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Neal Schaffer
Neal Schaffer
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  • Newport Coast, CA
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How to Monetize Social Media

So the buzz continues around social media, and the membership numbers of social networking sites continues to soar. According to Alexa.com statistics, Facebook is now the 4th most visited site in the world, followed by MySpace at 9th, Twitter at 55th, and LinkedIn at 100th. These are impressive numbers.What is more impressive is that social networks become stickier and stickier as time progresses, and thus the amount of time spent on these sites far…See More
A blog post by Neal Schaffer was featured Apr 24, 2009
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Confused by Twitter? Don't Be!

I recently wrote about LinkedIn and why you absolutely have to be on it if you are a professional. Although I am passionate about LinkedIn to the point where I am updating my blog (http://linkedinquestions.wordpress.com) daily and in the process of writing a book on the subject, I have found a new friend recently in Twitter."Twitter?" you ask, "I don't get it." Yes, I didn't get it either. And I don't pretend to fully get it now. But, to put it simply, if LinkedIn is about finding and being…See More
A blog post by Neal Schaffer was featured Mar 19, 2009
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Tivo? DVR? A review of Cox Communications (Cable) DVR Service for Dummies

If you are reading this article because you are intrigued by the title, you are probably interested in recording TV shows but may be a little perplexed by the complexity of doing so. Or you may be unhappy with your own TV service or piece of recording equipment. As someone who used to sell Electronic Program Guide (EPG) middleware and Digital Video Recorder (DVR) applications to telephone companies for IPTV services, I can tell you that my Cox DVR Set-Top Box (STB) {manufactured by Motorola, by…See More
A blog post by Neal Schaffer was featured Feb 13, 2009
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Ellen Bonner commented on Neal Schaffer's blog post 'Why You Need to be on LinkedIn...NOW!'
Sold. I have been invited to LinkedIn several times, but only recently got onto Facebook. I honestly don't like having to respond to all sorts of useless banter most of the time. I am a Type A time should equal production type of person.…
Feb 4, 2009
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Ellen Bonner commented on Neal Schaffer's blog post 'Tivo? DVR? A review of Cox Communications (Cable) DVR Service for Dummies'
I also use Comcast DVR. We bought two boxes, even though we have three tvs, and find we sometimes miss it on the other tv. With six people in the house, there can be competition as to who gets to dvr what. My husband loves the motorcycle races, I…
Feb 4, 2009
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Neal Schaffer updated their profile Jan 30, 2009
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Neal Schaffer updated their profile photo Jan 30, 2009

Profile Information

City and/or State, and Country
California, USA
Techno-Comfort Level (1=Techno-Phobe; 10=Techno-Geek)
7
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Senior Trender
About Me Brief Biography
Neal Schaffer is a Senior Analyst covering Social Media. Neal has a background as a sales and business development executive helping companies launch sales organizations and maximize sales execution in Asia. His expertise includes consumer electronics, Internet software, telecommunications, embedded software solutions and semiconductors. His past roles include Director of Sales, Asia Pacific East, for Datapath and Regional Vice President of Asia Pacific Sales for Espial. Coming back to his native United States after spending most of his career in Asia, Neal has shifted his focus from Japanese consumer electronics devices to understanding the continuing explosion of social media in the US. His unique outsider perspective combined with a learn-by-experience work ethic has helped Neal create thorough and insightful analysis that has won a wide following to his blogging and tweets on the subject. He is currently writing his first book on social media focusing on LinkedIn. A graduate of Amherst College, Neal has a BA in Asian Studies and is trilingual in English, Chinese and Japanese.

Neal Schaffer's Trender Post

Neal Schaffer

Your LinkedIn Profile - Does Your Employer Own It or Do You?



The following story of LinkedIn Profile ownership is a true one, and as with my other blog posts, I am hoping to get your feedback as to what the “right” answer to this question should be.



Imagine that you began a job as a recruiter. Part of your job is, obviously, building out a network. After being hired you learn about LinkedIn and sign up using your personal name. You start inviting your network as well as new contacts to connect with you on LinkedIn. In order to… Continue

Posted on May 27, 2009 at 3:30pm

Neal Schaffer

Twitter Adds Some Serious Functionality



If you are on Twitter, you may have noticed that today your screen looked different than it did yesterday. As is the norm these days with Web 2.0 sites, out of nowhere the user interface has been changed, and suddenly the screen that you have looked at daily has changed. Facebook and LinkedIn have had issues dealing with an angry demographic who opposed their recent changes, but I don't think that this will happen with Twitter. Why? Because Twitter added enough functionality… Continue

Posted on May 1, 2009 at 1:22am

Neal Schaffer

How to Monetize Social Media

So the buzz continues around social media, and the membership numbers of social networking sites continues to soar. According to Alexa.com statistics, Facebook is now the 4th most visited site in the world, followed by MySpace at 9th, Twitter at 55th, and LinkedIn at 100th. These are impressive numbers.



What is more impressive is that social networks become stickier and stickier as time progresses, and thus the amount of time spent on these… Continue

Posted on April 9, 2009 at 2:00pm

Neal Schaffer

Confused by Twitter? Don't Be!

I recently wrote about LinkedIn and why you absolutely have to be on it if you are a professional. Although I am passionate about LinkedIn to the point where I am updating my blog (http://linkedinquestions.wordpress.com) daily and in the process of writing a book on the subject, I have found a new friend recently in Twitter.



"Twitter?" you ask, "I don't get it." Yes, I didn't get it either. And I don't pretend to fully get it now. But, to put it simply, if LinkedIn is about finding… Continue

Posted on March 12, 2009 at 5:45pm

Neal Schaffer

Tivo? DVR? A review of Cox Communications (Cable) DVR Service for Dummies

If you are reading this article because you are intrigued by the title, you are probably interested in recording TV shows but may be a little perplexed by the complexity of doing so. Or you may be unhappy with your own TV service or piece of recording equipment. As someone who used to sell Electronic Program Guide (EPG) middleware and Digital Video Recorder (DVR) applications to telephone companies for IPTV services, I can tell you that my Cox DVR Set-Top Box (STB) {manufactured by Motorola, by… Continue

Posted on February 3, 2009 at 8:11pm — 5 Comments

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Celebs suit up for DirecTV Beach Bowl (AP)

Actor David Arquette arrives at DIRECTV's Sixth Annual Celebrity Beach Bowl on Saturday, Feb. 4, 2012 at Victory Field in Indianapolis. (AP Photo/Nekesa Moody) AP - Deion Sanders said he wasn't worried. Joe Montana went in with his game face on and Jordin Sparks just hoped sand did not end up in her eyes.


NFL Kicker! iPhone game gets you ready for the Super Bowl (Appolicious)

Appolicious - NFL Kicker! is the sort of game you download innocently enough looking to kill a few spare minutes; then, by the time you finally look up, you’ve spent half an hour devoted to kicking digital field goals. That’s far from a bad thing; rather it feels exciting to have a sports game on a mobile platform feel so immediate and gratifying.

Four of the Strangest New Video Game Controllers (ContributorNetwork)

ContributorNetwork - Back when home video games were still new, every new console's controller was an experiment. And before people settled on things like the Atari 2600's joystick and the Nintendo Entertainment System's gamepad, which influenced everything that came after them, they tried out some ... unusual form factors. Like the Fairchild Channel F's hybrid paddle-joystick, or the Mattel Intellivision's disc-and-touchpad arrangement.

For Facebook 'Hacker Way' is way of life (AP)

This Dec. 13, 2011 file photo, shows of worker inside Facebook headquarters in Menlo Park, Calif. Facebook, the social network that changed 'friend' from a noun to a verb, is expected to file as early as Wednesday to sell stock on the open market. Its debut is likely to be the most talked-about initial public offering since Google in 2004. (AP Photo/Paul Sakuma, file) AP - Facebook's billionaire CEO Mark Zuckerberg calls himself a hacker.


Hackers apparently hit Swedish government site (AP)

AP - A group linked to the hacker network Anonymous says it has attacked the Swedish government's website and shut it down by overloading it.

Hackers intercept FBI, Scotland Yard call (AP)

A general view of New Scotland Yard, the headquarters of the London Metropolitan Police Britain's for-most and largest police serviceFriday, Feb., 3, 2012. Hackers have intercepted a conference call between the Federal Bureau of Investigation and Scotland Yard it has emerged . At the heart of the conference call between the FBI and Scotland Yard was a strategy aimed at bringing down the hacking collective known as Anonymous, which has launched a series of embarrassing attacks across the Internet.(AP Photo/Alastair Grant) AP - Trading jokes and swapping leads, investigators from the FBI and Scotland Yard spent the conference call strategizing about how to bring down the hacking collective known as Anonymous, responsible for a string of embarrassing attacks across the Internet.


Micron CEO dies in plane crash, industry stunned (Reuters)

The wreckage of the small plane flown by Micron Technology Inc Chief Executive and Chairman Steve Appleton is seen after crashing at Boise airport, February 3, 2012. The 51-year old Appleton, a three-decade industry veteran who performed stunts at airshows, died after the small plane he was piloting crashed in Boise, Idaho, where the chipmaker is headquartered. REUTERS/Brian Losness (UNITED STATES - Tags: TRANSPORT BUSINESS DISASTER SOCIETY) Reuters - Micron Technology Inc Chief Executive and Chairman Steve Appleton died in a small plane crash on Friday, a major loss for a U.S. memory chipmaker already struggling with sluggish computer sales and declining prices.


Apple, Motorola in patent struggle in Germany (AP)

AP - Apple Inc. has temporarily blocked Motorola Mobility's attempt to have it withdraw several iPhone and iPad models from its Internet store in Germany, the latest twist in an extended legal duel over patents between the companies.

Are Apple, Google and Facebook Natural Monopolies? (ContributorNetwork)

ContributorNetwork - COMMENTARY | They may not be the power company, but you won't find too many threats to their dominance. All three are not only at the top of their game, they have few, if any, competitors. And the law helps keep newbies out of the market.

Facebook Timeline feature unpopular, especially among Baby Boomers (Yahoo! News)

Yahoo! News - The new mandatory Facebook Timeline is a surprisingly controversial feature. You either love it, or you hate it. And according to a new poll, it appears that almost all of you hate it. Overall, only 20% of those surveyed said they liked …

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