How are Smart TVs evolving the OTT user experience?

I've been catching up on OTT industry and technology reading. I do a lot of consulting in the industry and for the past couple of years also expert witness work for lawsuits, so it's important I stay up-to-date on everything. Lately, I've been reading white papers and attending webinars. One I recommend right now, as you try to navigate the impact broadband and cord-cutting is having on OTT, is a paper by Parks Associates and Applicaster on the role of Smart TVs in evolving the OTT user experience. It's a good read at just over 10 pages: www.parksassociates.com/smarttv-trender