Trender Research™

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Search Results (8)

Your LinkedIn Profile - Does Your Employer Own It or Do You?

The following story of LinkedIn Profile ownership is a true one, and as with my other blog posts, I am hoping to get your feedback as to what the “right” answer to this question should be.

Imagine that you began a job as a recruiter. Part of your job is, obviously, building out a network. After being hired you learn about LinkedIn and sign up using your personal name. You start inviting your network as well as new contacts to connect with you on LinkedIn. In order to… Continue

Added by Neal Schaffer on May 27, 2009 at 3:30pm — No Comments

Why You Need to be on LinkedIn...NOW!

Please excuse the aggressive title, but if you are a professional there are many reasons why you at least need to have a presence on LinkedIn and should utilize the platform as your primary social networking tool.

First some background on myself. Like most of you, I received an invite from someone that I don't even remember now, but I signed up on a day in 2004 and really didn't do anything with the site except for accepting invites from people that I knew who invited me. That all… Continue

Added by Neal Schaffer on January 30, 2009 at 2:11pm — 6 Comments

Confused by Twitter? Don't Be!

I recently wrote about LinkedIn and why you absolutely have to be on it if you are a professional. Although I am passionate about LinkedIn to the point where I am updating my blog ( daily and in the process of writing a book on the subject, I have found a new friend recently in Twitter.

"Twitter?" you ask, "I don't get it." Yes, I didn't get it either. And I don't pretend to fully get it now. But, to put it simply, if LinkedIn is about finding… Continue

Added by Neal Schaffer on March 12, 2009 at 5:45pm — No Comments

How to Monetize Social Media

So the buzz continues around social media, and the membership numbers of social networking sites continues to soar. According to statistics, Facebook is now the 4th most visited site in the world, followed by MySpace at 9th, Twitter at 55th, and LinkedIn at 100th. These are impressive numbers.

What is more impressive is that social networks become stickier and stickier as time progresses, and thus the amount of time spent on these… Continue

Added by Neal Schaffer on April 9, 2009 at 2:00pm — No Comments

2.0 in the College Classroom

As faculty members scramble to adopt 2.0 technology their students have already mastered, questions crop up surrounding how faculty should integrate the new mediums into their traditional three roles of teaching, research and service.

First off, it should be noted that all faculty are not equal. Some have managed LinkedIn and Facebook accounts as long as their students. Some of the first adopters have kept a finger on the pulse of modifications and updates as they've come down the… Continue

Added by David Fields on June 26, 2009 at 9:40am — No Comments

Stream the Big Biz Show Podcast Now

Thanks to Russ and Sully for having me on the "Big Biz Show" today, broadcast and syndicated on 1,400 stations. The Big Biz Show is a financial show with an irreverent twist. It lived up to its reputation as there were more than a few chuckles. In our chat, which lasts about 15 minutes, we talk about what Trender Research is all about, how we are different, and discuss a few examples of trends percolating up… Continue

Added by Brian Mahony on February 4, 2009 at 10:00pm — No Comments

Twitter Adds Some Serious Functionality

If you are on Twitter, you may have noticed that today your screen looked different than it did yesterday. As is the norm these days with Web 2.0 sites, out of nowhere the user interface has been changed, and suddenly the screen that you have looked at daily has changed. Facebook and LinkedIn have had issues dealing with an angry demographic who opposed their recent changes, but I don't think that this will happen with Twitter. Why? Because Twitter added enough functionality… Continue

Added by Neal Schaffer on May 1, 2009 at 1:22am — No Comments

Social Media -- the new Free PR - Why Question it?

More than 100 million users log on to Facebook at least once each day ( and Twitter has an average 3,000,000 Tweets per day (TechCrunch). With growing stats such as these, it amazes me how the press and analysts continue to grab consumer attention with the “question” of social media. What question? Finding ourselves in an economically strapped environment, we have a free outlet at our fingertips to spread PR globally, in an instant. Not simply PR, but active customer engagement… Continue

Added by Jessica Steele on June 19, 2009 at 6:00pm — No Comments

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