Trender Research™

Technology meets people.

Jason Kren
  • Male
  • Fishers, IN
  • United States
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City and/or State, and Country
Fishers, IN
Techno-Comfort Level (1=Techno-Phobe; 10=Techno-Geek)
Trender Status (select "Trender" unless otherwise directed)
About Me Brief Biography
I am a lifelong lover of technology with 15 years of experience as consumer electronics sales and marketing professional. I have spent time with some of the largest companies and brands in the business: RCA, Acoustic Research, Jensen, Panasonic, Thomson, bds marketing, Uniden, and Audiovox.

Starting at Thomson, I was part of bringing the first eBook to the consumer market. Some of my other career highlights include participating in the national roll-out of the first mass-market RCA HDTV; being instrumental in developing the on-air sales strategy for the first RCA HDTV showcase on QVC; being the “Face of RCA” on television during numerous co-branded QVC/RCA showcases. I have held diverse roles such Product Category Manager, Product Marketing Manager, Strategic Channel Sales and Marketing Manager, Field Marketing Manager, and, most recently Manager of National Account Sales for Audiovox. In those roles, I've driven sales and marketing strategies with core partners such as Best Buy, Target, Circuit City, Costco, Sears, and other national retailers.

Now I have created a personal technology consultation service - NeedMyNerd - for consumers and small business owners that need technology, but aren't quite sure how to make it all work. NeedMyNerd also offers a full suite of marketing and technology services for the small business owner in Central Indiana. Web design, guidance with social media marketing, SOHO technology consultation and setup are just a few of the services offered. NeedMyNerd has provided expertise to clients in medical sales, industrial sales, jewelry design, private law, and more.

And, finally, let's just say it: I love this stuff! iPhone, HDTV, PS3, XBOX360, PC, MAC - it's NOT just Greek to me!

Jason Kren's Blog

The Honeymoon is Over. Time to Look at Our Relationship with the Apple iPhone 3Gs

Let’s face it, us technology people are a somewhat fickle bunch. We “oooh” and “aaaah” over our shiny new toys. We treat them better than most of our extended family. And then the moment a shinier newer toy is available, we grab it and then the cycle starts all over again.

Such is the case with our iPhone. We traded in that Edge model for the sexier new 3G. Once we grew tired of our slimmer & sexier phone, we were treated to the… Continue

Posted on July 23, 2009 at 4:12pm

Revolutionary? No. But Chrome OS Could be Giant Evolutionary Step.

When I'm looking at an offering in the technology world aimed at the average end user, I often use this simple criteria in judging it's ease of use, "Would my mother be able to enjoy the primary benefit of this product/service/software without my help."

I know. I know. Sounds like I'm insulting Mom. I swear, though, I'm not.

She's a smart, intuitive, capable woman (of course she is - I'm her son!), but she likes her… Continue

Posted on July 8, 2009 at 7:00pm


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