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Must-read case study: “Telekom Romania's Journey Into the OTT Multiscreen World”

As we gear up for the 3rd OTT Executive Summit, June 17th in New York City (, I will be sharing some informative material from speakers and sponsors to help us prepare for another exciting day of strategic discussions. 

Up this week is a must-read case study that shows how one innovative service provider was able to define, build, and launch an OTT service in only five months. In the case study entitled “Telekom Romania's Journey Into the OTT Multiscreen World”, sponsored by Viaccess-Orca, you’ll learn how this service provider chose to put together a best-of-breed OTT ecosystem for its new service rather than depend on a single OTT platform provider: 

***Case Study Abstract*** 

As one of Europe’s largest pay-TV operators, Telekom Romania, a Deutsche Telekom subsidiary, has developed a stellar reputation for delivering reliable, innovative, and easy-to-use offerings including satellite, IPTV, and cable television. 

Recently, the telecommunications operator embarked on an expedition into the OTT multiscreen world to address the growing consumer demand for a more personalized and interactive television experience on every screen. This case study documents Telekom Romania’s groundbreaking journey, describing — in detail — how the operator completed a massive infrastructure upgrade with multiple technology vendors in just five short months. 

By choosing Voyage-TV Everywhere, an open best-of-breed solution, combined from a variety of ecosystem partners, vs. a single proprietary platform from one vendor, Telekom Romania has greater control over its new IPTV and OTT service “Telekom TV,” which delivers live, VOD, and nPVR content to millions of subscribers on a wide range of devices, including TVs, PCs, smartphones, and tablets. 

I hope you enjoy the case study as I did and learn from it. In the consulting work that I do, I often get asked what is the best approach for launching OTT services. My usually answer is “it depends” on the strategy of the provider. This case study does an excellent job laying out the justification for the best-of-breed approach. 

I hope to see many of you next month in New York. 

-Brian Mahony 


OTT Executive Summit- Thank you to our sponsors! 

Viaccess-Orca (
Verizon (
Ratio (
Encompass (
Sherpa Digital Media (

NBCUniversal (
SeaChange (
VIDillion (
24i Media (
Tru Optik (
FreeCast/Rabbit TV (
IntelSat (
RR Media (
Pilotly (

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