Trender Research™

Technology meets people.

Brian Mahony

CES Communications Round-Up Part 4: Networks In Motion and Logic Wireless

While we are speaking about communications devices, I would be remiss not to mention two new mobile convergence technologies, one that is becoming mainstream and another that has a good chance to be.

Most folks don’t know the name Networks In Motion (no, not the BlackBerry maker RIM), but they are the leading provider for mobile GPS applications in North America, surpassing 3.5 million paid users. NIM powers some of the leading brands such as Sprint, Alltel, AT&T, and Verizon’s VZ Navigator turn-by-turn GPS service. The also have a deal with AAA for their AAA Mobile service, tapping into the 50 million members of that travel club.

NIM basically replicates what you might get through in-dash vehicle navigation systems, or by buying a personal navigation device (PND) Tom-Tom or Garmin, but makes this functionality available via your GPS-enabled mobile phones. Which means it goes everywhere you go, without the high cost or clunkiness of a larger plug-in device.

In addition to giving you real time turn-by-turn driving directions and maps, NIM’s technology also provides business and Points of Interest (POI) directories (such as restaurants, ATM locations, hospitals, parks, etc.), movie times and locations, local events, traffic conditions, gas prices, and weather on the go or from home. Because it is integrated with your phone, it can perform one-touch calling to the searched destination. And if you want to stay connected, NIM has “finder products” that integrate with social networking sites so your friends and family can see where you are and you can leverage their suggestions.

Check out this video demo: play video.

Though the screen is not as big as a PND, you can still use NIM’s mobile phone technology via voice prompts and your phone’s speaker-phone. The added benefit of the mobile phone’s portability and ubiquity will help NIM eat into the market share of PNDs and in-dash vehicle systems.

So, before you buy that next Garmin, you might want to save yourself the $200 and instead pay a small monthly fee to your service provider. You stand a better chance of keeping and using the service, instead of slowly giving up on your Garmin use due to lack of interest, frustration with set-up and tear down to avoid theft, or abuse of the device from lack of care which leads to its death (which has been my experience).

And if you didn’t think we packed enough mobile convergence technology into our cell phones, check out this new projector phone from Logic Wireless. Yes, that’s right, a projector phone. And why not? Their new Logic Bolt is a normal cell phone (QUAD Band GSM/GPRS 850/900/1800/1900) with a camera (MP3, MP4, Supports 3 GPP/AVI, PMP Support DVD, PMP, TV), Bluetooth support, and 3 megapixel video interface, but it also comes with a 640 x 480 VGA projector which can play up to 2 hours of play time. The cool thing is the Bolt can play both internal video, but can also project videos or PowerPoint from your PC via its VGA interface.

For anyone in the business world who has had to do a presentation on the fly (either on a screen or against the wall), the Bolt is a god-send. But I also think the Bolt will be enjoyed for personal use as well, when you give your friends an impromptu glimpse of your trip to Thailand or Grandma a slide-show of Jonny’s birthday pictures. I predict the Logic Bolt will find a market in the business world as a second phone. In addition to finalizing the phone and putting together their distribution strategy, Logic Wireless would be wise to partner with other manufacturers to bake its technology into their devices (RIM, are you listening?). Either way, hats off to Logic Wireless for this nifty piece of innovation.

Views: 11

Comment

You need to be a member of Trender Research™ to add comments!

Join Trender Research™

Podcasts

Loading…

Trender Deals at Amazon.com

Videos

  • Add Videos
  • View All

Top Tech News

Celebs suit up for DirecTV Beach Bowl (AP)

Actor David Arquette arrives at DIRECTV's Sixth Annual Celebrity Beach Bowl on Saturday, Feb. 4, 2012 at Victory Field in Indianapolis. (AP Photo/Nekesa Moody) AP - Deion Sanders said he wasn't worried. Joe Montana went in with his game face on and Jordin Sparks just hoped sand did not end up in her eyes.


NFL Kicker! iPhone game gets you ready for the Super Bowl (Appolicious)

Appolicious - NFL Kicker! is the sort of game you download innocently enough looking to kill a few spare minutes; then, by the time you finally look up, you’ve spent half an hour devoted to kicking digital field goals. That’s far from a bad thing; rather it feels exciting to have a sports game on a mobile platform feel so immediate and gratifying.

Four of the Strangest New Video Game Controllers (ContributorNetwork)

ContributorNetwork - Back when home video games were still new, every new console's controller was an experiment. And before people settled on things like the Atari 2600's joystick and the Nintendo Entertainment System's gamepad, which influenced everything that came after them, they tried out some ... unusual form factors. Like the Fairchild Channel F's hybrid paddle-joystick, or the Mattel Intellivision's disc-and-touchpad arrangement.

For Facebook 'Hacker Way' is way of life (AP)

This Dec. 13, 2011 file photo, shows of worker inside Facebook headquarters in Menlo Park, Calif. Facebook, the social network that changed 'friend' from a noun to a verb, is expected to file as early as Wednesday to sell stock on the open market. Its debut is likely to be the most talked-about initial public offering since Google in 2004. (AP Photo/Paul Sakuma, file) AP - Facebook's billionaire CEO Mark Zuckerberg calls himself a hacker.


Hackers apparently hit Swedish government site (AP)

AP - A group linked to the hacker network Anonymous says it has attacked the Swedish government's website and shut it down by overloading it.

Hackers intercept FBI, Scotland Yard call (AP)

A general view of New Scotland Yard, the headquarters of the London Metropolitan Police Britain's for-most and largest police serviceFriday, Feb., 3, 2012. Hackers have intercepted a conference call between the Federal Bureau of Investigation and Scotland Yard it has emerged . At the heart of the conference call between the FBI and Scotland Yard was a strategy aimed at bringing down the hacking collective known as Anonymous, which has launched a series of embarrassing attacks across the Internet.(AP Photo/Alastair Grant) AP - Trading jokes and swapping leads, investigators from the FBI and Scotland Yard spent the conference call strategizing about how to bring down the hacking collective known as Anonymous, responsible for a string of embarrassing attacks across the Internet.


Micron CEO dies in plane crash, industry stunned (Reuters)

The wreckage of the small plane flown by Micron Technology Inc Chief Executive and Chairman Steve Appleton is seen after crashing at Boise airport, February 3, 2012. The 51-year old Appleton, a three-decade industry veteran who performed stunts at airshows, died after the small plane he was piloting crashed in Boise, Idaho, where the chipmaker is headquartered. REUTERS/Brian Losness (UNITED STATES - Tags: TRANSPORT BUSINESS DISASTER SOCIETY) Reuters - Micron Technology Inc Chief Executive and Chairman Steve Appleton died in a small plane crash on Friday, a major loss for a U.S. memory chipmaker already struggling with sluggish computer sales and declining prices.


Apple, Motorola in patent struggle in Germany (AP)

AP - Apple Inc. has temporarily blocked Motorola Mobility's attempt to have it withdraw several iPhone and iPad models from its Internet store in Germany, the latest twist in an extended legal duel over patents between the companies.

Are Apple, Google and Facebook Natural Monopolies? (ContributorNetwork)

ContributorNetwork - COMMENTARY | They may not be the power company, but you won't find too many threats to their dominance. All three are not only at the top of their game, they have few, if any, competitors. And the law helps keep newbies out of the market.

Facebook Timeline feature unpopular, especially among Baby Boomers (Yahoo! News)

Yahoo! News - The new mandatory Facebook Timeline is a surprisingly controversial feature. You either love it, or you hate it. And according to a new poll, it appears that almost all of you hate it. Overall, only 20% of those surveyed said they liked …

© 2012   Created by Brian Mahony.

Badges  |  Report an Issue  |  Terms of Service