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Brian Mahony's Blog (161)

85 Industry Leaders (so far) Set to Speak at OTT Executive Summit (virtual Nov 17-19)

I'm getting super excited for the 8th annual OTT Executive Summit (www.OTTexec.com, virtual Nov. 17-19). Most sessions are almost full, with 85 speakers so far representing the leaders of the industry. New additions since last week (another dozen or so are in process):…



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Added by Brian Mahony on September 25, 2020 at 3:30pm — No Comments

First Batch of Speakers Announced for OTT Executive Summit

We are excited to announce our first batch of speakers for OTT Executive Summit: 

OTTexec.com/agenda. If you have already submitted, we are working our way through applications so we appreciate your patience as we curate this amazing expanded 3-day virtual format with over 100 speakers and on…

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Added by Brian Mahony on August 31, 2020 at 3:51pm — No Comments

How are Smart TVs evolving the OTT user experience?

I've been catching up on OTT industry and technology reading. I do a lot of consulting in the industry and for the past couple of years also expert witness work for lawsuits, so it's important I stay up-to-date on everything. Lately, I've been reading white papers and attending webinars. One I recommend right now, as you try to navigate the impact broadband and…

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Added by Brian Mahony on July 24, 2020 at 4:30pm — No Comments

8th Annual OTT Executive Summit Has Gone Global and Virtual

The 8th annual OTT Executive Summit (https://ottexec.com/) dates are set for November 18-19 in 12, simultaneously held virtually and in cities around the world. Register now (only $49 vs. $1,495 last year) for a venue near you or sign up for a free live-streaming pass and join a global community of thousands of OTT executives discussing the biggest trends in the industry: (…

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Added by Brian Mahony on July 9, 2020 at 2:37pm — No Comments

How AI can help your video content be stickier-- and your bottom line fatter.

Next week, I'll be moderating a webinar on the topic of "show-verload". What is show-verload you might ask? Well simply, it's content overload due to the overwhelming volume and variety of TV/video options consumers have. It's not only a problem for consumers, it's also a problem for any type of video service provider who is…

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Added by Brian Mahony on December 4, 2018 at 4:09pm — No Comments

Building a Platform for Success in the OTT Video Market: How to Develop Competitive OTT Video Services Using a Cloud Solution

As the "OTT Wars" rage on, it's so important for video service providers of all types to focus on content innovation and less so on video infrastructure. With your OTT video workflow in the cloud, content will be your top priority – and you need neither cloud nor broadcast engineering expertise to make it happen.

https://bit.ly/2A1lrdi

A new e-Book by past OTT Executive Summit sponsor Amazon…

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Added by Brian Mahony on October 17, 2018 at 1:17pm — No Comments

The role of cloud-based video service assurance platforms to monitor end-to-end streaming quality

I've been researching content deliver networks (CDNs) lately, including Ericsson UDN, AWS, Limelight Networks, and Akamai Technologies, trying to better understand the value-chain, costs, and ROI for video content delivery. But I keep coming back to quality assurance. For sure content is still king, but good content doesn't matter without good quality streaming. The questions is: how do you monitor and measure video…

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Added by Brian Mahony on July 13, 2018 at 4:31pm — No Comments

How to handle the next wave of OTT- everything online.

What happens when all video entertainment moves online? Can the Internet handle it? Will consumers tolerate it?

It seems every week there is a new report about the rapid rise of OTT. Cord-cutting is accelerating. Pay TV subs are declining. More video is consumed online now than through traditional methods. Most homes have 2 or 3 OTT apps/devices. Through it all, OTT seems to have withstood every major test with (relatively) flying colors: the Olympics, the World Cup, the…

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Added by Brian Mahony on June 15, 2018 at 1:28pm — No Comments

A Practical Guide to AWS Media Services

The last white paper I reviewed from Amazon Web Services-Elemental was among the best ever received. It generated 3-plus million potential impressions, thousands of views, hundreds of downloads, and very healthy social media engagement. So I didn’t hesitate to review the follow up paper— “A Practical Guide to AWS Media Services: Deploying cloud-based processing and delivery services for broadcast and Internet-delivered video"…

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Added by Brian Mahony on March 28, 2018 at 4:42pm — No Comments

What is the difference between SVOD services that succeed and those that fail?

http://bit.ly/2BjEReD

In the research and consulting work that Trender Research does, we occasionally have the opportunity to share with you some informative content. That's the case with this excellent new white paper from past OTT Executive Summit (…

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Added by Brian Mahony on February 15, 2018 at 11:41am — No Comments

If OTT content is King, how do you protect your throne?

I've been doing some research lately on the role of content in the fast-evolving over-the-top video (OTT) world, and enjoyed a sponsored white paper that came across my desk: Neustar's "Managing OTT Content Distribution in the Connected World."

https://lnkd.in/gQiwwUY…

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Added by Brian Mahony on September 22, 2017 at 3:56pm — No Comments

New eBook: 5 Ways to Increase Subscription Revenue Now

https://lnkd.in/dNxQFSt

My company Trender Research works with a variety of consumer-facing technology clients across social media, TV, robotics, mobile, and location-based services. In the TV/Video space, we are often contracted to help define, financial model, and select vendors for new streaming video services. There is a lot of attention to the ROI model, the RFP, and product capabilities matrix, but in…

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Added by Brian Mahony on August 24, 2017 at 12:44pm — No Comments

Is your OTT Content Management System (CMS) Scaleable and Future-Proof?

http://www.schange.com/cms-scope

If you are a product manager, operations person, or strategist involved in defining or managing your company’s content management system (CMS) for OTT, you’re going to love this next white paper I just read (“Changing for Good, Part 2: Defining the Scope of a New…

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Added by Brian Mahony on January 18, 2017 at 2:00pm — No Comments

Why You Still Need Broadcasting Best Practices to Successfully Deliver OTT Live Sports and Events

http://www.endavomedia.com/whitepapers/ott-sports



I am continuing in my goal to read ten OTT white papers by the end of the year. This week’s is one of my favorites. I like pieces that combine hands-on experience with practical advice. The aptly-titled “OTT Hands-On: How to Successfully Deliver…

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Added by Brian Mahony on November 15, 2016 at 12:00pm — No Comments

Level3 & Unisphere Research White Paper: What Does the Future Hold for OTT?

http://your.level3.com/LP=4282



What's driving the OTT industry and what are the major challenges that need to be overcome? A…

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Added by Brian Mahony on October 19, 2016 at 2:30pm — No Comments

Current Trends and Business Model Implications for Broadcasters, MVPDs, and OTT Providers

 http://www.schange.com/cms-landscape

I’m on a tear to read a white paper a week for the remaining 10 weeks of the year. I’ll be sharing some of the better ones with you.

 …

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Added by Brian Mahony on October 12, 2016 at 3:30pm — No Comments

The Emerging WYN-WYN Network

By Kurt Michel, Sr. Marketing Director, IneoQuest Technologies

If you were to envision the “perfect” network, how would you describe it? What would be the characteristics that define perfection? The answer, of course, is highly…

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Added by Brian Mahony on October 6, 2016 at 9:49pm — No Comments

The Evolution of OTT

By Stuart Newton, VP of Corporate Strategy, IneoQuest

 http://bit.ly/2d8gIdX

IneoQuest [iQ] has been around for about 15 years. We spent the first eight…

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Added by Brian Mahony on October 5, 2016 at 7:00pm — No Comments

OTT Forecast: Cloud-y with a Chance of TVaaS

http://bit.ly/276yKlX 

A new white paper by OTT Executive Summit sponsor Viaccess-Orca explains the trade-offs of three different TV…

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Added by Brian Mahony on June 22, 2016 at 10:23am — No Comments

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