Trender Research™

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All Blog Posts (318)

The Vast TV Watching Opportunities

Growing up in the 90s, if i wanted to watch cable tv I was limited to x amount of channels. I truly had to make do with what I had. But now the possibilities are endless. Cable tv now provides you with thousands of channels and even that seems to not be enough. If thats not enough we now have countless services to watch any type of show or movie. Amazon video, Netflix, Hulu just to name a few. Our tv possibilities are simply endless at this point. We can instantly watch shows we've missed…

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Added by Eugene Idelchik on June 6, 2017 at 2:03pm — No Comments

My Escape

I work 6-7 days a week running a funeral home. The nature of the business paired with it being your own small business can be highly stressful. Nothing is more sacred to me than being able to unwind and watch some tv. I am a true lover of the television. I have so many shows over various genres and networks that I follow religiously. Coming home after a long and crazy day, all I want is to lay down on the couch with a beer and binge watch my shows. That is my day to day stress relief.…

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Added by Eugene Idelchik on June 6, 2017 at 1:56pm — No Comments

True V.R.

My favorite subjects back in school were Literature/History and Technology.  Both these subjects really allow one to express in written form ideas that can turn something considered rather small into something big.  Technology on the other hand, takes these ideas and helps shape it in the physical, material world.  After all, technology (even in its rudimentary form) was, and still is, a way and means that gave shape and form to abundance and prosperity (in the right hands of…

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Added by Savio Clemente on June 4, 2017 at 1:11pm — No Comments

Swimming UpStream

Problems.  They seem to be everywhere.  From personal to business it permeates all our lives.  The Buddha posited, that "all human activity eventually ends in suffering."  All the great self-authors of our day would tell you that problems can't all be eliminated, but they can certainly be managed.  In a sea of activity from work, appointments, to the daily stresses of our lives, one thing is most absolutely certain, we as humans love to be entertained. 

For me, this runs the gamut…

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Added by Savio Clemente on June 4, 2017 at 1:04pm — No Comments

Is your OTT Content Management System (CMS) Scaleable and Future-Proof?

http://www.schange.com/cms-scope

If you are a product manager, operations person, or strategist involved in defining or managing your company’s content management system (CMS) for OTT, you’re going to love this next white paper I just read (“Changing for Good, Part 2: Defining the Scope of a New…

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Added by Brian Mahony on January 18, 2017 at 2:00pm — No Comments

Why You Still Need Broadcasting Best Practices to Successfully Deliver OTT Live Sports and Events

http://www.endavomedia.com/whitepapers/ott-sports



I am continuing in my goal to read ten OTT white papers by the end of the year. This week’s is one of my favorites. I like pieces that combine hands-on experience with practical advice.…

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Added by Brian Mahony on November 15, 2016 at 12:00pm — No Comments

Level3 & Unisphere Research White Paper: What Does the Future Hold for OTT?

http://your.level3.com/LP=4282



What's driving the OTT…

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Added by Brian Mahony on October 19, 2016 at 2:30pm — No Comments

Current Trends and Business Model Implications for Broadcasters, MVPDs, and OTT Providers

 http://www.schange.com/cms-landscape

I’m on a tear to read a white paper a week for the remaining 10 weeks of the year. I’ll be sharing some of the better ones with…

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Added by Brian Mahony on October 12, 2016 at 3:30pm — No Comments

The Emerging WYN-WYN Network

By Kurt Michel, Sr. Marketing Director, IneoQuest Technologies

If you were to envision the “perfect” network, how would you describe it? What would be the…

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Added by Brian Mahony on October 6, 2016 at 9:49pm — No Comments

The Evolution of OTT

By Stuart Newton, VP of Corporate Strategy, IneoQuest

 http://bit.ly/2d8gIdX…

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Added by Brian Mahony on October 5, 2016 at 7:00pm — No Comments

OTT Forecast: Cloud-y with a Chance of TVaaS

http://bit.ly/276yKlX 

A new white paper by OTT Executive Summit…

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Added by Brian Mahony on June 22, 2016 at 10:23am — No Comments

Taking Control of The Program...

Today I feel so much pride in taking control of the programs I watch. I recall years earlier how I would have to rush home to catch my favorite shows, Family Feud, The Amazing Race, Under Cover Boss, The Real Housewives of Atlanta, or my favorite Spanish Telenovelas on Univision. I was always in a rush to watch  live programming because I can experience it with my friends and family and we could talk about it and be…

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Added by Alicia A. Perez on June 13, 2016 at 1:00am — No Comments

Happy Streaming Kids in Control...

"The kids have taken control of their own programming", I said to my husband, yet, he looked at me with a no surprise look on his face. "They now want a larger tv in their room because the 40 inch Roku TV they now find it to be too small to watch their favorite programming", I continued. Although my husband thinks nothing about my kids programming habits or their wants, I've realized that in the past few years the kids, boys age 3 and…

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Added by Alicia A. Perez on June 11, 2016 at 10:30pm — No Comments

Crossing the TV Divide

I currently live in a quiet town in Westchester County, NY in a single-family home. Having previously resided in Manhattan for close to 15 years, I live mostly in my bedroom and media room. I have varied devices in the room - LG HD TV, DVR, Wi-Fi router, Microsoft Surface book, iPad, iPhone and Apple Watch.  I tend to multi-task frequently so I am always using my iPhone, iPad, Apple Watch or laptop while…

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Added by Savio Clemente on June 4, 2016 at 4:55pm — No Comments

Will the OTT Market Reach $12B in 2018? Regional Market Research Forecasts and Trends

OTT market size data reflects the wide diversity of opinions as to how fundamental the shift is away from traditional Pay TV business models. Is it incremental and evolutionary, or is it dramatic and revolutionary? Depending on where you are coming from, your predictions for the future size of the premium subscription OTT market can vary dramatically. …

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Added by Brian Mahony on May 31, 2016 at 10:00pm — No Comments

How do you OTT?

I am not in digital marketing. I am not a software engineer. I am not in telecommunications. I am a stay-at-home mom of two children. My days are filled with making lunches, bus schedules, driving to soccer practices and PTO meetings. So when posed the question, “How do you OTT?” my short answer is, I don’t.

Unsure exactly what OTT content is, I naturally Googled it. What I discovered was an entirely new way to view television, listen to music or watch a movie.…

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Added by Nichole Janowsky on January 19, 2016 at 8:39pm — No Comments

Trender Research’s OTT Magazine Acquires IPTV Magazine

http://www.pr.com/press-release/654426

Westford, MA, January 19, 2016 --(PR.com)-- Trender Research Inc.’s Over-the-Top Video division announced today the acquisition of IPTV…

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Added by Brian Mahony on January 19, 2016 at 11:00am — No Comments

Like VoIP Before It, Video Quality Is the Final Measure of OTT Success

http://delivers.limelight.com/OTTVideoExec

Since the beginning of my career, first in software and then in telecom, quality has…

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Added by Brian Mahony on January 14, 2016 at 10:43am — No Comments

What if you could predict how successful your next movie or TV show would be? Social Sentiment Analysis-- the new content crystal ball.

We have too much content. Movies are produced, millions spent, but many won’t survive much beyond their opening weekend. TV shows are made, pilots launched, but some are cancelled after just a few episodes. Meanwhile consumers complain there are too many channels, too many shows, but there is often “nothing on” that they want to watch. Why the disconnect?…

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Added by Brian Mahony on November 4, 2015 at 10:31pm — No Comments

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