Trender Research™

Technology meets people.

Search Results (20)

Top Advertising Industry Challenges and Technology Trends that are Changing Advertising as We Know It

The advertising professionals in the hit AMC series Mad Men, and the real life ad pros of the 1950s would feel like dinosaurs if they were living present day and witnessing changes going on in the advertising industry. The primary trends and challenges current day include creative populism (consumer interests, rights and wisdom in participating in advertising), personalized measurements, interactivity, open inventory platforms and greater consumer… Continue

Added by Robert A. Clark on April 8, 2009 at 9:30am — No Comments

Gaming and Advertising: MTV Networks and the Interactive Advertising Bureau Take it to the Next Level

There now is recognition that people of all ages and demographics are gamers, but what is also true is the games people play are more and more digital and online. If there is consensus on these two facts and trends, then it was only a matter of time that advertisers would take the movement to online seriously. What they also are taking seriously is the effectiveness of their chosen ad format, and the extent… Continue

Added by Robert A. Clark on June 12, 2009 at 12:30pm — No Comments

Targeted Digital Advertising: Some Good and Bad News for Consumers

On the same day this week there were two news items (and opposing forces?) addressing targeted advertising. The first was a Verizon executive representing FiOS TV product development stating that advertising on TV is evolving away from the model of the past 50 years where advertising targeted specific hit shows with larger audiences to a model that targets specific audiences and shows whether attracting large audiences or not, but with more relevant advertising for those watching – which is… Continue

Added by Robert A. Clark on June 5, 2009 at 3:00pm — No Comments

Addressable Advertising in Pay-TV at the Precipice: One Step Back and One Step Forward

As the pay-TV sector continues to try to match or best the online world where demographic, behavioral and geo-targeting of advertising is possible by using location and other data mined from ISPs and IP addresses, with set-top box data being mined primarily in the pay-TV sector’s case, the recent news from Canoe Ventures of discontinuing its first product test was at minimum a small set-back. The much hyped… Continue

Added by Robert A. Clark on June 24, 2009 at 10:28am — No Comments

Video Game Industry and In-Game Advertising: Is There a Happy Medium?

I can respect the gaming purists out there who believe that in-game advertising is ruining some games with their injection directly inside the games themselves. With forecasts for in-game advertising expenditures as high as $1 billion by 2010, it appears the gaming industry has little choice but to accept its fate same as most other digital content creation and delivery means whose continuing existence can be owed to being ad-supported. Some of Sony’s… Continue

Added by Robert A. Clark on April 17, 2009 at 8:30am — No Comments

OTT Ads “Over the Top”? How Much Advertising Can We Take?

One of the promises of over-the-top video is that, because it leverages the Internet as a delivery mechanism, it can serve up more interactive and personalized advertising easier than traditional Pay TV. The question is, how much more advertising can the average consumer handle, and what form will it take?

One of the things that hit me at the recent IPTV Forum event in New York is that there will be multiple, competing forms of advertising… Continue

Added by Brian Mahony on August 3, 2009 at 8:30am — No Comments

Media and Audience Measurement Across Multiple Screens: CIMM Tries to Lead the Fray

A consortium of at least 14 big name companies that are leading television content providers, advertising agencies, consumer products and goods companies and network service providers primarily has formed what is initially called the “Coalition for Innovative Media Management – CIMM”. Prominent within the grouping includes company names like Time Warner, ABC/ESPN/Disney, Interpublic Group, News Corporation, Viacom, Starcom MediaVest Group, Proctor & Gamble, Unilever, AT&T, WPP/GroupM,… Continue

Added by Robert A. Clark on September 28, 2009 at 11:19am — No Comments

Netflix Gets Social

Netlfix announced this week that it is linking up with Facebook to allow users to tag and rate its content and share it with friends. This allows Facebook users to share their own catalog of favorite movies like they do with just about everything else on the social network, from photos to the plethora of annoying “25 Things About Me” quizzes. This is big news for Netflix, since it increases its online “street cred” and provides a viral advertising… Continue

Added by Brian Mahony on March 27, 2009 at 12:37am — No Comments

Microsoft’s “Bing” Search Engine: Consumers or Advertisers Rejoice?

Microsoft’s new Bing search engine is actually an improved version of its existing “Kumo” search engine, and appears on the surface before it’s unveiling to the world on June 3rd to be vastly improved and a credible competitor to Google and Yahoo. Bing also benefits from Microsoft’s acquisition of the search technology company they acquired last year – Powerset, which is a semantic search technology. Microsoft of course is claiming the search engine… Continue

Added by Robert A. Clark on May 29, 2009 at 12:00pm — 1 Comment

Brick-n-Mortar Shoppers: Don't Leave Home Without Your Smartphone!

There now are location-based and entertainment smartphone applications coming online that are targeted more so for Moms and Dads who already have upgraded or may upgrade to the various brands of smartphones out there. The apps are also mostly about how Mom and Dad may spend their time outside of work, and especially in support of their time at their favorite mall. The apps are for both shopping efficiency and shopping downtime. You see, “Location-Based Advertising” may… Continue

Added by Robert A. Clark on May 8, 2009 at 7:30am — No Comments

Round One in Over the Top Video Battle— Free(ish); Round Two— Not Free(ish)

Perhaps in a slip-up of judgment, last week Walt Disney CEO Bob Iger suggested that one day Hulu may charge to watch its content, which today is free but advertising supported. Mr. Iger’s comment makes one wonder whether this was part of the secret plan for Hulu all along, and the reason the company finally added its content to the Fox… Continue

Added by Brian Mahony on July 28, 2009 at 8:30am — No Comments

Social Networks and Gaming: Who is Going to Catch and Overtake Zynga?

It isn’t enough to feel like a neophyte and a need to catch up with the rest of the social networkers and their religious use of social media, but to now learn that the most played social network games and gaming company out there is a name that I did not recognize immediately – Zynga. Not only did I not recognize their name, but didn’t know that they are eclipsing 10 million daily users across their portfolio of… Continue

Added by Robert A. Clark on May 26, 2009 at 9:00am — 1 Comment

Hulu Scores Huge Win with Disney/ABC Deal

Hulu takes down another big elephant with the announcement of its new deal with The Walt Disney Co., which will take an undisclosed stake in Hulu and board seats.

Hulu now adds Disney and ABC content to the existing line-up of NBC Universal and Fox content. Huge news. This pretty much solidifies Hulu’s position as the online video content kingmaker and further erodes rival… Continue

Added by Brian Mahony on May 4, 2009 at 8:26am — No Comments

Protecting Online Photos

Stories abound of pictures being ‘borrowed’ from online family albums or Facebook for various fraudulent purposes. There was the Massachussetts mother who found their child’s photo on a Craig’s list adoption scam and numerous cases of… Continue

Added by Michael Whalen on September 1, 2009 at 11:23am — No Comments

Following the TV Revenue Stream: A Peaceful Canoe Trip or Attack of the Piranhas?

If you want to predict which Internet TV products and services will take off, you need to follow the revenue stream. Not that money alone makes a great product that consumers will like, but it certainly takes money to fund the efforts of tech companies to try to build the right products. The big question at the TV of Tomorrow show was: where will that money come from?

The problem is that most of the money right now comes from cable TV based business models. You pay a… Continue

Added by Brian Mahony on March 23, 2009 at 11:00am — No Comments

Can Roku Compete in an OTT World with Google and Apple devices?

There has been a lot of discussion about the impact Google and Apple's new Internet TV devices will have on the market. In short, they will certainly spread the OTT message to more people and drive competition, innovation, more content relationships, and lower prices. But how will they change the landscape for existing devices such as Roku?

Roku has done a great job combining the key features of an Over the Top video solution for the masses: low price, simple UI/remote, easy set-up,… Continue

Added by Brian Mahony on October 3, 2010 at 7:03pm — No Comments

Overlay.TV and Klickable Make Video, Well, Clickable

I spent last week at the “TV of Tomorrow” (TVOT) show in San Francisco. All the major players were there from the online and interactive TV worlds. Suffice to say, like every major technology trend, there was a jumbled mix of very cool and relevant innovation along with a chaotic blend of competing strategies and pipedreams for deploying interactive and Internet-connected television into our homes. I will… Continue

Added by Brian Mahony on March 16, 2009 at 1:00am — No Comments

Technology Media Telecommunications (TMT) 2010 Outlook

Certainly, 2009 was full of challenges for the Technology, Media and Telecoms sector, but I remain upbeat regarding the upside market opportunities in 2010.

Why am I optimistic? The public Internet continues to be a disruptive force that's transforming and reshaping the new world order within the Global Networked Economy.

In particular, the emergence and continued development of low-cost IP Video… Continue

Added by David H. Deans on December 31, 2009 at 3:57pm — No Comments

What is the future of location based services?

Everything today is in context. You can't read a news story, talk to a neighbor, watch a sporting event, or plan a vacation without understanding context. Who you are. Where you want to go. Your habits. Your friends and family. Finances. You name it.


So it is no surprise that advertisers for a long time have figured out that understanding the context of their target audience is worth more to them that just a static list of names and addresses. And in today's mobile world,…


Added by Brian Mahony on January 16, 2012 at 10:14pm — No Comments

Comcast and Time Warner Inc. Trialing Online Content Distribution Model Using Subscriber Authentication

Comcast and Time Warner Inc. Trialing Online Content Distribution Model Using Subscriber Authentication

It’s been interesting watching the pronouncements of TV programmers and cable operators and their advertisers as the parties come to grips with the over the top video phenomenon. Time Warner Inc. and… Continue

Added by Patti A. Reali on June 25, 2009 at 8:38pm — No Comments

Monthly Archives
















  • Add Videos
  • View All

© 2020   Created by Brian Mahony.   Powered by

Badges  |  Report an Issue  |  Terms of Service