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Robert A. Clark
Robert A. Clark
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Robert A. Clark commented on Brian Mahony's blog post 'TelcoTV: Where’s the Innovation?'
Brian: Good stuff. Your comment initially on Orca caught my eye. When they presented to me over a year ago, I thought then they had a very sound message and articulation of what everyone talks about but may not be delivering on. I also have thought…
Nov 16, 2009
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Media and Audience Measurement Across Multiple Screens: CIMM Tries to Lead the Fray

A consortium of at least 14 big name companies that are leading television content providers, advertising agencies, consumer products and goods companies and network service providers primarily has formed what is initially called the “Coalition for Innovative Media Management – CIMM”. Prominent within the grouping includes company names like Time Warner, ABC/ESPN/Disney, Interpublic Group, News Corporation, Viacom, Starcom MediaVest Group, Proctor & Gamble, Unilever, AT&T, WPP/GroupM,…See More
A blog post by Robert A. Clark was featured Oct 28, 2009
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Media and Audience Measurement Across Multiple Screens: CIMM Tries to Lead the Fray

A consortium of at least 14 big name companies that are leading television content providers, advertising agencies, consumer products and goods companies and network service providers primarily has formed what is initially called the “Coalition for Innovative Media Management – CIMM”. Prominent within the grouping includes company names like Time Warner, ABC/ESPN/Disney, Interpublic Group, News Corporation, Viacom, Starcom MediaVest Group, Proctor & Gamble, Unilever, AT&T, WPP/GroupM,…See More
Blog post by Robert A. Clark Sep 28, 2009
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3 blog posts by Robert A. Clark were featured Jun 25, 2009
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Addressable Advertising in Pay-TV at the Precipice: One Step Back and One Step Forward

As the pay-TV sector continues to try to match or best the online world where demographic, behavioral and geo-targeting of advertising is possible by using location and other data mined from ISPs and IP addresses, with set-top box data being mined primarily in the pay-TV sector’s case, the recent news from Canoe Ventures of discontinuing its first product test was at minimum a small set-back. The much hyped cable network operator consortium was organized to help the cable sector at large to…See More
Blog post by Robert A. Clark Jun 24, 2009
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3D Reaches a Tipping Point in Theatres: Is 3D in Homes and Even on Mobile to Follow?

As Hollywood revels in the success of the new animated picture “Up” that was released in both 2D and 3D, and the early 2009 release of “My Bloody Valentine 3D”, and with some Cannes Film Festival movie producer claims that this year’s festival was a “defining 3D moment” - we felt it was time to take stock of the 3D trend that may be past the theatre tipping point and on the horizon for both home and mobile viewing.There were a dozen or so 3D films screened at Cannes this year almost half of…See More
Blog post by Robert A. Clark Jun 19, 2009
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2 blog posts by Robert A. Clark were featured Jun 19, 2009
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Robert A. Clark commented on Brian Mahony's blog post 'Vudu Podcast: Should Pay TV Players Fight the Leading OTT High-Def Content Provider, Or Join 'Em?'
Starting to look like VUDU is bridging the OTT/traditional pay-tv chasm better than most. I had noted the Brightcove recent announcement and wanted to look at it more closely. I saw Lichty as a panel menber at a conference in recent months.…
Jun 13, 2009
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Gaming and Advertising: MTV Networks and the Interactive Advertising Bureau Take it to the Next Level

There now is recognition that people of all ages and demographics are gamers, but what is also true is the games people play are more and more digital and online. If there is consensus on these two facts and trends, then it was only a matter of time that advertisers would take the movement to online seriously. What they also are taking seriously is the effectiveness of their chosen ad format, and the extent of disruption when gamers are totally immersed in their games.MTV Networks’ Digital…See More
Blog post by Robert A. Clark Jun 12, 2009
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As the DTV Transition for US Homes Nears, What About Mobile TV’s Uptake Status in the US?

As analog and mostly over-the-air TV consumers in the US gird themselves for what has been a tumultuous and delayed digital transition, at the opposite end of “the spectrum” is TV moving out of the home and becoming ultimately mobile for those consumers who aren’t satisfied only watching their favorite programming when stationary at home. Mobile broadcast TV has been available for a few years now, and there are estimates that worldwide mobile broadcast TV revenues will eclipse $1 billion this…See More
Blog post by Robert A. Clark Jun 10, 2009
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Targeted Digital Advertising: Some Good and Bad News for Consumers

On the same day this week there were two news items (and opposing forces?) addressing targeted advertising. The first was a Verizon executive representing FiOS TV product development stating that advertising on TV is evolving away from the model of the past 50 years where advertising targeted specific hit shows with larger audiences to a model that targets specific audiences and shows whether attracting large audiences or not, but with more relevant advertising for those watching – which is…See More
Blog post by Robert A. Clark Jun 5, 2009
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Brian Mahony commented on Robert A. Clark's blog post 'Microsoft’s “Bing” Search Engine: Consumers or Advertisers Rejoice?'
Good analysis Robert. It would be interesting to note how much ad revenue comes from smaller companies (closer to 20% or 80%?). I wonder because I have used Google AdWords as the first stop for ad markeing campaigns, and felt comfort in knowing they…
May 29, 2009
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Microsoft’s “Bing” Search Engine: Consumers or Advertisers Rejoice?

Microsoft’s new Bing search engine is actually an improved version of its existing “Kumo” search engine, and appears on the surface before it’s unveiling to the world on June 3rd to be vastly improved and a credible competitor to Google and Yahoo. Bing also benefits from Microsoft’s acquisition of the search technology company they acquired last year – Powerset, which is a semantic search technology. Microsoft of course is claiming the search engine will deliver results and content more…See More
Blog post by Robert A. Clark May 29, 2009
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Brian Mahony commented on Robert A. Clark's blog post 'Social Networks and Gaming: Who is Going to Catch and Overtake Zynga?'
Robert, you're on! Texas Hold'em challenge? I know other Social Media app developers that have tried without much success. I think Zynga has become successful through the volume of their games, and then over time learning what works. The…
May 26, 2009
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Social Networks and Gaming: Who is Going to Catch and Overtake Zynga?

It isn’t enough to feel like a neophyte and a need to catch up with the rest of the social networkers and their religious use of social media, but to now learn that the most played social network games and gaming company out there is a name that I did not recognize immediately – Zynga. Not only did I not recognize their name, but didn’t know that they are eclipsing 10 million daily users across their portfolio of games, is considered to be the number one…See More
Blog post by Robert A. Clark May 26, 2009
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2 blog posts by Robert A. Clark were featured May 26, 2009

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City and/or State, and Country
TX, USA
Techno-Comfort Level (1=Techno-Phobe; 10=Techno-Geek)
8
Trender Status (select "Trender" unless otherwise directed)
Trender
About Me Brief Biography
My knowledge of technology is very diverse, my comprehensiton is above average - but my everyday use is limited by budget or choice of practicality. My wife is fairly illiterate where technology's concerned, my only child - a 16 y.o. son is very savvy, a gamer, and a budding rock musician and guitarist. We play Rockband together, and I'm the drummer! Oh, and my knowedge is due to having worked for four high technology research houses - Trender being the fourth. Long live new, fun, smart and disruptive technologies!!

Robert A. Clark's Trender Post

Robert A. Clark

Media and Audience Measurement Across Multiple Screens: CIMM Tries to Lead the Fray

A consortium of at least 14 big name companies that are leading television content providers, advertising agencies, consumer products and goods companies and network service providers primarily has formed what is initially called the “Coalition for Innovative Media Management – CIMM”. Prominent within the grouping includes company names like Time Warner, ABC/ESPN/Disney, Interpublic Group, News Corporation, Viacom, Starcom MediaVest Group, Proctor & Gamble, Unilever, AT&T, WPP/GroupM,… Continue

Posted on September 28, 2009 at 11:19am

Robert A. Clark

Addressable Advertising in Pay-TV at the Precipice: One Step Back and One Step Forward

As the pay-TV sector continues to try to match or best the online world where demographic, behavioral and geo-targeting of advertising is possible by using location and other data mined from ISPs and IP addresses, with set-top box data being mined primarily in the pay-TV sector’s case, the recent news from Canoe Ventures of discontinuing its first product test was at minimum a small set-back. The much hyped… Continue

Posted on June 24, 2009 at 10:28am

Robert A. Clark

3D Reaches a Tipping Point in Theatres: Is 3D in Homes and Even on Mobile to Follow?

As Hollywood revels in the success of the new animated picture “Up” that was released in both 2D and 3D, and the early 2009 release of “My Bloody Valentine 3D”, and with some Cannes Film Festival movie producer claims that this year’s festival was a “defining 3D moment” - we felt it was time to take stock of the 3D trend that may be past the theatre tipping point and on the horizon for both home and mobile viewing.



There were a dozen or so… Continue

Posted on June 19, 2009 at 11:00am

Robert A. Clark

Gaming and Advertising: MTV Networks and the Interactive Advertising Bureau Take it to the Next Level

There now is recognition that people of all ages and demographics are gamers, but what is also true is the games people play are more and more digital and online. If there is consensus on these two facts and trends, then it was only a matter of time that advertisers would take the movement to online seriously. What they also are taking seriously is the effectiveness of their chosen ad format, and the extent… Continue

Posted on June 12, 2009 at 12:30pm

Robert A. Clark

As the DTV Transition for US Homes Nears, What About Mobile TV’s Uptake Status in the US?

As analog and mostly over-the-air TV consumers in the US gird themselves for what has been a tumultuous and delayed digital transition, at the opposite end of “the spectrum” is TV moving out of the home and becoming ultimately mobile for those consumers who aren’t satisfied only watching their favorite programming when stationary at home. Mobile broadcast TV has been available for a few years now, and there are estimates that worldwide mobile… Continue

Posted on June 10, 2009 at 12:30pm

 
 
 

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Hackers apparently hit Swedish government site (AP)

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Hackers intercept FBI, Scotland Yard call (AP)

A general view of New Scotland Yard, the headquarters of the London Metropolitan Police Britain's for-most and largest police serviceFriday, Feb., 3, 2012. Hackers have intercepted a conference call between the Federal Bureau of Investigation and Scotland Yard it has emerged . At the heart of the conference call between the FBI and Scotland Yard was a strategy aimed at bringing down the hacking collective known as Anonymous, which has launched a series of embarrassing attacks across the Internet.(AP Photo/Alastair Grant) AP - Trading jokes and swapping leads, investigators from the FBI and Scotland Yard spent the conference call strategizing about how to bring down the hacking collective known as Anonymous, responsible for a string of embarrassing attacks across the Internet.


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The wreckage of the small plane flown by Micron Technology Inc Chief Executive and Chairman Steve Appleton is seen after crashing at Boise airport, February 3, 2012. The 51-year old Appleton, a three-decade industry veteran who performed stunts at airshows, died after the small plane he was piloting crashed in Boise, Idaho, where the chipmaker is headquartered. REUTERS/Brian Losness (UNITED STATES - Tags: TRANSPORT BUSINESS DISASTER SOCIETY) Reuters - Micron Technology Inc Chief Executive and Chairman Steve Appleton died in a small plane crash on Friday, a major loss for a U.S. memory chipmaker already struggling with sluggish computer sales and declining prices.


Apple, Motorola in patent struggle in Germany (AP)

AP - Apple Inc. has temporarily blocked Motorola Mobility's attempt to have it withdraw several iPhone and iPad models from its Internet store in Germany, the latest twist in an extended legal duel over patents between the companies.

Are Apple, Google and Facebook Natural Monopolies? (ContributorNetwork)

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Yahoo! News - The new mandatory Facebook Timeline is a surprisingly controversial feature. You either love it, or you hate it. And according to a new poll, it appears that almost all of you hate it. Overall, only 20% of those surveyed said they liked …

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