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Jessica Steele
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US
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10
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Jessica Steele's Trender Post

Social Media -- the new Free PR - Why Question it?

More than 100 million users log on to Facebook at least once each day (Facebook.com) and Twitter has an average 3,000,000 Tweets per day (TechCrunch). With growing stats such as these, it amazes me how the press and analysts continue to grab consumer attention with the “question” of social media. What question? Finding ourselves in an economically strapped environment, we have a free outlet at our fingertips to spread PR globally, in an instant. Not simply PR, but active customer engagement… Continue

Posted on June 19, 2009 at 6:00pm

An App a Day Keeps the Blackberry Away!

While I can’t yet vouch for the iPhone 3GS (sorry), I am happy to report I am more than happy with my recently outdated iPhone 3G. Usually, I tend to make consumer decisions like Simon votes on Idol. I either like it or I don’t. This time around, I pondered around the AT&T store for a good thirty minutes before my new purchase. Always connected to work, I knew I would be the perfect candidate for the newest edition of a Crackberry – complete with a leather case to keep it firmly attached to… Continue

Posted on June 19, 2009 at 6:00pm — 1 Comment

When the IPod Doesn’t Cut It: Sansa Players

For those of you like me who see past the jazzy infomercials, the bright colors, and the draw of following the herds, there is the question of what mp3 player to choose when the IPod isn’t your automatic default. I admit, I was once delighted to unwrap my own IPod mini for Christmas – it was small, shiny and matched my favorite gym outfit. Then, I went to upload music. As most of us know, ITunes charges a hefty $0.99 per song. For any avid music lover, or long distant runner who requires a… Continue

Posted on January 18, 2009 at 7:35pm — 2 Comments

Facebook…What is it not?

One day I was surprised to receive a message, via Facebook Mobile, from my father, “I just wanted to see where you are spending so much of your time.” It suddenly dawned on me many people, like my father, a key player in a large telecommunications company, have developed technology skills yet are clueless when it comes to the modern phenomenon of Facebook. Driving strategic Web 2.0 trends in leading technologies and industries, Facebook has been an integral part of everyday culture whether… Continue

Posted on January 18, 2009 at 5:09pm — 1 Comment

BlackBerry Pearl- Still Needs Shined

The word Blackberry is now a part of everyday vocabulary. Even my grandmother knows not to start picking the bushes for fruit when “I can’t find my Blackberry!”. Just as this little device, small enough to fit in the back-pocket of the tightest pair of jeans, is an integral part of our speech it has also become an integral part of our lives. With phone, blue-tooth, a camera, e-mail, internet, and even GPS capabilities, when you lose your phone I think everyone has experienced that panicked… Continue

Posted on July 11, 2008 at 2:00pm

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Top Tech News

New Xbox more than a game console for Microsoft

Visitors play with Microsoft's Xbox 360 consoles at the Tokyo Game Show in Chiba By Malathi Nayak and Bill Rigby SAN FRANCISCO/SEATTLE (Reuters) - Microsoft Corp is set to make a splash this week with the eagerly awaited unveiling of its new Xbox game console, eight years after the last version, as it seeks a larger share of the $65 billion a year global computer gaming industry. But the small device faces some big competition from the PlayStation 4 by Sony Corp and the Wii U by Nintendo Co Ltd in a shifting market. ...


Google's wearable Glass gadget: cool or creepy?

File photo of Google founder Sergey Brin posing for a portrait wearing Google Glass during New York Fashion Week By Alexei Oreskovic SAN FRANCISCO (Reuters) - Google staged four discussions expounding on the finer points of its "Glass" wearable computer during this week's developer conference. Missing from the agenda, however, was a session on etiquette when using the recording-capable gadget, which some attendees faithfully wore everywhere - including to the crowded bathrooms. Google Glass, a cross between a mobile computer and eyeglasses that can both record video and surf the Internet, is now available to a select few but is already among the year's most buzz-worthy new gadgets. ...


Exclusive: EU cites Chinese telecoms Huawei and ZTE for trade violations

EU Trade Commissioner Karel de Gucht stands for a portrait while visiting Reuters in New York By Daniel Bases NEW YORK (Reuters) - Europe's top trade official for the first time late on Friday officially cited Chinese mobile telecommunications equipment makers Huawei and ZTE Corp for violating anti-dumping and anti-subsidy guidelines. European Union Trade Commissioner Karel De Gucht said he was prepared to launch a formal investigation into anti-competitive behavior by these Chinese companies in order to protect a "strategic" sector of Europe's economy. ...


How the mighty have fallen: Nokia’s struggles, put in perspective

In one point in time, Nokia was the top-selling smartphone vendor in the world by a wide margin. It wasn’t even that long ago, in fact. But when Nokia failed to respond quickly enough to the industry’s shift toward touch, the Finnish giant lost its footing and toppled spectacularly. Just how bad have things gotten for Nokia? Market share numbers paint a pretty frightening picture, but a single tweet from Benedict Evans of Enders Analysis might do an even better job of putting things in perspective. In the past two years since Nokia announced that it was switching to Windows Phone as its mobile platform of choice, the vendor has sold just over 20 million Lumia phones. During the same period

Yahoo to vote on $1.1 billion Tumblr buy: AllThingsD

A Yahoo logo is pictured in Rolle SAN FRANCISCO (Reuters) - Yahoo Inc's board will meet on Sunday to vote on whether to offer $1.1 billion in cash for New York-based blogging service Tumblr, tech blog AllThingsD cited sources close to the situation as saying on Friday. Such an acquisition would be CEO Marissa Mayer's largest deal since taking the helm of the once-iconic Internet company in July 2012. Yahoo is keen on Tumblr because its younger user base would enhance the older website's "cool factor," the technology blog cited the sources as saying. The news could be announced as soon as Monday, it said. ...


Verizon cuts prepaid plan prices, piles on more data

Consumers have begun to move away from two-year contracts and embrace the prepaid smartphone market. In response to this growing user base, Verizon Wireless this week announced that it is increasing its data allowance for prepaid customers. The carrier’s new plans offer unlimited talk and text with 2GB of data, up from 500MB, for $60 a month. There is also a plan with 4GB of data, up from 2GB, for $70 per month. The increased data allowance is available now to current customers, and will be available to new customers beginning June 6th. AT&T also recently announced a new prepaid service in select markets, known as Aio Wireless, which offers unlimited talk and text with 2GB of data for $55

'Sonic' video games coming to Nintendo

This undated publicity photo released by Sega shows the video game, "Sonic Lost World." It is set for release on the Wii U and Nintendo 3DS later this year. (AP Photo/Sega) LOS ANGELES (AP) — Sonic the Hedgehog is rolling with Nintendo.


Leak suggests Nokia ‘EOS’ will feature 4.5-inch 720p display, 41-megapixel camera

Nokia is rumored to be preparing a 41-megapixel Lumia smartphone, codenamed EOS, that will be released later this year. According to WMPowerUser, the handset will look similar to Nokia’s Lumia 920 smartphone and will feature a polycarbonate case with a 4.5-inch 720p display. The device will reportedly come with a new application called “Nokia Pro Camera” to compliment the 41-megapixel PureView camera, which is also said to include a protective lens cover that automatically opens when the camera application is launched. Unlike the handful of Lumias that came before it, however, the EOS will reportedly not come in different colors and will not natively support wireless charging. Earlier reports suggested that Nokia would launch its EOS smartphone in the United States

Morrison seals $306 million Ocado deal in online catch-up

A Morrisons sign is seen outside a supermarket in north London By James Davey LONDON (Reuters) - British supermarket chain Wm Morrison is investing more than 200 million pounds in a 25-year deal with online grocer Ocado, seeking to catch up with rivals in home delivery and sending Ocado shares to a record high. Morrison, which trails Tesco, Wal-Mart's Asda and J Sainsbury in annual sales, has suffered falling profits and market share, partly due to its late entry into online grocery which is growing about 16 percent a year. Morrison and Ocado said their deal would not affect Ocado's arrangement with upmarket grocer Waitrose, due to run to 2020. ...


HTC says One production will double to meet ‘strong demand’

Of all the problems to have when launching a new flagship smartphone, trouble keeping up with demand is hardly the worst. Of course, things change a bit when a company has to pump units into channels as quickly as possible before the top-selling smartphone vendor in the world launches the Galaxy S4. HTC undoubtedly lost some sales thanks to its production woes with the One, but a new report suggests its manufacturing issues are behind it. According to Focus Taiwan, HTC North Asia president Jack Tong said that production capacity for the HTC One will double in May and increase further in June. ”Our capacity is expected to rise significantly starting from mid-May,” Tong reportedly said Friday at a press conference. “We

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