Trender Research™

Technology meets people.

What is the future of location based services?

Everything today is in context. You can't read a news story, talk to a neighbor, watch a sporting event, or plan a vacation without understanding context. Who you are. Where you want to go. Your habits. Your friends and family. Finances. You name it.

 

So it is no surprise that advertisers for a long time have figured out that understanding the context of their target audience is worth more to them that just a static list of names and addresses. And in today's mobile world, they can't be content without giving MOVEMENT to that context. Not just your demographic profile, but your mobile-demographic profile mapped across time. We all know that who we are is different by context. At work, I am a marketing executive. At home I am a father (and often janitor). On poker night I am mysterious. At the family reunion I am funny. When working in the yard I am determined.

 

So THE NEXT BIG THING is a combination of all the major advances in technology over the past ten years. Mobility. Apps. Smart Phones. eCommerce. Search. Target advertising. Social networking. GPS/MAPS. All of these technologies give not only MOVEMENT but also ACCELERATION to our collective context as human beings. This is a gold mine not only to advertisers, but to any company looking to profit from the next great trend that will drive a combination of lifestyle, commerce, and producivity changes. Among other concepts, this mash-up of technologies is what is known as Location Based Services. I predict it will fundamentally change how we do business and interact with each other in the coming decade.

 

What do you think?

Views: 87

Tags: geospatial, gps, lbs, pnd, satnav

Comment

You need to be a member of Trender Research™ to add comments!

Join Trender Research™

Podcasts

Loading…

Trender Deals at Amazon.com

Videos

  • Add Videos
  • View All

Top Tech News

New Samsung Galaxy S4 features coming soon to Galaxy S III

Samsung is staying true to its word and will soon bring new features from its Galaxy S4 smartphone to its older Galaxy S III. SamMobile has got hold of a leaked version of the Android 4.2.2 Jelly Bean update for the Galaxy S III and has found that it will bring several Galaxy S4 features to the Galaxy S III, including the new version of S-Voice, a revamped settings UI that will feature a tabbed interface and the Galaxy S4′s new lock screen system. SamMobile says that Samsung will push out the Android 4.2.2 update to Galaxy S III owners starting in June. Samsung said earlier this year that any new features for the Galaxy S4 that aren’t reliant on hardware

Samsung takes on Google and Apple with highest-resolution notebook display in the world

Samsung on Monday announced a new super-high resolution display for laptop computers. The company revealed a 13.3-inch QHD display with a resolution of 3200 x 1800 and a pixel density of 276 ppi. The display’s pixels are packed even tighter on Samsung’s new panels than on Google’s Chromebook Pixel and Apple’s MacBook Pro with a Retina display. The Chromebook Pixel previously featured the highest laptop resolution display with a 2560 × 1700 pixel resolution and 239 ppi, while the Retina MacBook Pro features a 2560 x 1600 pixel display and 227 ppi. Samsung claims its displays are 30% more power efficiency than existing LCD displays. The company gave no details about when we may see these displays arrive in future products.

Britain's Cameron tells Google and others to play fair on tax

British PM Cameron speaks during a news conference at the U.N. headquarters in New York LONDON (Reuters) - British Prime Minister David Cameron on Monday told Google's Executive Chairman Eric Schmidt and other business leaders that he expected their companies to pay their taxes in exchange for benefiting from low tax rates. Cameron's intervention came days after British lawmakers accused Google of using "smoke and mirrors" to avoid paying tax, fuelling a debate over corporate taxation that has angered the public and led to calls for a tougher approach from the government. ...


Samsung Galaxy S4 Active revealed in leaked photos

Among the many new variants of the Galaxy S4 Samsung has planned is the Galaxy S4 Active, a ruggedized version of the company’s popular smartphone. Details have trickled out over the past few weeks since Samsung confirmed that the phone is being developed, and now the Galaxy S4 Active has been revealed for the first time in purported leaked photos. GSMArena published the images on Monday, and they show a smartphone with a design that strays from the original S4. A shot of the handset’s “About” screen also reveals a quad-core Qualcomm processor and a full-HD 1080p display. Samsung is expected to unveil the Galaxy S4 Active in the coming weeks but in the meantime, several leaked photos of the phone follow

Online takeout companies GrubHub and Seamless to merge

By Sarah McBride SAN FRANCISCO (Reuters) - Two of the nation's biggest online food delivery businesses said they are merging in a deal that they hope will drive more orders, in more cities, through their platforms. GrubHub and Seamless, which allow consumers to easily order online from various restaurants, are part of a group of fast-growing businesses that standardize local services under a national umbrella. Think restaurant reservations, where OpenTable dominates, or car services, where privately held startups such as Uber are making significant inroads. ...

Yahoo buying Tumblr for $1.1 billion, vows not to screw it up

A photo illustration shows the applications of Yahoo and Tumblr on the screen of an iPhone in Zagreb By Alexei Oreskovic and Jennifer Saba SAN FRANCISCO/NEW YORK (Reuters) - Yahoo Inc will buy blogging service Tumblr for $1.1 billion cash, giving the Internet pioneer a much-needed social media platform to reach a younger generation of users and breathe new life into its ailing brand. The deal, announced on Monday, is a bold bet by Yahoo Chief Executive Marissa Mayer to revitalize the company by co-opting a Web property with strong visitor traffic but little revenue. ...


Blackstone group offers to take Pactera private

Private equity firm Blackstone Group LP, along with Pactera's CEO and other managers, have offered to take Pactera private in a deal that values the Chinese technology consulting and outsourcing firm at $680.4 million.

Google’s X Phone could be headed to Verizon and Sprint later this year

The rumored X Phone being developed by Google and Motorola unit is headed to AT&T later this year. A recent filing with the Federal Communication Commission revealed that the device, which carried the codename Motorola XT1058, will support AT&T’s LTE and HSPA+ networks. The smartphone didn’t include CDMA radios for Verizon and Sprint’s networks, however a new leak suggests a CDMA model is also in the works. A configuration file reportedly from a leaked Motorola USB driver that was obtained by Droid-Life revealed a device with the codename XT1060, similar to the recently leaked AT&T model. The file also confirmed that the smartphone will be equipped with a dual-core Snapdragon 4 Pro processor and support for CDMA networks, although it isn’t clear if

Get ready for a flood of Google Glass apps

With Windows Phone, Microsoft has shown us how difficult it is to launch a new mobile product without an expansive app ecosystem available right out of the gate. Thanks to the early buzz Google is creating around Google Glass, the company’s upcoming connected eyewear likely won’t face the same challenge. We have already seen a bunch of apps emerge for Glass — some intriguing and some just creepy — but mobile application promotion company AppLaunch is looking to make Glass app development as easy as possible. AppLaunch on Monday unveiled a simple template for creating Google Glass apps. With the free tool, AppLaunch says developers can build Glass apps in just 15 minutes. The company even supplied a sample — a

Dell’s experimental ‘computer-on-a-stick’ shipping to developers in July

One of the most intriguing concepts for the future of the PC industry we’ve heard lately has been Dell’s Project Ophelia, a USB thumb drive-sized “computer-on-a-stick” that can plug into any monitor’s USB port to transform it into a makeshift computer capable of running multiple operating systems. PCWorld reports that an early version of Ophelia that will only run Android will ship out to developers starting in July and could ship out to consumers as soon as August. The first version of Ophelia “will have Wi-Fi and Bluetooth capabilities and is aimed at users who do most of their computing on the Web,” says PCWorld, which means that monitors using Ophelia will be more like Chromebooks than traditional PCs. Dell’s

© 2013   Created by Brian Mahony.

Badges  |  Report an Issue  |  Terms of Service