Trender Research™

Technology meets people.

Brian Mahony
  • Male
  • Westford, MA
  • United States
Share on Facebook Share

Brian Mahony's Friends

  • Sheila Sylvestre
  • Michael Whalen
  • Stanley A. Young
  • Kristin Capasso
  • Joe Underhill
  • Denis Levesque
  • Carrie
  • Janice Hewins
  • Fran Burke
  • Deborah SR Joubert
  • Chris Engel
  • Jannie Villacorta
  • Sarah Stanfield
  • Jessica Steele
  • maxkirkpatrick



Brian Mahony's Discussions

Trender Research Datasheet

Started Jan 11, 2008


Loading… Loading feed


Brian Mahony's Page

Introduction from Brian Mahony, CEO Trender Research, Inc.

Welcome to Trender Research! Trender Research is a news, market research, and marketing consulting firm that covers the use of technology-based devices and services by everyday people. Trender Research is dedicated to capturing the voice of not just the technically adept, but demographic groups that are often overlooked by established market research firms and the developers of new gadgets and services--- women, young adults, seniors, various ethnic groups and nationalities, various socio-economic groups, and other folks who as distinct groups and as a whole are often behind the major trends driving the adoption and use of new technology.

Why Trender Research?
I have been in the hi-tech business for 22years and, as VP Marketing for my past four companies, have engaged many different market research and consulting firms for their services. Many of them provide excellent qualitative and quantitative services for their clients. Some of them cover competitive intelligence, some dig deep on technology, others analyze market share and make forecasts for specific industries. Many of them are also my friends. I see them often on the speaking circuit at trade shows and conferences. They are typically very bright, with perhaps 10-20+ years in the technology industry. They get paid to help companies or investors predict where the market is going, or provide specific advice on new products or emerging markets.

And despite all this, I can't help but to observe that many of the major trends of the past 15 years went largely unpredicted. Google displacing Yahoo as market leader, YouTube, iPod, FaceBook, Instant Messaging, etc. Name the trend. Every time I think everything with regard to technology and services has already been done, something new and revolutionary comes along.

Compounding this fact is the nagging feeling I have had for some time that too many products are defined and designed by engineers and industry insiders, with little thought to the consumer. How many times have I heard from teens, seniors, folks of different ethnicities… really any demographic… that a particular service or device did not hit the mark for them, either because it was too complex or was not tailored to how they actually live their lives?

I was at a recent trade-show, where I was delivering a presentation to about 200 people, once again trying to predict where the market was going (this time internet protocol-based video services), when it finally hit me. I was preaching to the choir. Oh yes, there was Larry, Jeff, Graham, Jon, Tom, and many of my other "industry insider" friends, but where was Grandma, Aunt Gertrude, my nephew Colin recently gone to college, Warren my plumber, my brother in the military? Where was the global voice of Reinhart, Pedro, Yukio, and Srinivas? Not in my audience. As I thought about it some more, I realized this voice is largely unrepresented in the market research industry. If it is captured, it is through a fairly expensive and time-consuming process of focus groups and phone surveys (who really takes the time to respond to those never-really-just-5-minute phone surveys anymore? Is this where you want your survey data from?).

So you get the idea. Trender Research is dedicated to providing a true voice for consumers of all demographics, and clients a vehicle for tailored and fast feedback from the communities important to them. Trenders who are part of this community contribute by 1) providing their own thoughts about how they use technology, what they like and dislike; and 2) through custom consulting services that allow clients to get specific feedback on a new or existing product or service.

I hope you will sign up as a Trender, a client, or just watch this space for informed and lively debate on the technology that enhances, shapes, and sometimes invades our lives.


Brian Mahony

Please contact me about IPTV, OTT Video, robotics, or communications consulting opportunities including custom research, speaking, webinars, white papers, or product strategy:

Profile Information

City and/or State, and Country
Westford, MA
Techno-Comfort Level (1=Techno-Phobe; 10=Techno-Geek)
Trender Status (select "Trender" unless otherwise directed)
Chief Trender

Brian Mahony's Blog

What is the difference between SVOD services that succeed and those that fail?

In the research and consulting work that Trender Research does, we occasionally have the opportunity to share with you some informative content. That's the case with this excellent new white paper from past OTT Executive Summit (…


Posted on February 15, 2018 at 11:41am

If OTT content is King, how do you protect your throne?

I've been doing some research lately on the role of content in the fast-evolving over-the-top video (OTT) world, and enjoyed a sponsored white paper that came across my desk: Neustar's "Managing OTT Content Distribution in the Connected World."…


Posted on September 22, 2017 at 3:56pm

New eBook: 5 Ways to Increase Subscription Revenue Now

My company Trender Research works with a variety of consumer-facing technology clients across social media, TV, robotics, mobile, and location-based services. In the TV/Video space, we are often contracted to help define, financial model, and select vendors for new streaming video services. There is a lot of attention to the ROI model, the RFP, and product capabilities matrix, but in…


Posted on August 24, 2017 at 12:44pm

Is your OTT Content Management System (CMS) Scaleable and Future-Proof?

If you are a product manager, operations person, or strategist involved in defining or managing your company’s content management system (CMS) for OTT, you’re going to love this next white paper I just read (“Changing for Good, Part 2: Defining the Scope of a New…


Posted on January 18, 2017 at 2:00pm

Why You Still Need Broadcasting Best Practices to Successfully Deliver OTT Live Sports and Events

I am continuing in my goal to read ten OTT white papers by the end of the year. This week’s is one of my favorites. I like pieces that combine hands-on experience with practical advice.…


Posted on November 15, 2016 at 12:00pm

Brian Mahony's Videos

  • Add Videos
  • View All

Comment Wall (1 comment)

You need to be a member of Trender Research™ to add comments!

Join Trender Research™

At 4:13pm on February 20, 2009, Barbara Steele said…
Brian, love the fact you are keeping seniors in mind as you do your research.B. Steele




  • Add Videos
  • View All

© 2018   Created by Brian Mahony.   Powered by

Badges  |  Report an Issue  |  Terms of Service