Trender Research™

Technology meets people.

Trender Research Board of Advisors

Jennifer Hicks

President, ink Communications

If you are seeking a leg up in this increasingly targeted, sophisticated and technologically innovative era of global communications, you need to know Jennifer Hicks. As president of international communications agency ink Communications and co-founder of bGrand, Jennifer is a new world order PR warrior on the front edge of the changing communications landscape. She connects clients to their channels - funding, media, markets. Jennifer broke new ground with ink in 2001 as a virtual agency pioneer, operating across borders to help clients from North America to EMEA to Asia Pacific translate their publicity efforts into a competitive advantage. Whether she’s blogging the highlights of the latest trade show, creating a strategic roadmap for a client to navigate market shifts, matchmaking for a seed round or illuminating the wilds of new techniques such as social media, Jennifer has made a name coaching start-ups on their communications and market strategies that help them find their own niche in the world. Clients range from start-ups like ZYB (acquired by Vodafone) to Playjam, Dreampark, Trivop, Spinvox, Zoran Corporation, Siano Mobile Silicon, Edgware TV and Acentic.

As a former assistant press secretary to US Senator Sam Nunn, director at Brodeur Worldwide and liaison to several of Europe's leading venture capital, angel investors and finance gurus, Jennifer's extensive experience ensures the right plan for clients no matter where they are, where they need to be or how quickly they need to get there.

Jennifer is a regular speaker and coach at e-Unlimited’s European Venture Summit and Nordic Venture Forum as as well as on Marketing 2.0 topic matter at Red Herrring’s ETRE and Venture Market Europe. She is on the advisory board of IRL Corporate, Intera, SOMESSO, a social corporate media conference series, and the United Nations of Greater Boston Advisory Council.

Aref Matin

CTO – Technology Products and Solutions, RealNetworks

Aref is CTO – Technology Products and Solutions at RealNetworks. He is responsible for the product development, technology operations, solution integration services, and professional services teams of RealNetworks providing technology solutions to mobile carriers and network operators worldwide. He oversees several technology development teams in multiple regions globally providing a digital entertainment suite of products and services for music, video, ringtones, ringback tones and convergence user interface/user experience for PC, TV and mobile devices.

Previously, Aref was SVP of Engineering and Operations at Millennial Net, where he led technology and operations teams to introduce an innovative wireless sensor networking product family concerned with extending battery life, wireless mesh networking and ad-hoc self managed routing networks. Aref has worked at executive leadership levels for several technology and systems integration companies including Juniper Networks as VP of Software development, Siemens AG in Munich as VP of Wireless Data and Internet Solutions, AT&T Business Communications Services, and AT&T Bell Labs. Aref holds Bachelors and Masters degrees in Electrical Engineering.

Alicia D. Nevins

Chief Development Officer, New Tier

Alicia Nevins has over ten years of advertising and emerging media sales experience with her primary focus being in Sports and Entertainment. Before working directly in sports, she served for almost two years as the Regional Marketing Director for Matrix Rehabilitation, a Physical Therapy company based out of Dallas. She oversaw the marketing and advertising for 13 clinics state-wide. Alicia then transitioned into the fast-paced world of radio as a Senior Account Executive for Clear Channel Radio. In 2002 Alicia was hired as the Director of Advertising Sales with the Houston Astros. She was with the Houston Astros for four years and was fortunate to be part of the Astros first World Series birth. During her tenure with the Astros her department reached the highest sales revenue in Astros history, ranking fourth out of all thirty Major League Baseball teams in gross advertising revenue. In July of 2006 Alicia was recruited to Dallas as the Vice President of Corporate Sales for the Texas Rangers Baseball Club. Her business acumen and ability to earn and maintain strong corporate sponsors resulted in a promotion within the first six months of her stint with the Rangers to additionally oversee and manage the corporate sales department for the Dallas Stars Hockey Club. In 2007 she was again promoted to Vice President of Hicks Sports Marketing Group. In addition to managing the Texas Rangers and Dallas Stars corporate sales, the promotion included the involvement of Hick’s Liverpool Soccer club, Mesquite Rodeo, AVP Volleyball tournament and White Rock Marathon.

Alicia came on board with New Tier in February, 2008 to oversee business development and sales. She was instrumental in finalizing and deploying the CBS Colleague Sports partnership between New Tier and the ninety-four CBS Colleague University relationships. Currently serving as the Chief Development Officer, she has been heavily involved in the launching of New Tier’s most recent application and is responsible for all strategic partnerships in both the United States and Europe.

Timothy B. Steele

Senior VP Global Alliances & Business Development, Siemens Enterprise Communications

Tim Steele leads the Global Alliance and Business Development function for Siemens Enterprise Communications, a global leader in unified communications software and services. His organization focuses on accelerating the pace of technology agreements with IT application providers and on creating jointly developed go-to-market arrangements leveraging the Siemens product portfolio with system integrators and service providers with global reach.

Tim rejoined Siemens in December of 2003, from a position with BroadSoft Inc., where he was responsible for strategic planning and business development activities. Prior to this, Tim served as President and General Manager for the U.S. subsidiary of NetCentrex (now part of Comverse), a convergence communications software company selling to the carrier market and headquartered in Paris, France. In this role, he was responsible for sales, marketing, and operations for the Americas and Asia markets.

Mr. Steele previously held the position of CEO progressing from the role of Vice President of Sales and Marketing with the start-up Tundo Corp, a venture-backed telecommunications softswitch technology company located in Boston, MA. Tim was responsible for all aspects of the company, including sales, marketing, operations, product management and the R&D/Engineering team located offshore.

Tim holds a Bachelor of Business Administration (BBA) degree from James Madison University in Harrisonburg, Virginia, and he has completed graduate work at Loyola College in Baltimore, Maryland with continuing studies at Stanford University in Palo Alto, California. Tim also serves on the Advisory Board of Trender Research Inc., a news analysis and market research firm that covers the use of technology-based devices and services. Tim resides in the Washington, DC area with his wife and two daughters.

Rich Tehrani

President and Group Editor-in-Chief, TMC

Rich Tehrani is an IP Communications industry expert, visionary, author and columnist. He founded the first magazine focused on VoIP in 1998 and, as President of TMC, is the owner of the registered trademark for the term Internet Telephony. In 1999, Tehrani launched Internet Telephony Conference & Expo and has watched it grow into the best attended VoIP show in the world. Tehrani is also the founder of TMCnet, the most popular communications/technology portal in the world. More recently he launched TMC's two newest titles, SIP Magazine and IMS Magazine. Tehrani is also Group Editor-in-Chief of Customer Interaction Solutions (CIS) Magazine. Launched in 1982, CIS is the first publication in the world to cover call centers and CRM.

A well-respected voice of the communications industry, Tehrani has served as an expert witness and been quoted frequently in such prestigious publications as the Economist and New York Times.

Rich, currently president and group editor-in-chief, has led TMC in many capacities since 1982. Rich plays a pivotal role in positioning TMC as the only publishing and trade show company focusing exclusively on the rapidly growing voice/data convergence and computer telephony integration. He continues to be a driving force in the creation and implementation of pioneering publications and events.

Rich Tehrani is a computer engineer who graduated from the University Of Connecticut with a hardware/software Bachelor of Science degree.

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Top Tech News

Dell's enterprise challenge remains after 3Par (AP)

FILE - In this file photo taken March 22, 2006, the Dell corporate logo is displayed in a Salt Lake City. Hewlett-Packard is raising its offer for data-storage maker 3Par to about $1.69 billion. Hewlett-Packard Co. emerged victorious in a pricey bidding contest with Dell Inc. over data-storage provider 3Par Inc. after Dell said it would not match HP's latest bid of $33 per share, or $2.07 billion. (AP Photo/Douglas C. Pizac, File)AP - Dell Inc. doesn't have to start over in its quest to become a significant purveyor of technology for businesses after losing a multibillion dollar bidding contest for an obscure data-storage maker.


Video lambasting Google on privacy hits Times Square (AFP)

A video cartoon featuring Google's chief Eric Schmidt (pictured) giving away ice cream to snoop on children aired on a giant screen in Times Square on Thursday as a privacy group continued to hound the Internet giant. A cartoon version of Google boss was shown cruising a residential neighborhood in an ice cream truck, spying on children and disclosing their parents' Internet browsing habits.(AFP/File/Fabrice Coffrini)AFP - A video cartoon featuring Google's chief giving away ice cream to snoop on children aired on a giant screen in Times Square as a privacy group continued to hound the Internet giant.


HP vs Dell: the showdown that ended in spectacle (AP)

FILE - In this Aug. 27, 2010 file photo, 3Par CEO David Scott smiles at 3Par headquarters in Fremont, Caif. (AP Photo/Paul Sakuma, File)AP - The showdown over 3Par Inc. that ended Thursday was a puzzling spectacle.


Bug found with Automator and iTunes 10 (Macworld.com)

Macworld.com - As you’re aware, Apple just released iTunes 10. With that release has come some changes—both expected and not so.

Stream TV Android Froyo Tablet: Sneak Peak Now, Preorders Next Week (PC World)

PC World - For all of this year's chatter about the coming army of Android tablets, the near radio silence has been deafening. Until now. First, at consumer electronics show IFA in Berlin, came news of a global launch of the Samsung Galaxy Tab. And starting next week, you can hop onto Amazon.com to pre-order the Stream TV eLocity A7.

IPad faces new tablet challengers (Investor's Business Daily)

Investor's Business Daily - Electronic giants Samsung and Toshiba each unveiled new tablet PCs running Google's (NMS:GOOG) Android OS that aim to tap consumer demand ignited by the Apple (NMS:AAPL) iPad. Samsung's Galaxy Tab features a 7-inch touch screen and WiFi and Bluetooth connectivity. Samsung said pricing will be $200-$300, depending on required 3G phone plans. Toshiba's Folio 100 features a larger 10-inch screen, but initially will only have WiFi connectivity. It'll be priced at $510. Apple rose 0.7% to 252.17.

Google (Investor's Business Daily)

Investor's Business Daily - Google (NMS:GOOG) will continue to provide the search results on AOL's Web site under a new, five-year deal. The deal will put AOL video content on Google's YouTube site for the first time. AOL edged up 0.7% to 23.05.

ArcSight posts higher fiscal 1Q profit (AP)

AP - ArcSight Inc. said Thursday its fiscal first-quarter profit tripled as the cybersecurity software and services company's sales jumped 39 percent.

Dell cedes data-storage maker 3Par to HP (AP)

FILE - In this file photograph taken Feb. 16, 2010, the exterior of Hewlett Packard headquarters is shown in Palo Alto, Calif. The bidding is heating up between computer makers Hewlett-Packard Co. and Dell Inc. for the data storage company 3Par Inc., Thursday, Sept. 2, 2010. Even before Dell could make its latest offer public, HP has come back with a higher bid. (AP Photo/Paul Sakuma, file)AP - Dell Inc. is walking away from a bidding contest with rival Hewlett-Packard Co. for data-storage maker 3Par Inc.


Privacy in iTunes Ping (PC World)

PC World - Ping is Apple's music-centric social network that is integrated into iTunes 10. From a privacy standpoint, it's pretty straightforward--as opposed to Facebook's multitude of privacy settings--but then again, Ping is also very limited as to what services it offers. In either case, here's a quick run-down of the privacy features present in Ping.

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