Trender Research™

Technology meets people.

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Facebook…What is it not?

One day I was surprised to receive a message, via Facebook Mobile, from my father, “I just wanted to see where you are spending so much of your time.” It suddenly dawned on me many people, like my father, a key player in a large telecommunications company, have developed technology skills yet are clueless when it comes to the modern phenomenon of Facebook. Driving strategic Web 2.0 trends in leading technologies and industries, Facebook has been an integral part of everyday culture whether… Continue

Added by Jessica Steele on January 18, 2009 at 5:09pm — 1 Comment

Netflix Gets Social

Netlfix announced this week that it is linking up with Facebook to allow users to tag and rate its content and share it with friends. This allows Facebook users to share their own catalog of favorite movies like they do with just about everything else on the social network, from photos to the plethora of annoying “25 Things About Me” quizzes. This is big news for Netflix, since it increases its online “street cred” and provides a viral advertising… Continue

Added by Brian Mahony on March 27, 2009 at 12:37am — No Comments

Social Networks and Gaming: Who is Going to Catch and Overtake Zynga?

It isn’t enough to feel like a neophyte and a need to catch up with the rest of the social networkers and their religious use of social media, but to now learn that the most played social network games and gaming company out there is a name that I did not recognize immediately – Zynga. Not only did I not recognize their name, but didn’t know that they are eclipsing 10 million daily users across their portfolio of… Continue

Added by Robert A. Clark on May 26, 2009 at 9:00am — 1 Comment

How to Monetize Social Media

So the buzz continues around social media, and the membership numbers of social networking sites continues to soar. According to Alexa.com statistics, Facebook is now the 4th most visited site in the world, followed by MySpace at 9th, Twitter at 55th, and LinkedIn at 100th. These are impressive numbers.



What is more impressive is that social networks become stickier and stickier as time progresses, and thus the amount of time spent on these… Continue

Added by Neal Schaffer on April 9, 2009 at 2:00pm — No Comments

2.0 in the College Classroom

As faculty members scramble to adopt 2.0 technology their students have already mastered, questions crop up surrounding how faculty should integrate the new mediums into their traditional three roles of teaching, research and service.



First off, it should be noted that all faculty are not equal. Some have managed LinkedIn and Facebook accounts as long as their students. Some of the first adopters have kept a finger on the pulse of modifications and updates as they've come down the… Continue

Added by David Fields on June 26, 2009 at 9:40am — No Comments

Marines Prevent Use of Social Networking Sites

It is well known that social networking sites have become another attack vector for criminals who exploit information for the purpose of identity theft, fraud, or other crimes. It is very likely that these sites could also being used to gather intelligence of a different kind - military. On August third the US Marine Corp officially banned access to Facebook, Twitter, and Myspace.

According to the… Continue

Added by Michael Whalen on August 6, 2009 at 7:36am — No Comments

Social Media -- the new Free PR - Why Question it?

More than 100 million users log on to Facebook at least once each day (Facebook.com) and Twitter has an average 3,000,000 Tweets per day (TechCrunch). With growing stats such as these, it amazes me how the press and analysts continue to grab consumer attention with the “question” of social media. What question? Finding ourselves in an economically strapped environment, we have a free outlet at our fingertips to spread PR globally, in an instant. Not simply PR, but active customer engagement… Continue

Added by Jessica Steele on June 19, 2009 at 6:00pm — No Comments

Protecting Online Photos

Stories abound of pictures being ‘borrowed’ from online family albums or Facebook for various fraudulent purposes. There was the Massachussetts mother who found their child’s photo on a Craig’s list adoption scam and numerous cases of… Continue

Added by Michael Whalen on September 1, 2009 at 11:23am — No Comments

Family Protection for Social Networks

Well publicized stories of cyber-bullying, stalking, or other types of dangerous social networking related incidents contribute to present day parental angst. As if it weren’t hard enough to keep them safe social sites, like Facebook, provide access to kids and their public information 7x24. It is unfortunate that software companies seem to be in perpetual catch-up mode but, progress has been made with regard to social networking… Continue

Added by Michael Whalen on October 2, 2009 at 6:00am — No Comments

CES Last Gadget Standing Winners: Eye-Fi Video Card and HeartMath emWave Personal Stress Reliever Get the People's Vote

I did not get a chance to be at this fun people's choice type award event, but I wanted to give the winners of the Last Gadget Standing competition some ink. The Eye-Fi Video Card won the live event based on CES attendee voting and HeartMath's emWave Personal Stress Reliever (PSR) won first prize based on the online voting.

The Eye-Fi is an SD card with Wi-Fi built-in that allows users to wirelessly… Continue

Added by Brian Mahony on January 14, 2009 at 7:30pm — No Comments

BlackBerry Pearl- Still Needs Shined

The word Blackberry is now a part of everyday vocabulary. Even my grandmother knows not to start picking the bushes for fruit when “I can’t find my Blackberry!”. Just as this little device, small enough to fit in the back-pocket of the tightest pair of jeans, is an integral part of our speech it has also become an integral part of our lives. With phone, blue-tooth, a camera, e-mail, internet, and even GPS capabilities, when you lose your phone I think everyone has experienced that panicked… Continue

Added by Jessica Steele on July 11, 2008 at 2:00pm — No Comments

Ode to the iPhone

I didn't get it at first. I was resistant, a near luddite.



I ribbed him for purchasing an iPhone as soon as it came out. The phone appeared to be superglued to his palm for a month. On occasion, I'd peer over during dinner and spy a game of poker going down. I'd grimace, he'd smile, and we'd finish our spaghetti. I sat on our couches, trying not to be embarrassed as I flipped open my mangled hot pink Motorola Razr and mashed the keys to text.



I ribbed him again for… Continue

Added by Leigh Steele on February 8, 2009 at 7:39pm — 1 Comment

A Trip Planned with an iPhone

In December, my family of four headed out on a spontaneous two week road trip from Arizona to Washington. We packed the mini-van, strapped our two young daughters in their car seats, and hit the pavement to California. We had little plans, no overnight arrangements besides the first night in L.A., and limited funds.



But what we did have was two trusty iPhones at our sides. For two weeks, we tapped buttons on our phones that helped us navigate the Pacific Coast Highway (Maps app),… Continue

Added by Leigh Steele on February 12, 2009 at 8:30am — 2 Comments

Twitter Adds Some Serious Functionality



If you are on Twitter, you may have noticed that today your screen looked different than it did yesterday. As is the norm these days with Web 2.0 sites, out of nowhere the user interface has been changed, and suddenly the screen that you have looked at daily has changed. Facebook and LinkedIn have had issues dealing with an angry demographic who opposed their recent changes, but I don't think that this will happen with Twitter. Why? Because Twitter added enough functionality… Continue

Added by Neal Schaffer on May 1, 2009 at 1:22am — No Comments

An Apple for the Teacher

Teaching urban teenagers is no easy task these days given the millisecond attention spans that directly clash with old world board of education policies on technology. Student handbook says "no electronics" in the classroom. This technically means that, as the beloved teacher, I should role model putting it all away and confiscate any violating devices. It's a grim role and one that I don't serve very well since I learn as much from my students about fun gadgo toys as they learn from me about… Continue

Added by Sheila Sylvestre on June 8, 2009 at 3:00pm — No Comments

Vizio Unveils Aggressive Internet TV Line-Up

Vizio Internet HDTVs will be water cooled (not really).



Well, we had been waiting for more details about Vizio’s Internet TV plans, and yesterday they sprang it on us. The leading North American manufacturer of HDTVs has put together an impressive line-up of content and applications for its VIA Connected HDTVs. Vizio had already announced a… Continue

Added by Brian Mahony on June 25, 2009 at 8:00am — No Comments

Member of the GigaTribe? Digital Photography Part 2

What to do with all those digital photographs? Sure, you want to look at them now and then. Sometimes you want to print them out and put them in photo albums the old-fashioned way. Other times you want to view them as a slideshow on the computer or TV. Or you purchased new digital pictures frames from vendors like Digital Foci and you enjoy a rotating cornucopia of memories. But at some point you want to share… Continue

Added by Brian Mahony on February 9, 2009 at 3:00am — No Comments

Confused by Twitter? Don't Be!

I recently wrote about LinkedIn and why you absolutely have to be on it if you are a professional. Although I am passionate about LinkedIn to the point where I am updating my blog (http://linkedinquestions.wordpress.com) daily and in the process of writing a book on the subject, I have found a new friend recently in Twitter.



"Twitter?" you ask, "I don't get it." Yes, I didn't get it either. And I don't pretend to fully get it now. But, to put it simply, if LinkedIn is about finding… Continue

Added by Neal Schaffer on March 12, 2009 at 5:45pm — No Comments

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