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Brian Mahony's Blog (150)

New eBook: 5 Ways to Increase Subscription Revenue Now

https://lnkd.in/dNxQFSt

My company Trender Research works with a variety of consumer-facing technology clients across social media, TV, robotics, mobile, and location-based services. In the TV/Video space, we are often contracted to help define, financial model, and select vendors for new streaming video services. There is a lot of attention to the ROI model, the RFP, and product capabilities matrix, but in…

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Added by Brian Mahony on August 24, 2017 at 12:44pm — No Comments

Is your OTT Content Management System (CMS) Scaleable and Future-Proof?

http://www.schange.com/cms-scope

If you are a product manager, operations person, or strategist involved in defining or managing your company’s content management system (CMS) for OTT, you’re going to love this next white paper I just read (“Changing for Good, Part 2: Defining the Scope of a New…

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Added by Brian Mahony on January 18, 2017 at 2:00pm — No Comments

Why You Still Need Broadcasting Best Practices to Successfully Deliver OTT Live Sports and Events

http://www.endavomedia.com/whitepapers/ott-sports



I am continuing in my goal to read ten OTT white papers by the end of the year. This week’s is one of my favorites. I like pieces that combine hands-on experience with practical advice.…

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Added by Brian Mahony on November 15, 2016 at 12:00pm — No Comments

Level3 & Unisphere Research White Paper: What Does the Future Hold for OTT?

http://your.level3.com/LP=4282



What's driving the OTT…

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Added by Brian Mahony on October 19, 2016 at 2:30pm — No Comments

Current Trends and Business Model Implications for Broadcasters, MVPDs, and OTT Providers

 http://www.schange.com/cms-landscape

I’m on a tear to read a white paper a week for the remaining 10 weeks of the year. I’ll be sharing some of the better ones with…

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Added by Brian Mahony on October 12, 2016 at 3:30pm — No Comments

The Emerging WYN-WYN Network

By Kurt Michel, Sr. Marketing Director, IneoQuest Technologies

If you were to envision the “perfect” network, how would you describe it? What would be the…

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Added by Brian Mahony on October 6, 2016 at 9:49pm — No Comments

The Evolution of OTT

By Stuart Newton, VP of Corporate Strategy, IneoQuest

 http://bit.ly/2d8gIdX…

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Added by Brian Mahony on October 5, 2016 at 7:00pm — No Comments

OTT Forecast: Cloud-y with a Chance of TVaaS

http://bit.ly/276yKlX 

A new white paper by OTT Executive Summit…

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Added by Brian Mahony on June 22, 2016 at 10:23am — No Comments

Will the OTT Market Reach $12B in 2018? Regional Market Research Forecasts and Trends

OTT market size data reflects the wide diversity of opinions as to how fundamental the shift is away from traditional Pay TV business models. Is it incremental and evolutionary, or is it dramatic and revolutionary? Depending on where you are coming from, your predictions for the future size of the premium subscription OTT market can vary dramatically. …

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Added by Brian Mahony on May 31, 2016 at 10:00pm — No Comments

Trender Research’s OTT Magazine Acquires IPTV Magazine

http://www.pr.com/press-release/654426

Westford, MA, January 19, 2016 --(PR.com)-- Trender Research Inc.’s Over-the-Top Video division announced today the acquisition of IPTV…

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Added by Brian Mahony on January 19, 2016 at 11:00am — No Comments

Like VoIP Before It, Video Quality Is the Final Measure of OTT Success

http://delivers.limelight.com/OTTVideoExec

Since the beginning of my career, first in software and then in telecom, quality has…

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Added by Brian Mahony on January 14, 2016 at 10:43am — No Comments

What if you could predict how successful your next movie or TV show would be? Social Sentiment Analysis-- the new content crystal ball.

We have too much content. Movies are produced, millions spent, but many won’t survive much beyond their opening weekend. TV shows are made, pilots launched, but some are cancelled after just a few episodes. Meanwhile consumers complain there are too many channels, too many shows, but there is often “nothing on” that they want to watch. Why the disconnect?…

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Added by Brian Mahony on November 4, 2015 at 10:31pm — No Comments

New White Paper: 3 Business Considerations for Deploying a New OTT Service

http://www.schange.com/insights/white-papers

The last white paper I recommended was a nice technical dive on how to approach evolving HTML5 requirements. This next one takes more of a business view of some of the challenges…

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Added by Brian Mahony on September 29, 2015 at 2:27pm — No Comments

White Paper: Adopting DASH & Multi-DRM for Video Delivery – The Great Opportunity for Change

http://marketing.viaccess-orca.com/resource-center/white-papers/adopting-dash-multi-drm.html

Multiscreen video is now a reality that consumers enjoy every day.  While it may not…

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Added by Brian Mahony on September 16, 2015 at 3:30pm — No Comments

OTT Executive Summit Wrap-Up— Sponsored by Ratio and Verizon Digital Media Services

I am happy to report that the 3rd OTT Executive Summit, June 17th in New York City (http://www.ottexec.com/), was a smashing success! Special thanks go out to Platinum sponsor SeaChange and Gold sponsors Ratio, Verizon Digital Media Services, Viaccess-Orca, Encompass, InterCall, and all of our other sponsors (http://www.ottexec.com/#sponsors) and media partners (…

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Added by Brian Mahony on June 30, 2015 at 11:31am — No Comments

Encompass Case Study: WWE Network-- 24/7 Stream Origination Channel

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WWE Case Study 



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With a week to go until the OTT Executive Summit (www.OTTexec.com), we give you one more case study to digest, and it’s a good quick read.…

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Added by Brian Mahony on June 8, 2015 at 10:44am — No Comments

White Paper: “Building the Next Generation of High Quality Consumer Video Experiences”

The next OTT Executive Summit, June 17th in New York City (http://www.ottexec.com/), is almost here and I’m happy to report that we will have a very prestigious group gathered. This year we will have in attendance top leaders across the media/cable/telecom/broadcasting industries including executives from ABC, CBS, NBC, Fox, Hulu, HBO, QVC, Nature TV, Complex, HGTV, Design Network TV, Comcast, Verizon, Cablevision, Time Warner…

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Added by Brian Mahony on June 1, 2015 at 11:38am — No Comments

OTT Executive Summit Welcomes Mike Lucero, Ratio’s VP of Connected TV Strategy and Product as a Featured Speaker

Trender Research, producers of the OTT Executive Summit (www.OTTexec.com), announced that VP of Connected TV Strategy and Product for Ratio, Mike Lucero, will be speaking at the Over-the-Top Executive Summit (www.OTTexec.com), to be held at the Westin Times Square on June 17. Ratio is a leading video technology and solutions provider, with their RatioTV OTT application platform powering some…

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Added by Brian Mahony on June 1, 2015 at 1:14am — No Comments

Must-read case study: “Telekom Romania's Journey Into the OTT Multiscreen World”

As we gear up for the 3rd OTT Executive Summit, June 17th in New York City (http://ottexec.com/), I will be sharing some informative material from speakers and sponsors to help us prepare for another exciting day of strategic discussions. …



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Added by Brian Mahony on May 25, 2015 at 9:24am — No Comments

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