Everything today is in context. You can't read a news story, talk to a neighbor, watch a sporting event, or plan a vacation without understanding context. Who you are. Where you want to go. Your habits. Your friends and family. Finances. You name it.
So it is no surprise that advertisers for a long time have figured out that understanding the context of their target audience is worth more to them that just a static list of names and addresses. And in today's mobile world,…
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(Reuters) - Dell Inc sent a letter to suitors Carl Icahn and Southeastern Asset Management saying the company could not provide more information about itself unless the board determined that their proposal was "superior" to Michael Dell's. Icahn and Southeastern Asset Management have challenged Michael Dell's $24.4 billion bid to take Dell private with an offer of $21 billion in cash. (Reporting by Sayantani Ghosh in Bangalore)
By Malathi Nayak and Bill Rigby SAN FRANCISCO/SEATTLE (Reuters) - Microsoft Corp is set to make a splash this week with the eagerly awaited unveiling of its new Xbox game console, eight years after the last version, as it seeks a larger share of the $65 billion a year global computer gaming industry. But the small device faces some big competition from the PlayStation 4 by Sony Corp and the Wii U by Nintendo Co Ltd in a shifting market. ...
By Terril Yue Jones BEIJING (Reuters) - China's Internet is brimming with disclosures of officials collecting bribes, homes and luxury accessories as casually as they do mistresses. But while the government tolerates such anti-corruption vigilantism, it is also extremely leery of the threat the Internet can pose to Communist Party rule. The Internet is the new tool in the fight against corruption - a cornerstone policy of new President Xi Jinping, who has pledged to tackle the problem head-on. ...
BANGALORE (Reuters) - Infosys Ltd, India's No. 2 software services exporter, said on Monday it would challenge a 5.77 billion rupees ($105.3 million) income tax demand raised by Indian authorities earlier this month. The demand relates to certain tax benefits on income from software development done overseas at the clients' location and revenue from special economic zones in India, Infosys said in a statement. It said the latest tax demand disregards a clarification by the government in January. ...
SAN FRANCISCO (Reuters) - Yahoo Inc's board has approved a deal to buy blogging and social networking site Tumblr for $1.1 billion in cash, the Wall Street Journal cited people familiar with the matter as saying on Sunday. Such an acquisition would be Marissa Mayer's largest deal since taking the helm of the once-iconic Internet company in July 2012. Yahoo is keen on fast-growing Tumblr because its younger user base would bolster the older website's "cool factor," the technology blog AllThingsD cited the sources as saying. ...
Dear American Consumers: Please don t start eating healthfully. Sincerely, the Food Industry
By Alexei Oreskovic SAN FRANCISCO (Reuters) - Google staged four discussions expounding on the finer points of its "Glass" wearable computer during this week's developer conference. Missing from the agenda, however, was a session on etiquette when using the recording-capable gadget, which some attendees faithfully wore everywhere - including to the crowded bathrooms. Google Glass, a cross between a mobile computer and eyeglasses that can both record video and surf the Internet, is now available to a select few but is already among the year's most buzz-worthy new gadgets. ...
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