My company Trender Research works with a variety of consumer-facing technology clients across social media, TV, robotics, mobile, and location-based services. In the TV/Video space, we are often contracted to help define, financial model, and select vendors for new streaming video services. There is a lot of attention to the ROI model, the RFP, and product capabilities matrix, but in my opinion, too little focus on the ways to monetize the solution. Yes, there is a discussion about pricing strategy for subscription video on demand (SVOD) services. And yes, most clients want to at least move to an advertising video on demand (AVOD) type of service down the road. But a thorough strategy for how to attract, retain, and up-sell users and subscribers is usually an after-thought.
I would list user/subscriber management as one of the top five opportunities/challenges Trender Research sees in our over-the-top video (OTT) consulting work. In short, if you have great content, great streaming quality, good recommendation/discovery solutions, great app/system integration, but you can't effectively bill/up-sell/retain your users, then you are leaving money on the table.
That's why I recommend this new eBook. If you are looking for ways to use strategic billing to significantly boost acquisition and retention for B2C businesses, you'll want to digest this eBook from past OTT Executive Summit sponsor Vindicia.
If the goal of your billing solution is to provide a strategic uplift to your bottom line, then you'll want to know how to use it to significantly boost user acquisition and retention for B2C businesses. Vindicia has identified five ways to improve your subscription business:
1. Use greater marketing agility to run campaigns
2. Add revenue with hybrid business models
3. Fuel global growth
4. Optimize pricing and more
5. Resolve failed transactions to improve retention and revenue
To learn more, download this informative eBook and discover how strategic billing can measurably improve your ongoing revenue streams: