The next OTT Executive Summit, June 17th in New York City (http://www.ottexec.com/), is almost here and I’m happy to report that we will have a very prestigious group gathered. This year we will have in attendance top leaders across the media/cable/telecom/broadcasting industries including executives from ABC, CBS, NBC, Fox, Hulu, HBO, QVC, Nature TV, Complex, HGTV, Design Network TV, Comcast, Verizon, Cablevision, Time Warner Cable, DirecTV, Piksel, CBN, and a host of technology experts. With all that is happening with OTT right now, this collegial gathering of the industry's best and brightest is not to be missed.
Verizon-Ratio White Paper: “Building the Next Generation of High Quality Consumer Video Experiences”
As I mentioned last week, I will be sharing some informative material to help us prepare for another exciting day of strategic discussions. This week we have a joint white paper from Verizon and Ratio. Verizon Digital Media Services (VDMS) and Ratio have built OTT (Over the Top) media solutions for some of the biggest global media brands in the marketplace. In “Building the Next Generation of High Quality Consumer Video Experiences”, they have synthesized all of the components and workflows required to deliver a high quality video experience. This in-depth primer will guide you in making the smartest decisions for deploying your video distribution strategy in the fast growing OTT universe that is transforming the media world.
I have to admit I am a little biased about the Verizon-Ratio joint solution. I like it. In my consulting work, I am often asked to help content companies launch an OTT service. For some of them, this means “Get me on Roku, Android, iOS, Hulu, Samsung, Sony, LG, Sharp, Amazon Fire TV, Chromecast, Yahoo, Apple TV, Sling TV…” and the list goes on and on. Understandably, getting integrated on a vast array of OTT devices and services is the best way to attract a wide audience. But most of us know it is not that easy. Device integration, app creation, content discovery, content transformation— these are all significant challenges if not addressed with a good strategy and a robust OTT integration and management platform. All those point integrations to various devices quickly add up to a very costly project and then also a huge ongoing management headache. What if there was a way to solve that problem?
***Case Study Abstract***
Media companies large and small are making significant investments in getting their content distributed through OTT (Over The Top) Video platforms as consumers watch more and more content through the constellation of devices available to them. As this revolution unfolds before us there are important considerations to ensure that you build both a streamlined and sustainable video workflow as well as quality viewing experience that attracts and retains your audiences.
Verizon Digital Media Services (VDMS) and Ratio are industry leaders who build world-class media and OTT solutions for major brands. If there’s one thing our two companies have learned in delivering the OTT solutions we specialize in, it is the importance of delivering a quality experience to win over the hearts, minds and eyeballs of these burgeoning video audiences.
Verizon and Ratio bring our collective expertise together in this whitepaper titled “Building the Next Generation of High Quality Consumer Video Experiences.” In it we identify the components, process workflows, and user application best practices that are most important when building out an OTT solution to meet your business’ goals. This primer provides a holistic perspective on what it takes to get video content distributed and monetized on platforms including mobile devices, tablets, streaming boxes, consoles and smart TVs, to a growing global audience that becomes bigger every day.
I hope you enjoy this week’s white paper. And I look forward to seeing many of you next month in New York.
OTT Executive Summit- Thank you to our sponsors!
Sherpa Digital Media (http://www.sherpadigitalmedia.com/)
24i Media (http://www.24i.com/)
Tru Optik (http://www.truoptik.com/)
FreeCast/Rabbit TV (http://rabbittvplus.com/)
RR Media (http://www.rrmedia.com/)