh began advocating for women and babies as a birth doula. She also acts as the membership coordinator, and a staff writer, for the Arizona Birth Network. Leigh is proud to support homebirth and midwifery and lives a small and crazy life in the lushness of the desert in Arizona. Oh, and she loves her iPhone.

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Top Tech News

Dell's enterprise challenge remains after 3Par (AP)

FILE - In this file photo taken March 22, 2006, the Dell corporate logo is displayed in a Salt Lake City. Hewlett-Packard is raising its offer for data-storage maker 3Par to about $1.69 billion. Hewlett-Packard Co. emerged victorious in a pricey bidding contest with Dell Inc. over data-storage provider 3Par Inc. after Dell said it would not match HP's latest bid of $33 per share, or $2.07 billion. (AP Photo/Douglas C. Pizac, File)AP - Dell Inc. doesn't have to start over in its quest to become a significant purveyor of technology for businesses after losing a multibillion dollar bidding contest for an obscure data-storage maker.


Video lambasting Google on privacy hits Times Square (AFP)

A video cartoon featuring Google's chief Eric Schmidt (pictured) giving away ice cream to snoop on children aired on a giant screen in Times Square on Thursday as a privacy group continued to hound the Internet giant. A cartoon version of Google boss was shown cruising a residential neighborhood in an ice cream truck, spying on children and disclosing their parents' Internet browsing habits.(AFP/File/Fabrice Coffrini)AFP - A video cartoon featuring Google's chief giving away ice cream to snoop on children aired on a giant screen in Times Square as a privacy group continued to hound the Internet giant.


HP vs Dell: the showdown that ended in spectacle (AP)

FILE - In this Aug. 27, 2010 file photo, 3Par CEO David Scott smiles at 3Par headquarters in Fremont, Caif. (AP Photo/Paul Sakuma, File)AP - The showdown over 3Par Inc. that ended Thursday was a puzzling spectacle.


Bug found with Automator and iTunes 10 (Macworld.com)

Macworld.com - As you’re aware, Apple just released iTunes 10. With that release has come some changes—both expected and not so.

Stream TV Android Froyo Tablet: Sneak Peak Now, Preorders Next Week (PC World)

PC World - For all of this year's chatter about the coming army of Android tablets, the near radio silence has been deafening. Until now. First, at consumer electronics show IFA in Berlin, came news of a global launch of the Samsung Galaxy Tab. And starting next week, you can hop onto Amazon.com to pre-order the Stream TV eLocity A7.

IPad faces new tablet challengers (Investor's Business Daily)

Investor's Business Daily - Electronic giants Samsung and Toshiba each unveiled new tablet PCs running Google's (NMS:GOOG) Android OS that aim to tap consumer demand ignited by the Apple (NMS:AAPL) iPad. Samsung's Galaxy Tab features a 7-inch touch screen and WiFi and Bluetooth connectivity. Samsung said pricing will be $200-$300, depending on required 3G phone plans. Toshiba's Folio 100 features a larger 10-inch screen, but initially will only have WiFi connectivity. It'll be priced at $510. Apple rose 0.7% to 252.17.

Google (Investor's Business Daily)

Investor's Business Daily - Google (NMS:GOOG) will continue to provide the search results on AOL's Web site under a new, five-year deal. The deal will put AOL video content on Google's YouTube site for the first time. AOL edged up 0.7% to 23.05.

ArcSight posts higher fiscal 1Q profit (AP)

AP - ArcSight Inc. said Thursday its fiscal first-quarter profit tripled as the cybersecurity software and services company's sales jumped 39 percent.

Dell cedes data-storage maker 3Par to HP (AP)

FILE - In this file photograph taken Feb. 16, 2010, the exterior of Hewlett Packard headquarters is shown in Palo Alto, Calif. The bidding is heating up between computer makers Hewlett-Packard Co. and Dell Inc. for the data storage company 3Par Inc., Thursday, Sept. 2, 2010. Even before Dell could make its latest offer public, HP has come back with a higher bid. (AP Photo/Paul Sakuma, file)AP - Dell Inc. is walking away from a bidding contest with rival Hewlett-Packard Co. for data-storage maker 3Par Inc.


Privacy in iTunes Ping (PC World)

PC World - Ping is Apple's music-centric social network that is integrated into iTunes 10. From a privacy standpoint, it's pretty straightforward--as opposed to Facebook's multitude of privacy settings--but then again, Ping is also very limited as to what services it offers. In either case, here's a quick run-down of the privacy features present in Ping.

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