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RIM launches Blackberry App World at CTIA 2009 in Las Vegas

RIM has thrown it's phone, oops, its hat in the ring for application stores by launching Blackberry App World at the CTIA 2009 event that's being held in Las Vegas. Here's what they have to say about Blackberry App World:

Research In Motion (RIM) (Nasdaq: RIMM; TSX: RIM) today launches BlackBerry App World™, a new on-device application store for BlackBerry smartphones. At launch, BlackBerry App World brings together a broad mix of personal and business applications for users to discover. BlackBerry App World is immediately available to BlackBerry smartphone users in the United States, United Kingdom and Canada, with more country launches to follow. Users in these countries can download the BlackBerry App World application to their BlackBerry smartphone by visiting from their handset. BlackBerry App World is designed to automatically present the relevant catalog of applications available for a user’s specific BlackBerry smartphone model. Users can conveniently access BlackBerry App World over both Wi-Fi and cellular networks.

Sound interesting? RIM plans to present applications in a carousel format, display the top downloads and allow people to browse by categories. The categories at launch are: Entertainment, Games, Maps and Navigation, Music and Video, News and Weather, Personal Finance and Banking, Personal Health and Wellness, Productivity and Utilities, Professional and Business, Reference and eBooks, Social Networking and Sharing, Sports and Recreation and, of course, Travel.

So let me count, Apple, Google, RIM and, shortly, Palm will all have application stores. Do you suppose that developers will offer their applications on all of them? If not, which do you think they'll select. I'm pretty sure that handset volume will be the key decision point.

What's your view?

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