Trender Research™

Technology meets people.

Featured Blog Posts – September 2009 Archive (4)

Death of Television

I'm a huge fan of and any other website that allows me to watch shows/movies instantly. The only drawback right now is the limited availability of titles. However, as more shows get added to the Hulu catalogue and DVDs begin to be replaced with on demand or Interent viewing, cable and regular television with find themselves six feet under. Maybe not the networks themselves, but shows will no longer be "aired"--they will be posted; movies will not be rented--they will be downloaded for… Continue

Added by Chad Riley on September 30, 2009 at 7:48pm — No Comments

Media and Audience Measurement Across Multiple Screens: CIMM Tries to Lead the Fray

A consortium of at least 14 big name companies that are leading television content providers, advertising agencies, consumer products and goods companies and network service providers primarily has formed what is initially called the “Coalition for Innovative Media Management – CIMM”. Prominent within the grouping includes company names like Time Warner, ABC/ESPN/Disney, Interpublic Group, News Corporation, Viacom, Starcom MediaVest Group, Proctor & Gamble, Unilever, AT&T, WPP/GroupM,… Continue

Added by Robert A. Clark on September 28, 2009 at 11:19am — No Comments

Long Live the Book?

It's "Fall Cleaning" time! All you at-home moms know what I mean. The kids are back at school and so they can't stop you from clearing out the "junk" from their drawers, closests, and - if you dare - under their beds. The clearing out of our bookshelves comes at a good time given that my son's preschool teacher just asked for book donations for their recently added classroom.

In my clearing out, I came across a book that I mentioned to a friend. Yesterday, I put it in an envelope and… Continue

Added by Mary Pat on September 22, 2009 at 11:18pm — 2 Comments

OTT Delivery Strategies: The Platform Vs. TV Everywhere Vs. Fancast Vs. ???

One of the signs that we are early in the emerging over the top (OTT) video market is the fact that it seems pretty much every player in the space— content owners, video sites, device manufacturers, and service providers— all seem to be embracing multiple simultaneous hedge strategies.

Case in point #1: Comcast. An outside observer would be hard pressed to sum up the cable giant’s OTT strategy. The company has already invested… Continue

Added by Brian Mahony on September 10, 2009 at 8:30am — No Comments

Subscribe: OTT Trender Newsletter

* indicates required

© 2022   Created by Brian Mahony.   Powered by

Badges  |  Report an Issue  |  Terms of Service