Trender Research™

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March 2010 Blog Posts (1)

SXSW 2010: Free-Market for Earned Media

My big take-away from the South-by-Southwest (SXSW) Interactive festival this year was a further validation that big media companies -- traditional publishers of print content in particular -- are still searching for a way to halt their collective slide into eventual insolvency.



Surely, given their vast resources, the very best big publishers are capable of evolving their business model. At least, that's their hope for the future. But, how does an… Continue

Added by David H. Deans on March 18, 2010 at 11:00am — No Comments

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