All Blog Posts (338)

http://bit.ly/2BjEReD

In the research and consulting work that Trender Research does, we occasionally have the opportunity to share with you some informative content. That's the case with this excellent new white paper from past OTT Executive Summit (…

I've been doing some research lately on the role of content in the fast-evolving over-the-top video (OTT) world, and enjoyed a sponsored white paper that came across my desk: Neustar's "Managing OTT Content Distribution in the Connected World."

https://lnkd.in/gQiwwUY…

https://lnkd.in/dNxQFSt

My company Trender Research works with a variety of consumer-facing technology clients across social media, TV, robotics, mobile, and location-based services. In the TV/Video space, we are often contracted to help define, financial model, and select vendors for new streaming video services. There is a lot of attention to the ROI model, the RFP, and product capabilities matrix, but in…

Growing up in the 90s, if i wanted to watch cable tv I was limited to x amount of channels. I truly had to make do with what I had. But now the possibilities are endless. Cable tv now provides you with thousands of channels and even that seems to not be enough. If thats not enough we now have countless services to watch any type of show or movie. Amazon video, Netflix, Hulu just to name a few. Our tv possibilities are simply endless at this point. We can instantly watch shows we've missed…

I work 6-7 days a week running a funeral home. The nature of the business paired with it being your own small business can be highly stressful. Nothing is more sacred to me than being able to unwind and watch some tv. I am a true lover of the television. I have so many shows over various genres and networks that I follow religiously. Coming home after a long and crazy day, all I want is to lay down on the couch with a beer and binge watch my shows. That is my day to day stress relief.…

http://www.schange.com/cms-scope

If you are a product manager, operations person, or strategist involved in defining or managing your company’s content management system (CMS) for OTT, you’re going to love this next white paper I just read (“Changing for Good, Part 2: Defining the Scope of a New…

http://www.endavomedia.com/whitepapers/ott-sports

I am continuing in my goal to read ten OTT white papers by the end of the year. This week’s is one of my favorites. I like pieces that combine hands-on experience with practical advice. The aptly-titled “OTT Hands-On: How to Successfully Deliver…

http://your.level3.com/LP=4282

What's driving the OTT industry and what are the major challenges that need to be overcome? A…

 http://www.schange.com/cms-landscape

I’m on a tear to read a white paper a week for the remaining 10 weeks of the year. I’ll be sharing some of the better ones with you.

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By Kurt Michel, Sr. Marketing Director, IneoQuest Technologies

If you were to envision the “perfect” network, how would you describe it? What would be the characteristics that define perfection? The answer, of course, is highly…

By Stuart Newton, VP of Corporate Strategy, IneoQuest

 http://bit.ly/2d8gIdX

IneoQuest [iQ] has been around for about 15 years. We spent the first eight…

http://bit.ly/276yKlX 

A new white paper by OTT Executive Summit sponsor Viaccess-Orca explains the trade-offs of three different TV…

Today I feel so much pride in taking control of the programs I watch. I recall years earlier how I would have to rush home to catch my favorite shows, Family Feud, The Amazing Race, Under Cover Boss, The Real Housewives of Atlanta, or my favorite Spanish Telenovelas on Univision. I was always in a rush to watch  live programming because I can experience it with my friends and family and we could talk about it and be…

"The kids have taken control of their own programming", I said to my husband, yet, he looked at me with a no surprise look on his face. "They now want a larger tv in their room because the 40 inch Roku TV they now find it to be too small to watch their favorite programming", I continued. Although my husband thinks nothing about my kids programming habits or their wants, I've realized that in the past few years the kids, boys age 3 and…

http://delivers.limelight.com/OTTExecSummit

If OTT Content Is King, Is Quality Its…

OTT market size data reflects the wide diversity of opinions as to how fundamental the shift is away from traditional Pay TV business models. Is it incremental and evolutionary, or is it dramatic and revolutionary? Depending on where you are coming from, your predictions for the future size of the premium subscription OTT market can vary dramatically. …

I am not in digital marketing. I am not a software engineer. I am not in telecommunications. I am a stay-at-home mom of two children. My days are filled with making lunches, bus schedules, driving to soccer practices and PTO meetings. So when posed the question, “How do you OTT?” my short answer is, I don’t.

Unsure exactly what OTT content is, I naturally Googled it. What I discovered was an entirely new way to view television, listen to music or watch a movie.…

http://www.pr.com/press-release/654426

Westford, MA, January 19, 2016 --(PR.com)-- Trender Research Inc.’s Over-the-Top Video division announced today the acquisition of IPTV Magazine and related digital assets. Trender Research is the publisher of OTT…

http://delivers.limelight.com/OTTVideoExec

Since the beginning of my career, first in software and then in telecom, quality has always been the final arbiter of consumer adoption. Consumers eventually…

We have too much content. Movies are produced, millions spent, but many won’t survive much beyond their opening weekend. TV shows are made, pilots launched, but some are cancelled after just a few episodes. Meanwhile consumers complain there are too many channels, too many shows, but there is often “nothing on” that they want to watch. Why the disconnect?…