Trender Research™

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All Blog Posts (325)

Building a Platform for Success in the OTT Video Market: How to Develop Competitive OTT Video Services Using a Cloud Solution

As the "OTT Wars" rage on, it's so important for video service providers of all types to focus on content innovation and less so on video infrastructure. With your OTT video workflow in the cloud, content will be your top priority – and you need neither cloud nor broadcast engineering expertise to make it happen.

https://bit.ly/2A1lrdi

A new e-Book by past OTT Executive Summit sponsor Amazon…

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Added by Brian Mahony on October 17, 2018 at 1:17pm — No Comments

The role of cloud-based video service assurance platforms to monitor end-to-end streaming quality

I've been researching content deliver networks (CDNs) lately, including Ericsson UDN, AWS, Limelight Networks, and Akamai Technologies, trying to better understand the value-chain, costs, and ROI for video content delivery. But I keep coming back to quality assurance. For sure content is still king, but good content doesn't matter without good quality streaming. The questions is: how do you monitor and measure video…

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Added by Brian Mahony on July 13, 2018 at 4:31pm — No Comments

How to handle the next wave of OTT- everything online.

What happens when all video entertainment moves online? Can the Internet handle it? Will consumers tolerate it?

It seems every week there is a new report about the rapid rise of OTT. Cord-cutting is accelerating. Pay TV subs are declining. More video is consumed online now than through traditional methods. Most homes have 2 or 3 OTT apps/devices. Through it all, OTT seems to have withstood every major test with (relatively) flying colors: the Olympics, the World Cup, the…

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Added by Brian Mahony on June 15, 2018 at 1:28pm — No Comments

A Practical Guide to AWS Media Services

The last white paper I reviewed from Amazon Web Services-Elemental was among the best ever received. It generated 3-plus million potential impressions, thousands of views, hundreds of downloads, and very healthy social media engagement. So I didn’t hesitate to review the follow up paper— “A Practical Guide to AWS Media Services: Deploying cloud-based processing and delivery services for broadcast and Internet-delivered video"…

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Added by Brian Mahony on March 28, 2018 at 4:42pm — No Comments

What is the difference between SVOD services that succeed and those that fail?

http://bit.ly/2BjEReD

In the research and consulting work that Trender Research does, we occasionally have the opportunity to share with you some informative content. That's the case with this excellent new white paper from past OTT Executive Summit (…

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Added by Brian Mahony on February 15, 2018 at 11:41am — No Comments

If OTT content is King, how do you protect your throne?

I've been doing some research lately on the role of content in the fast-evolving over-the-top video (OTT) world, and enjoyed a sponsored white paper that came across my desk: Neustar's "Managing OTT Content Distribution in the Connected World."

https://lnkd.in/gQiwwUY…

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Added by Brian Mahony on September 22, 2017 at 3:56pm — No Comments

New eBook: 5 Ways to Increase Subscription Revenue Now

https://lnkd.in/dNxQFSt

My company Trender Research works with a variety of consumer-facing technology clients across social media, TV, robotics, mobile, and location-based services. In the TV/Video space, we are often contracted to help define, financial model, and select vendors for new streaming video services. There is a lot of attention to the ROI model, the RFP, and product capabilities matrix, but in…

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Added by Brian Mahony on August 24, 2017 at 12:44pm — No Comments

The Vast TV Watching Opportunities

Growing up in the 90s, if i wanted to watch cable tv I was limited to x amount of channels. I truly had to make do with what I had. But now the possibilities are endless. Cable tv now provides you with thousands of channels and even that seems to not be enough. If thats not enough we now have countless services to watch any type of show or movie. Amazon video, Netflix, Hulu just to name a few. Our tv possibilities are simply endless at this point. We can instantly watch shows we've missed…

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Added by Eugene Idelchik on June 6, 2017 at 2:03pm — No Comments

My Escape

I work 6-7 days a week running a funeral home. The nature of the business paired with it being your own small business can be highly stressful. Nothing is more sacred to me than being able to unwind and watch some tv. I am a true lover of the television. I have so many shows over various genres and networks that I follow religiously. Coming home after a long and crazy day, all I want is to lay down on the couch with a beer and binge watch my shows. That is my day to day stress relief.…

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Added by Eugene Idelchik on June 6, 2017 at 1:56pm — No Comments

True V.R.

My favorite subjects back in school were Literature/History and Technology.  Both these subjects really allow one to express in written form ideas that can turn something considered rather small into something big.  Technology on the other hand, takes these ideas and helps shape it in the physical, material world.  After all, technology (even in its rudimentary form) was, and still is, a way and means that gave shape and form to abundance and prosperity (in the right hands of…

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Added by Savio Clemente on June 4, 2017 at 1:11pm — No Comments

Swimming UpStream

Problems.  They seem to be everywhere.  From personal to business it permeates all our lives.  The Buddha posited, that "all human activity eventually ends in suffering."  All the great self-authors of our day would tell you that problems can't all be eliminated, but they can certainly be managed.  In a sea of activity from work, appointments, to the daily stresses of our lives, one thing is most absolutely certain, we as humans love to be entertained. 

For me, this runs the gamut…

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Added by Savio Clemente on June 4, 2017 at 1:04pm — No Comments

Is your OTT Content Management System (CMS) Scaleable and Future-Proof?

http://www.schange.com/cms-scope

If you are a product manager, operations person, or strategist involved in defining or managing your company’s content management system (CMS) for OTT, you’re going to love this next white paper I just read (“Changing for Good, Part 2: Defining the Scope of a New…

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Added by Brian Mahony on January 18, 2017 at 2:00pm — No Comments

Why You Still Need Broadcasting Best Practices to Successfully Deliver OTT Live Sports and Events

http://www.endavomedia.com/whitepapers/ott-sports



I am continuing in my goal to read ten OTT white papers by the end of the year. This week’s is one of my favorites. I like pieces that combine hands-on experience with practical advice.…

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Added by Brian Mahony on November 15, 2016 at 12:00pm — No Comments

Level3 & Unisphere Research White Paper: What Does the Future Hold for OTT?

http://your.level3.com/LP=4282



What's driving the OTT…

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Added by Brian Mahony on October 19, 2016 at 2:30pm — No Comments

Current Trends and Business Model Implications for Broadcasters, MVPDs, and OTT Providers

 http://www.schange.com/cms-landscape

I’m on a tear to read a white paper a week for the remaining 10 weeks of the year. I’ll be sharing some of the better ones with…

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Added by Brian Mahony on October 12, 2016 at 3:30pm — No Comments

The Emerging WYN-WYN Network

By Kurt Michel, Sr. Marketing Director, IneoQuest Technologies

If you were to envision the “perfect” network, how would you describe it? What would be the…

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Added by Brian Mahony on October 6, 2016 at 9:49pm — No Comments

The Evolution of OTT

By Stuart Newton, VP of Corporate Strategy, IneoQuest

 http://bit.ly/2d8gIdX…

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Added by Brian Mahony on October 5, 2016 at 7:00pm — No Comments

OTT Forecast: Cloud-y with a Chance of TVaaS

http://bit.ly/276yKlX 

A new white paper by OTT Executive Summit…

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Added by Brian Mahony on June 22, 2016 at 10:23am — No Comments

Taking Control of The Program...

Today I feel so much pride in taking control of the programs I watch. I recall years earlier how I would have to rush home to catch my favorite shows, Family Feud, The Amazing Race, Under Cover Boss, The Real Housewives of Atlanta, or my favorite Spanish Telenovelas on Univision. I was always in a rush to watch  live programming because I can experience it with my friends and family and we could talk about it and be…

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Added by Alicia A. Perez on June 13, 2016 at 1:00am — No Comments

Happy Streaming Kids in Control...

"The kids have taken control of their own programming", I said to my husband, yet, he looked at me with a no surprise look on his face. "They now want a larger tv in their room because the 40 inch Roku TV they now find it to be too small to watch their favorite programming", I continued. Although my husband thinks nothing about my kids programming habits or their wants, I've realized that in the past few years the kids, boys age 3 and…

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Added by Alicia A. Perez on June 11, 2016 at 10:30pm — No Comments

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