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Robert A. Clark's Blog (18)

Media and Audience Measurement Across Multiple Screens: CIMM Tries to Lead the Fray

A consortium of at least 14 big name companies that are leading television content providers, advertising agencies, consumer products and goods companies and network service providers primarily has formed what is initially called the “Coalition for Innovative Media Management – CIMM”. Prominent within the grouping includes company names like Time Warner, ABC/ESPN/Disney, Interpublic Group, News Corporation, Viacom, Starcom MediaVest Group, Proctor & Gamble, Unilever, AT&T, WPP/GroupM,… Continue

Added by Robert A. Clark on September 28, 2009 at 11:19am — No Comments

Addressable Advertising in Pay-TV at the Precipice: One Step Back and One Step Forward

As the pay-TV sector continues to try to match or best the online world where demographic, behavioral and geo-targeting of advertising is possible by using location and other data mined from ISPs and IP addresses, with set-top box data being mined primarily in the pay-TV sector’s case, the recent news from Canoe Ventures of discontinuing its first product test was at minimum a small set-back. The much hyped… Continue

Added by Robert A. Clark on June 24, 2009 at 10:28am — No Comments

3D Reaches a Tipping Point in Theatres: Is 3D in Homes and Even on Mobile to Follow?

As Hollywood revels in the success of the new animated picture “Up” that was released in both 2D and 3D, and the early 2009 release of “My Bloody Valentine 3D”, and with some Cannes Film Festival movie producer claims that this year’s festival was a “defining 3D moment” - we felt it was time to take stock of the 3D trend that may be past the theatre tipping point and on the horizon for both home and mobile viewing.



There were a dozen or so… Continue

Added by Robert A. Clark on June 19, 2009 at 11:00am — No Comments

Gaming and Advertising: MTV Networks and the Interactive Advertising Bureau Take it to the Next Level

There now is recognition that people of all ages and demographics are gamers, but what is also true is the games people play are more and more digital and online. If there is consensus on these two facts and trends, then it was only a matter of time that advertisers would take the movement to online seriously. What they also are taking seriously is the effectiveness of their chosen ad format, and the extent… Continue

Added by Robert A. Clark on June 12, 2009 at 12:30pm — No Comments

As the DTV Transition for US Homes Nears, What About Mobile TV’s Uptake Status in the US?

As analog and mostly over-the-air TV consumers in the US gird themselves for what has been a tumultuous and delayed digital transition, at the opposite end of “the spectrum” is TV moving out of the home and becoming ultimately mobile for those consumers who aren’t satisfied only watching their favorite programming when stationary at home. Mobile broadcast TV has been available for a few years now, and there are estimates that worldwide mobile… Continue

Added by Robert A. Clark on June 10, 2009 at 12:30pm — No Comments

Targeted Digital Advertising: Some Good and Bad News for Consumers

On the same day this week there were two news items (and opposing forces?) addressing targeted advertising. The first was a Verizon executive representing FiOS TV product development stating that advertising on TV is evolving away from the model of the past 50 years where advertising targeted specific hit shows with larger audiences to a model that targets specific audiences and shows whether attracting large audiences or not, but with more relevant advertising for those watching – which is… Continue

Added by Robert A. Clark on June 5, 2009 at 3:00pm — No Comments

Microsoft’s “Bing” Search Engine: Consumers or Advertisers Rejoice?

Microsoft’s new Bing search engine is actually an improved version of its existing “Kumo” search engine, and appears on the surface before it’s unveiling to the world on June 3rd to be vastly improved and a credible competitor to Google and Yahoo. Bing also benefits from Microsoft’s acquisition of the search technology company they acquired last year – Powerset, which is a semantic search technology. Microsoft of course is claiming the search engine… Continue

Added by Robert A. Clark on May 29, 2009 at 12:00pm — 1 Comment

Social Networks and Gaming: Who is Going to Catch and Overtake Zynga?

It isn’t enough to feel like a neophyte and a need to catch up with the rest of the social networkers and their religious use of social media, but to now learn that the most played social network games and gaming company out there is a name that I did not recognize immediately – Zynga. Not only did I not recognize their name, but didn’t know that they are eclipsing 10 million daily users across their portfolio of… Continue

Added by Robert A. Clark on May 26, 2009 at 9:00am — 1 Comment

AT&T Lookin' for a Ruckus!

WiFi migration and proliferation continues to progress in those locations where it makes the most sense over other broadband wireless alternatives whether outside or inside the home. The latest big news and announcement related is AT&T’s announcement that field trials are under way using WiFi, and specifically Ruckus Wireless’ router product (pictured in the middle) as an in-home alternative to U-verse configurations for content distribution… Continue

Added by Robert A. Clark on May 20, 2009 at 10:41am — No Comments

Brick-n-Mortar Shoppers: Don't Leave Home Without Your Smartphone!



There now are location-based and entertainment smartphone applications coming online that are targeted more so for Moms and Dads who already have upgraded or may upgrade to the various brands of smartphones out there. The apps are also mostly about how Mom and Dad may spend their time outside of work, and especially in support of their time at their favorite mall. The apps are for both shopping efficiency and shopping downtime. You see, “Location-Based Advertising” may… Continue

Added by Robert A. Clark on May 8, 2009 at 7:30am — No Comments

The Rural Broadband Stimulus Plan: Who are the True Beneficiaries?

Like all other infrastructure upgrades including civil and otherwise, the initial beneficiaries are the vendors and builders who scramble and join the mad fray to pay-dirt – especially when the government and taxpayers are footing the bill. What continues to be debated is the extent that higher speed Internet infrastructure in most cases equates to jobs and economic stimulation, but also cultural and social stimulation for U.S. rural market areas. The Washington Post did a recent article (… Continue

Added by Robert A. Clark on May 4, 2009 at 9:07am — No Comments

Privacy Issues: Online and Device Usage Behavioral Targeting by Advertisers

The dichotomy of service providers (SPs) and advertisers trying their level best and within reason to track and act upon consumers’ daily online and offline activities whether at work or at play, and consumers’ interest and even efforts to refrain from or hide all that they do online and offline at work or at play to keep their lives as private as possible seems to be a never-ending dance between all the interested parties. At issue is the extent that SPs and advertisers utilize technologies,… Continue

Added by Robert A. Clark on April 27, 2009 at 4:59pm — No Comments

Next-Generation TV: What Do Consumers Know, Understand and Care About?

Has anyone been asking any family members or friends if they’ve gotten their IPTV or OTT Video service yet? If you or they have AT&T U-Verse or Verizon FiOS TV services, do you or they know or care that AT&T is a pure IPTV service, or that Verizon is a hybrid Cable/IP TV service – and what the differences are and mean for you as a subscriber? Do you or they know that the way your channel programming is delivered, in a linear fashion, is… Continue

Added by Robert A. Clark on April 22, 2009 at 7:30pm — No Comments

Video Game Industry and In-Game Advertising: Is There a Happy Medium?

I can respect the gaming purists out there who believe that in-game advertising is ruining some games with their injection directly inside the games themselves. With forecasts for in-game advertising expenditures as high as $1 billion by 2010, it appears the gaming industry has little choice but to accept its fate same as most other digital content creation and delivery means whose continuing existence can be owed to being ad-supported. Some of Sony’s… Continue

Added by Robert A. Clark on April 17, 2009 at 8:30am — No Comments

Are Content Delivery Networks (CDNs) a Competitor to Traditional TV and Video Service Providers?

I ask this question mostly due to the fact that the major CDNs are for the most part the engine that drives home video content to PCs or other devices, whether it is event-based, live or archived, and streamed especially versus downloaded-to-own. They are especially behind the scenes of live events that are broadcasted over the Internet, and heretofore were the primary means for delivering short-form video (YouTube). In recent years their technology has developed to the point of the ability to… Continue

Added by Robert A. Clark on April 13, 2009 at 5:30pm — No Comments

Top Advertising Industry Challenges and Technology Trends that are Changing Advertising as We Know It

The advertising professionals in the hit AMC series Mad Men, and the real life ad pros of the 1950s would feel like dinosaurs if they were living present day and witnessing changes going on in the advertising industry. The primary trends and challenges current day include creative populism (consumer interests, rights and wisdom in participating in advertising), personalized measurements, interactivity, open inventory platforms and greater consumer… Continue

Added by Robert A. Clark on April 8, 2009 at 9:30am — No Comments

New Verizon Wireless In-Home Display Phone Product Dubbed “Verizon Hub” Debuts

This new Verizon Wireless product (www.VerizonWireless.com/Hub), rather generically referred to as the “Verizon Hub”, signals and confirms two things. The first is confirmation of some consumers choosing their cellular service over landline service as their primary phone service in the home. The second is consideration of the primary phone device, the “hub” phone in effect, as potentially being located where it is most used or needed. In many… Continue

Added by Robert A. Clark on April 7, 2009 at 9:00am — No Comments

Network or "Cloud Computing" Gaming: Should MS, Sony and Nintendo be Worried?

There is a new Online Gaming company that is eliminating the console in the home and replacing it with a hub product they call a "MicroConsole". The company is "OnLive", and its capabilities appear to be targeted at diehard Gamers with the majority of investments placed in the games themselves rather than the consoles that have been fairly high-priced to date. The primary value proposition is eliminating the up-front purchase of pricey consoles, and… Continue

Added by Robert A. Clark on April 2, 2009 at 11:35am — No Comments

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