In the research and consulting work that Trender Research does, we occasionally have the opportunity to share with you some informative content. That's the case with this excellent new white paper from past OTT Executive Summit (…
ContinueAdded by Brian Mahony on February 15, 2018 at 11:41am — No Comments
I've been doing some research lately on the role of content in the fast-evolving over-the-top video (OTT) world, and enjoyed a sponsored white paper that came across my desk: Neustar's "Managing OTT Content Distribution in the Connected World."
ContinueAdded by Brian Mahony on September 22, 2017 at 3:56pm — No Comments
My company Trender Research works with a variety of consumer-facing technology clients across social media, TV, robotics, mobile, and location-based services. In the TV/Video space, we are often contracted to help define, financial model, and select vendors for new streaming video services. There is a lot of attention to the ROI model, the RFP, and product capabilities matrix, but in…
ContinueAdded by Brian Mahony on August 24, 2017 at 12:44pm — No Comments
Growing up in the 90s, if i wanted to watch cable tv I was limited to x amount of channels. I truly had to make do with what I had. But now the possibilities are endless. Cable tv now provides you with thousands of channels and even that seems to not be enough. If thats not enough we now have countless services to watch any type of show or movie. Amazon video, Netflix, Hulu just to name a few. Our tv possibilities are simply endless at this point. We can instantly watch shows we've missed…
ContinueAdded by Eugene Idelchik on June 6, 2017 at 2:03pm — No Comments
I work 6-7 days a week running a funeral home. The nature of the business paired with it being your own small business can be highly stressful. Nothing is more sacred to me than being able to unwind and watch some tv. I am a true lover of the television. I have so many shows over various genres and networks that I follow religiously. Coming home after a long and crazy day, all I want is to lay down on the couch with a beer and binge watch my shows. That is my day to day stress relief.…
ContinueAdded by Eugene Idelchik on June 6, 2017 at 1:56pm — No Comments
http://www.schange.com/cms-scope
If you are a product manager, operations person, or strategist involved in defining or managing your company’s content management system (CMS) for OTT, you’re going to love this next white paper I just read (“Changing for Good, Part 2: Defining the Scope of a New…
Added by Brian Mahony on January 18, 2017 at 2:00pm — No Comments
http://www.endavomedia.com/whitepapers/ott-sports
I am continuing in my goal to read ten OTT white papers by the end of the year. This week’s is one of my favorites. I like pieces that combine hands-on experience with practical advice. The aptly-titled “OTT Hands-On: How to Successfully Deliver…
Added by Brian Mahony on November 15, 2016 at 12:00pm — No Comments
What's driving the OTT industry and what are the major challenges that need to be overcome? A…
Added by Brian Mahony on October 19, 2016 at 2:30pm — No Comments
http://www.schange.com/cms-landscape
I’m on a tear to read a white paper a week for the remaining 10 weeks of the year. I’ll be sharing some of the better ones with you.
…
ContinueAdded by Brian Mahony on October 12, 2016 at 3:30pm — No Comments
By Kurt Michel, Sr. Marketing Director, IneoQuest Technologies
If you were to envision the “perfect” network, how would you describe it? What would be the characteristics that define perfection? The answer, of course, is highly…
ContinueAdded by Brian Mahony on October 6, 2016 at 9:49pm — No Comments
By Stuart Newton, VP of Corporate Strategy, IneoQuest
IneoQuest [iQ] has been around for about 15 years. We spent the first eight…
ContinueAdded by Brian Mahony on October 5, 2016 at 7:00pm — No Comments
A new white paper by OTT Executive Summit sponsor Viaccess-Orca explains the trade-offs of three different TV…
ContinueAdded by Brian Mahony on June 22, 2016 at 10:23am — No Comments
Today I feel so much pride in taking control of the programs I watch. I recall years earlier how I would have to rush home to catch my favorite shows, Family Feud, The Amazing Race, Under Cover Boss, The Real Housewives of Atlanta, or my favorite Spanish Telenovelas on Univision. I was always in a rush to watch live programming because I can experience it with my friends and family and we could talk about it and be…
ContinueAdded by Alicia A. Perez on June 13, 2016 at 1:00am — No Comments
"The kids have taken control of their own programming", I said to my husband, yet, he looked at me with a no surprise look on his face. "They now want a larger tv in their room because the 40 inch Roku TV they now find it to be too small to watch their favorite programming", I continued. Although my husband thinks nothing about my kids programming habits or their wants, I've realized that in the past few years the kids, boys age 3 and…
ContinueAdded by Alicia A. Perez on June 11, 2016 at 10:30pm — No Comments
Added by Brian Mahony on June 8, 2016 at 6:58am — No Comments
OTT market size data reflects the wide diversity of opinions as to how fundamental the shift is away from traditional Pay TV business models. Is it incremental and evolutionary, or is it dramatic and revolutionary? Depending on where you are coming from, your predictions for the future size of the premium subscription OTT market can vary dramatically. …
ContinueAdded by Brian Mahony on May 31, 2016 at 10:00pm — No Comments
I am not in digital marketing. I am not a software engineer. I am not in telecommunications. I am a stay-at-home mom of two children. My days are filled with making lunches, bus schedules, driving to soccer practices and PTO meetings. So when posed the question, “How do you OTT?” my short answer is, I don’t.
Unsure exactly what OTT content is, I naturally Googled it. What I discovered was an entirely new way to view television, listen to music or watch a movie.…
ContinueAdded by Nichole Janowsky on January 19, 2016 at 8:39pm — No Comments
http://www.pr.com/press-release/654426
Westford, MA, January 19, 2016 --(PR.com)-- Trender Research Inc.’s Over-the-Top Video division announced today the acquisition of IPTV Magazine and related digital assets. Trender Research is the publisher of OTT…
ContinueAdded by Brian Mahony on January 19, 2016 at 11:00am — No Comments
http://delivers.limelight.com/OTTVideoExec
Since the beginning of my career, first in software and then in telecom, quality has always been the final arbiter of consumer adoption. Consumers eventually…
ContinueAdded by Brian Mahony on January 14, 2016 at 10:43am — No Comments
We have too much content. Movies are produced, millions spent, but many won’t survive much beyond their opening weekend. TV shows are made, pilots launched, but some are cancelled after just a few episodes. Meanwhile consumers complain there are too many channels, too many shows, but there is often “nothing on” that they want to watch. Why the disconnect?…
ContinueAdded by Brian Mahony on November 4, 2015 at 10:31pm — No Comments
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