Trender Research™

Technology meets people.

Featured Blog Posts – April 2009 Archive (12)

Can Amimon’s New WHDI Chipset Help Usher in the Over the Top Video Revolution?

We have said before that, for Over the Top Video to truly achieve mainstream adoption, it needs to find its way to the HDTVs in the house either by using the existing home wiring or through cost-effective wireless solutions for distributing HD video. While we have covered home video distribution methods using coaxial wiring, such as ZeeVee’s ZvBox and… Continue

Added by Brian Mahony on April 30, 2009 at 9:00am — No Comments

Roller Coaster TV Consumption

In the last four years, my TV watching experience has dwindled from slim to none. We were TIVO folks around here for many years and with the 30 second skip hack, happy as a clam TIVO folk. Forgoing ads gave us 20 minutes per hour back of our time and allowed us to save precious brain cells for the next highly engaging episode of "Junkyard Wars" and "Queer Eye for the Straight Guy". Seriously, that peanut shaped remote was an ergonomic gift from the heavens. Never having to miss American Idol… Continue

Added by Leigh Steele on April 23, 2009 at 1:30am — 2 Comments

Next-Generation TV: What Do Consumers Know, Understand and Care About?

Has anyone been asking any family members or friends if they’ve gotten their IPTV or OTT Video service yet? If you or they have AT&T U-Verse or Verizon FiOS TV services, do you or they know or care that AT&T is a pure IPTV service, or that Verizon is a hybrid Cable/IP TV service – and what the differences are and mean for you as a subscriber? Do you or they know that the way your channel programming is delivered, in a linear fashion, is… Continue

Added by Robert A. Clark on April 22, 2009 at 7:30pm — No Comments

RoboBusiness Conference: Too Many Robotic Hammers Looking for a Nail?

Last week’s RoboBusiness conference in Boston was chicken soup for the geek’s soul. For the inner kid inside all of us, it showed how all that we have imagined over the past 50 years in books and movies can become a reality. Star Wars, Transformers, Terminator, it’s almost all possible now through advances in robotics technology. However, for the outer business person in us, the RoboBusiness show left you thinking: “What’s wrong? Why isn’t the… Continue

Added by Brian Mahony on April 22, 2009 at 12:00am — No Comments

Video Game Industry and In-Game Advertising: Is There a Happy Medium?

I can respect the gaming purists out there who believe that in-game advertising is ruining some games with their injection directly inside the games themselves. With forecasts for in-game advertising expenditures as high as $1 billion by 2010, it appears the gaming industry has little choice but to accept its fate same as most other digital content creation and delivery means whose continuing existence can be owed to being ad-supported. Some of Sony’s… Continue

Added by Robert A. Clark on April 17, 2009 at 8:30am — No Comments

Podcast: Roku’s Internet Video Player— It’s Not Just for Netflix Anymore

In our continuing podcast series on Internet video, we spoke with Roku’s Tim Twerdahl, Vice President of Consumer Products. A little over a year ago, Roku’s Netflix Player was spun out of an internal development effort and launched the first version of its Internet Video player in May of 2008. Since then it has become clear that the box, originally named the “Netflix Player by Roku” can be a platform for a range of… Continue

Added by Brian Mahony on April 15, 2009 at 12:00pm — No Comments

Are Content Delivery Networks (CDNs) a Competitor to Traditional TV and Video Service Providers?

I ask this question mostly due to the fact that the major CDNs are for the most part the engine that drives home video content to PCs or other devices, whether it is event-based, live or archived, and streamed especially versus downloaded-to-own. They are especially behind the scenes of live events that are broadcasted over the Internet, and heretofore were the primary means for delivering short-form video (YouTube). In recent years their technology has developed to the point of the ability to… Continue

Added by Robert A. Clark on April 13, 2009 at 5:30pm — No Comments

How to Monetize Social Media

So the buzz continues around social media, and the membership numbers of social networking sites continues to soar. According to Alexa.com statistics, Facebook is now the 4th most visited site in the world, followed by MySpace at 9th, Twitter at 55th, and LinkedIn at 100th. These are impressive numbers.



What is more impressive is that social networks become stickier and stickier as time progresses, and thus the amount of time spent on these… Continue

Added by Neal Schaffer on April 9, 2009 at 2:00pm — No Comments

Top Advertising Industry Challenges and Technology Trends that are Changing Advertising as We Know It

The advertising professionals in the hit AMC series Mad Men, and the real life ad pros of the 1950s would feel like dinosaurs if they were living present day and witnessing changes going on in the advertising industry. The primary trends and challenges current day include creative populism (consumer interests, rights and wisdom in participating in advertising), personalized measurements, interactivity, open inventory platforms and greater consumer… Continue

Added by Robert A. Clark on April 8, 2009 at 9:30am — No Comments

New Verizon Wireless In-Home Display Phone Product Dubbed “Verizon Hub” Debuts

This new Verizon Wireless product (www.VerizonWireless.com/Hub), rather generically referred to as the “Verizon Hub”, signals and confirms two things. The first is confirmation of some consumers choosing their cellular service over landline service as their primary phone service in the home. The second is consideration of the primary phone device, the “hub” phone in effect, as potentially being located where it is most used or needed. In many… Continue

Added by Robert A. Clark on April 7, 2009 at 9:00am — No Comments

AT&T opens beta for its application store

AT&T just announced the launch of a beta test for it's AT&T Apps (www.att.com/appsbeta). This beta test is designed to give developers the opportunity to let AT&T customers try out applications and then give the developer feedback. The company reached out to developers at CTIA Wireless 2009 hoping that they would take up the gauntlet and try out the store.

Unlike supplier focused application stores, such as Apples iTunes App Store,…

Continue

Added by Dan Kusnetzky on April 2, 2009 at 12:48pm — No Comments

ZeeVee Podcast: Efficient HD Video Distribution… And a Pretty Cool Video Browser Too

As promised, I finally had a chance to sit down with my old boss for a podcast (click here). Vic Odryna, CEO and Co-founder of ZeeVee, shared with me the company’s current product line up, vision for the future, and cleared up a few misconceptions. Some highlights:



• The Zv150 is… Continue

Added by Brian Mahony on April 2, 2009 at 12:00pm — No Comments


Subscribe: OTT Trender Newsletter

* indicates required

© 2022   Created by Brian Mahony.   Powered by

Badges  |  Report an Issue  |  Terms of Service