Trender Research™

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How to Monetize Social Media

So the buzz continues around social media, and the membership numbers of social networking sites continues to soar. According to Alexa.com statistics, Facebook is now the 4th most visited site in the world, followed by MySpace at 9th, Twitter at 55th, and LinkedIn at 100th. These are impressive numbers.



What is more impressive is that social networks become stickier and stickier as time progresses, and thus the amount of time spent on these… Continue

Added by Neal Schaffer on April 9, 2009 at 2:00pm — No Comments

Social Media -- the new Free PR - Why Question it?

More than 100 million users log on to Facebook at least once each day (Facebook.com) and Twitter has an average 3,000,000 Tweets per day (TechCrunch). With growing stats such as these, it amazes me how the press and analysts continue to grab consumer attention with the “question” of social media. What question? Finding ourselves in an economically strapped environment, we have a free outlet at our fingertips to spread PR globally, in an instant. Not simply PR, but active customer engagement… Continue

Added by Jessica Steele on June 19, 2009 at 6:00pm — No Comments

OTT Executive Summit Wrap-Up— Sponsored by Ratio and Verizon Digital Media Services

I am happy to report that the 3rd OTT Executive Summit, June 17th in New York City (http://www.ottexec.com/), was a smashing success! Special thanks go out to Platinum sponsor SeaChange and Gold sponsors Ratio, Verizon Digital Media Services, Viaccess-Orca, Encompass, InterCall, and all of our other sponsors (http://www.ottexec.com/#sponsors) and media partners (…

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Added by Brian Mahony on June 30, 2015 at 11:31am — No Comments

What if you could predict how successful your next movie or TV show would be? Social Sentiment Analysis-- the new content crystal ball.

We have too much content. Movies are produced, millions spent, but many won’t survive much beyond their opening weekend. TV shows are made, pilots launched, but some are cancelled after just a few episodes. Meanwhile consumers complain there are too many channels, too many shows, but there is often “nothing on” that they want to watch. Why the disconnect?…

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Added by Brian Mahony on November 4, 2015 at 10:31pm — No Comments

Social Networks and Gaming: Who is Going to Catch and Overtake Zynga?

It isn’t enough to feel like a neophyte and a need to catch up with the rest of the social networkers and their religious use of social media, but to now learn that the most played social network games and gaming company out there is a name that I did not recognize immediately – Zynga. Not only did I not recognize their name, but didn’t know that they are eclipsing 10 million daily users across their portfolio of… Continue

Added by Robert A. Clark on May 26, 2009 at 9:00am — 1 Comment

Trender Research’s OTT Magazine Acquires IPTV Magazine

http://www.pr.com/press-release/654426

Westford, MA, January 19, 2016 --(PR.com)-- Trender Research Inc.’s Over-the-Top Video division announced today the acquisition of IPTV…

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Added by Brian Mahony on January 19, 2016 at 11:00am — No Comments

Mobile Televion Trial Launching in Washington DC This Summer

A consumer test of mobile TV broadcasts is scheduled to launch this summer in Washington, D.C. Another trial of similar technology is scheduled to appear in both Atlanta and Seattle in the coming weeks. This, on top of a trial that launched in Raleigh, N.C. a short while ago.

The technology (mobile bandwidth, mobile handsets and the like) has been available to bring video and movies to mobile…

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Added by Dan Kusnetzky on April 21, 2009 at 8:32am — No Comments

Crossing the TV Divide

I currently live in a quiet town in Westchester County, NY in a single-family home. Having previously resided in Manhattan for close to 15 years, I live mostly in my bedroom and media room. I have varied devices in the room - LG HD TV, DVR, Wi-Fi router, Microsoft Surface book, iPad, iPhone and Apple Watch.  I tend to multi-task frequently so I am always using my iPhone, iPad, Apple Watch or laptop while…

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Added by Savio Clemente on June 4, 2016 at 4:55pm — No Comments

Lovable Robot--A Teaching Tool in Autism Spectrum Disorders



Find more videos like this on Trender Research™

Children and adults with autism spectrum disorders sometimes appear to lack human emotions—much like a robot propelled by a power source.



But for all the recent media attention and attempts to explain the burgeoning numbers of children diagnosed with the disorder, the cause of autism remains a mystery and there is no pill or… Continue

Added by Joyce Pellino Crane on May 5, 2009 at 4:00pm — No Comments

Technology, Media and Telecom Outlook for 2011

Informa Telecoms & Media recently revealed the top ten anticipated trends during 2011 -- for the telecoms and media sectors -- at its annual Industry Outlook event in

London, England.



"We have identified the key trends across our research areas that we

think will shape the converging global telecoms and media markets over

the next 12 months. In addition, our annual industry survey gave us some

insight into how the…

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Added by David H. Deans on December 3, 2010 at 12:30pm — No Comments

Endavo Media’s Paul D Hamm Announced as Featured Speaker at OTT Video Executive Summit

September 8, 2014. New York City. Endavo Media, a leading digital media distribution company that is reinventing consumer TV and premium over-the-top video services, announced that CEO Paul D Hamm will be a featured speaker at the Over-the-Top Video Executive Summit (…

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Added by Brian Mahony on September 8, 2014 at 10:13am — No Comments

RETAIL WAR-Walmart and Best Buy

With the close of Circuit City, Walmart and Best Buy are out to gain customers and market share in the consumer electronics market. Announced in the New York Times today, the retail battle is on with BestBuy announcing a partnership with TiVo, promoting a special version of DVR in Best Buy’s US stores in the US with Best Buy promoting to their customers TV’s on a special TiVo DVR and their Napster… Continue

Added by Ellen Veden on July 10, 2009 at 8:00am — No Comments

OTT Video Executive Summit Announces Sessions and Speakers

Boston, MA. March 4, 2014 — Sessions and speakers for the Over the Top Video Executive Summit (www.OTTVideoSummit.com), to be held at Boston’s Lenox Hotel on April 16, were announced today. The OTT Video Executive Summit brings together thought leaders in the…

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Added by Brian Mahony on March 4, 2014 at 11:47am — No Comments

Taking Control of The Program...

Today I feel so much pride in taking control of the programs I watch. I recall years earlier how I would have to rush home to catch my favorite shows, Family Feud, The Amazing Race, Under Cover Boss, The Real Housewives of Atlanta, or my favorite Spanish Telenovelas on Univision. I was always in a rush to watch  live programming because I can experience it with my friends and family and we could talk about it and be…

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Added by Alicia A. Perez on June 13, 2016 at 1:00am — No Comments

Twitter Adds Some Serious Functionality



If you are on Twitter, you may have noticed that today your screen looked different than it did yesterday. As is the norm these days with Web 2.0 sites, out of nowhere the user interface has been changed, and suddenly the screen that you have looked at daily has changed. Facebook and LinkedIn have had issues dealing with an angry demographic who opposed their recent changes, but I don't think that this will happen with Twitter. Why? Because Twitter added enough functionality… Continue

Added by Neal Schaffer on May 1, 2009 at 1:22am — No Comments

Healthcare Thought Leaders Predict the Impact of Technology in a New Report by Trender Research

Amidst major policy reforms, industry luminaries and a focus group of everyday people are optimistic that technology can substantially reduce costs and improve patient care.





Westford, MA, — Trender Research™ Inc. (www.trenderresearch.com), a market research and consulting firm that combines expert analysis with the voice of everyday people, announced a new Trender Thought Leaders report for the healthcare industry. The… Continue

Added by Brian Mahony on June 8, 2010 at 7:30pm — No Comments

NewTeeVee Session Notes

Below are my stream of consciousness session notes from the NewTeeVee conference sessions, exhibits, and cocktail hour chats. I will leave it up to you to extract whatever pearls of wisdom you can find.



Xbox Live

• Marc Whitten, GM for Xbox Live, seems to really understand how important the interface is for OTT video. Most of us usually talk about the “lean forward” and “lean back” positions. Marc described those but also… Continue

Added by Brian Mahony on November 26, 2009 at 12:00am — No Comments

Do You Boxee? Video Round-Up Part 5

While covering some of the Internet TV device options out there such as ZvBox, AppleTV, and SlingCatcher, we only briefly touched on the need for an integrated interface to harness the vast multitude of video content available online. After connecting your PC/Internet to your home TVs, this becomes the second biggest… Continue

Added by Brian Mahony on January 29, 2009 at 3:00pm — No Comments

Viewing My Way! English & Spanish Programming

If you asked me a year ago about my TV watching habits my answer would have been different then today. I would have never imagined that I would watch less TV yet more of the programming I like, or that I could live without cable. Yes, I finally cut the cord and got rid of the dusty yet expensive cable boxes. It's been 6 months since I got rid of cable. I thought that i could not do it. I thought that I would miss the box atop of my tv, but, now i've realized that I do not miss it at…

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Added by Alicia A. Perez on June 10, 2015 at 12:00am — No Comments

Three Things You Need to Remember When Shopping Online

The internet has definitely changed the way we function as consumers, making everything much more convenient, giving us more access to information and products that we wouldn’t have been able to purchase in the…

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Added by Sookie Lioncourt on July 31, 2014 at 12:45pm — No Comments

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