Trender Research™

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All Blog Posts (338)

OTT Executive Podcast Launched

Trender Research and the 50,000+ strong OTT Executive Community…

Added by Brian Mahony on December 22, 2022 at 7:00pm — No Comments

OTT Executive Summit Postponed; Will Revolutionize the Post-Pandemic Event Model in 2023

Westford, MA. September 2, 2022. — Citing the desire to “blow up” and completely redefine the post-pandemic conference and event experience, Trender Research announced today that the 10th Annual OTT Executive Summit ( will be postponed until 2023.

Brian Mahony (…


Added by Brian Mahony on September 2, 2022 at 11:45am — No Comments

***OTT Exec Summit Recap and VOD/Preso links***

This note provides a recap and links to the VOD recordings and presentations from last week's 9th annual OTT Executive Summit ( We're grateful to the almost 1,500 attendees from around the world and many more who are watching the VOD recordings every day. In the end, we brought together 125 industry leaders (out of 350+ candidates considered) as speakers and curated 35 fantastic sessions across a range of informative…


Added by Brian Mahony on May 31, 2022 at 3:53pm — No Comments

Final Speakers and Agenda Announced for OTT Executive Summit

***Register Now for Next Week***

***Announcing the final speaker lineup and agenda for OTT Executive Summit***

I'm proud to announce, but also humbled by all the support, our final agenda (…


Added by Brian Mahony on November 13, 2021 at 12:00am — No Comments

Agenda Posted for OTT Executive Summit

( Nov. 16-18)

After six weeks of working through many great suggestions, I think we've curated 36 awesome sessions that are topical and very strategic for understanding the current state of the OTT industry. Over the next few weeks we'll be populating…


Added by Brian Mahony on September 9, 2021 at 5:30pm — No Comments

Planning for 2021 OTT Executive Summit Launched!

Hi everyone, we've launched planning for 2021 OTT Executive Summit ( Nov 16-18 virtual/hybrid). If you're interested in joining a similar all-star lineup this year (see image for 2020) as a speaker or sponsor, please drop us a line Last year we had over 300 candidates for 135 speaking slots (over 38 sessions) and we expect to have twice that many this…


Added by Brian Mahony on June 19, 2021 at 8:01am — No Comments

Webinar: "How OTTs Save Money and Improve Performance by Streaming Video on the Alternative Cloud"

Did you know there are more options to build, run, and grow your company in the cloud other than AWS, Google Cloud, or Microsoft Azure? Streaming content shouldn't be a huge and unknown expense, with customer support often lacking.
Register here:…

Added by Brian Mahony on March 19, 2021 at 7:02pm — No Comments

New Webinar: "How OTTs Save Money and Improve Performance by Streaming Video on the Alternative Cloud"

The last couple of years I've been spending more time researching and understanding OTT infrastructure-- capabilities, as well as technical and cost trade-offs. Probably the biggest area of innovation is the processing platform that runs most of the OTT service-- what we affectionately call "the cloud" (I was even hired as an expert…


Added by Brian Mahony on February 12, 2021 at 9:00pm — No Comments

Final speaker line-up for OTT Executive Summit

Here's the final speaker lineup for OTT Executive Summit (, next week Nov 17-19, virtual and global). Yup, that's right, you're looking at 130 leaders in media & entertainment across OTT and Pay TV and everything in between. We've curated 37 informative sessions ranging from monetization, UX, sports, codecs, ad-tech, storytelling, piracy, content management, devices, QoE/QoS, social video, apps, search & discovery, and…


Added by Brian Mahony on November 12, 2020 at 9:30pm — No Comments

Over 1,000 Executives Join Virtual and Global OTT Executive Summit

( Join us for the 8th annual OTT (Over The Top) Executive Summit, being held November 17-19, 2020, for the first time as a virtual event. The OTT Executive Summit brings together the top minds in video content, distribution, and technology to discuss how OTT is enabling new business models for both traditional Pay TV providers and new innovators. We are planning another fantastic gathering of industry…


Added by Brian Mahony on November 7, 2020 at 6:30pm — No Comments

85 Industry Leaders (so far) Set to Speak at OTT Executive Summit (virtual Nov 17-19)

I'm getting super excited for the 8th annual OTT Executive Summit (, virtual Nov. 17-19). Most sessions are almost full, with 85 speakers so far representing the leaders of the industry. New additions since last week (another dozen or so are in process):…


Added by Brian Mahony on September 25, 2020 at 3:30pm — No Comments

First Batch of Speakers Announced for OTT Executive Summit

We are excited to announce our first batch of speakers for OTT Executive Summit: If you have already submitted, we are working our way through applications so we appreciate your patience as we curate this amazing expanded 3-day virtual format with over 100 speakers and on…


Added by Brian Mahony on August 31, 2020 at 3:51pm — No Comments

How are Smart TVs evolving the OTT user experience?

I've been catching up on OTT industry and technology reading. I do a lot of consulting in the industry and for the past couple of years also expert witness work for lawsuits, so it's important I stay up-to-date on everything. Lately, I've been reading white papers and attending webinars. One I recommend right now, as you try to navigate the impact broadband and…


Added by Brian Mahony on July 24, 2020 at 4:30pm — No Comments

8th Annual OTT Executive Summit Has Gone Global and Virtual

The 8th annual OTT Executive Summit ( dates are set for November 18-19 in 12, simultaneously held virtually and in cities around the world. Register now (only $49 vs. $1,495 last year) for a venue near you or sign up for a free live-streaming pass and join a global community of thousands of OTT executives discussing the biggest trends in the industry: (…


Added by Brian Mahony on July 9, 2020 at 2:37pm — No Comments

How AI can help your video content be stickier-- and your bottom line fatter.

Next week, I'll be moderating a webinar on the topic of "show-verload". What is show-verload you might ask? Well simply, it's content overload due to the overwhelming volume and variety of TV/video options consumers have. It's not only a problem for consumers, it's also a problem for any type of video service provider who is…


Added by Brian Mahony on December 4, 2018 at 4:09pm — No Comments

Building a Platform for Success in the OTT Video Market: How to Develop Competitive OTT Video Services Using a Cloud Solution

As the "OTT Wars" rage on, it's so important for video service providers of all types to focus on content innovation and less so on video infrastructure. With your OTT video workflow in the cloud, content will be your top priority – and you need neither cloud nor broadcast engineering expertise to make it happen.

A new e-Book by past OTT Executive Summit sponsor Amazon…


Added by Brian Mahony on October 17, 2018 at 1:17pm — No Comments

The role of cloud-based video service assurance platforms to monitor end-to-end streaming quality

I've been researching content deliver networks (CDNs) lately, including Ericsson UDN, AWS, Limelight Networks, and Akamai Technologies, trying to better understand the value-chain, costs, and ROI for video content delivery. But I keep coming back to quality assurance. For sure content is still king, but good content doesn't matter without good quality streaming. The questions is: how do you monitor and measure video…


Added by Brian Mahony on July 13, 2018 at 4:31pm — No Comments

How to handle the next wave of OTT- everything online.

What happens when all video entertainment moves online? Can the Internet handle it? Will consumers tolerate it?

It seems every week there is a new report about the rapid rise of OTT. Cord-cutting is accelerating. Pay TV subs are declining. More video is consumed online now than through traditional methods. Most homes have 2 or 3 OTT apps/devices. Through it all, OTT seems to have withstood every major test with (relatively) flying colors: the Olympics, the World Cup, the…


Added by Brian Mahony on June 15, 2018 at 1:28pm — No Comments

A Practical Guide to AWS Media Services

The last white paper I reviewed from Amazon Web Services-Elemental was among the best ever received. It generated 3-plus million potential impressions, thousands of views, hundreds of downloads, and very healthy social media engagement. So I didn’t hesitate to review the follow up paper— “A Practical Guide to AWS Media Services: Deploying cloud-based processing and delivery services for broadcast and Internet-delivered video"…


Added by Brian Mahony on March 28, 2018 at 4:42pm — No Comments

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