Trender Research™

Technology meets people.

Brian Mahony
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  • Westford, MA
  • United States
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Introduction from Brian Mahony, CEO Trender Research, Inc.

Welcome to Trender Research! Trender Research is a news, market research, and marketing consulting firm that covers the use of technology-based devices and services by everyday people. Trender Research is dedicated to capturing the voice of not just the technically adept, but demographic groups that are often overlooked by established market research firms and the developers of new gadgets and services--- women, young adults, seniors, various ethnic groups and nationalities, various socio-economic groups, and other folks who as distinct groups and as a whole are often behind the major trends driving the adoption and use of new technology.

Why Trender Research?
I have been in the hi-tech business for 22years and, as VP Marketing for my past four companies, have engaged many different market research and consulting firms for their services. Many of them provide excellent qualitative and quantitative services for their clients. Some of them cover competitive intelligence, some dig deep on technology, others analyze market share and make forecasts for specific industries. Many of them are also my friends. I see them often on the speaking circuit at trade shows and conferences. They are typically very bright, with perhaps 10-20+ years in the technology industry. They get paid to help companies or investors predict where the market is going, or provide specific advice on new products or emerging markets.

And despite all this, I can't help but to observe that many of the major trends of the past 15 years went largely unpredicted. Google displacing Yahoo as market leader, YouTube, iPod, FaceBook, Instant Messaging, etc. Name the trend. Every time I think everything with regard to technology and services has already been done, something new and revolutionary comes along.

Compounding this fact is the nagging feeling I have had for some time that too many products are defined and designed by engineers and industry insiders, with little thought to the consumer. How many times have I heard from teens, seniors, folks of different ethnicities… really any demographic… that a particular service or device did not hit the mark for them, either because it was too complex or was not tailored to how they actually live their lives?

I was at a recent trade-show, where I was delivering a presentation to about 200 people, once again trying to predict where the market was going (this time internet protocol-based video services), when it finally hit me. I was preaching to the choir. Oh yes, there was Larry, Jeff, Graham, Jon, Tom, and many of my other "industry insider" friends, but where was Grandma, Aunt Gertrude, my nephew Colin recently gone to college, Warren my plumber, my brother in the military? Where was the global voice of Reinhart, Pedro, Yukio, and Srinivas? Not in my audience. As I thought about it some more, I realized this voice is largely unrepresented in the market research industry. If it is captured, it is through a fairly expensive and time-consuming process of focus groups and phone surveys (who really takes the time to respond to those never-really-just-5-minute phone surveys anymore? Is this where you want your survey data from?).

So you get the idea. Trender Research is dedicated to providing a true voice for consumers of all demographics, and clients a vehicle for tailored and fast feedback from the communities important to them. Trenders who are part of this community contribute by 1) providing their own thoughts about how they use technology, what they like and dislike; and 2) through custom consulting services that allow clients to get specific feedback on a new or existing product or service.

I hope you will sign up as a Trender, a client, or just watch this space for informed and lively debate on the technology that enhances, shapes, and sometimes invades our lives.

Sincerely,

Brian Mahony

Please contact me about IPTV, OTT Video, robotics, or communications consulting opportunities including custom research, speaking, webinars, white papers, or product strategy: bmahony@trenderresearch.com.

Profile Information

City and/or State, and Country
Westford, MA
Techno-Comfort Level (1=Techno-Phobe; 10=Techno-Geek)
9
Trender Status (select "Trender" unless otherwise directed)
Mega Trender
About Me Brief Biography
Brian Mahony is the CEO of Trender Research Inc. and President of both OTT Executive Summit & Magazine (47,000 member community) and Social Video & Live Streaming Summit & Magazine (22,000 member community). Brian has 25 years experience leading strategy, sales, marketing, product management, and business development teams. Over the years, he has launched over 20 technology-based products or services, several of which have received “product of the year” awards by various media. Brian's experience spans TV/OTT video, social media, telecom/mobile, robotics, GPS, enterprise data, SaaS, consumer electronics, and Internet services. Brian has contributed to the successful exit of three companies in his career: the IPO of IPTV middleware provider Espial (on the Toronto Stock Exchange) where he was Vice President of Marketing, and the acquisitions of both Netcentrex (by Comverse) and Unisphere Networks (by Siemens and Juniper Networks) where he was Vice President of Marketing and Director of Strategy and Business Development, respectively.

Brian was named “The Decade's Top 100 Voices of IP Communications” by Internet Telephony and a finalist for "Best Marketing by a Private Company"​ by Light Reading. His web site projects have earned Webby Award and Summit Award honors, and he is an expert in Salesforce.com, social media, and SEO/SEM. He has been quoted in various media including The Los Angeles Times, The New York Times, Gizmodo, Light Reading, Telephony, and Telecommunications, and as a guest panelist for Digital Trends’ “Beyond the News” podcasts. Brian has also presented at major industry events including IBC, IPTV World Forum, Internet Telephony, TelcoTV, Digital Hollywood, CONNECTIONS, FTTH Expo, VON, and SUPERCOMM. Brian holds an MBA in marketing and business strategy from UNC-Chapel Hill, a BA in philosophy from Boston College (Honors Program), and is Certified in Integrated Resource Management (CIRM) by APICS.

Brian Mahony's Blog

How are Smart TVs evolving the OTT user experience?

I've been catching up on OTT industry and technology reading. I do a lot of consulting in the industry and for the past couple of years also expert witness work for lawsuits, so it's important I stay up-to-date on everything. Lately, I've been reading white papers and attending webinars. One I recommend right now, as you try to navigate the impact broadband and…

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Posted on July 24, 2020 at 4:30pm

8th Annual OTT Executive Summit Has Gone Global and Virtual

The 8th annual OTT Executive Summit (https://ottexec.com/) dates are set for November 18-19 in 12, simultaneously held virtually and in cities around the world. Register now (only $49 vs. $1,495 last year) for a venue near you or sign up for a free live-streaming pass and join a global community of thousands of OTT executives discussing the biggest trends in the industry: (…

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Posted on July 9, 2020 at 2:37pm

How AI can help your video content be stickier-- and your bottom line fatter.

Next week, I'll be moderating a webinar on the topic of "show-verload". What is show-verload you might ask? Well simply, it's content overload due to the overwhelming volume and variety of TV/video options consumers have. It's not only a problem for consumers, it's also a problem for any type of video service provider who is…

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Posted on December 4, 2018 at 4:09pm

Building a Platform for Success in the OTT Video Market: How to Develop Competitive OTT Video Services Using a Cloud Solution

As the "OTT Wars" rage on, it's so important for video service providers of all types to focus on content innovation and less so on video infrastructure. With your OTT video workflow in the cloud, content will be your top priority – and you need neither cloud nor broadcast engineering expertise to make it happen.

https://bit.ly/2A1lrdi

A new e-Book by past OTT Executive Summit sponsor Amazon…

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Posted on October 17, 2018 at 1:17pm

The role of cloud-based video service assurance platforms to monitor end-to-end streaming quality

I've been researching content deliver networks (CDNs) lately, including Ericsson UDN, AWS, Limelight Networks, and Akamai Technologies, trying to better understand the value-chain, costs, and ROI for video content delivery. But I keep coming back to quality assurance. For sure content is still king, but good content doesn't matter without good quality streaming. The questions is: how do you monitor and measure video…

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Posted on July 13, 2018 at 4:31pm

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At 4:13pm on February 20, 2009, Barbara Steele said…
Brian, love the fact you are keeping seniors in mind as you do your research.B. Steele
 
 
 


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