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Technology meets people.

Robert A. Clark
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City and/or State, and Country
TX, USA
Techno-Comfort Level (1=Techno-Phobe; 10=Techno-Geek)
8
Trender Status (select "Trender" unless otherwise directed)
Trender
About Me Brief Biography
My knowledge of technology is very diverse, my comprehensiton is above average - but my everyday use is limited by budget or choice of practicality. My wife is fairly illiterate where technology's concerned, my only child - a 16 y.o. son is very savvy, a gamer, and a budding rock musician and guitarist. We play Rockband together, and I'm the drummer! Oh, and my knowedge is due to having worked for four high technology research houses - Trender being the fourth. Long live new, fun, smart and disruptive technologies!!

Robert A. Clark's Blog

Media and Audience Measurement Across Multiple Screens: CIMM Tries to Lead the Fray

A consortium of at least 14 big name companies that are leading television content providers, advertising agencies, consumer products and goods companies and network service providers primarily has formed what is initially called the “Coalition for Innovative Media Management – CIMM”. Prominent within the grouping includes company names like Time Warner, ABC/ESPN/Disney, Interpublic Group, News Corporation, Viacom, Starcom MediaVest Group, Proctor & Gamble, Unilever, AT&T, WPP/GroupM,… Continue

Posted on September 28, 2009 at 11:19am

Addressable Advertising in Pay-TV at the Precipice: One Step Back and One Step Forward

As the pay-TV sector continues to try to match or best the online world where demographic, behavioral and geo-targeting of advertising is possible by using location and other data mined from ISPs and IP addresses, with set-top box data being mined primarily in the pay-TV sector’s case, the recent news from Canoe Ventures of discontinuing its first product test was at minimum a small set-back. The much hyped… Continue

Posted on June 24, 2009 at 10:28am

3D Reaches a Tipping Point in Theatres: Is 3D in Homes and Even on Mobile to Follow?

As Hollywood revels in the success of the new animated picture “Up” that was released in both 2D and 3D, and the early 2009 release of “My Bloody Valentine 3D”, and with some Cannes Film Festival movie producer claims that this year’s festival was a “defining 3D moment” - we felt it was time to take stock of the 3D trend that may be past the theatre tipping point and on the horizon for both home and mobile viewing.



There were a dozen or so… Continue

Posted on June 19, 2009 at 11:00am

Gaming and Advertising: MTV Networks and the Interactive Advertising Bureau Take it to the Next Level

There now is recognition that people of all ages and demographics are gamers, but what is also true is the games people play are more and more digital and online. If there is consensus on these two facts and trends, then it was only a matter of time that advertisers would take the movement to online seriously. What they also are taking seriously is the effectiveness of their chosen ad format, and the extent… Continue

Posted on June 12, 2009 at 12:30pm

As the DTV Transition for US Homes Nears, What About Mobile TV’s Uptake Status in the US?

As analog and mostly over-the-air TV consumers in the US gird themselves for what has been a tumultuous and delayed digital transition, at the opposite end of “the spectrum” is TV moving out of the home and becoming ultimately mobile for those consumers who aren’t satisfied only watching their favorite programming when stationary at home. Mobile broadcast TV has been available for a few years now, and there are estimates that worldwide mobile… Continue

Posted on June 10, 2009 at 12:30pm

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