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Addressable Advertising in Pay-TV at the Precipice: One Step Back and One Step Forward

As the pay-TV sector continues to try to match or best the online world where demographic, behavioral and geo-targeting of advertising is possible by using location and other data mined from ISPs and IP addresses, with set-top box data being mined primarily in the pay-TV sector’s case, the recent news from Canoe Ventures of discontinuing its first product test was at minimum a small set-back. The much hyped… Continue

Added by Robert A. Clark on June 24, 2009 at 10:28am — No Comments

Media and Audience Measurement Across Multiple Screens: CIMM Tries to Lead the Fray

A consortium of at least 14 big name companies that are leading television content providers, advertising agencies, consumer products and goods companies and network service providers primarily has formed what is initially called the “Coalition for Innovative Media Management – CIMM”. Prominent within the grouping includes company names like Time Warner, ABC/ESPN/Disney, Interpublic Group, News Corporation, Viacom, Starcom MediaVest Group, Proctor & Gamble, Unilever, AT&T, WPP/GroupM,… Continue

Added by Robert A. Clark on September 28, 2009 at 11:19am — No Comments

Microsoft’s “Bing” Search Engine: Consumers or Advertisers Rejoice?

Microsoft’s new Bing search engine is actually an improved version of its existing “Kumo” search engine, and appears on the surface before it’s unveiling to the world on June 3rd to be vastly improved and a credible competitor to Google and Yahoo. Bing also benefits from Microsoft’s acquisition of the search technology company they acquired last year – Powerset, which is a semantic search technology. Microsoft of course is claiming the search engine… Continue

Added by Robert A. Clark on May 29, 2009 at 12:00pm — 1 Comment

Netflix Gets Social

Netlfix announced this week that it is linking up with Facebook to allow users to tag and rate its content and share it with friends. This allows Facebook users to share their own catalog of favorite movies like they do with just about everything else on the social network, from photos to the plethora of annoying “25 Things About Me” quizzes. This is big news for Netflix, since it increases its online “street cred” and provides a viral advertising… Continue

Added by Brian Mahony on March 27, 2009 at 12:37am — No Comments

Protecting Online Photos

Stories abound of pictures being ‘borrowed’ from online family albums or Facebook for various fraudulent purposes. There was the Massachussetts mother who found their child’s photo on a Craig’s list adoption scam and numerous cases of… Continue

Added by Michael Whalen on September 1, 2009 at 11:23am — No Comments

Hulu Scores Huge Win with Disney/ABC Deal

Hulu takes down another big elephant with the announcement of its new deal with The Walt Disney Co., which will take an undisclosed stake in Hulu and board seats.



Hulu now adds Disney and ABC content to the existing line-up of NBC Universal and Fox content. Huge news. This pretty much solidifies Hulu’s position as the online video content kingmaker and further erodes rival… Continue

Added by Brian Mahony on May 4, 2009 at 8:26am — No Comments

OTT Executive Summit Welcomes Mike Lucero, Ratio’s VP of Connected TV Strategy and Product as a Featured Speaker

Trender Research, producers of the OTT Executive Summit (www.OTTexec.com), announced that VP of Connected TV Strategy and Product for Ratio, Mike Lucero, will be speaking at the Over-the-Top Executive Summit (www.OTTexec.com), to be held at the Westin Times Square on June 17. Ratio is a leading video technology and solutions provider, with their RatioTV OTT application platform powering some…

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Added by Brian Mahony on June 1, 2015 at 1:14am — No Comments

A New Framework for Getting It Right with Tech Products

As I continue my never-ending research for our new upcoming report on Internet-connected audio-video technologies and devices, I keep thinking one thing— I’m not that smart.



Not that I am dumb. No, not that. It’s just that there is so much technical mumbo-jumbo to process. Everyone has an argument why their technology or product is better than the next guy’s. And many times, it has to do with some special sauce they have that no one else has. But I am encouraged by an equally strong… Continue

Added by Brian Mahony on March 3, 2009 at 1:00am — No Comments

As the DTV Transition for US Homes Nears, What About Mobile TV’s Uptake Status in the US?

As analog and mostly over-the-air TV consumers in the US gird themselves for what has been a tumultuous and delayed digital transition, at the opposite end of “the spectrum” is TV moving out of the home and becoming ultimately mobile for those consumers who aren’t satisfied only watching their favorite programming when stationary at home. Mobile broadcast TV has been available for a few years now, and there are estimates that worldwide mobile… Continue

Added by Robert A. Clark on June 10, 2009 at 12:30pm — No Comments

EveryZing Makes It Easier to Find Everything: NBC Universal to Use EveryZing to Improve Video & Audio Search & Discovery on Internet Sites

EveryZing Makes It Easier to Find Everything: NBC Universal to Use EveryZing to Improve Video & Audio Search & Discovery on Internet Sites







If you can’t find it, it has no value… that’s the generally accepted wisdom about content whether it’s on the Internet or buried away somewhere in a VOD system being offered on by your pay TV provider. So it’s little wonder that there’s so much energy and investment behind… Continue

Added by Patti A. Reali on May 11, 2009 at 3:30pm — No Comments

Endavo Media’s Paul D Hamm Announced as Featured Speaker at OTT Video Executive Summit

September 8, 2014. New York City. Endavo Media, a leading digital media distribution company that is reinventing consumer TV and premium over-the-top video services, announced that CEO Paul D Hamm will be a featured speaker at the Over-the-Top Video Executive Summit (…

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Added by Brian Mahony on September 8, 2014 at 10:13am — No Comments

Podcast: TVBLOB Aims to Put “Life Back In TV— the Web Way”

While working for one of the leading IPTV middleware providers (Espial), I saw how difficult it can be to implement the various manifestations of Internet and web-enabled IP set-top boxes being deployed in the market. The challenge has always been a lack of standards, and too many deployments that are specific to a set-top box manufacturer or service provider. This leads to many inefficiencies in terms of cost and time to build new boxes to meet the… Continue

Added by Brian Mahony on May 13, 2009 at 1:00am — No Comments

The Evolution of OTT

By Stuart Newton, VP of Corporate Strategy, IneoQuest

 http://bit.ly/2d8gIdX…

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Added by Brian Mahony on October 5, 2016 at 7:00pm — No Comments

Is your OTT Content Management System (CMS) Scaleable and Future-Proof?

http://www.schange.com/cms-scope

If you are a product manager, operations person, or strategist involved in defining or managing your company’s content management system (CMS) for OTT, you’re going to love this next white paper I just read (“Changing for Good, Part 2: Defining the Scope of a New…

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Added by Brian Mahony on January 18, 2017 at 2:00pm — No Comments

Are We There Yet? Navigation Devices Break Out and Drive Home in Droves

Navigation devices are having another break-out year. By all accounts, this consumer electronic product category hit the mainstream, with wide adoption by many different demographics. Thanks to competition and price cuts, aggressive advertising, and greater understanding and acceptance by consumers, global sales of personal navigation devices (PNDs) grew to over 29 million units in 2007 (ABI Research). It seems like nav devices are also popular gift ideas.

We had a chance to meet with…

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Added by Brian Mahony on March 25, 2008 at 5:00am — No Comments

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